• 제목/요약/키워드: Fashion environment change

검색결과 132건 처리시간 0.02초

실버의류산업의 마케팅 전략에 관한 연구 (A study on the Marketing Strategies of the Silver Clothing Industry)

  • 김정실
    • 한국패션뷰티학회지
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    • 제5권3호
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    • pp.87-91
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    • 2007
  • The increased average life expectancy and an aging society mean a lot of change socially and economically. With the increased population of the new elderly generation, holding a desire to pursue high quality life, plans and marketing strategies towards this group have progressed in the clothing industry. Purchases of clothing will lead the silver clothing industry to a huge consumer market and silver clothing brands are expected to have a lot of potential to grow, especially in department stores in Korea. From now on, there is a need for attacking the market with distinct tactics and characteristics that will satisfy the elderly consumers emotionally. Psychological views towards the elderly generation must be changed and our unique environment state must be considered. With all that, there is also a strong need for researches and development technically and industrially.

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패션 제품의 수명 연장을 위한 디자인 가이드라인 - 여성 정장을 중심으로 - (Design guidelines for extending the longevity of fashion products - Focused on women's formal wear -)

  • 임민정;박문희
    • 복식문화연구
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    • 제30권6호
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    • pp.799-813
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    • 2022
  • The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

국내 캐포츠 스타일 전개 현황 및 디자인 분석 (제1보) (A Study on the Design and Current Status of the Domestic Caports Style (Part 1))

  • 박낭희;최윤미
    • 한국의류학회지
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    • 제29권9_10호
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    • pp.1253-1264
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    • 2005
  • The background, concept, and design characteristics of the Caports style, which comes into new domestic fashion trend of sportism, are discussed in this article. Analysis are performed with utilizing pictures, advertizements of fashion magazine such as Vogue Korea, Fashionbiz, Ceci, etc., and photographs from internet sites, domestic papers since 2002. The result of this study is as followings: New life style, arose from the change of social and cultural environment, such as increase in leisure time, fusion and well-being trend, begins to be reflected in caports style in the form of stress on utility and functionality. The caports style is a fusion style based on sports wear with character and fashion. And, it can be adapted as a sports wear and daytime wear. With respect to the form, it emphasizes healthy body line, and as for the material, it strikingly utilizes various and functional materials. It also shows active and cheerful image using bright color, and utilizes functional and decorative details such as line-tape, zipper, hood. The most important characteristic of the caports style is to present a new liberal style by mix & match, layering, and exposing

버질 아블로의 크리에이터 활동에 나타난 Z세대 특성 (The Characteristics of Generation Z in the Creator Activities of Virgil Abloh)

  • 박세린;박주희
    • 한국의류학회지
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    • 제45권2호
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    • pp.217-232
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    • 2021
  • This study analyzed the characteristics of generation Z leading the trend of the fashion industry through the creative activity of Virgil Abloh. A literature review and case study were conducted together with detailing the research methodology. As a result of research, generation Z is conceptualized as a "digital native" who grows in digital technology environment with excellent visual sense. They are "SNS creators" who have influence on Social Networking Services (SNS). They are also characterized as "social activists" who reject social conventions and prejudices. They are a "leading creators" who seek to differentiate with creativity. The characteristics of generation Z in the creative activities of Virgil Abloh have a feature of digital native in that they seek visual originality. In terms of communicating with generation Z through SNS and influencer marketing, it has the characteristics of SNS creators. It expresses social activists in providing consumers with diversity, and social perceptions of differentiation. In terms of providing content that encourages consumers to express their personality, it has a feature of leading creators. It is meaningful in that it contributes to the understanding of the market change and marketing strategy according to the consumer development and the activity of the fashion designer.

체지방률이 서열환경하의 온열생리에반응에 미치는 효과 (Effect of Body Fat on Thermophysiological Responses at a Hot Environment)

