1 |
김준성, "소셜커머스에 대한 태도가 사용의도와 구전의도에 미치는 영향", 한양대학교 대학원 석사학위논문, 2011.
|
2 |
두산백과.
|
3 |
박철, "인터넷 상품 구매의도에 영향을 미치는 요인에 관한 실험연구", 한국유통학회 춘계학술대회 발표논문집, 2000.
|
4 |
시사상식사전, 박문각, 2013.
|
5 |
Balasubramanian, S., R. Raghunathan, and V. Mahajan, "Consumers in A Multichannel Environment : Product Utility, Proces Utility and Channel Choice", Journal of Interactive Marketing, Vol.19, No.2(2005), pp.12-30.
DOI
ScienceOn
|
6 |
Blau, P., Exchange and Powe in Social Life, Wiley, New York, NY, 1964.
|
7 |
Chiu, Y. B., C. P. Lin, and L. L. Tang, "Gender differs; Assessing a model of online purchase intentions in e-tael service", International Journal of Service Industry Management, Vol.16(2005), pp.416-435.
DOI
ScienceOn
|
8 |
Dichter, E., "How word of mouth advertising works", Harvard Business Review, Vol. 44(1966), pp.147-166.
|
9 |
Kukar-Kinney, M., N. M. Ridgway, and K. B. Monroe, "The Tole on Price in the Behavior and Purchase Decisions of Compulsive Buyers", Journal of Regailing, In Press, Corrected Proof, Available online, (2011), pp.1-9.
|
10 |
Rogers, Everett M., Diffusion of innovations, The Free Press, New York, 3st edition, 1983.
|