• 제목/요약/키워드: Festival Theme

검색결과 44건 처리시간 0.029초

Analysis and Improvement of the Chrysanthemum Festivals for the Revitalization of Regional Economy

  • Song, Jong-Eun;Park, Jin-Sil;Choi, Kyoung-Ok
    • 인간식물환경학회지
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    • 제22권2호
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    • pp.181-197
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    • 2019
  • This study is to analyze the current state, trend, and preference of the three chrysanthemum festivals representing South Korea that are hosted by local governments, and it is to be used as the basic data for preparing effective plans for the chrysanthemum festivals. The study was conducted from April 20, 2013 to November 25, 2017, and literature review, online search, interviews with persons in charge, field survey, and questionnaire survey were performed. As a result of the field survey, all three festivals had their space structures divided, themes decided and space images depicted based on chrysanthemum sculptures. The landmarks of the city, cultural assets, or great figures were selected to the main theme of the major chrysanthemum sculptures. The sculptures were decorated realistically for users to easily recognize the image. The main chrysanthemum sculptures tended to be introduced repeatedly. As results of the current state of visit and preference, it was found that the number of visitors has increased every year, along with revisits. The satisfaction and the preference for the festival were evaluated positively, and the chrysanthemum festival has become a local festival representing autumn, and a resource for vitalization of the regional economy. However, as a result of the survey, insufficient parking space and resting place, change of image of the sculptures, experience programs, and food shall be improved in order to increase the users satisfaction.

농촌테마공원 이용객의 선택속성에 대한 중요도와 만족도 분석 - 안성팜랜드를 중심으로 - (An Importance and Satisfaction Analysis of Selection Attribute by Rural Theme Park Customers - A Case Study on Anseong Farm Land -)

  • 백윤기;김나영;전인철;김용근
    • 농촌계획
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    • 제19권2호
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    • pp.1-10
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    • 2013
  • This study is intended to examine the perception of importance-satisfaction in selective properties of rural theme park with the users and to suggest operation method and implications for rural theme parks which are being built on a nation-wide basis. The study results are as follows: First, the results from the analysis on importance-satisfaction in the selective properties showed that both attractiveness of natural landscape and excellence of surrounding environment are high. Second, the t-test with matched samples for importance-satisfaction showed that there were significant statistical differences in all items, and the users rated satisfaction lower than the importance. Third, IPA results showed that the items such as diversity of festival event, accessibility and convenience of public transportation, appropriateness of expense and kindness in service appeared in the 2nd quadrant 'direction of concentrated efforts'Therefore, this study was able to identify the perception of importance-satisfaction among the users of rural theme parks. The study findings suggest that it is necessary to preserve surrounding natural environment, ensure appropriate pricing, introduce events and increase service level in constructing and operating rural theme parks.

청송 사과체험테마파크 기본계획 (A Study on the Landscape Design of the Cheongsong Apple Theme Park)

  • 권진욱;박찬용
    • 농촌계획
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    • 제19권3호
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    • pp.195-203
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    • 2013
  • This study aimed to plan a distinctive apple theme park, thereby specializing the nationwide brand of Cheongsong apple. Detailed objectives included: to establish the best possible environments in Korea to taste and appreciate apple and enjoy the Cheongsong Apple Festival; to identify and foster natural, cultural and social resources in the clean environment of Cheongsong; to clusterize research and production infrastructures for strengthening local competitiveness; and to develop a hub for the vitalization of the region where visitors and locals can mutually prosper. The study was multi-phased. The first stage included basic surveys such as local status and environment analysis and similar case studies, and the second stage was to review the appropriateness of theme selection, develop basic principles and strategies for development goals and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the park. The dimension of the subject site was $180,150m^2$, which was divided into four areas, in consideration of the land use and the environmental characteristics of the resources, for developing a land use scheme. The four areas were named: the apple-theme cultual area; the agricultural culture experience area; the plaza for exchange and harmony; and the plaza for natural observation. This study has significance in that it can serve as a case to develop farm theme parks, and as a case of appropriate development of programs to identify amenity resources with a focus on the existing resources and in consideration of local characteristics.

Ambivalent Reading on the Story of the Colonialism in The Piano

  • Park, Seung Hyun;Nam, Jae Il
    • International Journal of Contents
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    • 제9권4호
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    • pp.86-91
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    • 2013
  • The Piano, directed by Jane Campion in 1993, became a sensational movie with a special theme focusing on gender and sexual identity, when it won Palme d'Or in the Cannes Film Festival at the same year. Most of the critics discuss the representation of Victorian sexual repression in the colonial setting. But the critical acclaim tends to view the existence of the Maori people and the colonial setting as the backdrop of the narrative, although this colonial background is constructed as a medium to accelerate the release of the repressed passion. Regarding the race issue as a compelling discourse that gets left out of "feminist" accounts, this paper analyzes The Piano, focusing on both how the story of colonialism is constituted in the film and how the film represents ambivalent images of the Maori people, the native of New Zealand.

