• 한국의류학회지
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• 제36권1호
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• pp.27-35
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• 2012

This study locates typical Korean fashion images in domestic and foreign fashion journals to advance Korea's international image in contemporary global fashion markets. The investigation of the frequency of articles and their types (so as to inquire into interest in Korean fashion in the global fashion markets) showed that for the appearance frequency of domestic articles studied, a good number of articles were published in the first half of 2008 and in 2009. In the case of foreign articles, the number of them increased from the second half of 2008 and the majority of articles were shown in the first half of 2010. Second, the investigation of the appearance features by article type studied in order to understand how Korean fashion played a role in the world's markets. The majority of articles were related to fashion brands that entered Chinese market in fashion brand articles in the case of domestic articles; however, many foreign articles introduced designers that participated in global fashion collections in Paris and New York. Third, as a result of analyzing typical key words by article type in order to find key words which could enhance Korea's fashion national image representing, we could confirm that 'Korean designers' can be a typical key words to represent Korean fashion. The key word most exposed in both domestic and foreign articles was 'designer Lie Sang Bong' and only his articles contained the content about influential Korean design materials.

• 복식
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• 제63권6호
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• pp.84-96
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• 2013

In researching the ontological status of fashion, a good grasp of fashion can decide the direction of fashion study. Fashion is sometimes considered an area of industry far from art from a point of view of purity of art, in spite of its aesthetic value and expression. However, art properties can be differentiated from the purity of art in modern aesthetics, and fashion properties which were the reason for that fashion to be considered as non-art can be affirmed as the same with properties of contemporary art properties. Therefore, the purpose of this study was to suggest the possibility that general properties of fashion can be accepted in the art arena through justifying art properties deviating from the purity of art. It can provide a boost to fashion's cultural status. For the research method, a literature review and case analysis were carried out through specialty publications related to art history, aesthetics, and fashion, regular publications and websites specializing in fashion, and art museums. Through the research, art properties deviated from the purity of art, which are; tactile sense, impermanence, dailiness, and commercial viability, were justified as being the same as fashion properties. These art properties were not general properties of fine art in modern aesthetics, but the ones occurring in contemporary arts. These properties, now present in contemporary art, can no longer disqualify fashion as a non-art.

• 한국의류학회지
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• 제32권6호
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• pp.871-881
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• 2008

본 연구에서는 인턴십 프로그램을 제공하는 64개 패션기업, 패션관련 자 중 인턴십 참가자 55명, 인턴십 참가희망자 118명을 대상으로 설문조사를 실시한 결과를 토대로 패션기업 인턴십의 운영과 참여에 관한 의식을 조사하였다. 결과에서 인턴십 참가자와 기업 모두 인턴십 프로그램에 대체로 만족하는 것으로 나타났으며, 인턴십 운영을 위해 회사와 대학간 협력이 잘 이루어지고 있는 것으로 판단되었다. 인턴십 참가동기로는 실무능력 향상을 위해 참여한다는 응답이 많았으며, 실제적으로 의류제조와 의류유통분야 모두에 걸쳐 인턴들이 상품개발과 디자인 등 단기간에 개인능력을 활용할 수 있는 업무에 많이 투입되는 것으로 나타났다. 패션기업들은 적극적이면서 성실한 성격을 가지는 동시에 대인기술, 창의성, 의사소통능력, 외국어능력 등을 갖추는 것이 성공적인 인턴십을 위해 가장 중요한 준비라고 지적했다. 연구결과를 바탕으로 패션기업과 인턴참여자들을 위한 제안점들이 제시되었다.

• 한국생활과학회지
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• 제5권2호
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• pp.145-159
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• 1996

Surrealism was originated from the influence of dadaism as one of the new movement in the 20th C. That movement denied the traditional art form, searched the man's inner consciousness and subconsciousness, and discovered automatism as a means to realize this. In this paper, 1 studied the relationship between fashion and art trend, investigating the influence which surrealistic idea and its expression made on modern fashion. Surrealism has expanded and developed the creation of fashion for the 20th century, by supplying a new and good idea th fashion design, and in the coming 21th C., it will greatly contribute to the development for future form of clothes, carrying out the essential function of clothes, which is called the expression of human nature in the harmonization with man.

• 한국패션뷰티학회지
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• 제2권1호
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• pp.21-33
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• 2004

The main focus of this study is to provide the interrelation about the defining fashion model image by the fashion trend since 1960. This is expressed as follows, First, in the 60s'; 1) Image of innocent dolly style, Jean Shrimpton 2) Image of sexual style, Celia Hammond 3) Image of art style with charicteristic mask, Peggy Moffitt 4) Image of immature boyish style, Twiggy. Second, in the 70s'; 1) Image of natural and intelligent style, Larun Hutton 2) Image of exotic style with black beauty, Imman 3) Image of graceful and sexal style, Veruschka 4) Image of glamour and sexual style, Jerry Hall. Third, in the 80s'; 1) Image of unisexual style with power, Grace Jones 2) Image of graceful and noble style, In`es de la Fressange 3) Image of healthy and sexy style, Christie Brinkley 4) Image of sexy style with good sense, super model. And fourth, in the 90s' and now; 1) Image of glamour sexual style with self-consciousness, Claudia Shiffer 2) Image of graceful style with dignity, Christy Turlington 3) Image of asexual and androginous style, Stella Tennant), 4)Image of Twiggy style with immature and slender, Kate Moss 5) Image of new glamour style, Giseel Bundchen 6) Image of new style with unique beauty, Amber Vaiietta 7)Image of exotic style, Devon Aoki 8) Extraordinary, image of various style. The result of thir study, fashion models image have played a role in transmitting the style of fashion trend in their relevancy. Anyway it can be said that fashion models imply figurative meanings of the fashion trend.

