• 복식
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• 제67권2호
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• pp.116-130
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• 2017

Consumers who purchase products from foreign countries and deliver them back to Korea are increasing. According to the Korea Fashion & Textile News (2015), overseas direct shopping reported 39% increase compared to 2013. Furthermore, clothes accounted for 19% of product category. Therefore, the service quality of overseas purchase sites is becoming more important, but studies have been limited. this research focuses on investigating the effects of consumers' shopping orientation on service quality and the effects of service quality on trust, satisfaction, and consumer loyalty. The survey was administered to consumers who had experiences in purchasing through overseas direct purchase websites. The results showed that the perception of service quality differed depending on the respondent's shopping orientation. Among the four shopping orientation groups(shopping confidence, shopping enjoyment, trend pursuit, and shopping follower groups), the shopping confidence group showed the highest mean for all service quality factors. All the groups showed the highest scores on product and trust among the factors of service quality. Next, the results revealed that service quality positively influenced consumers' trust on websites that provide overseas direct purchase services, which further improved customer loyalty. Therefore, the study gives managerial suggestions to online retailers that provide oversea shopping service. They need to provide higher site efficiency, security, product reliability, and responsiveness to cultivate international customers' trust and satisfaction. In particular, it will be important for them to offer accurate, reliable product information and various languages for overseas customers.

• 복식문화연구
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• 제28권6호
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• 한국의류산업학회지
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• 제24권1호
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• pp.156-163
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• 2022

Loss of leg muscle and muscle weakness, which are caused by aging, affect muscle function and sense of balance. As a way of preventing seniors from falling, we developed the idea of wearing functional supporters based on graduated compression technique and in the form of a taping supporter. Their impact on power, sense of balance, overcoming fatigue, and subjective wearing sensation was investigated. The following results were obtained. After wearing functional compression supporters, body temperature increased from 24.5 ± 0.5℃ to 26.3 ± 0.6℃. Calf size, which assesses the level of edema, decreased from 26.1 ± 1.8cm to 25.7 ± 1.8cm. The result of dynamic balance test, which helps estimate the fall prevention effect, increased from 6.4 ± 0.9sec to 7.1 ± 0.6sec. Lactate level, which indicates the level of fatigue, decreased from 8.1 ± 0.6mmol/L to 7.3 ± 0.8mmol/L. Standing long jump record, which assesses power, increased from 110.1 ± 3.1cm to 112.0 ± 2.8cm. Standing on one leg with eyes closed, which assesses sense of balance, increased from 4.2 ± 1.1sec to 6.5 ± 0.8sec. Ankle angle, which assesses joint stability, increased from 75.3 ± 4.0° to 80.1 ± 1.7°. In metabolism and physical performance testing, which assesses keep, the score increased from 26.3 ± 1.7 to 28.8 ± 1.2. Muscle supporting score, which assesses joint stability, increased from 7.3 ± 0.6 to 7.8 ± 0.4. In the category of body type, which assesses wearing sensation and body shaping function, the score increased from 5.7 ± 1.4 to 6.4 ± 1.2

• 한국의류산업학회지
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• 제25권1호
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• pp.52-61
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• 2023

This study aimed to present data for the development of a shoe which is suitable for plus-size men (BMI 25kg/m² or higher) and to analyze the characteristics of each type of foot. The results of the study are as follows. To assess foot shape in relation to weight gain, participants were categorized into normal weight, overweight, and obese weight groups, according to their BMI indexes. Those in the normal weight group exhibited a smaller value than the overweight or obese weight group in all items. As a result of the cluster analysis, by type of foot, of the obese men category, men were classified into four BMI index groups: members of the type 1 group had a BMI index of 157 (18.4% of total sample), while for type 2 the figure was 213 (25.0% of sample), for type 3 it was 259 (30.4%), and for type 4 it stood at 224 (26.3% of total sample). Those from the type 1 group had thin ankles with narrow toes and flattened sides. Type 2 group members had thick ankles with well-developed outer feet and thick sides. Those within the type 3 group had medium-thick ankles with narrow feet but wide inner feet. Finally, those in the type 4 group had feet with a slanted side, as well as thick ankles, wide feet, and flat sides. Among these categories, the type 3 group members indicated the highest distribution.

