• Title/Summary/Keyword: Fashion design department

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Linkage between Value of Digital Fashion Products and Purchase Behavior of Potential Consumers on the Metaverse Platform

  • Jae-Min LEE
    • The Journal of Industrial Distribution & Business
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    • v.14 no.8
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    • pp.1-8
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    • 2023
  • Purpose: This research aims to identify positive connections between digital fashion product value and consumer purchase behavior. The research tries to offer valuable insights and implications for fashion industry practitioners, enabling them to harness the power of the Metaverse to enhance customer engagement, drive sales, and stay ahead in this ever-evolving digital landscape. Research design, data and methodology: The research design for this study is a systematic literature review. A systematic and rigorous approach was adopted to ensure the reliability and validity of the research findings. By conducting this kind of approach to achieve the purpose of the study, this research aims to comprehensively analyze existing academic articles, peer-reviewed journals, and relevant publications related to the topic. Results: According to various academic search engines, the results revealed several dimensions of value associated with digital fashion products on the Metaverse platform, which significantly influence consumer perceptions. These dimensions of value extend beyond traditional tangible attributes and are uniquely shaped by the immersive and interactive nature of the virtual environment. Conclusions: All in all, the findings highlighted the significance of experiential value in driving purchase behavior. Creating immersive and interactive virtual shopping experiences emerged as a crucial strategy for fashion industry practitioners to engage potential consumers effectively.

Is Anything Ever New? Fashion Design Students' Perceptions of Piracy

  • Marcketti, Sara B.;Greder, Kate;Sinclair, Heather
    • International Journal of Costume and Fashion
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    • v.14 no.1
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    • pp.17-28
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    • 2014
  • Design piracy is the unauthorized copying of another designer or manufacturer's work. While controversial, it is an institutionalized practice in the apparel industry. The purpose of this study was to better understand student perceptions of design piracy, particularly as it is one they will encounter in their future careers. The authors interviewed twenty-four apparel design students at a land-grant Midwestern University. Data was analyzed using theme analysis. Three themes developed including: 1) Expressions of cognitive dissonance in statements expressing enjoyment of the practice of design piracy as a consumer; yet disappointment when (and if) their own design work was copied. 2) Concerns regarding the definition of originality and the logistics of enforcing a plan against design piracy. 3) Differences of opinion regarding the prevalence of the practice, particularly if the students had industry experience or not. Advice for professors from students regarding piracy is included.

The Study of Fashion Scarf Presentation

  • Park, Soon-Chun
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.10a
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    • pp.83-83
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    • 2003
  • There is no other accessaries that is loved unchangeably in our clothes's life. It is always used except very hot season and it is loved as a necessity item of fashion coordination item used by catholic age group. There are many smart dressers who match more than ten scarfs to clothes otherwise having one or two before. The more having scarf is better for giving new images with usual clothes. The scarf fashion is boomed in streets from last season. Especially, luxury scarf is that popularity accessories in twenties women with a tendency of emphasizing wealth. The popularity of scarf can easily be recognized on the streets and on the displays in department. And the character brand of new basic feminie style is suggested the scarf as an accessary for coordination. It is appeared that animal prints, ethnic flower pattern prints and geometrical patterns for scarf. As the trend of fashion trade is diversified with classic and vintage, the design and style of scarf is satisfied. So there is a purpose of studying fashion scarf presentation to use scarf more efficiently.

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The Study of Religious Motifs in Contemporary Fashion (현대패션에 나타난 종교적 모티브에 관한 연구)

  • Kim, Sun-Young
    • Journal of the Korean Home Economics Association
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    • v.48 no.8
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    • pp.39-50
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    • 2010
  • This study aimed to identify today's religious fashion motifs as elements for design development by examining the expression modes such as religious motifs in contemporary fashion. Methodologically, the study conducted literature review and empirical analysis of pictures and articles in domestic and foreign fashion collection magazines and other related data available on the internet and analyzed the collections of 1990 through 2009 with a focus on Christianity, Buddhism and Islam. As a result, this study identified two expression modes of religious motifs in the contemporary fashion. The first expression mode was to employ the forms of religious costumes and their associated images. The second one was to take on religious symbols and their associated images.

The PRISMA Statement: The Characteristics of Fashion Distribution Channels in Virtual Reality

  • Jae-Min LEE
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.85-95
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    • 2023
  • Purpose: Virtual reality's impact on fashion distribution extends beyond singular transactions, facilitating the emergence of novel collaborations. As investigating the characteristics of fashion distribution channels in virtual reality, this study explores how the fashion industry can utilize virtual reality distribution channels to their maximum capacity while minimizing potential disadvantages. Research design, data, and methodology: The approach used to gather previous studies for this study adheres to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology. This method is widely acknowledged and recommended for its systematic and transparent approach to selecting relevant literature. This kind of literature search plays a vital role in a systematic evaluation as it informs the results. Results: The finding indicates consistently a total of eight kinds of characteristics of fashion distribution channels in virtual reality. The result means that the attributes of fashion distribution channels in virtual reality are causing significant changes in the fashion industry, revolutionizing the consumer experience, and redefining the parameters of creativity and collaboration. Conclusions: In sum, the global reach and accessibility of modern technology enhance the capacity of fashion companies to expand their market presence. This facilitates their participation in intercultural interactions and allows them to serve a wide range of customers.

