• Proceedings of the Korea Society of Costume Conference
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• 2003.10a
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• pp.68-68
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• 2003

Recently, street fashion has been regularly introduced in many fashion media because both consumers and marketers began to recognize the importance of street fashion as a meaningful and objective fashion information source. As the globalization proceeds in fashion field,' the street fashion informations in major cities which has led world fashion trends become more influential on domestic fashion, but little concern has been paid on it. This study classified women's street fashion in 4 major world fashion cities such as Paris, London, New York, Tokyo and identified style characteristics of each group. For data collection, 795 front-view photos were selected from the two fashion trade publication 'STREET' and 'VIEW' which has introduced street fashion photos in those cities from 1996. Classification process went on three stages: sorting, naming and grouping. 49 undergraduate students were divided into 12 teams and about 80 photos were given to each team to sort into several sub-groups by overall images or common style characteristics. Then each sub-group was named according to common images or characteristics. Final groups came out after grouping each sub-group with a similar or same title together. For each group, common style characteristics were analyzed.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.660-668
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• 2016

In the $21^{st}$ century of digital information society, design is changing from an analog era that focuses on logical and rational knowledge to a new paradigm of an era focused on sensible communications that can react fast. Design becomes to fulfill sensible needs; moreover, full efforts are being made in the academic research of sensibility evaluation for the conceptualization, quantization, and visualization of design sensibilities based on the measurement and evaluation of sensibility. This study provides insight into a sensibility evaluation method to understand the global user's sensibility in the fashion design field. As for research methods, first, measurement methods of physical, psychological, and physiological reactions to design sensibility were examined through written research on sensibility evaluation in both domestic and overseas research. Next, studies on sensibility during the past 15 years from 2000 to 2014 in the field of domestic fashion design were analyzed to grasp research trends in sensibility evaluation methods; subsequently, suitable sensibility evaluation methods for current fashion design were discussed. As a result of the study, it was shown that most sensibility evaluation studies in the field of domestic fashion design are based on surveys using sensibility terms. However, it requires the process of translating among different terms in different lingual cultures and within the limits of a uniformed evaluation. In this regard, recent cases of overseas design studies have been applying new methods to measure physiological reactions such as eye tracking methods combined with IT. The analysis of multilateral sensibility evaluation methods in this study have significant meaning for use as basic data to establish a planning for an evaluation scale to measure the sensibility of global consumers towards modern fashion design more quantitatively.

• Journal of Fashion Business
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• v.20 no.5
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• pp.87-101
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• 2016

In this study, a variety of influence in the field of design and analysis about the value of a Grunge Design and the creative design inspirations in the field of hair design to help the development of the quality of research. The research methods use the Internet publications such as local and foreign information, analysis and related research and book form, such as the network search, library goes for consideration by a literature search. The contents of this study used review of the case and by Grunge design, expressive characteristics by color, texture and form of Grunge hair design, from 2014 to 2016 trend collections in the last three years through the analysis of design by date of the case. The result of this study is, Grunge design appearing in the areas of hair design, that are grunge anti fashion like the beauty of the disorder, the disharmony, the incomplete, the kitsch, the poverty. Although Grunge means dirt, filth, rubbish as a slang but it is valuable which was raised from the anti fashion to high fashion and alternative of main stream fashion and the hair design in modern fashion also brought. In this study, we can understand the grunge hair design in modern fashion was started from lower place as alternative and forecast the potentialities, the formativeness of the grunge design and value of the beauty and grunge anti fashion the identity and the spirit appearing steadily a modern fashion influence are reflected in our next fashion and design characteristics.

• Journal of the Korean Society of Costume
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• v.59 no.5
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• pp.167-179
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• 2009

The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

• The Research Journal of the Costume Culture
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• v.27 no.3
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• pp.264-273
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• 2019

Fashion as a field of cultural studies is a very complex field that is very interesting to discuss, especially in Indonesia as the very rich country in cultures and past traditions. This research will discuss the development of fashion in Bali, one area that is opulent in its cultures. Based on the research conducted by today's fashion development, Bali is still strongly influenced by factors inherited from traditional values that exist in the Balinese culture. This research is conducted by applying the qualitative method with the ethnography approach to unravel any factor in Bali so that it becomes the foundation and triggers the rapid development of fashion by still maintaining the values of the tradition. Considering that the values of tradition as a whole have a good impact on the preservation of the natural balance and various factors that exist in society, whether these factors still exist in other regions of Indonesia and they are possible to be developed in various regions of Indonesia. So hopefully the development of fashion in Indonesia as a whole can maintain the local content that characterizes the Indonesian Nation and have a positive impact on the balance of nature and also to the community in Indonesia and the world culture.

