• 패션비즈니스
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• 제25권1호
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• pp.150-164
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• 2021

This study analyzed the punk style shown in the movie Sid and Nancy (1986), based on a true story. The purpose of this study was to prove that the styles of the main characters had some discriminatory mode as an anti-fashion with not only the value system of the subculture but also the diverse cultural codes applied, revealing their identity. The scope of this study covered the 1970s when Sid died while a member of the Sex Pistols, but was limited to the analysis of Sid and Nancy's costumes. As theoretical background, this study reviewed the preceding studies, specialty books, movie-related sites and their postings, and on-line news reports. To analyze the movie costumes, relevant scenes on the DVD were captured, and thereby, the scenes were categorized per character and style but a performance scene was categorized Sid and Nancy as same punky wedding style because of intention spirituality to marriage by director, and thereupon, 17-cut images were used for the analysis of main characters' styles. Sid's style consisted primarily of black leather jackets, symbolic T-shirts, and jeans, whereas Nancy's style implied a punk style with added fetish styles. Even in the same punk style, their identities were symbolized through bricolage. Through this, subculture styles, were able to confirm that in addition to the value system of subculture, discriminatory modes as anti-fashion with various cultural codes played a role in revealing their identity.

• 스마트미디어저널
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• 제10권1호
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• pp.116-123
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• 2021

온라인 패션 시장의 빠른 성장과 이로 인한 온라인 선택의 확대로 인해 소비자들은 더욱 개인화된 추천 서비스에 대해 요구가 커지고 있음에도 불구하고 판매자는 수많은 소비자를 개별적으로 직접 대응할 수 없다는 문제점이 있다. 소비자의 이러한 개인화 니즈를 충족시키는 방안으로 이미지에 대한 태깅이 이루어지고 있으나 사람이 태깅하는 경우 사람마다 태깅이 매우 주관적으로 이뤄지고 있고 인공지능 태깅은 단어가 매우 제한적으로 사용자의 니즈를 충족시켜주지 못하고 있다. 이러한 문제를 해결하기 위해 인공지능으로 이미지에 포함된 제품의 형태, 속성, 감성 정보를 인식하고 이러한 정보를 코드화하고 코드의 조합으로 그 이미지가 가지고 있는 모든 정보를 나타낼 수 있는 알고리즘을 설계하였다. 이 알고리즘을 통해서 지금까지 획득이 불가능했던 패션 이미지의 감성, 패션 이미지가 표현하는 TPO 정보 등 이미지가 가지고 있는 다양한 정보를 실시간으로 획득하는 것이 가능하게 되었다. 이러한 정보를 기반으로 소비자의 취향을 분석하는 단계에서 넘어가 소비자의 취향에 당시의 유행, TPO 정보까지 결합하는 초개인화된 의류 추천이 가능해진다.

• 한국의류산업학회지
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• 제23권3호
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• pp.307-322
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• 2021

This study examined the influence of social media on the beauty industry and analyzed beauty-related content on social media in China, Thailand, and Indonesia. The existing literature was reviewed and four social media platforms that display the active sharing of beauty-related content in the three stated countries were selected. Five information sources were then chosen from each social media platform and 115 top posts from these sources analyzed. Beauty-related material was shared on discrete social media platforms in the three countries. Differences were found in the presentation types, themes, and message strategies of the content depending on the type of product and services provided by each social media platform. The content on Xiao Hongshu in China consisted of images showcasing product specifications along with a focus on honest and detailed empirical product review messages from its general users. From Taobao Zibo, Wang Hong conveyed powerful and influential information that communicated instantly with viewers and delivered entertaining and sensory messages. In Thailand earnest reviews of beauty products were offered, along with firsthand testimonials through traditional content uploaded on YouTube. In Indonesia, beauty influencers posted creative and sensational photographs of makeup products on image-centered Instagram. This study expands the current scholarship on social media platforms and extends the scope of the extant research on beauty-related content in Asian countries. The practical implications of this study include useful indications on how beauty brands can use social media to promote their products.