The Present State and Major Courses of Clothing Related Departments in Specialized High Schools (특성화 고등학교 의상과의 현황 및 전문교과교육)

  • Yoo, Hye Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.188-201
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    • 2016
  • A Clothing Department is a major fields of specialized vocational high schools. Specialized high schools with clothing related departments are located in Seoul (4 schools), Busan (2), Incheon (3), Daejeon (1), Ulsan (1), Kangwondo (1), Kyungkido (1), Kyungsangbukdo (1) and Chungcheongbukdo (1). In these 15 specialized high schools, 92 classes of clothing departments are run by 72 clothing teachers with 2,459 students enrolled. The range of object of this study is 15 clothing related departments of specialized high schools and their titles are department of Fashion Design, Clothing Design, Clothing Art, Multi Fashion Design, Fashion Textile Design, and Global Design. They were investigated by literature from previous research and education statistics from the Korean Educational Development Institute (KEDI). Websites such as 'School Information', 'portal site of Specialized High School', 'Ministry of Education-Education Statistics and Information' were also searched. The homepages of specialized high schools with clothing department were also investigated respectively. In this study, current scale, employment rate of graduates, major courses, scale of teachers of clothing major of clothing department of specialized high school were analyzed. In 2015, employment rate and college enrollment rate of vocational high schools were 46.6% and 36.6% respectively, whereas employment rate and college enrollment rate of clothing departments four specialized High Schools were 39.9% and 45.8% respectively. The number of major courses of clothing departments are 12-15, and the main subjects of the curriculum were Fashion Design, Construction of Western Clothing, Construction of Korean Clothing, Textile Materials and Mangement and Computer Graphics. Major courses consist of 90-108 weekly lesson-hours for 6 semesters. Thanks to government projects to encourage specialized high schools, the educational environment has improved in areas of practice room equipment, industry connections, field training, internship, and scholarship funds. However, despite government projects to encourage education at specialized high schools, there is a need for a more flexible education system to enhance student creativity at specialized high schools.

A Cross-Cultural Study of the Effects of the Perception of Internet Fashion Shopping Mall Store Characteristics on Satisfaction and Loyalty of Internet Fashion Shopping Mall: Focusing on Fashion Product Purchase of Korean and American College Students (인터넷 패션쇼핑몰 점포특성 지각이 인터넷 패션쇼핑몰 만족과 충성도에 미치는 영향에 관한 비교문화연구:한·미 대학생의 패션 제품 구매를 중심으로)

  • Ku, Yang-Suk;Kim, So-Hyun;Choo, Tae-Gue;Park, Hyun-Hee
    • Journal of the Korean Home Economics Association
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    • v.47 no.7
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    • pp.83-95
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    • 2009
  • This study investigated the differences in the effects of the perception of the internet fashion shopping mall characteristics on satisfaction and loyalty of internet fashion shopping mall between Korean and American college students. Questionnaires were administered to 251 Korean and 221 American college students. The results were as follows. First, service and product diversity had significant effects on satisfaction of internet fashion shopping mall in both group, while convenience had a significant impact on satisfaction of internet fashion shopping mall in American group. Second, service, product diversity, and promotion had significant influences on repurchase intention of internet fashion shopping mall in Korean consumer group, while service and reliability, product diversity, and convenience had significant effects on repurchase intention of internet fashion shopping mall in American consumer group. Third, service had a significant effect on recommendation intention in Korean group, while service and reliability and product diversity had significant influences on recommendation intention in American group.

A Case Study of Sustainable Design Curriculum for the implement SDGs focus on fashion design major (SDGs 지속가능한 디자인 교과목 운영 사례연구 - 패션디자인을 중심으로)

  • Shin, Haekyung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.325-335
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    • 2024
  • In this study, I investigated cases of operating Sustainable Development Goals (SDGs) sustainable design courses based on interdisciplinary education for diverse design major students in the fashion design department. Through literature review, we examined the necessity of this course operation and analyzed the course through class design, execution, and operational results. Sustainable design courses were organized for 2nd to 4th-year students, promoting integrated learning for fashion design and various design majors to enhance interdisciplinary skills based on the in-depth study of SDGs issues. The educational content in the classes focused on the sustainable development goals achieved through upcycling design of waste PET bottle fibers developed by local industries, aiming to pursue sustainable values of designers through problem discovery and resolution. Students developed various upcycled products, evaluated metrics, and assessed satisfaction levels. Through this process, students gained an understanding of the practical value of SDGs, recognized the importance of sustainable development through design approaches for solving local issues, and acknowledged the significance of interdisciplinary education with various design majors.

Perceived Authenticity through Short Video: Audience Perceptions of Emerging Independent Fashion Designers Self-Presentations

  • YAO, JIAHUI;KIM, SEHWA
    • International Journal of Contents
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    • v.17 no.4
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    • pp.101-118
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    • 2021
  • The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.