• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.192-200
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• 2009

Market in the 21st century innovative products is not the same as marketing traditional products and services. Whether for survival or to sustain market leadership, Design Marketing Strategy is the key in the new era of world competition. Design Strategies are also more critical issues in the future, because most business and firms depend on successful design project. In order to effectively bring creative professional output to market, design leaders who can use design intelligence to shape the future of their organizations and business must evidence marketing strategy technology, creative and managerial skill. Design Management links design and related business activities into a creative and coordinated strategy for creating value and sustainable advantage for the firm. Design education has focused primarily in the training of professional designers within their specific disciplines. But it dose not provide training in the management skills necessary to effectively lead a design project team. Most design colleges do not provide any integrated education in leadership and team building, strategy, finance, marketing or project management. This is the time that Design Management Program should be prepared to provide design students who want to manage design project in creative industry. The program has to be prepared to provide all the business skills and information that design students need to know in an upper-level undergraduate school. The Program's goal is to graduate design leaders able to strategically manage a design project for the challenge of managing in the 21st century.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.570-584
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• 2012

This study investigates the way in which to what extent the creation of industrial park effects on regional economy, particularly in terms of employment. We carry out empirical research with the case of industrial parks being under construction in Gimhae, Yangsan, Haman and Geochang in Gyeongnam. First of all we analyze the number of jobs and the existing location of firms, which are currently confirmed to move to industrial parks. Then we attempt to evaluate employment effects given to its focus on the relevancy of employment, the possibility of employment retention and the quality of jobs. The findings are as follows. It is estimated that the relevancy of employment is higher in Haman and Geochang than in Gimhae and Yangsan. On the contrary, when it comes to the possibility of employment retention, it seems to be that Gimhae and Yangsan are more favourable than Haman and Gimhae. Regarding the quality of jobs, jobs created in the period of constructing industrial park tend to be by and large temporary, but regular jobs tend to be more and more increased during the period that full-scale production activities are operated.

• International Commerce and Information Review
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• v.16 no.3
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• pp.307-329
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• 2014

Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon and key choice factors. This study seeks to figure out, using conjoint analysis, what factors Chinese medical tourists place importance on maximizing utility when selecting their destination and propose selection attributes that can lure medical tourists to Korea. Results showed that, of destination attributes, medical technology competitiveness proved be the most important and of lower levels, international accreditation proved to have the highest utility. This article presents the findings of valuable insights to medical institutions, travel agencies and related firms in their marketing activities.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.455-462
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• 2015

This paper examines the effect of corporate social responsosibility(CSR) on the firm value. Based on the argument that CSR would play the role of mitigating conflicts between firms and society, I hypothesized that CSR would enhance the firm value. This study used regression analysis with a data set of 733 from 2009 to 2012 using KEJI(Korean Economic Justice Institute) Index. An Index published by KEJI was used as the measure of CSR performance. The results of this study are summarized as follows: First, there is a significant positive relation between CSR and firm value. Second, in the seven-rating items consist of the KEJI Index, most items have the positive relationship with the firm value. These results suggest that firm with higher CSR activities exhibit better financial performance as measured by Tobin's Q.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.17-27
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• 2008

Logistic activities of shippers contains only origin-destin commodity flow information, but also contract relationships, cash flows and distribution channels. Under the lack of understanding of physical distribution channels, most studies have focused on the social and psychological aspects between manufacturers and retailers (e.g., mutual trust, power, conflict, reciprocal commitment, and so on). This study reports empirical results of distribution channel choice drawn from 2001 Korean Commodity Flow Survey(CFS) conducted by Korean government. Based on the CFS data, four distribution channels are classified. This study scrutinized how various factors including mode, commodity and firms characteristics affect distribution channel choice, and reported the problems of 2001 CFS survey questionaires and future directions.

• KDI Journal of Economic Policy
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• v.35 no.2
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• pp.41-70
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• 2013

In this paper, we analyzed whether there exists positive relation between firm's global activity and various innovation output and, if it exists, what are the major factors by which innovation outputs can be generated, focusing on the different degree of global activity. We found that for foreign MNC affiliates, their superior information access to existing knowledge is much more important and for non-MNC exporters and domestic MNC parents not only access to existing knowledge but also active investment in new knowledge is important. When we analyze the product and the process innovation separately, we found that for the process innovation information flows from existing knowledge is relatively more important while for product innovation investment in new knowledge and information flows from existing knowledge are almost equally important. Thus in Korea policies that promote both direct R&D activities and information flows should be pursued at the same time to enhance firms' innovativeness.

