• Journal of Fashion Business
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• v.10 no.2
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• pp.99-116
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• 2006

This study was aimed at giving help to the people intending to change their hair fashion feeling for changing their own hair colour design and also providing the guide line to the cosmetic circles for developing new hair colour design and promoting sales by statistically analyzing hair colours and the other factors(demographic characteristics, hair styling, total fashion feeling, hair style) of capital area women in their twenties based on the theoretical study on tatal fasion feeling & hair fashion feeling, and hair trend. The researching methods were composed of prior theoretical research, statistical analysis. The prior theoretical research was accomplished by analysis of literatures, magazines and internet sites about total & hair fashion feelings and hair trend. The statistical analysis used a questionnaire composed of 33 questions in 5 categories. The survey of the questionnaire had been conducted from June 15 to June 28 in 2005 on the 600 women in the capital area, investigated by a group of experts on cosmetics or clothing from academic or business society. The analysis of materials from the survey was done by SPSS program(ver. 12.0) using frequency analysis, $x^2$-test and cross tabulation analysis specified on high significant values. Based on the above results of $x^2$-test and cross tabulation analysis, categorized the characteristics of the hair fashion feeling groups, especially hair colours in the order of percentage. This study would be very helpful to the people trying to change their own hair fashion feeling and be useful to the cosmetic circles for developing new hair colour design and promoting sales by comprehending hair colour market and also be valuable to develop the analysis methodology of hair colour and hair fashion trend.

• Journal of Fashion Business
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• v.4 no.4
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• pp.41-54
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• 2000

The purpose of this study was to investigate various expressions in textile design using CAD and present print design of '01/02 A/W. Four steps were taken in order to achieve this purpose. The first step was to investigate prior research and to analyze textile design methods using CAD. The second step was to study '01/02 A/W fashion trend, especially textile trend. The third step was to design the print design according to textile trend and apply the designed print pattern to real model. The research results are as follows: 1. Textile design is a very important field to help making fashion industry more informative and valuable. 2. Using CAD system in textile design will be very useful and urgent in saving working time and exercising design works. 3. In '01/02 A/W hound's tooth, zigzag, herringbone will be prevalent bold geometric patterns while tartan checks, multi color stripes will be popular too. 4. Textile designs using flower, stripe, checks, dot, abstract pattern were applied to real model, the images of patterns design are as follow, flower pattern-romantic stripe-avantgarde check-cute dotclassic abstract motive-intelligent.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.1
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• pp.54-65
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• 1999

The purpose of this study is to examine the tendency of the fashion coordination of working women to explain it's trend according to occupation and to present the fundamental data for the new fashion coordination This study selected as objects 500 working women who are working around Seoul and Kyenggi Province and collected statistics of 471 pieces of data by questionnaire examination methods. The data are analysed by the factor analysis, the method of quantification the {{{{ chi _2 }} analysis the correspondence analysis in SAS system and the cronbach's-$\alpha$ are produced for measurig confidence. The result is following as ; 1)According to the factor analysis the factors in the fashion coordination is classified into by 4 kinds this is the self-confidence corrdination the accessary coordination the trend coordination and the individuality coordination. The fashion coordination is affected by occupation and marriage. By occupation saleswomen show high interests in the fashion coordination By marriage Single women have more interest in the fashion coordination than the married ones. 2) Accordint to the correspondence analysis nurses and selling women purchase clothing by pieces for the piece coordination while saleswomen teachers and office women purchase clothing with accessaries. Specially teachers and saleswomen choose accessaries of similar color to clothing for coordination considering their occupation (job) 3) There were singnificant effects color accessory coordination by their cocupation . 4) Most have interests in the fashion coordination but have low confidence in their own.

• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.997-1006
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• 2007

The consideration of the effective corresponding system is required to enhance expectation of consumers and satisfy consumer needs in response to recent fashion market trend showing polarized phenomena. One of the solutions is to establish Korean style SPA brand which not only utilizes traditional fashion markets and but also adopt a production system of the fast fashion. A traditional market can provide some advantages such as low price, a variety of items in an integrated buildings, fast propagation of fashion trends and a flexible production system reflecting consumer's need immediately. The production system of fast fashion has integrated system of planning, manufacturing and distributing to provide trendy products with low price on time. Therefore, The Korean style SPA offers trendy, cheap and chic clothing to customers as quickly as possible.

• Journal of the Korean Data and Information Science Society
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• v.16 no.4
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• pp.879-888
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• 2005

Fashion is hard to expect owing to the rapid change in accordance with consumer taste and environment, and has a tendency toward variety and individuality. Especially street fashion of 21st century is not being regarded as one of the subcultures but is playing an important role as a fountainhead of fashion trend. Therefore, Searching and analyzing street fashions helps us to understand the popular fashions of the next season and also it is important in understanding the consumer fashion sense and commercial area. So, we need to understand fashion styles quantitatively and qualitatively by providing visual data and dividing images. There are many kinds of data in street fashion information. The purpose of this study is to design and implementation for street fashion information analysis system using data fusion. We can show visual information of customer's viewpoint because the system can analyze the fused data for image data and survey data.