도시마케팅을 위한 도시이미지 관리방안 연구 - 도시이미지 관리 프로그램 도출을 위한 정량적 분석 - (A Study on City Image Management for City Marketing - Quantitative Analysis to Derive Management Programs of City Image -)

  • 변재상;조예지;최형석;김송이;임승빈
    • 한국조경학회지
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    • 제35권4호
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    • pp.81-89
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    • 2007
  • Urban landscape represents a city's internal identity as well as external form. Therefore, urban landscape and image planning has to involve marketing strategies to deliver the economic growth and regional revitalization through recreating the environmental and cultural value of the city. This study intends to develop practical city image management programs as city marketing tools which consider opinions of local authorities, related experts, and residents. To achieve this purpose conjoint analysis was applied on three components which symbolically reflects features of assets and resources in Anseong. This study can be summarized as follows: 1. The first consideration for Lake Geumgwang is to develop farm experience Programs on waterside fields. 2. The rot consideration for Bauduki Festival is to make efforts for public relations(PR) to be able to merchandise festival-related goods and develop unique products. 3. The first consideration for Anseong Grapes is to build leisure-oriented theme parks for local farm products. This study is meaningful to develop the efficient and quantitative management method of city image for marketing. The integrated approach to the management programs to reflect opinions of local policies, experts and citizens is expected to become a useful foundation in studying city images and marketing.

'광주의 빛+' 레이저 연동 프로젝션 맵핑 연구 ('Gwangju Light+' Laser Linked Projection Mapping Study)

  • 박성훈;김형기
    • 한국콘텐츠학회논문지
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    • 제22권2호
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    • pp.35-43
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    • 2022
  • 2020년 광주 미디어아트 페스티벌 (2020 GMAF)이 국립 아시아 문화전당 일대에서 개최되었다. '광주 전체가 <빛과 공존의 미학> 이라는 주제로 빛난다.' 라는 슬로건을 내걸고 개최된 이번 미디어 페스티벌에 중앙대학교 첨단영상대학원 DATA+ 연구소에서 전남(구)도청에 프로젝션 맵핑을 시연했다. 본 논문은 한국 민주화의 상징이며 전라도 광주의 중심에 위치하고 있는 전남(구)도청에 시연한 프로젝션 맵핑의 콘텐츠 개발 및 전체적인 제작 과정에 대한 설명에 중점을 두었다. 2020 GMAF와 전남(구)도청의 역사, 광주의 역사와 민주화의 기록에 관한 부분을 충실히 나타내고자 하였다. 프로젝션 맵핑 고유의 특성을 이용한 영상과 배경음, 효과음 그리고 여러 특수 효과 및 고출력 레이저 장치를 이용한 시각효과를 보여주고자 하였다. 이를 위하여 약 5분 30초 분량의 컨텐츠를 계획하고, 이를 각 파트별, 주제별로 나누어 각각의 장마다 하나의 개별적인 이야기를 전개하였다.

아네스 바르다의 <방랑자>와 형식적 실험 (Agnès Varda's Vagabond and Aesthetic)

  • 김숙현
    • 한국콘텐츠학회논문지
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    • 제13권2호
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    • pp.100-107
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    • 2013
  • 아네스 바르다는 자신만의 영화세계를 구축해 온 프랑스의 대표적인 여성 영화감독이다. 특히 주관성과 객관성을 혼합하는 실험적인 방식은 가장 돋보이는 특성이다. 이를 뒷받침하는 방식은 고전적 영화 방식과 상이한 영화적 형식에 대한 탐구에서 비롯한다. 이러한 접근은 현대영화의 형식을 치밀하게 분석하여 구조를 발견하는 노엘 버치의 방법론과 같다. 그래서 아네스 바르다의 대표작 중 하나이면서 1985년 베니스영화제에서 황금사자상을 수상한 바 있는 <방랑자>를 대상으로 주제와 형식의 유기적 결합을 통한 현대영화의 구조 산출이라는 형식미학적 분석하고자 한다. 인간 사이의 관계성과 접촉의 회복을 표류하는 삶의 비극적 죽음을 통해 전달하고자 한 영화의 주제는 영화의 형식적 실험을 통해 새로운 영화적 구조를 낳았다. 그 형식적 실험은 영화의 도입부의 보이스오버와 파편적이고 반복적인 구성으로서 인물과 상황 제시 방식, 서사적 양식과 비서사적 양식의 배합, 그리고 영화적 물리적 질료성을 폭로하는 방식으로서 카메라의 움직임과 편집, 그리고 플래쉬백과 사운드의 독특한 사용으로 이루어져있다.