• 한국의류학회지
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• 제28권12호
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• pp.1583-1595
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• 2004

치열한 경쟁구조하의 패션시장에서 강력한 브랜드자산은 기업 경쟁우위의 원천이 될 수 있다. 이는 브랜드 자산이 소비자가 브랜드에 가치를 부여하는 원천을 알게 함으로써 향후 브랜드 전략 수립의 중요한 지침을 제공하기 때문이다. 그러므로 브랜드 자산 관리에서의 핵심이란 곧 소비자 자산의 측정에 관한 부분일 것이다. 과거 20여 년간 마케팅 분야에서는 브랜드 자산 측정방법에 관한 많은 연구가 이루어져 왔다. 하지만 기존의 접근에서 다루어진 패션브랜드 자산의 측정들은 패션브랜드만의 다차원적인 사회 심리적 특성을 반영하기에 미흡하였다. 이러한 관점에서 최근 김혜정과 임숙자(2002)는 Heller(2001)의 Customer Based Brand Equity Model을 기초로 하여 패션 브랜드 자산의 척도를 제안하였다. 그들은 패션브랜드 자산은 소비자 지각에서 위계적인 형성과정을 통해 형성되며 이러한 형성과정은 브랜드 종류에 따라 다소 상이하다는 것을 경험적으로 입증하였다. 그러나 각 브랜드 간의 자산 크기에 대한 상대적 비교는 유보되었는데, 이는 보다 엄격한 psychometric 검증을 결여 하였기 때문이다. 따라서 본 연구는 이의 후속 분석으로, 측정척도에 대한 확증적 요인분석(Confirmatory Factor Analysis)과 이의 측정모델(Measurement Model)에 대한 다모집단(Multi-Group)의 등치테스트(Invariance Test; 동일변량 가정)를 통해 경쟁관계의 두 브랜드에 대한 자산 크기의 상대적 차이를 비교하였다. 통계분석은 AMOA 4.0을 사용하여 구조방정식 모형분석을 하였다. 분석결과 패션브랜드 자산은 6개의 구성요소로 구성된 다차원의 개념이며 이들은 16개의 관찰변수를 통해 유의하게 측정될 수 있음을 검증하였다. 또한 `고객-브랜드 공명'차원을 제외한 5개의 구성요소(고객감정, 고객판단, 브랜드 이미지, 브랜드 성능, 브랜드 인식)의 평균값 비교에서 두 브랜드 간의 상대적 크기에 유의한 차이가 검증됨으로써 특정 브랜드의 자산이 고객에게는 보다 월등한 것으로 지각되고 있음을 확인하였다. 따라서 본 연구는 브랜드 간 자산 크기의 상대적 비교에 대한 통계적 타당성의 기초를 마련하였다는데 의의가 있다.

• 한국의류학회지
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• 제29권7호
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• pp.926-937
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• 2005

The analysis category of Art to Wear was text analyzed from the research material of 100 projects put together by fashion specialist. The conclusion of Art to Wear was comprehended the general features of it were compared and analyzed from a semiotics context. According to this analysis, the formative features of modern Art to Wear is categorized into three different dimensions from a semiotics light. The formative features of modem Art to Wear in the light of syntactic dimension was divided as an open constructed shape of Space Extension, non-typical Deformation, Geometrical Plasticity. The formative features of modem Art to Wear in the light of semantic dimension express symbolic meaning through metaphorical sign. These sign reflect the body image of the life and death and its objective of Abjection, Hybrid of discultural appearance and the image of Hyper-reality, which are features used to comprehend the inner meaning. The formative features of modem Art to Wear in the light of pragmatic dimension divided the artist emotion and meaning system delivered by Emotive Image, the Phatic Image that arouse inner signification and the Poetic Image which contain artistic and aesthetic meaning within it.

