• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.699-706
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• 2004

In today's fashion industry, directions for new products and high value added of fashion goods, product changes according to cycles, the shortening of life cycles, added value, planned obsolescence, and presentation is focused on fashion trends that will be selected by many consumers at the point of selling time. Therefore fashion information poses great importance and its weight is growing bigger everyday. Fashion information recognized to be important is reflected practically in the prediction of fashion changes in the fashion industry; especially, it is the first stage of the merchandising process that is the course of new product development. Presently, with some differences according to the size and specialized area of a firm, domestic fashion menufacturers obtain information from sales data of competing brands and their own, market information, consumer information based on primary data, shared fashion trend information given by domestic fashion information providing companies. Firms can not produce differentiated images and product concepts using such shared information. Although the types, importance and reflection of used information vary according to merchandising processes, all experts engaging in the merchandising of fashion products use the same shared information.

• The Korean Journal of Community Living Science
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• v.24 no.3
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• pp.313-325
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• 2013

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant difference in the use of sales promotion by age and gender. Second, two factors, such as a price-oriented utilization of sales promotion and a non price-oriented utilization of sales promotion were extracted from the analysis of sub factors of the utilization of sales promotion in an internet fashion shopping mall. Third, five factors, including affective impulse buying, provocative impulsive buying, situational impulse buying, reminder impulse buying, and pure impulsive buying, were extracted from the analysis of sub factors of impulse buying in an internet fashion shopping mall. Fourth, the utilization of sales promotions in an internet fashion shopping mall had statistically significant effects on the sub factors of impulse buying, provocative impulse buying, situational impulse buying, reminder impulse buying, and pure impulse buying. Fifth, the analysis of the correlation between the utilization of sales promotion and the searching for sources of information revealed that price-oriented utilization of sales promotion had a correlation with DM or text message, advice from friends or family, advice from a sales person, information from friends or colleagues, celebrity supporters on TV dramas or movies, and product commercials and information.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.465-476
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• 2009

The purpose of this study is to investigate recognition degree and acceptability of fashion trends of new consumers who live in digital era, and to determine how these factors have influence on their use of fashion trend information. The study was conducted with 696 people from 15 to 34 years old. A self-administrated questionnaire based on the results of previous researches was developed. The data were analyzed with statistical analyses such as frequency analysis, mean, factor analysis, t-test, ANOVA, correlation and regression analysis. The results are as follows: first, new digital consumer's recognition degree (RD) of fashion trends is 7.85 on the average, given that the top of scale is 20.0, it is quite low. Of fashion trend RD, fashion item RD is the highest. The female subjects recognize fashion trends better than the male subjects. Second, fashion trend acceptance of new digital generation is classified into 5 factors: 'search acceptance', 'lead acceptance', 'follow acceptance', 'non-acceptance', and 'delay acceptance'. The female subjects show higher degree in the factors of 'search acceptance', 'lead acceptance' and 'follow acceptance' of fashion trend than the males; hence it means that the females have more positive attitudes in fashion trend acceptance than the males. Third, there are significant differences between genders in the fashion information utilization. Compared to the males, the females more use fashion information on style, fabrics and color. Concludingly, their fashion trend recognition degree and acceptance made an influence in part on their utilization of fashion information.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.40-49
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• 2010

This study investigates the differences in: 1) attitudes toward the advertising ofjeans, buying intension, importance of merchandise selection factors, and utilization of information sources among groups according to the level of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information source. Questionnaires were distributed to 300 men and women between 10 and 30 years of age. A sample of 286 men and women responded to the questionnaire. Using SPSS/PC version 12.0, factor analysis, reliability analysis, analysis of variance, and randomized block design are used for the data analysis. The results showed significant differences in: 1) attitudes toward the advertising of jeans, buying intension, importance of merchandise selection factors, and utilization of information source among groups according to levels of fashion involvement 2) attitudes toward advertising and buying intension among types of advertising 3) importance among merchandise selection factors 4) utilization among types of information sources.

