• 동아시아경상학회지
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• 제7권4호
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• pp.27-40
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• 2019

Purpose - This study aims to analyze PASECO's environment and strategies during its advance into the Middle East to find out the success factors of the kerosene heater market and provide strategic implications for small and medium enterprises' growth based on these factors. Research design and methodology - This study analyzes the success factors of companies operating in the Middle East. As a case analysis study, the method of research analyzes case enterprises through existing literature, newspaper articles, and corporate interview materials. Results - PASECO's success was shown by its high technological power in kerosene heater products, understanding customers' needs, understanding the Middle East market and localization strategy. Conclusions - PASECO has been constantly developing R&D capability to secure competitive products and has released localized products to enhance the satisfaction of its customers in the Middle East and has also been successful by constantly creating new opportunities. The firm's success strategies provide implications for small and medium-sized businesses for greater growth.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2010년도 춘계학술대회 논문집
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• pp.1320-1327
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• 2010

This study is designed to provide a facilitation program of the railroad tourist business that the bicycle is connected with the railroad. The sustainable growth will be achieved thorough the green growth being able to coexist with environment. To deal with the transportation problems -the environmental pollution caused by a large number of cars and the energy depletion, the traffic congestion- in our society is the prerequisites for the green growth. There is the need focusing on the expansion of the green network and the policy implementation of utilizing the bicycle, the formulation of the social consensus for environmental preservation. This provides the opportunity that we create the customer values and reinforce the firm's competitiveness. This study is to propose the plan for accelerating the tourism business connected to the bicycle, and to contribute to the government policy, to boost the green image of the railroad. Approaching in the strategic way to increase the customer's value and environmental preservation, this study will contribute to providing high quality customer service for both of the business performance and the customer satisfaction.

• 경영과학
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• 제19권1호
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• pp.179-188
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• 2002

Ventures through technological innovation are increasingly suggested as one of the main engines for economic growth that can help control inflation and black trade balance. The Purpose of this study is to extract the network performance factors for ventures according to ventures life cycle. For the Purpose, the existing studies were examined into start-up company, entrepreneurial firm, smell firms with competitive advantage against large firms, and ventures network activity. And 63 samples from ventures in Korea were taken and analyzed empirically. The analyses and results are (1) the actual conditions of network activity on ventures; (2) the investigation of relationship between network activity and performance of ventures by venture's life cycle through the observations of Korean ventures. From the results, It Is also found that factors such as external environment and a ventures life cycle have been considered as the main influences on the performance of ventures. In addition, limitations and suggestions for further studies are noted.

• 산업경영시스템학회지
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• 제35권4호
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• pp.202-210
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• 2012

This study was analyzed based on the core competencies that Small Giant enterprises to foster the goals of growth of SMEs mid-sized businesses rather than Global Small Giant enterprises of the business model for a causal relationship. As the result, the average age, sales and number of employees of Korean small giants were 20.6 years, 148.8 billion won and 312.1. This research investigated that Korean small giants were realizing the sustainable growth with the firm shares in the target markets, based on added values in groups and technical powers, although their average age is one third younger than global small giants. The further research needs to develop and select small giants more precisely and strictly. It is expected that small giants will be new growth engines to improve global competitiveness of Korea.

• Asia Marketing Journal
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• 제20권3호
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• pp.63-81
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• 2018

This research examines how the announcement of a celebrity endorsement contract with a brand can influence consumers' judgment of its future growth in a market. Using both behavioral experiments and an event study analysis, we find that when the brand is perceived to be technology-focused (versus marketing-focused), the information about the celebrity contract can lead consumers to view the brand's future as less promising. Furthermore, we identify consumers' inferences about the quality of the brand as a psychological factor underlying this effect. This paper provides evidence that star-marketing can sometimes signal management's misjudgment about resource allocation for a brand, which unduly invests in celebrity marketing at the expense of quality improvement for the product.