• 한국IT서비스학회지
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• 제12권4호
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• pp.337-347
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• 2013

The mobile market in South Korea is about 4trillion and the social commerce market is also growing. Social commerce market was started from small venture company and in nowadays, its status is getting higher enough to compete with such as Gmarket and 11st. As social commerce market is rapidly growing, the interest of consumer is getting higher and we need to research about how consumers to recognize and make a purchase. For the research, I set hypothesis about consumer's recognition about social commerce, shopping experience, purchasing disposition, a trust influence on purchase attitude and we analyzed through actual investigation. I did a survey for male and female in 20s. An analysis result showed that the recognition about social commerce, shopping experience, purchasing disposition and a trust can affect on purchasing satisfaction. The most popular category in social commerce market was restaurant and fashion and I also found that consumers visit social commerce market in case of need rather than regular visits. I expect a rapid growth of social commerce market as an advance of smartphones. I hope this research could help for to establish marketing strategy by understanding characteristics of social commerce market and consumer proneness.

• 복식
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• 제51권4호
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• pp.129-139
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• 2001

Picasso had deep concern at the designs of theatre costumes as well as art. The art of Picasso influenced deeply to the fashion designs in those days. In these study, to analyze the creative theatre costumes of Parade affected by Picasso's cubism, we investigate the documentary records, photos, and sketches of Picasso. The design of theatre costumes in Parade was able to be divided by two categories, general theatre costumes and experimental theatre costumes. The first characteristic of general theatre costumes is that the designs of theatre costumes in Parade were influence by the early stages of Picasso's art. The costumes of the Chinese Conjurer influenced by the Red Era of Plcasso's art and those of the Little American Girl and the Acrobats influenced by the Blue Era of Picasso art may belong to the category of general theatre costumes. The second characteristic of general theatre costumes is the fact that the images of heavenly bodies were used in the costume of the Chinese Conjure and the Acrobats. The characteristic of experimental theatre costumes is the fact that the cubism is introduced to the designs of theatre costumes in Parade. The experimental theatre costumes were presented in the costumes of the Three Managers which were newly created under the influence of Picasso's cubism.

• 한국의류학회지
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• 제30권6호
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• pp.840-850
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• 2006

This thesis that is written by inquiring the shoes of 1990's, is written in order to propose the method of analyzing the changes of shoes design systematically. The picture to be gathered was a content analysis low at ARS and Accessory Collegioni since though the research method took shoes to $1990{\sim}1999$. I categorized the design factors into shape, material, color, decoration. by using those category, the result of analysis of design character. In 1,990's, boots, pumps and straps were the most popular in upper, point and rounded cuban and french were the most popular in toe, leather was the most popular in materiel, suede in F/W and patent in S/S. Black was the most popular color, brown in F/W and white/beige in S/S were the second. Re-created shape that was constructed through the reconstructions of structures and shapes of shoes, shape that was expanded to other genre were appeared in character of design factor. Material image was strengthened by varying patterns of unburned calf, leopard and zebra. Recognition of shoes color was expanded by using unique colorations and abstract, fresh figure colors. Post-modem tendency was appeared like using brassiere strap instead of back strap or using round string in elegant shoes.

• 한국의류학회지
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• 제41권3호
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• pp.556-574
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• 2017

This study explored the appearance management experiences of breast cancer patients undergoing mastectomy. For data collection, one-on-one interviews were held with 18 Korean females diagnosed with breast cancer from the first stage to the third stage from 2008 to 2015. The data was analyzed through a three-step analysis of grounded theory. QSR NVivo 11.0 for Mac was applied in order to avoid biased results according to the subjective viewpoint of researchers. From open coding results, six paradigms and 15 categories were drawn. The results of axial coding showed that the psychological changes category was the central phenomenon. Additionally, three categories (skin changes, scalp/hair changes, and general reactions) were found to be causal conditions, and five paradigms (clothing behavior, skin care behavior, makeup behavior, scalp/hair-care behavior, and shopping behavior) were found to be action/interaction strategies. Last, selective coding integrated fragmented qualitative data through open coding and axial coding in order to derive explanatory narratives. A comprehensive examination of the appearance management behaviors of breast cancer patients suffering from extreme stress due to physical/psychological changes enables this study to provide a foundation for related studies to be activated in the clothing and textiles discipline.