• Fashion & Textile Research Journal
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• v.22 no.3
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• pp.310-322
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• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

• Fashion & Textile Research Journal
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• v.15 no.5
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• pp.704-712
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• 2013

Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.41-52
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• 2014

The purposes of this study were to explore differences in utilization of information sources depending on the length of buyers' career and annual sales volume of stores where buyers work for. The questionnaire was prepared by the researcher and was answered by 200 buyers who purchase their items from Dondaemun market. The researcher analyzed the data using both ANOVA and Tukey's test as a post-hoc test. The conclusion of this study is summarized below. First, there were significant differences in utilization of information sources among buyer groups depending on the length of buyers' career. The buyers with more than 10 years career showed more effective utilization of information source such as resident buying offices, manufacturers, trade publications, trade associations, fashion reports, celebrities, window shopping, professional magazines, and advice from others. Second, there were significant differences in utilization of information sources among buyer groups depending on annual sales volume of the stores where the buyers work for. The buyer who work for the store with its annual sales volume in excess of 2 billion won showed more effective utilization of information source such as trade association, professional magazines, sales record, want slips, advertising results, sales trends, customer surveys, sales meetings, customer advisory panel, in-store merchandising bureau and advice from other experienced buyers. However, buyers of the store with its annual sales volume lower than 100 million won showed different pattern utilization of information sources such as vendors, trade publication, celebrities and advice from others.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.9
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• pp.2867-2881
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• 2022

This study investigates fashion Artificial Intelligence (AI) curation services to expand sustainable consumption. We analyzed the factors that affect the AI fashion curation service experience of women in their 20s and 30s using their clothes. An online survey was conducted from March 29, 2021, to June 4, 2021, for women of the previously mentioned age groups residing in the metropolitan area. Before answering the questionnaire, they installed the "Style Bot" application on their phone, took five or more photos of their clothes according to the manual provided by the application, stored them in a virtual wardrobe on the application, and then responded to the questionnaire using the AI recommended coordinating function. The effect of the properties of fashion AI curation service application on the use of clothes was investigated. Among the attributes of the fashion AI curation service application, convenience, speed, and usefulness were found to have a positive effect on the use of clothes, and promptness had no effect. Second, regarding the impact of clothing utilization on environmental sustainability, clothing utilization was found to have a positive effect on environmental sustainability. Third, environmental sustainability was found to have a positive effect on satisfaction. Fourth, clothing utilization had a positive effect on satisfaction. Thus, fashion AI curation service would help promote service development so that clothes could be used actively through an in-depth understanding of the properties of these services. Finally, the results of this study would contribute to promoting environmental sustainability.

• Journal of Fashion Business
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• v.14 no.6
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• pp.170-187
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• 2010

This paper is to analyze the effect of demographic factors on children' wear buying pattern, media and information utilization, and design preference. A total of 355 usable data was collected from house wives in three metropolitan cities(Seoul, Daejon, Bundang) in Korea. Correlation analysis showed that there were statistically significant correlation between demographic factors and clothing buying behavior, information utilization, and design preference. Also, Regression results showed that 8 Demographic Factors are significant predictors. The results with ANOVA showed that there were significant relationships between PURCHASE OCCASION and DISPLAY INFORMATION UTILIZATION, and showed that there were significant relationships (F=28.625, p=<.001) between PURCHASE MOTIVATION and SALES PERSON ADVICES UTILIZATION. Thus, both visuality and friendliness of service were affected by consumers. Considering the increasing importance of service quality in the retail VMD, sale promotion should be enhanced and sale person is needed to be trained to be friendly to all consumers regardless of product composition

• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.109-118
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• 2003

The purpose of this study was to analyze the utilization of Database Information System of Fashion Brands in Daegu area. The interviews, reviews of previous studies and the empirical investigations were processed for this study. The questionnaire was administered to 27 fashion brands in Daegu, Korea, from September to October in 2002. Data were analyzed by using frequency, mean and percentage utilizing SPSS statistical package. There were no brand differentiation in brand characteristics, items, target age and company size in Daegu Fashion brands. Awareness of Information Network and Usages of Internet marketing were in relatively low level. The rate of the brands possessing Web-site, POS system and Customer ID card were less than one third. More than a half of the brands had Customer Database system.