• The Journal of Information Technology and Database
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• v.6 no.2
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• pp.1-18
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• 1999

The purpose of this study was to identify the effect of microcomputer networking on user perception of potential threats to security employing user attitudes as a moderating variable. A research model consisting of microcomputer networking as the independent variable, user perception of potential threats to security as the dependent variable, and user attitude toward security control as the moderating variable was developed through literature review. The results of this study provide an empirical evidence of the importance of environmental change(information systems networking) on user perception of potential threats to security. Further-more the result imply that in order to improve security performance through the reinforcement of user perception of threats to security in the organization, user attitudes should be made favorable.

• Journal of Korean Academy of Nursing
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• v.23 no.1
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• pp.16-28
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• 1993

The purpose of this study was to identify the im-. age of nursing, that is, to see how nursing is viewed in newspapers. Articles about nursing from two Korean daily newspapers from Jan. 1, 1987 to Dec.31, 1991 were examined for subject, type, attitude and author-ship. The inter-rater reliability was 0.89(by The Holsti method). The major findings were as follows : 1. The total number of articles were 110. 2. As for the subjests matter, articles related to professional nursing activities appeared most frequently(29.6%) , there about labor issues and activity to promote nurses's job climate 19.4%, and about official activities of nursing 11.2%. 3. Commentary articles appeared most frequently(41.2%) , Other article forms were straight news(27. 1％), contribution(17.6％) and inter-views (10.6%). 4. Feature stories acounted for 62.4% and news articles for 37.6%. Most of the articles were of national interests(96.5%), the rest(3.5%) of news from abroad. 5. Articles favorable toward nursing accounted for 54.1%, neutral 28.2%, negative 17.6%. 6. Many articles were written by the reporters (66.3%).

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.790-800
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• 2002

Brand relationship, which refers to the bond between brands and consumers, plays an important role in marketing due to its positive or negative effects on consumer behavior. The goals of this research were 1) to identify the types of brand relationships between young female consumers and apparel brands, and 2) to examine the influence of brand relationships over consumers'favorable attitudes and strong attachment (durability) to the brands. For the purpose of this study, ten casual wear brands, which are highly perceived by and popular with high school and university female students, were chosen by a preliminary inquiry. And then focused group interviews were performed to develop a questionnaire. The main examination was performed from August 20 to September 12, 2000, using five types of surveys each of which contained two brands. SPSS 8.0 was used for factor analysis and recession analysis. Four types of brand relationships were categorized based on the results of factor analysis: self-devotion, intimacy, rejection and trust. Each factor showed significant influence on both positive altitude and durability.

• International Journal of Human Ecology
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• v.14 no.2
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• pp.79-91
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• 2013

The market for a payday advance, regarded as both a convenient and short term-loan for immediate financial help, has grown incredibly since the 1990's. Despite its popularity by borrowers and the possible benefits, it has received negative publicity. Some borrowers have been caught in a debt trap for a long-term period and at tripledigit interest rates. The objective of this study is to shed light on the borrowers' profiles and their demand for a payday advance. Based on the 2010 household level data from the U.S. Federal Reserve Board, this study finds that payday advance users are pronounced as seemingly risky people. Payday advance users tend to be college drop-outs, African Americans, and non-homeowners compared to non-payday advance users. They are more likely to overspend above their income and have a favorable attitude toward conspicuous spending than non-payday advance users. They tend not to shop at all nor perform even moderate shopping for credit before using a payday advance service as opposed to non-payday advance users.

• Health Policy and Management
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• v.11 no.1
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• pp.19-36
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• 2001

Numerous foreign studies document perceived difference of the public toward male and female doctors, but little is known about the way Korean college students view the gender of the doctors. This study investigates whether or not college students evaluate the technical and socio-psychological skills differently depending on the gender of the doctors. This study also tests the association between the gender of respondents and the gender of doctors of their choice for several types of diseases. The 440 college students at one campus were selected using systematic stratified random sampling technique and were interviewed by questionnaire survey. Findings indicate that while the scores of technical skills are in favor of male doctors, the scores of socio-psychological skills are favorable to female doctors. We also find that there Is a statistically significant relationship between the gender of respondents and the gender of doctors of their choice.

