• Journal of the Korea Convergence Society
• /
• v.12 no.10
• /
• pp.151-160
• /
• 2021

This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.

• Journal of Korean Society of Rural Planning
• /
• v.20 no.2
• /
• pp.151-158
• /
• 2014

The purposes of this study is to identify a proper spot to create a symbolic place for the International Jazz Festival and to improve the connections among the place assets of Gapyeong as a place marketing strategies. To this end, the analysis and interpretation of spatial structure was conducted using space syntax. The results of the study showed that the entire structure of the space formed in the axis of a total of 200. The value of total integration was 0.833, which is relatively low, and the local integration degree was 1.588 degrees. Gahwa Street has the highest value of full integration (1.264) among the major points related with the Festival, followed by the former Gapeyong Station area (1.189). As a result, the former Gapeyong station area was identified as a recommendable place for symbolic place because it is highly accessible to the surrounding areas and spacious enough to function as a plaza. Developing a cultural street occupied by jazz cafes, concerts, shops and restaurants, and transforming the old railroad into a linear park will enhance the image of jazz city and help place marketing.

• Journal of Korean Society of Rural Planning
• /
• v.22 no.4
• /
• pp.49-60
• /
• 2016

This study is in order to promote agricultural products sold in the rural village festivals direct transaction marketplace and enabled by a comprehensive user evaluation of the rural village festivals direct transaction marketplaces in universal design perspective, provide a design plan for your care and comfort of a rural village festival Direct Deals Marketplace there is a purpose. Thus, redefining the principles of universal design suitable for direct transactions rural village festival marketplaces, and to do this by reclassifying the design elements of the farmstand-type in a framework was developed 30 questions to evaluate items for Universal Design Evaluation. And, the selection of three villages along the rural village festivals scale and conducted a survey of Universal Design Rating. As a result, the overall assessment was positive for B villages of rural village festival marketplaces direct transactions, there was a significant difference with the other village. In particular, there was a notable difference in the fairness, efficiency, promotional, safety and hygiene. And, there was a significant difference in design elements for directing atmosphere by selling space, product display, hygiene. This paper presents the design suggestions about a rural village festivals farmers' market aspects of universal design for improvement of the marketplace as following, 1) placement for differentiation the markerplace and around sites in the festival place, 2) to build the operating systems of sustainable management for arrangement and organization during the festival, 3) to install the device for maintaining agricultural products freshness 4) to separate the sale of local specialty products and general food products, and 5) to locate the suitable space considering the visitors tour route in the festival place for large-scale festival.

• Korean Association of Arts Management
• /
• no.50
• /
• pp.65-100
• /
• 2019

The purpose of this study is to examine the patterns of deviation in urban music festival through the theories and a case study. A deviation help contemporary people in the routine of daily life to give a lot of energy. Such a deviation is strongly experienced from the festival. So it is important to study the patterns of deviation in urban festival. For this purpose, the relation between deviation and festival is examined first. And then the patterns of deviation in festival are drawn from the preceding research and case studies. The patterns of deviation in festival are identified as spatio-temporal deviation, active deviation, and situational deviation. Spatio-temporal deviation is divided into non-dailiness, space separation, and space appropriation. Active deviation is divided into make-over and expression. Situational deviation is divided into overturning and new meeting. This patterns of deviation applies to case study of ACC world music festival held in Gwangju metropolitan city with a content analysis methodology. The research finding is that Spatio-temporal deviation is most evident in ACC world music festival, on the other hand active deviation and situational deviation are weak or no evident. It is expected that various deviant elements presented in this study will be used strategically in festival planning to help strengthen the festivity of modern urban festivals.

• Journal of People, Plants, and Environment
• /
• v.22 no.2
• /
• pp.181-197
• /
• 2019

This study is to analyze the current state, trend, and preference of the three chrysanthemum festivals representing South Korea that are hosted by local governments, and it is to be used as the basic data for preparing effective plans for the chrysanthemum festivals. The study was conducted from April 20, 2013 to November 25, 2017, and literature review, online search, interviews with persons in charge, field survey, and questionnaire survey were performed. As a result of the field survey, all three festivals had their space structures divided, themes decided and space images depicted based on chrysanthemum sculptures. The landmarks of the city, cultural assets, or great figures were selected to the main theme of the major chrysanthemum sculptures. The sculptures were decorated realistically for users to easily recognize the image. The main chrysanthemum sculptures tended to be introduced repeatedly. As results of the current state of visit and preference, it was found that the number of visitors has increased every year, along with revisits. The satisfaction and the preference for the festival were evaluated positively, and the chrysanthemum festival has become a local festival representing autumn, and a resource for vitalization of the regional economy. However, as a result of the survey, insufficient parking space and resting place, change of image of the sculptures, experience programs, and food shall be improved in order to increase the users satisfaction.

