• 산학경영연구
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• 제18권2호
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• pp.179-196
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• 2005

본 연구는 관리종목으로 지정된 기업과 동종산업내 관리종목으로 지정되지 않은 기업이 재무적으로 다른 특성이 있는지를 조사한다. 상장기업의 관리종목지정과 관련하여 본 연구에서는 관리종목으로 지정된 기업이 관리종목 지정전에 동종산업내 관리종목으로 지정되지 않은 기업보다 재무적으로 볼 때 더 취약하고 재무상태가 더 악화된 상태에 있다는 가설을 검증하고자 한다. 이를 위하여 외환 위기를 전후한 1991년부터 1999년까지의 기간동안 관리종목으로 지정된 기업을, 그리고 동종산업내 자산규모가 비슷한 기업 중 관리종목으로 지정되지 않은 기업을 쌍대표본추출법에 의하여 표본으로 선정한다. 관리종목으로 지정되기 5년 전부터 1년 전(관리종목지정전 직전년도)까지의 두 기업간 수익성, 성장성, 안정성, 유동성 및 활동성을 나타내는 재무변수의 차이를 분석한다. 분석결과 관리종목으로 지정된 기업의 재무적인 특성이 동종산업내 관리종목으로 지정되지 않은 기업보다 수익성, 안정성 및 활동성에서 관리종목지정전 5년동안 유의한 차이를 보여 주지만 성장성에서는 유의한 차이가 없다. 유동성에서는 관리종목지정 5년 전부터 2년 전까지는 작은 차이를 보이다가 1년 전에 큰 차이를 나타낸다. 따라서 수익성, 안정성, 활동성 및 유동성을 나타내는 재무적 특성요인이 상장기업의 관리종목 지정에 영향을 미친다.

• Asia Marketing Journal
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• 제15권3호
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.

• 한국산학기술학회논문지
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• 제21권10호
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• pp.440-453
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• 2020

국내 자본시장에서 충청권 지역의 최근의 경제 혹은 재무적인 여건 변화들을 기준으로, 동 지역에 대한 해외 및 국내 투자 규모는 향후에도 지속적으로 증가 할 것으로 예상된다. 이와 같은 전례 없는 변화된 환경을 고려하여, 본 연구에서는 동 지역권 소재 기업들의 가치 제고를 위한 3가지의 주요한 재무적 지표들, 즉, 기업의 수익성, 성장률 및 자본구조에 대한 종합적인 상호 비교 분석을 위하여, 각 재무적 지표들을 구성하고 있는 각각의 요인들이 실증적으로 검정되었다. 실증연구를 수행하기 위한 연구 설정 방법과 관련하여, 검정 결과와 관련하여, 시장 가치 기준의 부채비율, 성장률, 토빈 Q 비율, 사업위험도 그리고 연구개발비 비중 등의 총 5 가지 변수들이 충청권 지역에 속한 기업들의 수익성을 결정하는 유의한 재무적 요인들로서 판명되었다. 또한, 기업 성장률과 자본구조의 재무적 지표들을 분석한 결과, 수익성과 기업 규모의 2가지 변수들이 국내 자본시장 내에서 해당지역과 타 비교지역들 소재의 기업들을 통계적으로 구분하는 유의성있는 요인으로 판명되었다. 본 연구의 결과를 기준으로, 상기 서술된 재무적 지표들에 영향을 줄 수 있는 해당 요인들의 수준을 실무적으로 조정할 경우, 충청권 소재 기업들의 가치 향상에 궁극적으로 기여할 것으로 기대된다.

• 산업진흥연구
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• 제5권3호
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• pp.31-36
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• 2020

본 연구는 호텔업, 숙박업 그리고 관광업에 종사하는 기업들의 자본구조가 어떤 요인들에 의해서 결정되는가를 탐색하기 위해 2000년부터 2019년까지 한국의 환대산업 기업들을 대상으로 실증적 분석을 하였다. 자본구조이론과 기존연구들에서 제시된 몇 가지 설명변수들을 이용하여 종속변수인 레버리지와의 회귀분석을 하였다. 표본기간 전체와 글로벌 금융위기라는 특수한 기간을 제외하고 그 이전과 이후로 구분하여 분석한 결과, 판매비용, 수익성 및 기업규모의 회귀계수가 각각 통계적으로 유의한 음(-)을 나타냈으며, 이 중에서 특히 기업규모의 계수는 제조기업을 대상으로 한 기존연구에서 보고된 정(+)의 관계와 정반대인 음(-)으로 나타나 환대산업의 특수성을 나타낸 것으로 추정된다.

