• Korean Journal of Human Ecology
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• v.12 no.1
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• pp.39-52
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• 2003

This study was conducted to find how to manage the household financial situation and what households demand to financial organization for their satisfaction in Chungbuk Province. The questionnaire survey was implemented from 24th of Oct. for two months and 330 households data among 350 households were analyzed and selected as a sample. The results were as follows : 1. Many households had four to six bankbooks and wives visited financial organs more frequently than their husbands. 2. Although many respondents regarded the safety as the most important point when they selected the financial organ, they were choosing the organ because of the nearness form their own house. 3. How to manage the households' financial situations and how much they were satisfied with the financial organs were different by the respondents' age and education level. 4. The younger they were and the higher the education level was, they managed the household according to the financial plan. Female consumers were more satisfied with financial organs than male did. 5. The financial problem were solved through the couple's communication in many households. This study showed the tendency that the wives' power increasing in the households's decision-making about financial problems.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.185-198
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• 2012

This study aims to find out the influential factors and the relative power of these factors on the clothing purchase decision in internet shopping mall. For this purpose, this study surveyed 500 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet shopping malls. Respondents are selected using the convenience sampling through internet survey in August 2011. For statistical analysis descriptive statistics, reliability analysis, factor analysis and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows. First, purchase decision is significantly affected by the expressional/physical properties of the product and product pictures. Second, purchase decision is significantly affected by the usefulness of shopping mall and the importance of purchase. Third, in consumer related factors, product value awareness, reliability of shopping mall, clothing involvement, psychological/economical perceived risks and age affect purchase decision. Fourth, in the regression analysis of the above significant variables on purchase decision, the order of power of these influential factors is expressional/physical properties of product, the importance of purchase, product picture, age and clothing involvement. The results of this study will help internet fashion enterprises to handle the variables of product, shopping mall, and consumer related for enhancing the purchase rate.

• Journal of the Korean Home Economics Association
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• v.44 no.6 s.220
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• pp.121-127
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• 2006

The purpose of this study is to investigate the sin satisfaction and fitness of Chinese women for Korean-made women's suits. The study methodology was questionnaire survey and the subjects were randomly chosen, 20 to 49-year-old female shoppers at department stores in Beijing, China. The data analyses were performed with SPSS 12.0 through descriptive analysis, t-test, and crosstab analysis. The findings were as follows. Chinese women assessed both the fit satisfaction and fit suitability levels of Korean-made women's suits available in China to be higher than that of Chinese-made women's suits. Paticularly, in the tan of slacks showing the lowest suitability level among Chinese-made women's wear, Korean-made women's suits in China had outstandingly high suitability level. In the case of jackets, however, the Korean-made women's suits went through more fixings, on average, than Chinese-made women's suits. In addition, more fixings were done for enlargement than for contraction, which necessitated the measure changes.

• Journal of the Korean Society of Costume
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• v.66 no.4
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• Journal of the Korean Society of Costume
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• v.63 no.7
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• pp.17-30
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• 2013

An understanding of store patronage behavior is a critical issue for retail managers, especially when it comes to a new kind of retail store, as it enables them to identify and target potential customers. Reflecting this managerial need, this study is focused on the fashion multi-brand shop, specifically investigating its store attributes, customers' shopping orientation, and store patronage. Accepting the shifting marketing paradigm from 4P's marketing mix to 7P's marketing mix, the 7P's marketing mix is employed in this study to measure the store attributes, including people(sales oriented and customer oriented), price, place, promotion, physical environment, process, and product. The store attributes significantly influencing patronization are found as customer oriented sales people, product, physical environment, and process. The shopping orientations of the customers, 222 female adults aged from 20s to 40s are found as ostentatious, pleasant, fashion pursuant, rational, and addictive. The consumers who are ostentatious, pleasant, and fashion pursuant are highly likely to be patronize to the fashion multi-brand shops.

• Journal of the Korean Society of Costume
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• v.49
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• pp.113-124
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• 1999

The purpose of this study was to categorize brand-switching behaviors into subdivided groups by variety seeking and perceived differences between brands and to compare and to analyze brand-switching motive perceived differences between brands clothing-involvement and buying price among the subdivided groups. The subjects were 343 female and male to have jean pants-buying experience in their age of 20-29 living in Seoul and Kyunggi province. For the analysis of the data mean frequency t-test $\chi^2$-Test Factor analysis MANOVA Duncan-test were conducted and the cronbach's $\alpha$ has been calculated to measure the reliability The results are as follows: 1. brand-switching behaviors are categorized into 4 groups by strength of variety-seeking and perceived differences between brands that are small or large which are habitual brand switchers internal derived brand-switchers external derived brand-switchers and combined derived brand-switchers. 2. Among the 4 sub-groups there were significant difference in brand-switching motive according to factors such as change-seeking needs and price & promotion. And there were significant differences in perceived differences between brands according to factors such as apparel design clothing -symbolism fitness except apparel shop. 3. According to strength of variety-seeking levels of clothing-involvement and buying price have increased Combined derived brand-switchers have totally the strongest variety-seeking and the highest clothin-involvement and they purchase the highest priced jean-pants of the other types of consumers.

