Browse > Article
http://dx.doi.org/10.5850/JKSCT.2016.40.4.660

Current Status of Korean Fashion Design Sensibility Evaluation Methods and Their Application Overseas  

An, Hyosun (Dept. of Clothing & Textiles, Ewha Womans University)
Lee, Inseong (Dept. of Fashion Industry, Ewha Womans University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.40, no.4, 2016 , pp. 660-668 More about this Journal
Abstract
In the $21^{st}$ century of digital information society, design is changing from an analog era that focuses on logical and rational knowledge to a new paradigm of an era focused on sensible communications that can react fast. Design becomes to fulfill sensible needs; moreover, full efforts are being made in the academic research of sensibility evaluation for the conceptualization, quantization, and visualization of design sensibilities based on the measurement and evaluation of sensibility. This study provides insight into a sensibility evaluation method to understand the global user's sensibility in the fashion design field. As for research methods, first, measurement methods of physical, psychological, and physiological reactions to design sensibility were examined through written research on sensibility evaluation in both domestic and overseas research. Next, studies on sensibility during the past 15 years from 2000 to 2014 in the field of domestic fashion design were analyzed to grasp research trends in sensibility evaluation methods; subsequently, suitable sensibility evaluation methods for current fashion design were discussed. As a result of the study, it was shown that most sensibility evaluation studies in the field of domestic fashion design are based on surveys using sensibility terms. However, it requires the process of translating among different terms in different lingual cultures and within the limits of a uniformed evaluation. In this regard, recent cases of overseas design studies have been applying new methods to measure physiological reactions such as eye tracking methods combined with IT. The analysis of multilateral sensibility evaluation methods in this study have significant meaning for use as basic data to establish a planning for an evaluation scale to measure the sensibility of global consumers towards modern fashion design more quantitatively.
Keywords
Sensibility design; Fashion design; Sensibility evaluation; Research trend;
Citations & Related Records
Times Cited By KSCI : 15  (Citation Analysis)
연도 인용수 순위
1 Norman, D. A. (2005). Emotional design: Why we love (or hate) everyday things (1st ed.). New York, NY: Basic Books.
2 Osgood, C. E. (1952). The nature and measurement of meaning. Psychological Bulletin, 49(3), 197-237. doi:10.1037/h0055737   DOI
3 Park, S. B. (2012). An analysis of the research trend of the participants in emotional science in Korea. Korean Journal of the Science of Emotion & Sensibility, 15(1), 29-36.
4 Park, K. Y., & Park, M. J. (2008). Physical and hand properties of the knitted fabrics from machine knitting fancy yarns. Journal of the Korea Fashion & Costume Design Association, 10(2), 125-138.
5 Russell, J. A. (1994). Is there universal recognition of emotion from facial expressions? A review of the cross-cultural studies. Psychological Bulletin, 115(1), 102-141. doi:10.1037/0033-2909.115.1.102   DOI
6 Saeed, K., & Nagashima, T. (2012). Biometrics and kansei engineering. New York, NY: Springer Science & Business Media.
7 Schmitt, R., Kohler, M., Durá, J. V., & Diaz-Pineda, J. (2014). Objectifying user attention and emotion evoked by relevant perceived product components. Journal of Sensors and Sensor Systems, 3, 315-324. doi:10.5194/jsss-3-315-2014   DOI
8 Shen, W., Matsubara, Y., Wilson, J., & Nagamachi, M. (2000). A cross-cultural study of vehicle front mask design using Kansei engineering approach. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, USA, 44(33), 372-375. doi:10.1177/154193120004403380
9 Winke, P., Gass, S., & Sydorenko, T. (2013). Factors influencing the use of captions by foreign language learners: An eye-tracking study. The Modern Language Journal, 97(1), 254-275. doi:10.1111/j.1540-4781.2013.01432.x   DOI
10 Adams, F. M., & Osgood, C. E. (1973). A cross-cultural study of the affective meanings of color. Journal of Cross-Cultural Psychology, 4(2), 135-156. doi:10.1177/002202217300400201   DOI
11 Boucher, J. D., & Ekman, P. (1975). Facial areas and emotional information. Journal of Communication, 25(2), 21-29. doi:10.1111/j.1460-2466.1975.tb00577.x   DOI
12 Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human-Computer Studies, 68(1-2), 1-21. doi:10.1016/j.ijhcs.2009.08.005   DOI
13 Demirbilek, O., & Sener, B. (2003). Product design, semantics and emotional responses. Ergonomics, 46(13-14), 1346-1360. doi:10.1080/00140130310001610874   DOI
14 Desmet, P. (2005). Measuring emotion: Development and application of an instrument to measure emotional responses to products. Funology, 3, 111-123.
15 Ekman, P., Friesen, W. V., & Ellsworth, P. (1972). Emotion in the human face: Guidelines for research and an integration of findings. New York, NY: Pergamon Press.
16 Fraser, I. H., Craig, G. L., & Parker, D. M. (1990). Reaction time measures of feature saliency in schematic faces. Perception, 19(5), 661-673. doi:10.1068/p190661   DOI
17 Hassenzahl, M. (2004). The interplay of beauty, goodness, and usability in interactive products. Human-Computer Interaction, 19(4), 319-349. doi:10.1207/s15327051hci1904_2   DOI
18 Jordan, P. W. (2003). How to make brilliant stuff that people love and make big money out of it (1st ed.). Chichester: Wiley.
