• Journal of Digital Convergence
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• v.15 no.10
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• pp.193-199
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• 2017

The objective of this research is to investigate how consumers react differently to financial and social risk/return, referred to as an 'asymmetric effect'. A lab-based experiment using a counterfeit but real-branded product examined the robustness of the statement that priming the interdependent versus independent self can result in differences in financial and social risk taking behavior in the context of counterfeit product purchase choice. Three hundred fifty-eight participants took part in the experiment. They were primed with different self-construal and evaluated purchase intention to the counterfeit product. As predicted, when evaluate in the context of loss claim of counterfeit product, risks were more activated, however, there was an asymmetric effect that self-construal priming had on financial and social risks. Interdependence primed participants were more likely to take a financial risk thus perform more purchase intention of counterfeit product and less likely to take a social risk than their independence primed counterparts, which led to lower purchase intention. The results of this research shed light on the various directions of future studies on the responses toward counterfeit product.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.2
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• pp.103-120
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• 2023

This study is to confirm whether SMEs can manage production facilities well and receive help in establishing new product development strategies if they actively engage in external networks. And under this influence, it is to check whether sales growth and financial performance improve. After reviewing the literature and theory, an empirical analysis using the questionnaire method was conducted to verify the research model. To verify statistical significance, programs 'SPSS 20.0' and 'Smart PLS 2.0' were used. The results of the study are summarized as follows. First, the higher the level of technical cooperation external networking of SMEs, the higher the level of management of their production facilities and new product development strategy was confirmed. Second, it was confirmed that the higher the level of production facility management and new product development strategy of SMEs, the higher their financial performance. Third, among the external networking levels of SMEs, the factor that has the greatest influence on management level of production facilities was identified as degree of participation in human network activities to secure technology. And the factor that had the greatest influence on level of new product development strategy was identified as participation in joint research and commissioned research.

• Proceedings of the KAIS Fall Conference
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• 2003.11a
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• pp.191-194
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• 2003

Product factory is a real-time financial product design system for the Internet customers. Recently, as the number of the Internet customers increases, the importance of the product factory becomes more emphasized. However, there is not much research performed regarding its definition, properties, requirements, nor implementation. In this research, we make a clear definition of product factory, and analyze the requirements of the system from the perspectives of functions and services, and we propose an architecture that reflects the analyzed requirements. In additions, we implemented a prototypical system based on the proposed architecture to prove the usefulness of this research.

• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.109-122
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• 2016

This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

• Korean Journal of Construction Engineering and Management
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• v.23 no.4
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• pp.36-46
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• 2022

It takes a relatively long time for construction companies that lack the ability to finance to adapt to construction policy in the construction industry. However, financial institutions rarely provide financial products to construction companies, particularly small and medium-sized construction companies, because their security capacity and credit rating are low. This study investigates the financial products needed for small and medium construction companies to adapt to policy changes. The demand of small and medium construction companies for financial products is analyzed by experts' advise and survey. And, when the investigated financial products for the construction industry are introduced, the legal systems in need of revision are analyzed. Based on the analyzed demand and the number of legal systems needing revision, the priority for the introduction of financial products to the construction industry is analyzed. Among the financial products investigated, the priority of "Expert consultation, such as accountant, tax accountant, lawyer, etc." is the highest. In future studies, the criteria and method of financial product development for high-priority financial products could be researched.

• Journal of the Korean Operations Research and Management Science Society
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• v.19 no.3
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• pp.151-167
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• 1994

Initial screening is one of the most important and difficult processes in new product development. Many new product screening models have been developed in management and marketing. However practical applications of these models have been limited in part due to their complexity and inflexibility, and in part due to their excessive data requirements. Thus simple judgment models have been popular in practice. However, these models suffer from inaccuracy and inconsistency originating form human cognitive limitations. In light of the problem swith traditional screening methods, we propose a new approach for screening based on managers' past experience and intuitive judgments-screening by analogy, and develop a computerized case-based system for screening new financial service concepts. Using the system, managers can predict the potential performance of a new product concept based on the performance of past products that are similar to it in terms of product characteristics, firm's resources, and market conditions. Based on this prediction, managers make a screening decision.

• Journal of the Korea Society of Computer and Information
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• v.4 no.2
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• pp.147-154
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• 1999

Research and Development (R&D) departments concentrate their efforts on one of two key types of research: fundamental research to discover new technology, and product development research to determine ways to use new technology or to improve upon already existing technology. Of these two types of research, the first, fundamental research, does not guarantee that successful products will develop. This type of research generally requires the investment of large sums of money without the surety of financial gain. It can, however, greatly enhance a company's image and profit potential if it can then develop a successful product from the fundamental research their scientists and engineers have done. Also, through this type of research, companies can register patents which can result in income from the sale or license of the patented technology or process to other companies. Companies place themselves at financial risk when they delve into fundamental research. For that reason, most companies concentrate their research funds and efforts on the second type of research, product development. For a product to be considered successful the company must realize some sort of benefit such as profit, increased marketshare, market recognition, or any other company-defined benefits. Both types of research require a company's consistent financial investment and planning. As the world market becomes more competitive, only those companies that can produce a product with good quality, competitive pricing, and in a timely manner will thrive. This thesis focuses on issues for developing a successful product through examining a product life cycle, a product portfolio matrix, and reactive and proactive marketing strategies.

• Journal of the Korean Solar Energy Society
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• v.37 no.5
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• pp.85-99
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• 2017

New and Renewable Energy Equipment Certification program has been integrated into the KS(Korean Industrial Standards) certification system as of July 29, 2015. This study is to determine whether the KS certification requirement has had a positive effect on corporate performance (e.g. quality improvement, financial result, customer satisfaction) within those that had already acquired the New and Renewable Energy Equipment KS certification. As a result, among the requirements for the KS certification, quality management, product management, and product testing have a positive impact on product quality improvement, and product testing has shown a positive influence on customer satisfaction. Although requisite for the KS certification did not have a significant effect on financial outcome such as increase in revenue, it has shown to have positive consequence to some extent on those firms that newly obtained the certification.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.218-226
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• 2014

In order to improve manufacturing performance by flexibilities, type of strategies, types of information with manufacturing companies in Korea. This study is based on the situation theory. The variables of flexibility were applied with 'product flexibility' and 'mix flexibility'. 'low-cost strategy' and 'differentiation strategy' were applied at strategy types. Financial information and non-financial information, information attributes are applied at. At this study, product flexibility is significantly influenced the differentiation strategy. Mix flexibility is significantly influenced the low cost strategy. Only the low-cost strategy significantly affected on financial information and non-financial information. financial information and non-financial information were significantly influenced on Productive performance. To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.3
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• pp.240-247
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• 2021

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.