• 한국의류학회지
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• 제32권3호
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• pp.505-516
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• 2008

Image which appears in fashion illustration on the late twentieth century is not the representative image as an equivalence to the real fashion styles but the virtual image which bears no relation to any reality. The purpose of this study is review the concept of virtuality and analyze in which way virtual image is expressed in fashion illustrations on the background of Jean Baudrillard's simulacre theory. In post-modem paintings the expression methods of image-virtualization were image mixing through photo-image appropriation, image overlapping, and the icons inserted unreasonably, the focus-out effect through scrubbing and the over-painting on the photograph. Image-virtualization in fashion illustration was expressed through image mixing and expression of image uncertainty. Image mixing was made by photo-image appropriation, image overlapping, connection of heterogeneous images and using interface image, and uncertain image was expressed through the expression of visual ambiguity and virtual movement.

• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.165-172
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• 2010

사진기술의 발달은 한 때 융성했던 패션 일러스트레이션의 판도를 바꾸어 놓았으며, 컴퓨터 기술의 발달은 사진이 갖는 한계성을 재편집하기에 이르렀다. 이제 사진과 일러스트레이션은 컴퓨터라는 매체를 통해 그 경계를 허무는 상황에 이르렀고, 이러한 현상은 과거 전통적인 패션 일러스트레이션이 갖는 표현적인 특징에 고무되는 경향을 보이고 있다. 따라서 본 연구의 목적은 이 같은 시대적 요구를 기초로 20세기 패션 일러스트레이션에서 나타난 의습선에 대한 표현적 특징에 관하여 연구하고자 한다. 그러므로 연구의 내용은 첫째, 의습선의 개념을 이해하며, 둘째, 동 서양의 회화에서 나타난 의습선의 특징을 고찰하며, 셋째, 20세기 패션 일러스트레이션의 흐름을 파악하고, 넷째, 20세기 패션 일러스트레이션에서 나타난 의습선의 특징을 연구 분석하는데 있다.

• 복식
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• 제63권5호
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• pp.72-86
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• 2013

This research aims to analyze the expressive characteristics of the fashion illustration in various fashion products such as clothing, accessories, other fashion products, and magazine advertisements. Targeting 223 items of products that had adjoined fashion illustration from 2000 to 2008, which had been collected through from magazines and web sites using the fashion illustration expression categorization (expression technique drawing style, body expression, expression image, attaching method to product) based on the theoretical background and the general trends by products. In frequency analysis results, painting technique and graphic technique were of great importance in the expression technique, and shading drawing and contour drawing were of great importance over all product groups for the drawing style. In body expression, exaggerative expression was the highest; simple expression and realistic expression were of great importance over all product groups relatively. In particular, there was a very distinct difference by fashion products in expression image. Humor image has the most importance in fashion clothing and fashion accessories. Casual image is the most important in magazine advertisements, and feminine image is the most important for other fashion products. Lastly, in attaching method to products, finished goods printings made up the largest proportion over all products. In fashion clothing, textile printings was the highest in proportions. Stitch in fashion accessory, the original form of commodity in other fashion products. This study will become a very valuable source in fashion products development using fashion illustrations.

• 한국의류산업학회지
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• 제10권5호
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• pp.690-701
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• 2008

Fashion illustration as conversational pattern which is made up of human and daily story creates brand image and new cultural value in textile design. The purpose of this study is to analyze an expressive characteristics focused on human body in conversational pattern illustration. The method of this study was to analyze documentaries, fashion magazines and internet fashion web site. The results were as follows: The category of body expression was classified as the head, the bust, the whole body, and the others. Most of all, the head is higher frequency than any other part. The category of body type was classified as iconic reappearance and surreal fantasy. The former expressed gender images of woman and man in reality and showed high frequency of 90.41%. Above all, two types were to show the organic correlation between fashion illustration body and brand concept. The construction method of motif was classified as singleness of body, repetition of body, singleness of body and non-body mixed, and repetition of body and non-body mixed. The repetition of body showed low frequency and it was composed of regular repetition construction and irregular construction. The singleness of body and non-body mixed, showed the highest frequency and it was definitely to communicate fashion concept. In these days, conversational pattern illustration in modern fashion pattern strengthens brand identity and informs the fashion image as creative commercial art. And also, it satisfies cultural sensibility of consumer and categorizes public phenomenons in our times.

• 한국의류학회지
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• 제33권7호
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• pp.1061-1073
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• 2009

Present expression methods have close relations with popular culture in the active acceptance of various kinds of genre. Fashion illustration is no longer limited to sketching garments or technically explaining construction, it is accepted as an art that is expressed by the desire and consciousness of the artist. This study examines the expressional characteristics and effects of photo-image appropriation as an expression method in fashion illustration. The word 'appropriation' (to steal something) is used as euphemism and not meant to be derogatory. The methods of appropriation in art indicate that paintings are not inventions but are self-satisfactory creations that show that the idea of originality is false and that paintings should be uninhibited from the greed of the authority of the genius of artists. In postmodern paintings, the photo-image of appropriation are expressed through the methods of re-photography, photo collage, and photo painting. Photo-image appropriation methods in fashion illustration are re-photography, photo collage, image mixing of photography, drawing, and graphic expression of photography. Fashion illustrators are able to develop expression techniques for expanding a field of expression and enhance the ability of communication through the photo-image appropriation methods.