인바운드 도시관광을 위한 성공전략: 대구광역시를 중심으로 (Success Strategies for In-Bound City Tourism - Focused on Daegu Metropolitan City -)

  • 김동준;박신일
    • 한국엔터테인먼트산업학회논문지
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    • 제13권2호
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    • pp.13-25
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    • 2019
  • 본 연구는 대구를 방문한 대만, 홍콩, 태국의 관광객을 대상으로 개별 심층인터뷰를 실시하여 2018년(1월-9월) 인바운드 관광실적에서 높은 성과를 보였던 대구시의 도시관광 성공전략에 대한 조자분석을 하고자 하였다. 분석결과, 먼저 대만 대상자는 2018년 7월 두류공원의 치맥 페스티벌 행사장에서 인터뷰를 실시하였고 여성 개별관광객으로 대학생이었다. 온라인 SNS 채널 홍보를 통해 정보를 얻었고 숙소는 게스트하우스 및 중저가 호텔이었다. 주요관광지는 서문시장 야시장, 이월드, 동성로 등이었고 식사는 안지랑 곱창거리, 동인동 갈비찜 거리 등이었다. 다음으로 홍콩 대상자는 2018년 5월 두류공원의 관등제 축제 행사장에서 실시하였고 남성으로 개별관광객이었다. 온라인 SNS 채널 홍보를 통해 정보를 얻었고 숙소는 중고가 호텔이었다. 주요관광지는 앞산 전망대, 서문시장 야시장, 팔공산 동화사, 동성로 등이었고 식사는 안지랑 곱창, 동인동 갈비찜, 한정식 등이었다. 마지막으로 태국 대상자는 2018년 4월 팔공산 동화사 벚꽃 축제 행사장에서 실시하였고 남성으로 여행사 상품을 구입하여 방문하였다. 숙소는 중저가 호텔이었고 주요관광지는 앞산 전망대, 서문시장 야시장, 팔공산 동화사, 김광석거리 등이었다. 그리고 식사는 동인동 갈비찜, 한정식, 막창, 감자탕 등이었다. 대구관광 참가자들은 공통적으로 대구 도시의 매력인 뷰티, 웨딩, 테마파크, 맛집 등과 한국 고유의 자연, 사찰 등의 이색적인 체험에 관심을 보였다. 그리고 아쉬웠던 점은 면세점 등의 쇼핑시설이 부족하고 식당에서 좌식 스타일의 테이블이 불편하였다고 하였다. 그리고 외국인을 위한 언어별 안내 표지판이 부족하다고 하였다.

농촌체험마을의 협력적 관광개발 모델 사업의 추진과 발전 방향 (Propulsion of Cooperative Tourism Development Model Project and Developing Strategies in Rural Green Tourism village)

  • 리신호;윤성수;김시환
    • 한국농공학회논문집
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    • 제50권6호
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    • pp.83-91
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    • 2008
  • This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

Planning and Design of Quingming Shanghe Park in Kaifeng

  • Liu, Xiao-ming
    • Journal of the Korean Institute of Landscape Architecture International Edition
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    • 제1호
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    • pp.202-207
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    • 2001
  • Covering an area of about 39 ha, Qingming Shanghe Park is located in the northwest of Kaifeng, formerly the capital of seven dynasties in China. It is intended to serve as a tourist attraction based on a painting 〃Qingming Festival at Riverside〃 by Zhang Zeduan of the Northern song Dynasty, which vividly illustrates a real life on the both sides of the Bian River as well as in the urban area, Kaifeng, in early Spring. The park is a collection of varied buildings such as shops, restaurants, tea-houses, theaters, and hotels in the North song style, with an introduction of the history of Kaifeng, this paper examines design philosophy and methodology of the park, and discusses the creative design of the first stage development known as known as The South Area of the park. Marked by the Rainbow Bridge and the City Gate, the South Area is divided into three parts, the rural, suburban, and urban parts which are organized according to the spatial order showed in the painting. The South Area proves to be very successful because of its amazing sense of history and interesting folk performance. Furthermore, the preliminary 9planning of the second stage development known as The North Area is presented with references to culture, history and customs. The North Area is proposed to include the Old Sports & Games Garden, the Exhibition Garden, and the Hot Spring Garden with an appearance of the imperial gardens in the Northern Song, integrated with participation of old sports and games, display of old science & technology achievements, and enjoyment of hot spring bath.

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