• Title/Summary/Keyword: Fashion merchandising process

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The Effects of Burn-out Printing on the Polyester/Cellulosic Fiber Mixed Fabrics (폴리에스테르/셀룰로오스계 교직물의 탄화날염가고에 관한 연구)

  • Kim, Ho-Jung
    • Fashion & Textile Research Journal
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    • v.3 no.4
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    • pp.373-377
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    • 2001
  • When the polyester/cellulosic fiber mixed fabrics were treated with sodium hydrogensulfate for burn-out printing, it is examined how the effects of process conditions as concentration of acid, fixation temperature and fixation time act onto the properties of the polyester ground fabrics. The print paste, indalca solution, was mixed with sodium hydrogensulfate and glycerine, and then screen-printed on the fabrics. The properties of the polyester ground fabrics after removing away the cellulosic fibers were investigated. The yellowness index and the breaking load of polyester ground fabrics affected by the process conditions, especially dry heat fixation temperature.

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A Study on the Fashion Information Activities of Clothing Manufactures (의류제조업체의 패션 정보활동에 관한 연구)

  • 송미령
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.135-158
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    • 1994
  • The fashion industry of today is closely re-lated with the information activity. This study investigates now they take advantage of the fashion information by analysing some related fields including fashion design. Furthormore this study identify the factor which makes the design activity distinctive and predict and fu-ture trend in design. The purposes of this study through analysis are : to help find the way to facilitate the fashion industry and to develop the fashion merchandising in order to activate the re-cession of manufacturers and to improve competitiveness in the world market and to contribute to the academic achievement in the study of fashion merchandising. In the experimental approach the tasks of research are as follows: Research 1: The application of fashion infor-mation is discussed in terms of process and level. Research 2: The differences of the fashion design activities are captured on the basis of the characteristics of manufactures and fashion specialists and fashion information ac-tivities. The factors are identified which pre-dict and discriminate the results of fashion de-sign activities. The questionaire and interview were conduc-ted among women's clothing manufactures in Seoul and their fashion specialists in charge of merchandise development. The methods of survey were designed on the basis of theories developed so far and on he advice from the social scientists and fashion specialists. the methods were corrected and complemented through the 1st and 2nd preliminary investigations before their application For data analysis cronbach's a coefficient fre-quency percentage average standard devi-ation pearson's correlation coefficient were calculated and t-test F-test(ANOVA) Duncan's multiple range test regression and Discriminant analysis were conducted. The results of analysis throughout the experimen-tal studies were as follows: 1. The analysis of fashion in formation (1) the present application of information a. The source of information : Both the foreign and the domestic information came mostly from fashion journals magazines newspapers and other periodicals, the main source of market information was collected from the survey of popular items in recent years the data about the life-style of customers and their tastes for wearing were widely used as the information about consumers. b. The applicaton of information : The most widely used information was about fabrics. The foreign information was prefered on the whole. The domestic problems pointed out in this investgation were that the domestic journals showed the lack of specialty and the special organizations for fashion informatino were in urgent need. (2) The research of fashion information a. The various processes and levels of in-formation activities: Among the process of collection analysis and distribution the collec-tion process showed a good acheivement whereas the distribution whereas the distribution didn't. In levels of the systematic activities the acceptance of support and the utility of supported instruments the first indicated a high degree whereas the second showed lowest. b. The correlationship among subvariables : There was a significant correlation between the collection and the analysis process. The systematic activities revealed close relation-ship with the analysis process and the accept-ance of support with the distribution process. The close correlation was found between the utility of supported instruments and the analy-sis process. 2. The analysis of the fashion design activities (1) No significant differences were found in the design activities when the characteristics of companies were compared only. (2) According to the characteristics of fashion specialists the one with age experi-ence and high income showed rather good achievement but no significant differences were captured among sex department in charge title academic background education in abroad and field experience (3) The fashion information activities were strongly correlated with the design achieve-ment : The analysis process and the system-atic activity level had a great influence on the design activities. (4) In order to examine which cha-racteristics in (1-3) made it possible to pre-dct and discriminate the achievement in de-sign activities the Discriminant analysis was carried out. The results were as follows: the fashion information activities showed the highest discriminant rate. Next came the in-come level experience and age in that order Those four variables discrimated 37 from 50 who showed great achievement in design area (74%) and 51 from 83 in low achievement group (81%) Thus the total discriminant rate was 77.5%.

