• International Journal of Costume and Fashion
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• 제10권1호
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• pp.67-79
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• 2010

Cultural sensation by appearance of Elvis Aaron Presley is thought to have been greatly influenced by spread of popular culture beginning to form with the development of mess media in USA that was changed rapidly after the war, changing aspect of popular music in U.S.A through the media development and teenager culture of USA that has rapidly emerged. Elvis intended to change into 'music to be seen' deviating from 'music to be simply listened to' with expressing the conversion of sexual consciousness, defiance to older generation and a sense of value on wealth, and the like, and also suggested a new culture and style to the young people at that time. Flow of Elvis's fashion may be categorized into the classifications such as the fashion in the period. First, Formative period(before 1954) distinguished by pimp look and sideburns with tough image and wild clothes. Second, Establishment period(1954-57) may be categorized into the hot rockabilly style which showed a glittering fashion by brilliant and colorful costumes, the cool rockabilly style which changed him to a fashionable star of modem image(1958-60). Third, re-heyday(after 1968) where a brilliant and bold decoration was displayed. In Elvis fashion, the masculine sensualism, defiance to main value and expression of luxury and consuming culture, etc. are included as a unique aesthetic consciousness. 'Expression of masculine sensualism' represented the sensualism through sexual objectification of men's body by men's sexual ostentation which was prohibited. 'Defiance to main value' means that attempts of non-mainstream image for social class are expressed with an exercise of power by young people through the public. Although the Elvis look has fanned an anti-culture, it was expressed and accepted as having a normally capitalistic appearance. In addition, it being thought of as the standard, symbolizing a success and a wealth through the presentation of image which accepted this material benefit, we may classify this into 'expression of luxury and consuming culture'.

• 한국의류학회지
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• 제40권5호
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• pp.936-953
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• 2016

This article surveys the meaning and history of fashion museum exhibitions to understand the characteristics that make a fashion museum exhibition special. It explores dress museology and fashion museology in theory, and practice across a range of international case studies that include the Costume Institute at the Metropolitan Museum of Art in New York, Mode Museum in Antwerp, and the Victoria and Albert Museum in London. In particular, it examines how curatorial intervention has developed the interpretation and display techniques of dress within the context of the museum or gallery as well as how fashion has made museums accessible to diverse audiences. For a specific case study, we review the types and roles of fashion exhibitions organized by the Simone Handbag Museum, Seoul. It is the first handbag-centered fashion museum in the world as well as one of the most representative local fashion museums. The museum collection includes fashionable western handbags from rare specimens of the $15^{th}$ century to the latest bags of the $21^{st}$ century, and presents a history of changing fashion cycles and the major socio-cultural shifts that have profoundly affected women's lives in public spaces. Exhibitions show the perspective to a range of curatorial methodologies and show the innovative approaches towards collections and displays with broader fashion issues such as gender, materialism and technology. The article is to help encourage further scholar discourse between fashion museum exhibitions and fashion museology.

• 한국의류학회지
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• 제16권4호
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• pp.357-369
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• 1992

The purpose of this study was to clarify the relationship between the Ideal Beauty of Body and the Form of Dress, and to analyze its historical perspectives. First of all, the concept of the Ideal Beauty of Body, the definition of Dress Form, and the method and system to clarify Dress Form were depicted. Based on this frame work, the Form of Dress related to the Ideal Beauty of Body was described historically. For this purpose, documentary research were conducted and representative photography and paintings were used. The analysis was limited to the female one-Piece dress from Ancient Egypt, Greece, Rome, Byzantine, Gothic, Renaissance, Baroque, Rococo, Naoclassicism, and to Romanticism. The results were as follows: 1. The Ideal Beauty of Body was found to be different throughout history and to be intimate- ly linked with fashionable dress. 2. The Form of Dress consisted of four basic components: The form of body itself, the form of clothing itself, the method of wearing, and the relationship between body and clothing. 3. The standards for classification of body form were body structure, body type, body proportion, posture, and movement. Clothing form was generally classified into flat type (unstructured type) and three dementional type (structured type); flat type was subclassified into draped type and tunic type. The method of wearing was classified into attached type, tying-up type, wrap·around type, pull-over type, open type and plastistic type. The relationship between body and clothing after wearing was generally classified into body priority type and clothing priority type. The clothing priority type was further divided into body exaggeration type and body concealment type; Body exaggeration type was further divided into upward type, downward type, forward type, backward type, right type and constriction type. 4. The pursuit of venus coelestis, metaphysical body part, ectomorphic body type, flat type clothing, body priority type; the pursuit of Venus Naturalis, physical body part, endomorphic body type, three dementional type clothing, clothing priority type proved to be closely related respectively by the historical study on the Ideal Beauty of Body and the Form of Dress.