• 한국의상디자인학회지
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• 제24권4호
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• pp.117-133
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• 2022

In order to reflect traditional elements in modern design, designers should be able to creatively apply elements of traditional Chinese clothing. To understand this, a deep understanding of and insights into the traditional clothing culture are required. In this study, the characteristics of traditional Chinese women's clothing from the Wei, Jin, and Northern and Southern Dynasties of China to the Qing Dynasty were analyzed by dividing them into silhouette, color, pattern, materials, and detail. The characteristics of the silhouette were classified into A, H, X, and O types, of which types A and H were the most common. As for the color characteristics, there are relatively many five cardinal colors, and for the contrast of colors complementary colors were mainly used. As the for pattern characteristics, real patterns, animal patterns, character patterns, geometric patterns, and mixed patterns were used. Four types of materials were mainly used: silk, hemp, cotton, and wool. The detail characteristics were also anlyzed by classifying them into collar, sleeve, neckband, and gusset. Based on the results of this analysis, a satisfaction survey was conducted on the design of modern Chinese women's clothing. The result of satisfaction with design elements showed that the images of vest and suit were most preferred, H and X silhouettes, and yellow and white were the most preferred. Geometric and plant patterns were preferred, as were silk and acetate materials. Based on the result of chi-square analysis of design element preferences according to the characteristics of the subject, there was no difference according to occupation, residential area, or income, and there were differences in silhouette, color, materials, and detail according to age.

• 융합보안논문지
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• 제23권4호
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• pp.61-70
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• 2023

클러스터링은 데이터의 정답값(실제값)이 없는 데이터를 기반으로 데이터의 특징벡터의 거리 기반 등으로 군집화를 하는 비지도학습 방법이다. 이 방법은 이미지, 텍스트, 음성 등 다양한 데이터에 대해서 라벨링이 없이 적용할 수 있다는 장점이 있다. 기존 클러스터링을 하기 위해 차원축소 기법을 적용하거나 특정 특징만을 추출하여 군집화하는 방법이 적용되었다. 하지만 딥러닝 기반 모델이 발전하면서 입력 데이터를 잠재 벡터로 표현하는 오토인코더, 생성 적대적 네트워크 등을 통해서 딥 클러스터링의 기술이 연구가 되고 있다. 본 연구에서, 딥러닝 기반의 딥 클러스터링 기법을 제안하였다. 이 방법에서 오토인코더를 이용하여 입력 데이터를 잠재 벡터로 변환하고 이 잠재 벡터를 클러스터 구조에 맞게 벡터 공간을 구성 및 k-평균 클러스터링을 하였다. 실험 환경으로 pytorch 머신러닝 라이브러리를 이용하여 데이터셋으로 MNIST와 Fashion-MNIST을 적용하였다. 모델로는 컨볼루션 신경망 기반인 오토인코더 모델을 사용하였다. 실험결과로 k가 10일 때, MNIST에 대해서 89.42% 정확도를 가졌으며 Fashion-MNIST에 대해서 56.64% 정확도를 가진다.

• 복식문화연구
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• 제32권2호
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• pp.232-246
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• 2024

This study examines options to revitalize a B2B textile trading platform, exploring user satisfaction and perceptions of the importance of several website features. Between June 8 and June 21, 2023, fashion studies majors and domestic fashion brand product planners were asked to use the website of an open B2B textile platform for 30 minutes and then evaluate its features by responding to a survey. The final sample for analysis wad comprised of 150 questionnaires. To analyze the key textile website features, a paired t-test, Importance-Performance Analysis (IPA), and multiple regression analysis were utilized. The analysis classified the key textile website features related to user importance and satisfaction into the following categories: convenience, appearance, product information, and uniqueness. An analysis investigation of the differences in importance and satisfaction for each website evaluation attribute found significant differences in 12 attributes. The IPA analysis revealed that attributes such as product reliability, quality, a convenient search function, and convenient page movement are highly important to users and garner high user satisfaction; these findings demonstrate the importance of maintaining these elements. Images on the main screen, the latest trend information, and product prominence attributes also garner high importance ratings, but result in low user satisfaction, which signifies extensive revision is required. Finally, user evaluation of the convenience, appearance, and product information of the website was found to affect user recommendation intention.