• The Research Journal of the Costume Culture
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• v.6 no.4
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• pp.213-228
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• 1998

The purpose of this study is to defined the conception and characteristics of Post-Modernism and dealt with how they are expressed in costume. Major characteristics of Post-Modernism are Historicism, Pluralism, and Eclecticism and these are reflected in the costume. 1. Historicism of Post-Modernism is a trend recreate artistic symbolism which Modernism lacked in reference to historical factors of the past. It has been as a trend of restoration and an ornamental trend can be included in the category of historicism in that it restored historical ornaments. 2. Pluralism of Post-Modernism means an open-hearted attitude toward everything. In costume, it has been expressed as a trend of mixed fashion style such as ecology, street fashion and futurism, collapse and mix of genres, diversity of materials and emphasis on texture caused by assemblage, change of the use to escape from the conventional system and avant-garde. 3. Eclecticism of Post-Modernism is expressed as a blended fashion style based on the principal of de-dualism. It has several trends ; exotic trend by mixing both oriental and western culters, androgyny which is a mixed image of an and woman, and a trend to use many kinds of materials together influenced by collage which is an eclectic mode.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.118-131
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• 2006

Color is one of the most effective factor in visual aspect influencing consumer's choice. However, the color preference varies as time passes, society changes, new culture develops, that is variable in its nature. And the underlying meaning or accompanying color image differs in every area. We believe the study on the color preference is meaningful, especially on BRICs market, recently gathering attentions for their market competitiveness and growth potential. For this research, data collected from 5 countries(including Korea) by 1:1 interview during 3 weeks in Aug. 2005. Usable data from 923 adult urban residents were used for final data analysis. Color chart for research was categorized by using COS Color System into KS standard color 10grades plus 1 neutral, with 5 grades of tones. Through this empirical study, the data were analyzed by mean, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows : First, analysis through hue & tone system reveals that preference on principle colors (R, Y, G, B, P) is higher than intermediate colors and pale, light, vivid tones were preferred to dare and deep tones. Second, personal color preference is reflected in color preference in fashion items. Thus, we may conclude color preference in fashion item largely influenced by country characteristics. Third, biggest difference by country from hue analysis are neutral and PB colors. Neutral, widely preferred color in every county, more preferred in India, Russia, Brazil than China. We expect this result can be utilized as a basic material for developing BRICs market.

• Journal of Fashion Business
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• v.9 no.2
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• pp.160-173
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• 2005

Fashion is hard to expect owing to the rapid change in accordance with consumer taste and environment, and has a tendency toward variety and individuality. Especially street fashion d 21st century is not being regarded as one of the subcultures but is playing an important role as a fountainhead d fashion trend. Therefore, Searching and analyzing street fashions helps us to understand the popular fashions d the next season and also it is important in understanding the consumer fashion sense and commercial area. So, we need to understand fashion styles quantitatively and qualitatively by providing visual data and dividing images. The purpose of this study is to design for street fashion on design analysis using web which can update quantitative and qualitative data. through the on site investigation d street fashion, and put the information onto a database.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.3
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• pp.27-32
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• 2018

Hanbok is a our own history and tradition and is an icon of Korean history and culture. Today, the costumes are moving around the world fashion trend due to the development of mass media and internet at the same time. This is an important clue to marketing activities and can be used for predictive analysis. Although Hanbok is changing little by little every year, research on the trend of Hanbok is rare. This study analyzed the results of searching for 'Hanbok' as a keyword in Portal Site Naver and posting a customized purchase of Hanbok for marriage between 2016 and 2017. The analysis was based on analyzing the photos uploaded, and analyzing purchase reason in the On-line review. Most buyer of Hanbok purchased for prepare marriage. The choice of a customized hanbok is mostly to search online or to use the fair. The most important factor in choosing a custom Hanbok that appeared in online reviews is color and then price. The color of the jacket is mostly light color and the off-white color is the most used and the long skirt such as the pink system, the chorale system and the red system, and it can be seen that the pink skirt is overwhelmingly large. In the design of Hanbok, The sleeves were straight and narrow, and the length was the chest line. The collar were enlarged and widened. 고름 used the sole color instead of the jacket and skirt color, and it was narrow not long. skirt's pleats was wide, and designed to overlap with double color of the fabric.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.792-804
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• 2004

Sportism is continuously expressed in every season in a different theme and established as a Mega-Trend of the early 21 th century fashion. This study was conducted to research the social and cultural sources of the sportism expressed in the early 21th century fashion. This study focused on hybrid as one of the post-modem phenomena. By analysing social and cultural sources of the sportism, three aspects were found; first, many different fashion trends are coincides in post-modem society, which is possible and accelerated by hybrid each other. Second, the complicated and competitive society urge the people to review the past and the originality. Third, youth-oriented and individualistic lifestyle was brought by the development of the technology and economic surplus. Hybrid of the TPO was analysed which made the sportism mega-trend. 'Formal wear was mixed with casual wear, casual wear with active sportswear, hi-fashion with street fashion, and hi-fashion influenced formal and casual wear again'. The sportism prevalent in 21th century fashion can be explained by this system of hybrid. Results of the analysis in this study can be categorized into four aesthetic values based on hybrid of the styles, which are glamorous sportism, romantic sportism, minimal sportism, and heritage sportism.