• 한국의류산업학회지
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• 제14권6호
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• pp.906-917
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• 2012

The purpose of this study is to examine the characteristics of expression and their effects of New painting in fashion illustration since 1990s. This study is focused on searching for the development in expressional techniques of the fashion illustration on the basis of various techniques of New painting. New painting as a trend of new expressionism in America was developed in opposition to the minimalism in the 1980s when the discussion of the post-modernism was most widely. The artists of New painting attempted to resurrect figure through the representation of figure and concrete image, rich in color and strong in image. They also expressed the realistic scene of life with the various kind of medium, materials and styles and appropriation of image from mass media and popular culture. The representation of fashion figure and image through the various kind of painting medium, techniques and styles can express the realistic and sensitive image and increase the communication ability in fashion illustration. It could also deliver the fashion message more clearly through the appropriation of image. These findings indicate that fashion illustrations accept variety by interacting with fine arts and expand the scope of expression.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2004년도 International Conference
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• pp.54-56
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• 2004

• 복식문화연구
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• 제19권3호
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• pp.518-530
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• 2011

Based on the development of digital technology, Photoshop as a computer graphics program has extended its range of application to creative techniques that can express the contemporary sense of fashion illustration. Thus, the objectives of this study are to seek a new technique of fashion illustration through a study of computer graphics programs required for vitalization in this digital era and to present the application. This is done after a literature review and empirical investigation. For the literature review, specialty publications with precedent studies related to the subject of this study are examined, and internet materials with related key words are sought to establish the reference data for the study. For the empirical investigation, cases of each expression for blending mode are examined to seek the correct means of fashion illustration. Five works are created as a result. The specific contents of this study are as follows: First, the types and characteristics of blending mode are examined. Second, cases in which the blending mode is applied are analyzed to seek insight into their utilization. Third, five works are created by applying the blending mode to present the result.

• 한국의류학회지
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• 제26권8호
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• pp.1153-1164
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• 2002

The purpose of this study is to find out the creative visual expression in fashion illustration through the previous general theories on creativity. The creative visual expression, in fashion illustration works, can be summarized eight categories as follows. There are 'maximization & minimization'to emphasize the illustrators'emotions and contemporary trends, proposed specially in body expression, 'inversion' seen as the forms of contra-perspective, upside-down, rearrangement of parts, diverted process, etc, 'Unusual uses'to add the effect of caricature, parody, and humor to the fashion illustration works, 'extraordinary connection'seen as the shapes of various combination between animals, plants, stuff, and man, 'concealment & elimination'used frequently in creative visual expression includes a deformed human body, an abstracted human body, an extreme value contrast, simple colors, and dress in silhouette, 'association'seen in various methods; comparing the similar shapes, describing a certain situation or details for analogizing the whole, ‘illusion’ expressed in surreal, mysterious, and fairy depictions and 'substitution'to imitate the composition and colors of masterpieces, copy the parts.

• 복식문화연구
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• 제15권3호
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• pp.431-445
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• 2007

The purpose of this study was to analyze and theorize the characteristics of femme fatale in fashion illustration since 1980. The method of this study was to analyze the documentaries for theoretical studies about femme fatale and the visual characteristics in fashion illustration works since 1980. The results of this study were as follows: Femme fatale expressed in the general realm of art was icon of fatal and seductive eroticism in late 19th century. She is composed of diverse images like mythology, exoticism, fear and sensuality. The characteristics of her image in fashion illustration were expressed into de-body image by union of animal and female body, or machine and female body, duplicity of death and sexuality, sexual decadence or abnormality and powerful masculine taste. First, de-body image by union of animal and female body, or machine and female body was expressed in transformed mythical image or bizarre and demonic image, grotesque image linked by picture of female body and painting of animal image, and cyborg image linked by machine and realistic female body by digital media. Second, duplicity of death and sexuality was expressed in juxtaposition by sexual pose, body and something metaphorical and symbolic depiction and de-constructive depiction of death. Third, sexual decadence or abnormality was expressed in fetishistic style, obscene depiction of cheap and hedonistic sexuality, masochistic depiction like antisocial and diseased sex appeal. Forth, powerful masculine taste was expressed in man's face, body, pose, masculine fashion, man's role related to crime and threatening weapon, etc. As mentioned above, femme fatale in fashion illustration was expressed in diverse images by fashion illustrator's point of view. Although she was originated by men's fantastic vision, she brings a catharsis to human being. And she is also recognized as new paradigm and positive cultural sign in our times.