• 복식문화연구
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• 제7권6호
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• pp.129-139
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• 1999

This paper analyzes the trend of fashion and make-up in 1990s and their relevancy to each other. Based on the chronological analysis, we propose a new category for the fashion and make-up trend in 1990s, which is 1) traditional ecology period(1990∼1994), 2) versatile trial or decadent period(1995∼1997), and 3) soft landing period based on the minimal neo-ecology and romanticism(1998∼2000). Between 1990 and 1994, there was no differentiation in seasons. It appeared that spring/summer and fall/winter trend have had no big differences. At the beginning in 1990s, it was basically based on ecology concept that emphasizes the natural image. However after 1995, seasonal differences in trend are appeared and there were various make-up designs. The trends of spring/summer in 1996 could be named as color revolution period that emphasized the unique and individual expression of each person. In 1997, black, pastel, and brown colors were the result of reinterpreting the classic and sexy images of 1960s to natural and modernistic image of 1997. Purple color started to be introduced to us. In 1998, pastel tone, pink, and purple color expresses the glamorous look based on the romantic feminism. S/S of 1999 is mainly represented by minimalism and avant garde. For fall/winter trends, brown color lines make-up comes to mix with romantic image and developed into wine, orange, neon colors in 1995 and 1996. These colors were the symbol of property and sentiment. Gold make-up emphasizing the eye area was the tendency of that period. In 1997, the fear of coming end of century was expressed as decadent image. At that time, ethnic and romantic image appeared with vivid color lines, gold, red and violet. In 1998, romanticism was popular again with modernism and ethnic mood. It expressed the romantic elegant image. The trend has returned to the ecology mood again in 1999. This ecology is somewhat different from the previous ecology. It adds a sofistaiced feeling and sportic fashion. To express natural and sportic image, they choose pink blush. In coming 2000 as a new millennium, the yellow color will be main the stream to express vision, dream, and happiness in both fashion and make-up as an accent color. The minimal design and minimal tools will be used for the design and make-up, respectively. In addition, the fusion concept will dominate the fashion and make-up industry in the globalized and boundariless age. Through this paper, we hope that make-up can be accepted as a part of total fashion in its relationship with other elements such as shoes, clothes and accessory and that it can be considered as a independent art that has direct influence on people and industry.

• The International Journal of Costume Culture
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• 제13권2호
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• pp.141-153
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• 2010

Fashion needs to be understood as practicality and creative behavior and various movements of paintings act as inspirations of original design for fashion designers. This study seeks to find sources of fashion designs in the works of Mark Rothko who is in the center of color-field abstract. Color-field of Rothko provides infinite inspirations as colors are identically treated as shapes and lighting and textures are all included on top of it. In this study, the purpose is to create color focused artistic fashion design by exploring the possibility of expression with the colors of Rothko as the main motive. The study method is as follows. First, the concept and significance of color-field abstract are researched through documented data. Works of Rothko is divided into three periods according to their characteristics. The background of the formation of color-field abstract of Rothko is understood by analyzing the trends of the works in each period. Second, twenty representative works from 1949 to 1969 are selected and analyzed in formative components of color, shape and textures in order to more accurately understand shape of colors, brilliance, simplicity that appear in the mature color-field abstract of Rothko. Third, preexisting methods of color-field of paintings developed into motives of clothing are studied focusing on the collections from 1997 to 2006. Examples of applications of color-field images in modern fashion designs are analyzed. Fourth, motives are selected based on general characteristics of color-field abstract of Rothko and the results of the formative analysis. Clothing is produced that expresses the colors of the paintings of Rothko more effectively. As the results of the study, restrained shapes and textures and various forms of color combinations shown in color-field abstract of Rothko provided deep inspirations on material composition and color planning for fashion design focused on colors. Additionally, needle-punching technique using wool for the production technique enabled relief texture expressions of materials by colors and effective applications of soft and warm atmosphere of color-field abstract of Rothko on clothing. Especially, the ideology of color-field abstract of Rothko of shaping of colors could be expressed and the direction of the development of motives could be presented at the same time by specifically applying color combination method using horizontal division of atypical color-field from the formative characteristics of color-field abstract of Rothko.