• 한국의류산업학회지
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• 제23권4호
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• pp.469-479
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• 2021

This case study investigates fashion brands that have entered the pet fashion market. A total of 25 cases were identified and analyzed from three perspectives: 1) product types, size systems, prices, 2) design aspects, fabrics, patterns, styles, and 3) marketing strategies. The study results are as follows. First, the product types of pet fashion are not diverse, and only the sizes of small dogs can be found. However, there is a significant price difference between brands. Second, knitted fabrics with good elasticity are mainly used for pet fashion products, and patterns incorporating their brands are extremely common. The style is casual and sporty. Third, marketing strategies should include a new line within a brand or launch a single specialized brand as a one-shot test for consumer reaction. Additionally, it has been expanded and presented as a family look to meet the needs of the petfam. Further, existing fashion brands and retail-based brands select diverse small-scale dog fashion product brands and expand their operation as a dog lifestyle total selectional shop. Therefore, brands entering the future should consider strategies such as size segmentation, product diversification, and premium price of high-quality materials that help market products such as the expansion or promotion of existing brands.

• International Journal of Costume and Fashion
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• 제15권1호
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• pp.87-101
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• 2015

From the 1920s to 1945, East Asia experienced radical social change with the introduction of new fashion styles, and new ways of thinking, from the West. The emergence of a new generation of "new women" educated in modern schools was part of this phenomenon, and functioned as a trend-setting influence in East Asian society. In schools, education in dressmaking, sewing, and home economics were important parts of female education. Adopting a new fashion style is, by necessity, accompanied by the new technology of dressmaking. Given that ready-made clothing was not generally available, dressmaking education also served to introduce a new material culture. In Korea and Taiwan under Japanese colonization, the greater part of school curricula and textbooks mirrored those in Japan, which enabled these countries to develop and adopt transnational styles as well as local styles. This research explores the transition of women's fashion in East Asia in modern and colonial conditions from the 1920s to the 1940s by analysing curricula and textbooks on dressmaking in comparison with the prevailing styles in each region. This is expected to suggest the impact of modernity in East Asia and the transnational styles of fashion in colonial Korea and Taiwan, as well as Japan, developed within the local culture. Colonial conditions are also discussed in terms of their impact and limitations in the transition of styles.

• 한국의상디자인학회지
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• 제16권3호
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• pp.87-99
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• 2014

This study aims to suggest a bag design focusing on the symbol of Bo patterns by developing a pattern-based textile which forms a Korean design with a modern sense of beauty as well as following the conventions of traditional cultures, a design which is based on the previous study on formative characteristics of Bo patterns. That is, seven pieces of motifs are considered as proper patterns that have a symbol suitable for the materials of bags, showing their individual beauty well. This includes Horomum (longevity and prosperity of desendants), Banjangmum (eternity and samsara), Jeonbomum (treasure and luck), Seobomum (innate good fortune), Bangseungmum (it means that things don't break in harmony with one another), Bomum (embroidered patches for royal family representing justice), and Seogakmum (blessed life). With these seven motifs, we developed textile patterns and printed them through DTP. Then, we created a fashion bag design with a high quality using durable canvas fabrics. Therefore, a fashion bag with the Bo patterns symbol has a propitious symbol designed with a propitious shape, not to mention its formative beauty. It is expected to have value as a fashion art item by being redesigned for benevolent patterns with a modern image.

• 패션비즈니스
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• 제5권1호
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• pp.87-96
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• 2001

The purpose of this investigation is to investigate exact information for Korean consumer's the wearing and purchasing behavior of the imported fashion brand. The subjects were 118 female and shopper came shopping in Kang-Nam gu, Seoul. The subjects is buyer purchase the direct import-fashion brand. A questionnaire was surveyed through direct interviews. Data was processed by a computer(SAS) and analyzed by using frequency, percentage, $x^2$-test. The results of this investigation are as follows: 1. The consumer were surveyed to be more satisfy for the interior goods than satisfy for the direct import-fashion brand in the good's quality, character expression, lasting quality, brand, design, comfort etc. 2. The possession number were surveyed to possess mostly 1 - 2 suits. 3. The consumer's view for the clothing-size were surveyed to be a difference between imported fashion brand. 4. The consumer's selection for the clothing-size were surveyed to put on clothes directly, especially more young women than old women.

• 패션비즈니스
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• 제4권1호
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• pp.1-12
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• 2000

The purposes of this thesis are to investigate characteristics, environment of characters through comprehensive approach to analyze its use and strategies in apparel brands. As a method to accomplish this research, fashion related articles, documents and magazines are used along with marketing references forecasting 21st century market changes. The character industry has diverse application to different medias and also intimacy and absorbtion beyond sex, age, generation, nationality. The cultural background of character fashion is based on casual clothing caused by wide spread pursuit of sports and leisure culture, indivisualization and diversification of clothing, customer-made marketing atmosphere and tendency of pursuit of fun and humor. In case of domestic young casual market, own characters are developed for creating differentiated it's own brand images. Characters are applied as an design details or cyber fashion models standing for the image of it's own brand and take a part in other events and visual parts as well. Characters not only limited to clothing items but also further usages of characters extended to stickers and other related stationary goods are necessary. A 'Character multi shop' can be one of good methods to maximize synergy effect.