• Journal of Fashion Business
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• v.27 no.5
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• pp.121-134
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• 2023

With the development of information and communication technology, interest in new educational approaches that can enhance the learning performance of learners with improved information literacy skills is increasing, and universities are actively promoting educational innovation to foster the talents required by society. In the field of fashion studies education, which is closely related to the fashion industry, there is a strong need to develop field-linked educational programs that reflect the trends in the industry and changes in the educational system. The purpose of this study was to introduce industry-coupled problem-based learning (IC-PBL) to the course "Understanding Fashion Consumption Trends" for non-fashion majors to reflect the current needs and strengthen the educational effectiveness of the learners through a survey. A seven-step curriculum (introduction to the class, practitioner's problem, learner's problem analysis, organizing concepts related to variables, information collection and scenario writing, presentation and scenario proposal, and evaluation) not only enhanced learners' understanding of fashion consumption trends and the fashion industry but also greatly amplified learners' satisfaction with the class. The results of the survey showed that the seven-step curriculum was effective in increasing learners' self-directed learning ability, problem-solving ability, and confidence in learning. Self-directed learning ability was stronger than other factors, consistent with the core principle of problem-based learning to empower learners to take the initiative and promote self-directed learning. Each factor analyzed was positively correlated.

• Journal of Fashion Business
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• v.9 no.6
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• pp.141-159
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• 2005

Targeting a film that is the medium of having powerful influence upon the masses, the present study examined about a role and characteristics in the movie costume, and a role of costume designers, which are shown in process of being changed the film costume. There are many designers who were in charge of the film costume, but the present study examined centering on designers who participated aiming to create the image of a character from the stage of manufacturing a movie. It presented and analyzed visual materials by dividing four genres such as a historical drama movie, a horror movie, a fantasy movie, and a modern-play movie, and by selecting a typical work. A Historical drama movie needs to be investigated costume by the historical background in a movie, but inside it was shown clothes that were elaborately reproduced and newly created. A horror movie plays a role of medium that reflects the human society and the internal mentality of a human being along with the attribute of entertainment. As a genre that requires much costume, make-up and special effect aiming at dramatic effect, a role of film costume possesses great weight. As a fantasy movie is a field based on 'fiction' of a writer who creates a work, it is a field that requires creativity of a costume designer most. As a modern-play movie is what reproduces reality, it best reflects the phases of that time, and is the field that is influenced by costume or fashion trend. Costume needs to be designed in a bid to allow spectators to be inspired the wholly united and harmonious mood with leading a story of a movie, and the individual image.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1430-1440
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• 2009

This study is on the abstract expressionist techniques among the art activities variously expressed in modern fashion. Its significance lies in making fashion artistic through the combination of fashion and art in contributing to the development of creative fashion culture. In terms of method, documents are used to characterize the concept of abstract expressionism, the works of representative artists, and the panting techniques in relation to modem art based on existing literature. Fashion-related anthology, domestic, and foreign fashion magazines were used to analyze the abstract expressionism applied to modern fashion since 2000. According to the findings, the abstract expressionism applied to modern fashion showed artistic expressions with the abstract beauty by chance, using only the images or techniques similar to those in abstract expressionism. Expressionist works had abstract and dynamic images, as they were given a third dimension through the process of being worn on the human body. Second, details or decorative factors were excluded to ensure the maximum space for expression, modem images were displayed using the simple forms such as silhouettes (spacious or dense) and the beauty of harmony was shown that had beauty emphasized by the expression effects of textile design, the division of space, and the composition of colors. Third, the action painting techniques in modern fashion were used for textile designs printed on the surface of clothes, and the dynamic character of the design was shown by the duplication and juxtaposition of stains created by chance. The color field abstract techniques were shown through printing, texture, and dying, in addition the intense and pure abstract images were displayed by treating clothes like large screens.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.329-342
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• 2013

As mobile phone has acquired a status of a fashion item expressing one's character, it is necessary to understand the fashion needs for this new fashion product. The purpose of this study was to apply the fashion orientation construct developed in the clothing research field to mobile phone and explore its validity. The multi-dimensional construct of fashion orientation which most widely represented the fashion aspects was examined for the two product categories of clothing and mobile phone. Data were collected from an online questionnaire survey, and a total of 1,136 responses were analyzed. The construct structure of fashion orientation of mobile phone resulted in individuality, innovation, and fashion was different from that of clothing extracted to interest/importance, fashion/innovation, and individuality. Fashion sensitivity and an early adoption of a new product were two different dimensions in mobile phone while not separable in clothing. Despite a higher predictability of the fashion/innovation orientation of clothing on fashion orientation rather than on innovation orientation of mobile phone, innovation orientation was more important to purchase behaviors of mobile phone. The study still implies that it is valid to use clothing fashion innovative consumers for mobile phone marketing.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.565-578
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• 2014

This study is about the cases in fashion figure appearing the contemporary fashion and their characteristics. The work aims at providing a further active research opportunity for fashion figure in the modern fashion field and finding several possible utilizations to help the overall fashion industry through examination. Research methodology was followed up with the related literature review and empirical work through the case study of multiple fashion figures denoted in the contemporary fashion. The results showed in the following way for types of fashion figure in the modern fashion. The first type is that its figure was used for stage apparatus in fashion collection, various properties, or garment tool as doll shifted to a certain object. The second type is that art toy or fashion doll was used as specially added product via way of cooperation with fashion brand to be applied as fashion figure alone or other properties for T-shirt or something like that. The third type is the case that multifariously sized figures were applied to show window or shop display. This type of fashion figure is basically an imbedded fashionistic feature, reflecting the rarity, publicity, playfulness, and artistic value.