• Journal of Agricultural Extension & Community Development
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• v.3 no.1
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• pp.43-54
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• 1996

Citrus farming become one of highly potent area for the farmer s income in the Asia region. Because of its favorable taste and distinctive aroma, attractive color, and nutritional values, market demand has increased steadily along with the income increases in the region. However, realization of the potent have been constrained due to poor orchard management, frequent occurrences of pest and diseases, and a high cost in production besides of the market failures. Cutting down of production cost should be an operational goal to obtain mope profit where marketing structure has yet been underdeveloped. The objective of this study was to provide a comparative information to those program efforts of searching comparative advantage in production. For the three countries, reduction of labor cost by reduction of chemical application frequency was recommended while pursuing further mechanization in those operation such as in pruning, harvesting and pest control. Adoption of the IPM (integrated pest management) will be useful to reduce the number of spraying chemicals with changed knowledge and attitude of the farmers.

• Journal of the Korean Home Economics Association
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• v.38 no.4
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• pp.143-162
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• 2000

This study aimed to analyze the attitudes which married women, who are employed or not, have to the four flexible work conditions; flexible working hours, home-based work, guarantee of reentering into the work place, and a certain allocation of women's labor force. Whether the married women were employed or not, they showed a favorable attitude to the four flexible work conditions. For the married women who were not employed, their age, education level, husband's occupation, their wanted income(if they have a job), and work experience were significant variables to affect the attitudes to each work condition. In contrast to above results, the attitudes to each work condition that the employed women had were significantly different according to more various variables including personal variables, child related variables, and work related variables. suggest that married women hoped the sex conscious systems would be introduced in the labor market.

• International Journal of Human Ecology
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• v.10 no.2
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• pp.71-78
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• 2009

Efforts were made to improve the efficiency of college education through the use of information technology. This paper investigates student perceptions of a lecture club provided on a social networking website. For the empirical study, the instructor ran a lecture club for two consecutive semesters on Cyworld (www.cyworld.co.kr), a popular website among Korean youth. The research subjects were students enrolled in a Popular Culture & Fashion class. A questionnaire was distributed on the last day of the lectures. After excluding students with perfunctory responses and those who did not sign up for the community website, a total number of 297 questionnaires were used for analysis. Descriptive statistics, Pearson correlation analysis, one-way ANOVA analysis, Duncan test, and t-test were carried out, with the SPSS for Windows 12.0 being used for statistical analysis. The findings show that most students subscribed to the website and responded with a favorable attitude that the lecture club was helpful.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.18 no.35
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• pp.95-106
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• 1995

This study is aimed at development a plan to strengthen the competitiveness in technology of small and medium manufacturing enterprises, which can be assumed mainly by small and medium manufacturing companies, to improve the competitiveness of domestic industry. To remove these obstacles and strengthen the technological competitiveness, internally it is required to change the attitude of management about the development and innovation of technology first. Promotion of favorable atmosphere for the technological development and organized activity to acquire technological information are additional requirements. In conclusion, to survive the competition and to secure national industrial competitiveness, each individual company needs to endeavor for technological innovation and improvement in product quality and productivity.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.373-378
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• 2021

Sponsorship is one of the communication tools that have been used for a long time to raise corporate awareness and establish favorable customer attitude. This study tried to examine the effect of corporate sponsorship, which has recently been attracting increasing attention. We empirically examined whether sponsorship and program fit, identification with a company or brand, and corporate credibility affect the reputation of the sponsoring company. For this, We conducted a survey using a structured questionnaire for 263 college students, and the collected data were analyzed through a structural equation model along with factor analysis. As a result of the study, it was found that sponsorship and program suitability had a positive effect on corporate reputation, and brand identification and reliability also had a positive effect on corporate reputation. Based on the results of the study, it was possible to obtain the implication that it is important to increase the fit of the sponsor and sponsorship program, to improve the corporate brand identification and corporate credibility in order to increase the corporate reputation through sponsorship.