  • 김희은;김성숙
    • 한국의류산업학회지
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    • 제6권4호
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    • pp.515-521
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    • 2004
  • The Purpose of this study was to investigate the effect of body fat on thermophysiological responses and subjective sensations under hot environment. Fifteen female college students volunteered as subjects. Subjects were organized into three groups - low body fat group(L group : less than 20% of body fat), medium body fat group(M group : 20%~30% of body fat) and high body fat group(H group : More than 30% of Body fat). The experiment was carried out in a climate chamber of $32^{\circ}C$, 60%RH with the repeat of having 'Exercise' and 'Rest' period. The results of this study are as follows ; Rectal temperature maintained higher in M group and L group than in H group in the period of exercise 1. High body fat was so effective in keeping the core temperature, it seems that as was usually the case in cold environment. The mean skin temperature was the lowest value in H group but the ratio of mean skin temperature change was clearly high value in H group. The above facts indicated that thermophysiological response occurs rapidly in H group. Blood pressure, pulse rate and metabolic rate of H group showed the highest values and those of L group showed the lowest value in all period of experiment. Effective of sweating rate was higher in H group than other groups. In subjective sensations, The H group felt more pleasant and comfortable than M group. With these results in mind, people of H group responses more actively for thermal regulation in a hot environment, and these leads H group to feel more pleasant and comfortable.

옴니채널(Omni Channel) 특성이 소비자들의 지각된 위험과 태도 및 이용의도에 미치는 영향 (Effects of omni channel characteristics on consumers' perceived risk, attitude, and intention)

  • 홍정민;신수연
    • 복식문화연구
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    • 제26권3호
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    • pp.346-359
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    • 2018
  • Currently, dramatic change had led to the growth of the distribution environment and the retailer's distribution channel. This change had shifted the 'single channel' to 'multi channel', and from 'cross channel' to 'omni channel'. While fashion companies using omni channel are rapidly growing, few research regarding omni channel had been done in academic field. In this study, we examined the influence of omni channel characteristics on consumers' perceived risk as well as consumers' perceived risk toward attitude and intention to use omni channel. We surveyed 696 male and female respondents aged 20 to 40 who lived in Seoul and the metropolitan area. Using AMOS 20.0, factor analysis, reliability analysis, and structural equation model analysis were performed to verify the model of this study. The results were as follows. First, omni channel's instant connectivity, location-based provability, interactivity, and entertainment factors did not decrease impacts on the perceived risk related to privacy and annoyance. Second, omni channel's instant connectivity and entertainment did not increase effects on the perceived financial risk, and location-based provability and interactivity did not increase effect on perceived financial risk. Third, the perceived risk concerning omni channel did not decrease on consumer attitude toward omni channel. Fourth, consumer attitude toward omni channel influenced the intention to use omni channel significantly.

여자수의 디자인에 대한 감성선호도 분석 (The Analysis of Sensibillity Preference of Women's Shroud Design)

  • 이춘희;김종무
    • 한국의상디자인학회지
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    • 제17권4호
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    • pp.15-29
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    • 2015
  • Apart from keeping the body pleasant and protecting it from the environment, the purpose of clothing is to express one's sensibility, sense of belonging, status, and aesthetic sense. In the past, hanbok was also used to express status and class with the colors and the types and according to the times, the forms of hanbok has changed. Nowadays, people choose and wear hanbok that suits their tastes or purposes and various types of hanbok that considered pros and cons of it are now disseminated. Given this reality, traditional shrouds that are worn by the dead should also be designed newly to fit the modern trend. This research aims to analyze how people's sensibility preferences change on the traditional shrouds and the modern shrouds that are designed to fit the current trend. To see the change, this research analyzes sensibility preferences by using Semantic Differential Method on 4 modern shrouds that are used in preceding research and 1 traditional shroud. The survey was answered by total of 130 ordinary people in groups of 26 people in 5 groups who reside in Seoul and Kyungkhi province. As the result of the analysis, firstly, people preferred "high quality", "elegant", and "Korean" sensibility words for modern shrouds 1, 2, 3, and 4. Secondly, on traditional shroud, "uncomfortable", "neutral-elegant", "neutral-Korean", and "neutral-quality" that is closer to low quality sensibility words are preferred. Thirdly, "modest" and "extravagant" did not show any statistically significant difference. I hope this research can provide basic data that can be used to understand and comprehend on people's sensibility preference about shroud designs.