• 국제학술발표논문집
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• The 6th International Conference on Construction Engineering and Project Management
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• pp.210-212
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• 2015

The growth-share matrix is a portfolio planning tool developed by the Boston Consulting Group (BCG) to assist competitive positioning in the international market including those in the construction industry. This matrix is helpful in balancing the firm's cash-flow, and it can suggest strategic directions for each business unit. However, its effectiveness and applicability have long been debated in the academic field due to the complex and unique industrial context of construction. To solve the dispute, this research clarifies the applicability of theories underlying the growth-share matrix to the construction industry. Empirical research based on actual financial data of Korean construction firms is adopted for the statistical analysis including one-way analysis of variance and correlation analysis. The results of this research show that empirical findings on the relationship between performance variables. In this context, this research can provide important insights on the concept of portfolio management in the construction industry.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.1-8
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• 2020

The objective of the study is to investigate the effect of growth opportunities on capital structure and dividend policy in Indonesia. The study employs panel data of companies listed on Indonesia Stock Exchange that distribute dividends from 2007 to 2017. Fixed and random effect regression models are used. Findings based on growth opportunities on capital structure and dividend policy in Indonesia are in line with the existing theory (i.e., contracting theory). Growth opportunities have a significant negative correlation with debt ratio and dividend yield, which suggests that firms with high growth opportunities are discouraged to generate debt to resolve underinvestment and asset-substitution problem. Firms with more investment opportunities tend to adopt a low dividend payout policy because the cash flows will be used up for investment. The positive impact of firm size on leverage is due to the low bankruptcy risk and cost of a large company. Profitability has a positive impact on the dividend policy because profitable companies can reserve larger free cash flows and, thus, pay higher dividends. The positive influence of ownership on leverage is interpreted by the unwillingness of majority stockholders to commit to equity financing in order to avoid reducing the ownership and preserve control of the company.

• 벤처창업연구
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• 제10권3호
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• pp.75-83
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• 2015

본 연구에서는 중소기업 기술혁신개발사업에 참여한 중소기업 211개 기업을 대상으로 기업과 정부의 R&D투자, 정부R&D지원사업 참여경험이 기업의 고용증가율에 어떠한 영향을 미치는지를 실증적으로 분석하였다. 또한 기업의 R&D투자와 고용증가율간의 관계에서 정부 R&D투자규모와 정부R&D지원사업 참여경험이 조절역할을 하는지도 함께 분석하였다. 분석결과 기업의 R&D투자와 정부R&D투자규모는 고용증가율에 유의미한 영향을 미쳤으며 정부R&D투자는 기업의 R&D투자와 고용증가율간의 관계에서 조절효과를 나타냈다. 기업의 R&D 투자규모가 큰 기업과 작은 기업으로 나누어 정부R&D투자와 고용증가율간의 관계를 분석한 결과 기업의 R&D투자규모가 큰 기업군에서 정부R&D투자가 고용증가율에 유의미한 영향을 미치는 것으로 나타났다. 본 연구결과를 종합하면 중소기업에 대한 정부R&D투자는 고용창출효과를 나타내며 특히 혁신역량이 높은 중소기업에 대한 정부R&D투자가 고용창출에 대한 효과적인 역할을 한다고 설명할 수 있다. 그러므로 정부는 중소기업의 혁신역량에 따라 차별화된 R&D투자 전략을 통해 고용효과를 극대화할 수 있을 것이다.