• 한국의상디자인학회지
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• 제10권3호
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• pp.1-13
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• 2008

The purpose of this research is to study the cause of obstruction in various knit pattern structures by understanding the needs of the customers, and to develop knitted fabric goods that satisfy the individual taste of consumers and that reflecting the latest fashions. Actual conditions of the manufacturer's designing processes must be examined. In addition, a comparison analysis of fashion sensibilities and preferences between producers and consumers had been made in order to study developing knit pattern structures. Questionnaires and interviews had been used as research methods. The research involved two groups: one group consisted of 57 producers, which included designers, programmers, and merchandisers working for a knit manufacturer in Seoul, while the other group consisted of 74 consumers, which included students with knitted fabric design as their major and those who have working knowledge of knitted fabrics. For a more accurate evaluation, 28 out of 150 patterns have been selected through a preliminary study conducted by 24 designers. On the 28 knit patterns, a sensibility evaluation had been made through the use of the sense of sight and sense of touch, which was followed by a frequency analysis, cluster analysis, and t-test using SPSS 12.0. The results are as follows: the fashion sensibility evaluation on knit patterns showed that structures, such as racking II or lace II, are typically elegant ('elegance'), while structures, such as links I or racking I, are typically 'active.' Furthermore, a 'country' image was displayed in structures such as cable I, cable II, and miss II. Links I appeared as 'sophisticated'. Miss I and milano were said to have 'modem' images. Lace II was regarded as 'ethnic', while racking II was said to have a 'romantic' image. 2:1 rib and milano were generally thought to be manly ('manish'). The fashion sensibility scale for each knit pattern has been made based on the above results. Based on producer and consumer responses, the sensibility evaluation on knit pattern structures showed that the two groups had similar preferences in knit pattern structures. Therefore, the fashion sensibility scale developed in this study can be used as a basic data for structure development when designing knitted fabric goods.

• 자연과학논문집
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• 제10권1호
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• pp.199-208
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• 1998

본 연구는 Los Angels 중심의 서부지역 시장을 중심으로 에스닉 테마의 유행정보를 시장조사를 통해 예측한 연구이다. 연구의 진행은 먼저 에스닉 테마의 출현 배경을 고찰하고 전문점과 백화점 그리고 hadquarter의 현황을 조사한 수, Zip code를 통한 소비자의 라이프 스타일의 분석을 통하여 시장에 적합한 패션경향을 제시하였다. 연구의 요약은 다음과 같다. 1997년 가을.겨울 소매 상가들에서 두드러진 경향은 에스닉이다. 이는 복잡한 현대 생활에 대한 반동으로서 기본 생활의 단순성, 자연에 대한 올바른 평가로 되돌아가는 것을 상징한다. 이런 에스닉한 민속 디자인들의 전형은 자연의상, 원시예술, 동족문화와 아프리카 테마주변에서 확인된다. 이런 에스닉 패션을 요약하자면 단순성, 자연성, 편리성, 자유로 나타내진다. 한편 이런 경향의 hadquarter라 할 수 있는 Broadway와 Robinsons-May와 같은 일반 백화점에의 기준은 다양한 스타일로 다양한 고객들을 충족시켜야 하는 것이다. Broadway의 에스닉 성향의 상품은 아직 도입단계로 정상에 오르지 못한 상태이다. 이 상품의 판매를 높이려면 VMD를 통한 판매 홍보와 다양한 에스닉 성향의 상품제시, 노력이 필요하다. 이 밖에 대표적인 상가 중심지인 Beverly Center Broadway의 고객을 분석했을 때 이 상품을 살만한 고객은 25-34세와 35-44세의 나이 분포를 지닌 대부분의 전문 직종의 젊은층과 사회적 지위를 성취하고자 하는 이들이었다. 이들의 라이프 스타일은 직업 지향의 활동들, 유행에 뒤지지 않은 복장, 모든 면에서 세련된 생활을 강조한다. 이 중 특히 중요한 것이 있다면 이미지이다. 그들은 남과 구분되는 개성을 원한다. 이미지들은 이국적인 것에서부터 단순함, 순박함과 섹시함에 이르기까지 다양하다. 따라서 이상의 시장조사를 통한 소비자의 요구를 충족시킨 유행경향 제시는 패션시장에서 그 무한한 가능성을 창출하도록 할 것이다.