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티베트 복식 문양에 나타난 종교적 상징성 (A Study on Religious Symbolism of the Costume Pattern of Tibet)

  • 최미정;소황옥
    • 복식
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    • 제66권1호
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    • pp.42-57
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    • 2016
  • The Tibetan people are an ethnic group that is native to Tibet who have adapted to the region's harsh climate and environment, and developed their own culture. Religion played a central role in maintaining its traditional culture and society in the history. The objective of this study is to understand Tibetan costume and religion, and examine patterns that appear on the costume to study their religious symbolism. The significance of this study lies in explaining the symbolisms of the patterns that appear on the costume in terms of cultural maintenance and change. Based on literature review, I summarized the data about Tibet's environment, history and religion, and divided the residential district into three: ${\ddot{U}}$-Tsang, Amdo, Khamba. Then, I organized each region's characteristics and clothes, and studied Tibetan Buddhism (Vajrayana) costumes and features of the patterns that appear on the costumes. Through combining these data, I would like to examine the religious symbolism of the costume pattern of Tibet. Buddhism is at the heart of cultural and social maintenance and change in Tibet, and the patterns shown in the costume is influenced mostly from Buddhism. The features of general Tibetan costume vary with the region and life style, but the patterns that appear on the costume are used over a wide area to represent good luck and the spread of Buddhist teachings. The costumes for religious rites vary with religious sects, but most of the patterns are commonly used. The symbolism of pattern is a form of figure that represents the human psyche and physical world. The symbolism of pattern implies meanings such as compensation or futuristic wish. First, the lucky omen normally means long life, happiness and peace, and means religious salvation in Buddhist perspective. Second, warding off evil spirits normally means avoiding misfortune, and means dignity and self-protection, and protection of Buddhadharma in Buddhist perspective.

The Characteristics and Change of Colors on Fashion Collections in 1990s

  • Kim, Honey;Kim, Young-In
    • International Journal of Costume and Fashion
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    • 제7권2호
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    • pp.18-31
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    • 2007
  • The purpose of this study is to examine color characteristics and color changes of the fashion collections through 1990s, and to provide the efficient color information for color planning upon fashion themes. For this research, a total of 30,084 colors were collected from Paris, Milan, London, New York Collections in 1990s. Those colors were first measured by the Pantone Textile Color Specifier and COS Color System and spectrophotometer(color eye 580). These measured color values $L^{\ast}a^{\ast}b^{\ast}$of CIE were converted into H V/C of Munsell System, and 12 tones of PCCS with 5 achromatic colors. The characteristics of collected colors were analyzed in general and by place, season and year. The results of the study are as follows : First, the hues of purple blue, yellow red, red, yellow and the tones of grayish, pale, white, black, dark grayish, dull, light grayish appeared mostly. Yellow was shown quite frequently in spring/summer while purple, purple blue, red and yellow red in fall/winter. White, pale, light, light grayish and light gray were shown more frequently in spring/summer while Black, dark grayish, grayish, dark gray and dark in fall/winter. Second, the characteristics of colors by 4 representative places were similar to the general characteristics of colors in 1990's. Third, There were distributed widely Red, Yellow Red, Yellow in the early 1990s, Green Yellow, Green, Blue Green in the mid of 1990s, and Purple Blue, Purple in the late of 1990s. The distribution range of chromatic colors showed wide in both of the early of 1990s and the mid of 1990s for a while, and achromatic colors of grayish, gray and black appeared mostly in the late of 1900s.

기후와 환경에 대응하기 위한 아웃도어 웨어 디자인에 관한 연구 -2000년 이후 컬렉션에서 발표된 디자인을 중심으로- (A Study on Development of Out-door Wear Design to Respond to the Climate and Environment -Focus on the design in collections after the year 2000-)

  • 배정민
    • 복식
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    • 제61권7호
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    • pp.101-109
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    • 2011
  • The present research aims to suggest the design of a new direction that copes with the changing environment. For example, the design for outdoor wear can be made through various methods that allows it to be worn for anytime and anywhere. Also, the research aimed to seek a development direction of outdoor wear design with environment-friendly expanded function that handles unpredictable environmental changes. The analysis of this research is as follows. First, it can be said that the trend of the outdoor wear design according to climate and environment changes is a design that seeks an efficient and rational role in functional aspects such as complex multi-functionality and minimum decorations as well as enhancing economic efficiency. Second, the outdoor wear design provides the optimal climate for the human body even in a continuously changing artificial environment. Its easy and comfortable function also helps to keep defense from possible risk elements. Lastly, this research seeks interactions among design, the body and environment. It also tries shape change using buttons and zippers, etc. according to expansion of a structural form of clothes as multi-functionality and versatility tools, and seeks a design form that can be reconstructed. The research that geared toward environmental changes should be further progressed in order to produce apparel that have efficient adaptability of any climate situations.