• 경영과정보연구
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• 제12권
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• pp.137-160
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• 2003

The association between accounting earnings and the stock price of an entity is the subject that has been most heavily researched during the past 25 years in accounting literature. Researcher's common finding is that there are positive relationships between accounting earnings and stock prices. However, the explanatory power of accounting earnings which was measured by $R^2$ of regression functions used was rather low. To be connected with these low results, The prior studies propose that there will be additional information, errors in variables. This study investigates empirically determinants of earnings response coefficients(ERCs), which measure the correlation between earnings and stock prices, using earnings level / change, as the dependent variable in the return/earnings regression. Specifically, the thesis tests whether the factors such as earnings persistence, growth, systematic risk, image, information asymmetry and firm size. specially, the determinable variables of ERC are explained in detail. The image / information asymmetry variables are selected to be connected with additional information stand point, The debt / growth variables are selected to be connected with errors in variables. In this study, The sample of firms, listed in Korean Stock Exchange was drawn from the KIS-DATA and was required to meet the following criteria: (1) Annual accounting earnings were available over the 1986-1999 period on the KIS-FAS to allow computation of variables parameter; (2) sufficient return data for estimation of market model parameters were available on the KIS-SMAT month returns: (3) each firm had a fiscal year ending in December throughout the study period. Implementation of these criteria yielded a sample of 1,141 firm-year observation over the 10-year(1990-1999) period. A conventional regression specification would use stock returns(abnormal returns) as a dependent variable and accounting earnings(unexpected earnings) changes interacted with other factors as independent variables. In this study, I examined the relation between other factors and the RRC by using reverse regression. For an empirical test, eight hypotheses(including six lower-hypotheses) were tested. The results of the performed empirical analysis can be summarized as follows; The first, The relationship between persistence of earnings and ERC have significance of each by itself, this result accord with one of the prior studies. The second, The relationship between growth and ERC have not significance. The third, The relationship between image and ERC have significance of each by itself, but a forecast code doesn't present. This fact shows that image cost does not effect on market management share, is used to prevent market occupancy decrease. The fourth, The relationship between information asymmetry variable and ERC have significance of each by. The fifth, The relationship between systematic risk$(\beta)$ and ERC have not significance. The sixth, The relationship between debt ratio and ERC have significance of each by itself, but a forecast code doesn't present. This fact is judged that it is due to the effect of financial leverage effect and a tendency of interest.

• 기술혁신학회지
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• 제17권1호
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• pp.146-173
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• 2014

기술혁신을 포함한 기업의 혁신이 기업과 산업의 성장 및 경쟁우위에 기여한다는 연구는 많으나, 주로 연구개발 집약도 또는 특허로 측정되는 기술적 혁신의 성과 검증에 집중되어왔다. 또한 혁신의 단계 또는 프로세스에 관한 기존 모형들은 대부분 기술 혁신을 대상으로 아이디어 창출-기술개발-혁신성과 도출의 과정을 설명하고 있지만, 이러한 모형들은 지식의 창출과정을 설명하는 모형이거나 기술적인 혁신에 국한된 지식의 변환구조에 초점이 맞추어져있다. 본 연구는 기존의 혁신 모형을 확장하여 혁신 활동부터 기업의 운영성과와 재무적 성과까지를 포괄하는 모형을 설정하고, 이들 간의 경로들이 실제로 존재하는지를 규명하는 인과적인 경로분석을 수행하였다. 분석결과 첫째, 혁신활동이 늘어나면 신제품 출시, 공정혁신, 특허출원과 같은 혁신의 성과가 늘어나고, 혁신성과는 기업의 운영성과를 높이며, 운영성과는 매출성장률을 향상시키는 경로가 검증되었다. 둘째, 종속변수가 혁신성과, 기업운영성과, 재무적 성과의 방향으로 혁신의 직접적인 성과로부터 거리가 멀어질수록 혁신활동의 영향력이 점차 감소함을 확인하였다. 셋째, 혁신성과가 매출성장률에 미치는 효과는 소기업이 중기업보다 높으며, 중기업의 경우 혁신성과는 매출성장률에 긍정적인 영향이 있을 뿐만 아니라 영업이익률에 미치는 효과가 존재함을 검증하였다. 그러나 대기업의 경우 혁신성과가 재무적 성과에 미치는 직접 및 간접 효과는 확인되지 않았다. 넷째, 혁신의 전유성은 혁신성과, 특허출원건수, 기업운영성과에 모두 긍정적인 영향을 미치고 있음을 실증하였다.