• Journal of the Economic Geographical Society of Korea
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• v.23 no.1
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• pp.110-123
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• 2020

The advanced industrial economies have been suffering from rapid de-industrialization since the 1970s. In order to overcome such crisis, many countries have attempted to establish science parks and technopoles. Sophia Antipolis in France is one of the best examples of the worldly known technopoles, which was launched in the late 1960s. However, earlier evaluations on the technopole were not positive, while there were no dynamic innovative activities among institutions and firms of the technopole at least up to the early 1990s. While some changes in such circumstance have been observed since then, this paper attempts to investigate the changes and transformations occurring from the technopole since the late 1990s. Based on the review of the recent publications, statistics and expert interviews, the current paper concludes that Sophia Antipolis has been transformed into a dynamic and innovative technopole.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.211-221
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• 2016

The rapid trends toward outsourcing and collaboration have created complex multi-tier supply chains for construction and engineering industries. Working with suppliers and sub-suppliers requires continuous integration activities in order to maximize the performances of the entire supply chain. The purpose of this study is to identify the factors influencing the performances and long-term business relationship of second-tier suppliers in directed sourcing environment. This study proposes the asset specificity, trust, information-sharing and collaboration, as antecedents variables, and collected the survey responses from the second-tier suppliers in rebar manufacturing works. The statistical results indicate that the asset specificity, trust, information-sharing and collaboration have significant influences on the long-term business relationship of rebar manufacturing second-tier suppliers, but trust has no impact on the performances of second-tier suppliers at 5% significance level. Practical implications are also discussed.

• The Journal of Fisheries Business Administration
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• v.35 no.2
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• pp.31-51
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• 2004

The reduction of fishing grounds due to the establishment of EEZ system among China, Japan and Korea together with the depletion of fish resources by pollution of waters and successive reclamation projects along the east and the south coastal lines has made many problems in coastal communities including the decrease of population, the deepening aging phenomenon in the fishery society and the fall of relative income level compared with those of rural and urban residents. Especially, the income level of a fishing household is 90%. of a rural resident and 70% of a urban resident. The income of a fishing household consists of 55% of fishing income, 20% of a agricultural source, 20% of income from non-fishing areas, and 10% of transferred income. Compared with that of a Japanese fishing household which has more diverse income sources such as 62% of income coming from non-fishing areas through being hired in manufacturing firms, etc., that of Korean ones is highly dependent upon fishery and agriculture, so that the diversification of income sources is urgently needed, especially in non-fishing areas. This paper shows that as a model to upgrade fisherman's income level, firstly, it is necessary to enhance the value-added of fishing products through processing and new innovation of distribution process and, secondly, to promote tourism in fishing villages. To ascertain this model, a questionnaire survey to fishermen was carried out and showed that they expressed a strong support for the increase of income by the value-added process through processing and innovative distribution system and the active introduction of tourism in fishing villages. A case study on Gosan cooperative in Jeju was also introduced to identify the rationale of the suggested model and this study proved the validity of the model again. Conclusively speaking, to level up the fisherman's income requires the value- added activities through the introduction of product processing and new distribution system together with the introduction of marine tourism in fishing villages.

• KDI Journal of Economic Policy
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• v.14 no.2
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• pp.77-108
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• 1992

Many economists and policymakers regard the ratio of R&D investment to GNP to be a good indicator of a nation's technological capabilities. Consequently, their major policy recommendation to promote technological development is a rapid expansion in R&D investment. However, a low R&D ratio does not necessarily mean less efforts at technological advancement since the composition of technologies to be developed varies depending upon the stage of economic development. Technology policy to improve the international competitiveness of domestic industries should be based on the stage of economic development and present technological status rather than on a simple comparison with advanced countries. At Korea's stage of development, maximizing the efficiency of R&D investment is more important than enlarging the size of the investment. Strategic alliances between domestic firms and foreign enterprises should be encouraged to save time and costs involved in acquiring new technologies and learning how to use them. The government should establish institutional devices to stimulate private enterprises to internationalize their business activities such as R&D, production, and marketing. The government should also promote the development of domestic and international R&D networks, which can serve as the infrastructure for technological innovations.