19 Hwang, M. W., & Jeong, H. B. (2007). Study on the emotional consumption value - Focused on the relationship among consumer innovativeness, new product adoption and emotional consumption value's components. Advertising Research, (77), 145-172.
20 Jo, E. Y., & Yoo, T. S. (2012). A study of the international color sensibility through the analysis of the ethnic color preference. Journal of the Korean Society of Costume, 62(6), 38-52. doi:10.7233/jksc.2012.62.6.038   DOI
21 Ju, J., & Ryu, H. (2006). A study on the subjective textures, sensibilities and the objective handle of knit fabrics. Journal of the Korean Society of Clothing and Textiles, 30(1), 83-93.
22 Kang, D. H., & Lee, J. S. (2009). Sensibility evaluation of metallic jacquard fabrics. Journal of the Korean Society of Clothing and Textiles, 33(2), 299-307.   DOI
23 Karlsson, B. S. A., Aronsson, N., & Svensson, K. A. (2003). Using semantic environment description as a tool to evaluate car interiors. Ergonomics, 46(13-14), 1408-1422. doi:10.1080/00140130310001624905   DOI
24 Khalid, H. M., & Helander, M. G. (2006). Customer emotional needs in product design. Concurrent Engineering, 14(3), 197-206. doi:10.1177/1063293X06068387   DOI
25 Kim, H. A., & Ryu, H. S. (2011). Textures and sensible images on structural properties of washable wool and normal wool knit fabrics (Part I)-Focus on the relationship of subjective evaluation, mechanical properties and objective hand measurements and preferences-. Journal of the Korean Society of Clothing and Textiles, 35(11), 1362-1376. doi:10.5850/JKSCT.2011.35.11.1362   DOI
26 Kim, J. S., & Lee, S. I. (2005). The effects of color, tones values on image perception of natural dyeing of Han-san Mosi and cotton. Journal of the Korean Society of Clothing and Textiles, 29(5), 662-670.
27 Kim, H. A., & Ryu, H. S. (2012). Textures and sensible images on structural properties of washable wool and normal wool knit fabrics (Part II)-Focus on preferences-. Journal of the Korean Society of Clothing and Textiles, 36(5), 501-511. doi:10.5850/JKSCT.2012.36.5.501   DOI
28 Kim, J. H., Hong, K. H., & Scheurell, D. M. (2004). Applying QFD in the development of sensible brassiere for middle aged women. Journal of the Korean Society of Clothing and Textiles, 28(12), 1596-1604.
29 Kim, J. H., & Lee, J. S. (2014). Consumer needs and pattern sensibility of jacquard fabrics for raincoat. Fashion & Textile Research Journal, 16(4), 645-652. doi:10.5805/SFTI.2014.16.4.645   DOI
30 Kim, J. Y., & Lee, K. H. (2009). Analysis of fashion sensibility on the compound fashion image of contemporary fashion. Journal of the Korean Society for Clothing Industry, 11(1), 6-13.
31 Kim, M. J., & Park, M. J. (2006). Objective sensibility evaluation of the acrylic knitted fabrics from various blended and twisted yarns. Journal of the Korea Fashion & Costume Design Association, 8(3), 17-25.
32 Kim, Y., & Choi, J. (2010). Color sensibility and preference of the black color fabrics. Korean Journal of the Science of Emotion & Sensibility, 13(2), 337-346.
33 Köhler, M., Falk, B., & Schmitt, R. (2014). Applying eye-tracking in kansei engineering methodology for design evaluations in product development. Proceeding of the International Conference on Kansei Engineering and Emotion Research, Sweden, 11-13.
34 Lee, A. R., Sarmandakh, B., Kang, E. Y., & Yi, E. (2012). Effect of colorimetric characteristics and tone combination on color emotion factors of naturally dyed color combination fabrics-Focus on yellowish and reddish fabrics-. Journal of the Korean Society of Clothing and Textiles, 36(10), 1028-1039. doi:10.5850/JKSCT.2012.36.10.1028   DOI
35 Kuller, R. (1975). Semantisk Milöbessriving (SMB) [Semantic descriptions of environments (Impression of colors and colored environments)]. Stockholm: Byggforskningsradet.
36 Izard, C. E. (1982). Measuring emotions in human development. In C. E. Izard & P. B. Reed (Eds.), Measuring emotions in infants and children: Vol. 1 (pp. 3-18). Cambridge & New York: Cambridge University Press.
37 Lee, A. R., & Yi, E. (2010). Prediction models for fabric color emotion factors by visual texture characteristics and physical color properties. Journal of the Korean Society of Clothing and Textiles, 34(9), 1567-1580.   DOI
38 Lee, S. I., & Kim, C. H. (2012). A study of the design in the effects of emotional design interior space - Focused on the lighting design -. Journal of the Korea Furniture Society, 23(3), 317-323.
39 Lokman, A. M., Ishak, K. K., Razak, F. H. A., & Aziz, A. A. (2012). The feasibility of PrEmo in cross-cultural Kansei measurement. Proceeding of 2012 IEEE Symposium on Humanities, Science and Engineering Research, Malaysia, 1033-1038. doi:10.1109/SHUSER.2012.6268780
40 Nagamachi, M. (1989). Kansei engineering. Tokyo: Kaibundo Publishing.
41 Nagamachi, M. (1995). Kansei engineering: A new ergonomic consumer-oriented technology for product development. International Journal of industrial Ergonomics, 15(1), 3-11. doi:10.1016/0169-8141(94)00052-5   DOI