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Moderating effects of clothing-related barriers experienced by North Korean refugees on the relationship between their self-esteem and acculturation in South Korea (북한이탈주민의 자아존중감과 한국 사회 적응의 관계 - 한국에서 경험한 의생활 어려움의 조절효과를 중심으로 -)

  • Choi, Yun Jung;Jang, Seyoon;Lee, Yuri
    • The Research Journal of the Costume Culture
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    • v.28 no.6
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    • pp.845-857
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    • 2020
  • As the number of North Korean refugees increases in South Korean, their acculturation to life in their host country is coming to be an important social issue. This study explores some clothing-related barriers experienced by North Korean refugees and their moderating effects on acculturation to South Korea. Data were collected using a self-administered survey of 163 female and 37 male North Korean refugees in South Korea aged 20 to 69 years. Descriptive analyses, t-tests, ANOVA, Duncan tests, and moderated multiple regression were conducted using SPSS 20.0 and Process Macro v.3.3. The results show that the North Korean refugees who participated in the study had experienced clothing-related barriers regarding fashion terminology and shopping rituals in South Korea. In particular, those in their 60s perceived more clothing-related barriers than those in their 20s and 30s. Next, the clothing-related barriers experienced by North Korean refugees have a negative moderating influence on the relationship between self-esteem and acculturation in South Korea. This study provides a deeper understanding of the relationship between fashion and the acculturation of North Korean refugees to South Korea. The results of the study can be also helpful of government policy makers, practitioners, and academics to develop education programs for North Korean refugees.

Using Computer Simulation to Examine Financial Productivity of Merchandise Assortments

  • Kunz Grace I.
    • Fashion Information and Technology
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    • v.2
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    • pp.22-32
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    • 2005
  • Sourcing Simulator is specialized form of software capable of providing great insight into merchandising decision making. It is relatively easy to learn and operate by reading the help menus, experimenting with inputs, and critically analyzing outputs. 1 see that it has great potential in a training program for new merchandisers to help them absorb the complexity of the numbers they must effectively use. The Sourcing Simulator, Version 1 that accompanies my textbook, Merchandising: Theory Principles, and Practice, 2nd ed. is the least complex version available. Two versions are available from [TC]2 - Retail version and The Retail/ Manufacturing version. The Retail Version is very similar to the Version 1. The Retail/ Manufacturing Version includes analysis of processes and costs in the manufacturing process as well as the merchandise planning component that we have discussed here. Sourcing Simulator is developed at North Carolina State University by Dr. Russ King, and available from Textile Clothing Technology Corporation $[TC]^2$, Cary, North Carolina.

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Establishing Quantitative Evaluation Standards for the Mobility test of Slacks (슬랙스 동작 적합성 평가의 정량적 평가 기준 설정)

  • Kim, Seonyoung;Nam, Yun-Ja
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.80-90
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    • 2016
  • This study presents quantitative evaluation standards for they mobility test, conducted in the process of a slacks fit test. This study quantified the subjects' evaluation on the wearability of slacks to provide objective qualitative evaluation methods for existing mobility tests. The subjects were women of standard bodytype between the ages of 18 and 24 wearing slacks designed to test their mobility based on differences in ease in waist girth, hip girth, crotch length and knee length. A qualitative evaluation tested the wearability of slacks. Clothing pressure and gap area between the body and slacks were measured based on a quantitative evaluation. The clothing pressure and the gap area between the body and slacks (which reflect the results of the wearability test) were presented in this study as quantitative evaluation standards. Clothing pressure tended to increase as the ease of slacks decreased; however, clothing pressure standards, that induce discomfort, differed by body parts. The hip, crotch, and knee area were relatively less sensitive despite the waist and the abdominal area sensitivity to clothing pressure. This study suggests the minimum ease for the appropriate wearing comfort of slacks by region and motion as standards for the quantitative evaluation of mobility tests. These was reset in accordance to the limits of clothing pressure when the minimum ease was considered as wearable but exceeded the clothing pressure limits.

Development of 3D Printed Bags Using Roll-Type Printing Method (롤(roll) 형태의 출력방식을 활용하는 3D 프린팅 가방 개발)

  • Lee, Jiwon;Chun, Jaehoon
    • Fashion & Textile Research Journal
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    • v.24 no.5
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    • pp.505-518
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    • 2022
  • 3D printing technology, also known as additive manufacturing(AM), has not been actively used in the clothing industry despite its potential for economic, environmental, and labor efficiency. Therefore, this study aims to propose a new 3D printing method for the clothing industry, which will be more readily accessible. This roll-type printing method can print wide-sized patterns at once using a 3D modeling program and a FDM 3D printer and help overcome the limitations imposed by the size of the printer. Then, to demonstrate the practical application cases of this printing method, bags of three designs were developed. Prior to product development, a thickness test was performed for stable printing using TPU(Thermoplastic Poly Urethane) filament, and a thickness of 0.45 mm was found to be most suitable for it. Next, the time efficiency test showed that the roll-type printing method takes less time compared to the general printing method in printing wide-sized patterns. Based on these tests, three bags, , and , were developed to confirm the suitability of the roll-type printing method for product development. The advantages of 3D roll-type printing can lie in overcoming of the spatial limitation, and the environmental sustainability as it can reduce waste from the production process. This study is significant in that it presents a new 3D printing method to improve the space limitations and time inefficiency of 3D printers.