• The Korean Journal of Community Living Science
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• v.25 no.3
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• pp.373-382
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• 2014

This study was explored the relationship of fit-related factors and, clothing evaluation criteria to clothing satisfaction. A total of 247 completed responses were obtained from a convenient sample of female students in their twenties. The statistical analysis methods included factor analysis, an ANOVA, and a multiple regression analysis. First, clothing evaluation criteria included practicality, product trait, and symbolism. Second, a comparison of clothing evaluation criteria and clothing satisfaction in groups divided by fit-related factors showed significant differences. In particular, the fat body type group showed higher level of the product trait and the thin body type group showed lower level of clothing satisfaction. The high activity group showed higher levels of clothing evaluation criteria and lower level of clothing satisfaction. Third, body type perception (-) and activity importance (-), fit-related factors, and practicality (+), clothing evaluation criterion had significant effects on clothing satisfaction. Therefore, These results suggest that fashion firms should make efficient use of fit-related factors and clothing evaluation criteria to enhance consumers' clothing satisfaction and to stimulate their purchase intention toward fashion goods.

• Korean Journal of Agricultural Science
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• v.44 no.2
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• pp.283-295
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• 2017

This study analyzed the effect of the intrinsic and extrinsic attributes of gochujang, Korean red chili paste, on purchasing intention and recommendation intention for consumption. Survey participants were female, married, aged 30 - 39 years, and highly educated with graduation from a university. Most participants purchased gochujang 1 - 2 times per year, most commonly at a shopping mall, and acquired information on the gochujang product from an advertisement or sponsored TV shows. For the factor analysis, five variables for intrinsic quality were considered: namely, healthiness, economics, convenience, diversity, and sense, whereas three variables were considered for extrinsic quality: trust, external appearance, and image. The factor analysis also confirmed the correlation between the validity and the reliability of the purchasing and recommendation intentions. The effect of intrinsic quality of gochujang on purchasing and recommendation intentions was tested through a multiple regression analysis. The purchase intention was most significantly affected by healthiness, cost, and convenience. On the other hand, the recommendation intention was most significantly affected by the diversity and, to a lesser degree, by the healthiness of the product. Among the extrinsic qualities, trust of consumers and the product appearance had a significant effect on purchasing intention. Recommendation intention was significantly affected by the appearance. And trust significantly influenced the recommendation. Therefore, a concrete and systematic marketing approach considering these factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.920-930
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• 1998

The purpose of this study are to investigate the consumer characteristics of fashion specialty store and compare them among different fashion specialty store types. Based on the results, patronage profiles for multi brand shop, maker total shop, mart brand shop, and oulet multi shop are develop, Marketing implications are discussed. Before empirical study, theoretical study was done through reviewing the existing litera-tures and a questionnaire was developed. Data(N=410) were collected via a questionnaire distributed to 469 female consumers who shopped at fashion specialty store in Pusan. The results were as follows ; 1) Factor analysis revealed seven factors of shopping orientations(Brand Conscious, Planning Purchase, Self-confidence in clothing shopping, Economy, Common Style in fashion, Individuality Seeking, and Passive Purchase), and seven factors of store evaluative criteria(Store Atmosphere, Assortment, Quality, Promotion, Price/Information, Sales Personnel, and Convenience). 2)By crosstabulation analysis with $\chi$2-test and multivariate analysis variance with sheff-test, consumer characteristics such as shopping orientations, store evaluative criteria, purchase behavior variables, and demo-graphic variables were significantly different among fashion specialty store types.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.746-757
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• 2003

The purpose of this study was to investigate the internet perceived risk segments in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. The subjects used for the study were 210 male and 338 female college students. The internet perceived risk consisted of size/defect risk, social psychological risk, privacy risk, delivery risk, and price risk. The clothing benefits sought had impression improvement, fashion, individuality, figure flaws compensation, and comfort factors. The results showed that consumers were segmented by four groups based on internet perceived risk factors : 1) privacy risk group, 2) size risk group. 3) low risk group, and 4) price/social psychological risk group. The four segmented groups differed in regard to clothing benefits sought, internet shopping attitude, and internet purchase intention. For example, in regard to clothing benefits sought, the price/social Psychological risk group sought fashion more than other groups. The low risk group considered figure flaws compensation benefit less important than other groups. Concerning internet shopping attitude, the low risk group had more favorable altitude toward trust, safety, diversity, exchange/return attributes of internet shopping than other groups. The privacy risk group had more favorable attitude toward convenience and price attributes of internet shopping. Regarding internet purchase intention, the low risk group had higher intention to purchase formal, casual, and sportswear. The size risk group had higher intention to purchase fashion accessories. Further group differences and implications of the results were discussed.