• Journal of Korean Society of Rural Planning
• /
• v.19 no.3
• /
• pp.183-193
• /
• 2013

In 2011, neighborhood parks occupied a total area of $280,135,257m^2$ in small and medium sized city areas and this excluded the metropolitan regions. In the rural area, the park area per person($22.64m^2$) is larger than the urban area($9.50m^2$). It is a questionable why there is a higher park ratio in the rural area compared to the cities, where the function of the neighborhood parks is not being utilized well. But, there are already a lot of parks that has been constructed in the rural areas and a lot of money is being spent in maintaining them. Hence, rather than reducing the number of "country parks", it can be suggested that these "country parks" ought to be utilized in a different manner than the parks in the city. In that point of view, this study examined the issues of the country park usage along with the utilization of the local festivals within the parks. Firstly in this context, this study compared the amount of neighborhood parks between small and medium sized cities and metropolitan areas, and analyzed those results. Secondly, daily newspaper articles were collected and categorized to find the usage of the rural park which were then analyzed. Then, the extraction of the essential points in composing the festival space was carried out. Also, the general design guides of making the neighborhood parks were drawn. Last but not least, using these two resources, this study suggested design guidelines for using neighborhood parks as a Festival Space in small and medium sized cities.

• Korean Institute of Interior Design Journal
• /
• v.20 no.6
• /
• pp.282-290
• /
• 2011

The public festival has a positive function to produce more pleasure and better life to urban residents on viewpoint of culture marketing. A research of relation between urban festival's media light environmental and personality type of audiences would give a design guide line on selection of festival media contents. The scope of study festival bounds three urban fesitvals from two thousand eight to two thousand ten. The personaliy indicator is used by self-mootioring scale called NEO-PI-R that Synyder, psychologist established in 1987. This indicator divides into five classes - N: Neutroticism, E: Extaversoon, O: Openness, A: Agreeableness, C: Conscientiousness. As a result, Anaysis of urban festival's media light environments considering five personality type of audiences are described, N type prefers the change a lot and low stability. E type prefers three dimensional video and dynamic production with passionate pressure. O type prefers radiates objects to promote the imaginative creatures with speculation. A type prefers contemplation arts with one way direction. C type prefers orderly art layout with accomplishing intention. The statistics datas anaynize ten factors to describe the urban complicated fesitival guide line clearly.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.8
• /
• pp.303-311
• /
• 2019

is a film festival in conjunction with that shows about 50 works from 25 countries. It has become the only martial arts action film festival going on in Korea, with 32 feature films and 24 short films for a total of six days during the event from August 30 to September 6. has the slogan 'Muye, change the history of movies!' Through the movie, it sheds light on the value of life pursued by the martial arts spirit around Samjae, the core value of martial arts, and explores the aesthetic value of the most beautiful gesture that humans can make through the movement of martial arts centered on the space of dots, good and cotton. And through this film festival, I saw the potential to grow into a festival with the world. With this film festival, the identity of is established as a sustainable film festival, not as a single film festival, and image of martial arts action movies, which are part of genre movies, through the certainty of this image, differentiates itself from domestic and international film festivals, and does not stay in Northeast Asia or in Southeast Asia. Then, let's study the value of the future through the results of this film festival. In addition, we will study ways to increase the probability of growth as the best cultural and arts festival held along with the world's only international martial arts competition.

• (The) Research of the performance art and culture
• /
• no.18
• /
• pp.563-598
• /
• 2009

Gangneung Danoje is a local festival that has its origin in the county festival handed down premodern society. It was designated as an important intangible cultural asset in 1966, and has appreciated as a representative traditional festival of Korea since UNESCO designated it as 'the Oral and Intangible Heritage of Humanity' in 2005. Generally, it is known as a festival which it keeps up the premodern tradition. However, we can know that it is different from the festival performed in the 19 century in its framework and contents if we pay attention to the texts of festival performed in Gangneung today. I think that this change is a result of cultural adaptation by the change of transmission situation, and especially today texts of festival is an result of the pursuit, restoration and reproduction of its traditional form so as to be designated as a cultural asset. In this paper, after I have an accurate grasp of the traditional form of Gangneung Danoje from the present data related to Gangneung Danoje, I will compare its traditional text with the existing text which was reconstructed at the time of being designated as an important intangible cultural asset. To do this work, I verified the composition method of a county festival by investigating a general aspect of county festival in the $Chos{\breve{o}}n$ dynasty, brought out the aspect of its change by comparing its existing text with the procedures and contents of Gangneung Danoje before the Japanese occupation by force, and discussed the matter of its some changes. As a result of my work, I ascertained that the present Gangneung Danoje is very different from the festival transmitted in premodern society in the structure, time and space of festival, and the contents of performance containing the procedures of meeting god, seeing god off, and enjoying god.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.7
• /
• pp.362-374
• /
• 2018

The purpose of this study is to identify and improve the satisfaction of people attending the Jeju International Wind Festival, the representative festival in Jeju. The Jeju International Wind Ensemble Festival is a festival in which people communicate with each other through music. The objective of this study is to investigate user satisfaction of the International Wind Ensemble Festival and to make improvement plans. The average satisfaction rate for the event was 75.8% (Satisfaction + Great satisfaction). In addition, the average program level of the Jeju International Wind Ensemble Festival and average appropriateness of the event space were 86.9% (Satisfaction + Great satisfaction) and 85.2% (Satisfaction + Great satisfaction), respectively. The disadvantage is that public transportation that should be improved. According to results of the survey through the interview, the town wind ensemble festival and outside concert enabled performers to communicate with the audience through melody. In order for the Jeju International Orchestra Festival to take root as a festival for citizens, it is necessary to increase the convenience of transportation, secure personnel in charge of the secretariat, revitalize the Jeju International Orchestra Festival website, and promote volunteer activities. We present future research direction.