A Computation Model of the Quantity Supplied to Optimize Inventory Costs for Fast Fashion Industry (패스트 패션의 재고비용 최적화를 위한 상품공급 물량 산정 모델)

  • Park, Hyun-Sung;Park, Kwang-Ho;Kim, Tai-Young
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.1
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    • pp.66-78
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    • 2012
  • This paper proposes a computation model of the quantity supplied to optimize inventory costs for the fast fashion. The model is based on a forecasting, a store and production capacity, an assortment planning and quick response model for fast fashion retailers, respectively. It is critical to develop a standardized business process and mathematical model to respond market trends and customer requirements in the fast fashion industry. Thus, we define a product supply model that consists of forecasting, assortment plan, store capacity plan based on the visual merchandising, and production capacity plan considering quick response of the fast fashion retailers. For the forecasting, the decomposition method and multiple regression model are applied. In order to optimize inventory costs. A heuristic algorithm for the quantity supplied is designed based on the assortment plan, store capacity plan and production capacity plan. It is shown that the heuristic algorithm produces a feasible solution which outperforms the average inventory cost of a global fast fashion company.

Trends of Research and College Education Program in Fashion Marketing: An Analysis of JKSC & IJCF, 2006-2015 (패션마케팅 분야의 연구경향 및 대학 교과과정 특성 분석 - 최근 10년간의 변화와 『복식』지의 연구경향을 중심으로 -)

  • Ji, Hye Kyung;Lee, Soo Jin
    • Journal of the Korean Society of Costume
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    • v.67 no.1
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    • pp.74-94
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    • 2017
  • The purpose of this research was to assess the trends in research and curriculum of college education program in fashion marketing, and to suggest the implications for the research and education of fashion marketing business. The data extracted from the articles published in JKSC/IJCF and the college education curricula from 2006 to 2015 were examined to compare the result with the trend for the last 30 years of JKSC/IJCF research trend and education curricular based on the previous research. The results indicated that more than 70% of research was focused on consumer- oriented subject, such as consumer decision making process and consumer behavior, while more than 70% of education program was directed on firm-oriented subject, such as merchandising and marketing management. These results implied a slight shift for the academic research from consumer to firm oriented when comparing the result with the last 30 years of data, although the education was reclined conversely. The academic research and education program should be related in order to provide fashion industries with well educated human resources.

Challenge of Understanding Multichannel Customer Behavior in 21st Century: A Meta-analysis

  • Kim, Soohyun;Ahn, Insook
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.14-28
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    • 2014
  • The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

A Study on the Construction of an Ideal Internet Fashion Cyber Mall Focused on Web Design, Merchandising and Management

  • Hong, In-Sook;Ryu, Jin-Kyeung;Park, Eun-Jung;Lee, Kyung-Ah;Lee, Keum-Hee;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.3 no.3
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    • pp.201-211
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    • 2000
  • The purpose of this study is to pinpoint currently arising issues concerning cyber fashion mall by analysing present status and contents of its web design, management and planning within the limits o business to customer (B2C) commerce, and to suggest a direction for building an ideal fashion mall on the internet. As for the study method, conceptual definitions were given based on previous studies. And a positive study was implemented, in which the cases of 23 chosen cyber fashion malls among 60 or so domestic and foreign malls selling fashion products were found by internet search engines and analysed. Results of the case analysis of cyber fashion malls are as follows : 1) cybermall must provide customers with an integrated service as well as e-commerce. 2) various products assortment and price differentiation must be developed, 3) the techniques of graphics, coloring and texturing, and layout design must be adopted to process and express product information, 4) the legislative system is needed to deal with the security, and 5) design and management of customer oriented interface are needed to process and express product information matter of electronic payment and customer protection. Considering the issues in internet fashion cybermalls, are suggested the important factors that are necessary or web design, planning and management to build an ideal cyber fashion mall. These results will contribute to the development of fashion e-commerce.

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