• 한국의류학회지
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• 제25권6호
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• pp.1025-1036
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• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• 한국의류학회지
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• 제31권2호
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• pp.300-307
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• 2007

The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

• 복식
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• 제55권7호
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• pp.89-100
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• 2005

The purpose of this study was to find out differences of visual evaluation according to perceiver's personality(introvert-extrovert) and clothing styles. Subjects were 120 women in age from 18 to 31 years in Seoul. The stimuli of 7 clothing styles were used for visual evaluation. Three dimensions of visual evaluation were derived by falters analysis: elegance, activity individuality, and fashionability. The pants suit was estimated low in activity individuality and fashionability, but the hip-hop style high in activity individuality. The skirt suit was rated high in elegance, but the 8th length pants low in elegance. Personality had significant influences on the evaluation of activity individuality. Extrovert women perceived all stimuli to be more active and individual than introvert. Fashionability factor had an interaction effect by personality and clothing expenses. The introvert women in low clothing expenses group evaluated the stimuli to be more fashionable than the introvert in high clothing expenses group. There were significant differences in preference of all clothing styles according to personality. Extrovert women liked 8th length pants more than introvert. The introvert women in low clothing expenses group liked the skirt suit less than the extrovert.

• 복식
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• 제65권1호
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• pp.15-29
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• 2015

The fashion items of the "Rainy Look" has become fashion items that could be worn in any weather. Accordingly, there is a need for this study to research the fashion items of the Rainy Look as its influence is becoming big enough to impact modern fashion and expand into the high fashion and street fashion. First of all, the purpose of this study is to analyze the fashion items of the Rainy Look that were represented in the high fashion and street fashion of 21st century. And the analysis was performed using the following categories: the functional aspect, aesthetic aspect, and the formativeness of fashion items. Through this, the study provided fashion styling materials using the Rainy Look fashion items. This study examined the concepts and characteristics of the Rainy Look as a literature study and analyzed its characteristics, which appeared in collections and street fashions. Especially as attires coordinated with business casuals in the street fashion, they appeared often among commuting office workers. And the conveniences of having a string in the waistline or securing storage space or detachable function. On the contrary, traditional raincoat designs appeared often in high fashion and as feminine styles, which is characterized by a slimmed waist with a use of a belt. and a flared lower part, such as shoulder patch or strap.

• 한국의류학회지
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• 제25권4호
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• pp.807-816
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• 2001

The purpose of this research was to compare American Korean consumers perceptions or evaluations of womens formal wear and casual wear. Results revealed that two groups classified differently the products in formal wear, not casual wear. In general, compared to Korean subjects, Americans rated the Korean business formal wear as more fashionable, attractive, stylish and of having higher quality than U.S. formal wear, indicating they were more likely to purchase. On the other hand, compared to U.S. subjects, in general, Koreans rated higher the U.S. casual wear as more liking, purchasing, comfortable, and appealing than Korean casual wear. Regarding clothing image toward each picture, there was a statically difference in both groups. To increase American or Korean exports of apparels, companies must look globally to develop new markets for their products.

• 한국의류학회지
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• 제19권1호
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• pp.23-35
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• 1995

The purposes of this study were to investigate the schema of jeans and to investigate the relation between jeans schema and fashion jeans wear. The specific objectives were; 1) to investigate the schema of jeans and the schema of fashion jeans; 2) to investigate the relation between the schema of jeans wear and demographic variables.; 3) to investigate the relation between the schema of fashion jeans and demographic variables; 4) to investigate the difference of the schema of jeans from the schema of fashion Jeans. The moi or findings were: 1) The schema of jeans was composed of 5 factors; casual, comfort, indivisuality, economic, unisex . 2) The schem of fashion jeans was composed of 4 factors; popularity, indivisuality, comfort, casul. 3) The schema of jeans and fashion jeans was affected more by age and marriage than job and educational level. Especially age 30-34 were important parts in market segmentation strategy of jeans. 4) As compared with the schema of jeans and the fashion jeans concept, casual, comfort were important part in the schema of jeans and popularity, indivisuality was important part in the schema of fashion jeans. As the tendency of fashionable of jeans wear, consumers concept of jeans changed to popular, characteristic.

• 복식문화연구
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• 제16권4호
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• pp.775-783
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• 2008

Nowadays much amounts and various kinds of fashion products are sold through cyber shopping malls. Vendor type and intermediate type cyber shopping mall among many types of cyber shopping malls were selected to analyze assortment and price of fashion products. fashion products 'Best 100' from two cyber shopping malls were listed and classified. The results were as followed: First, the portion of fashion products at vendor type cyber shopping mall was higher than that of intermediate type. Second, fashion products items such as coat, Jacket, one-piece dress, sweater, t-shirt, pants, skirt, and underwear were sold at cyber shopping malls. Underwear and t-shirt were the best selling items at intermediate type shopping mall, and more expensive and fashionable coat, Jacket, and one-piece dress were the best selling items at vendor type shopping mall. Third, the price range of fashion items at vendor type shopping mall was higher than that of intermediate type shopping mall from 1,000 won to 99,000 won.