• 한국식생활문화학회지
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• 제29권6호
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• pp.593-598
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• 2014

Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers' perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification's influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.877-883
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• 2020

The purpose of the article is to evaluate the factors that affect the degree of environmental accounting information disclosure. Data are collected from 87 industry companies listed on the Vietnamese stock market from 2009 to 2019. I focus on the effect of factors such as the Firm size, Profitability, Leverage, Firm age, and Independent auditors. To explain the causal relationship between factors, I construct the regression model and then test it by using different statistical method approaches, including the pooled OLS, the fixed effects model, and the random effects model. Then I conduct testing of model defects: White Test, Wooldridge Test, Hausman Test, and Wald Test. The Feasible Generalized Least Squares (FGLS) method is used to analyze the image factors that affect environmental accounting information disclosure. The results show that the extent of environmental accounting information disclosure is influenced by factors: firm size, uptime and independent audit. These factors positively affect the level of environmental accounting information disclosure; independent audit has the greatest influence. Based on the research results, the author gives recommendations to improve the disclosure of environmental accounting information for industrial enterprises listed on the Vietnamese stock market, increasing the competitiveness of the public company in terms of global integration.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.141-148
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• 2020

This paper analyzes factors affecting the debt maturity structure of enterprises listed on the Vietnam stock market. The panel data of research sample includes 549 non-financial listed enterprises on the Vietnam stock market from 2009 to 2019. The Generalized Least Square (GLS) tool is employed to address econometric issues and to improve the accuracy of the regression coefficients. In this research, debt maturity structure is the dependent variable. Capital structures, fixed assets, liquidity, firm size, asset maturity, profitability, corporate income tax, gross domestic product, inflation rate, credit growth scale are independent variables in the study. The model results show, that among the factors affecting the structure of debt maturity, the capital structure, asset structure, and firm size have the highest estimation coefficients, which shows that capital structure, asset structure, and firm size plays an important role in the decision-making process of debt maturity structure. The empirical results show that there are differences in the impact of these factors on the debt maturity structures in state-owned enterprises and non-state enterprises listed on the Vietnam stock market. The findings of this article are useful for business administrators, helping business managers make the right financial decisions to determine the target debt maturity structure in enterprises.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.61-72
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• 2020

The purpose of this study is to investigate the determinants of the capital structure of firms operating in a developing economy, Pakistan. The quantile regression method is applied on a sample of 183 non-financial companies listed on the Pakistan Stock Exchange during the period of 2008-2017. Specifically, the empirical analysis focuses on changes in the coefficients of the determinants according to the leverage ratio quantiles of the examined listed firms. The findings show that the capital structure of Pakistan listed firms differs between firms in different quantiles of leverage. These differences are significant with the sign of explanatory variables changes with the level of leverage. The research result found tangibility, profitability and age to be positively related to leverage among listed firms in Pakistan. However, size, liquidity and non-debt tax shield (NDTS) are negatively related to leverage. A firm's growth and risk are found to be insignificant predictors of capital structure in Pakistan listed firms. Moreover, the study also found a significant impact of industry characteristic on leverage. The findings of this study indicate that an individual firm's finance policy needs to be responsive to the firm's characteristics and should match with the different borrowing requirements of listed firms.

• Asia Pacific Journal of Business Review
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• 제1권2호
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• pp.37-62
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• 2017

To analyze the effects of R&D expenditure on the firm value of Korean firms, we classified portfolios based on R&D activity levels. After that, we conducted a time-series analysis to assess excess returns from the portfolios. To carry out such an analysis, an empirical analysis of excess returns in the capital market was performed by using the monthly earning rate of stocks from 2000 to 2013. The purpose of this research is to provide basic data on investment to stakeholders in the capital market by analyzing the effects of R&D on the firm value and to overcome scholarly limitations by offering a new model of analysis. The criteria for classifying the portfolios were based on R&D expenditure levels. The analysis models follow the Fama-French Three-Factor Model and the Carhart Four-Factor Model. The analyses results are as follows. Extrapolating monthly profit rates based on R&D expenditure levels, portfolios with low R&D expenditures showed higher earning rates than those with high R&D expenditures. This suggests that high R&D expenditures did not translate into high earning rates. The investor depreciates the R&D expenditures related profitability and the possibility of success in the market, leading to falls in stock prices and a failure to give a positive effect on the firm value. Our research differs from the previous investigations as we carried out an empirical analysis based on the actual investors' attitudes about R&D expenditures and how these can generate excess earnings. Our research results show that the data related to R&D expenditure are not reflected fully in the market.

• 한국산업정보학회논문지
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• 제24권6호
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• pp.81-93
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• 2019

고객의 요구나 선호도가 다양해짐에 따라 제품의 다양화가 필요하지만, 이는 오퍼레이션스의 비효율성이 야기될 수 있어 기업의 중요 관심사가 되고 있다. 따라서 원활한 오퍼레이션스 기능 수행을 위해 기업들은 제품의 모듈화 구조를 도입해 왔다. 하지만 신제품 개발 과정에서 모듈화의 효과를 계량적으로 분석한 연구는 미흡하다. 이에 본 연구는 기존 제품에 신기술이 포함된 부품이 도입되는 제품개발의 상황에서 모듈화가 기업의 수익에 미치는 영향에 관한 계량모델을 개발하고 이를 분석하여 몇 가지 중요한 명제를 도출함으로써 신제품 개발 시 고려해야 할 신기술 도입 및 모듈화의 의사결정에 필요한 가이드라인을 제시하였다. 연구 결과, i) 제품의 업그레이드가 용이하거나, ii) 외부요인으로 인해 제품의 가격이 높게 책정되어야 할 경우, iii) 신기술 투자비용의 효과가 불확실할 경우, 모듈화 수준을 높이는 노력이 필요하고, 모듈화에 대한 수요탄력성이 낮은 제품의 신제품 개발 시에는 신기술 도입의 투자비용을 늘리는 것이 바람직하다.