• Fashion & Textile Research Journal
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• v.12 no.2
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• pp.139-148
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• 2010

As a designer, Rei Kawakubo had become one of the most influential woman of the 20th century. Comme des Garçons, which means "like boys"-what women in the early 1980s were least supposed to be-expressed criticism of the prevailing social construct of women and, importantly, of the very concept of fashion. The press had a field day with the so-called post Hiroshima look, with its aesthetic of destruction, poverty, and hunger and with its depressing mood engendered by the use of the color black. This research divided the change of design transition on Kawakubo's fashion by the three categories. The first category was experimental pattern, the second category was esthetics of omission and the third category was innovation of body consciousness. The costume messages through these design works of Kawakubo could summarize 5 items, punk sprit, beyond sex, reality, proposal of new body consciousness and representation of black.

• Korean Journal of Human Ecology
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• v.20 no.2
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• pp.391-400
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• 2011

Internet shopping malls for fashion products(e.g., apparel, cosmetics and accessory) may become a major player with a promising future because of its tremendous growth in e-commerce. In addition, the fashion market has been segmented by various types of shopping malls on the internet. For many types of internet shopping malls, literatures give us numerous types, such as general mall, specialty mall, open-market, mall-in-mall, department-mall, brand-mall, and a specialized category mall, etc. Although each mall specializes in different activities, a unified categorization with managerially meaningful implications has not been made. This paper aims to explore criteria of internet shopping malls based on previous research related to shopping mall types for fashion products. The results found that internet shopping malls for fashion products were classified based on physical space, openness of the mall, number of companies, method of profit, specialization of products, number of product categories, and brand products dealt with. Internet shopping mall for fashion products was classified into online malls versus online malls versus offline mall, open mall versus closed mall, single mall versus multi mall, retail-trade mall versus syndicated mall, general mall vs specialize mall, one-product category mall versus multi-product category mall, and brand mall versus non-brand mall. These findings could offer an important contribution in research and practice, and an insight into developing appropriate strategies for effective fashion shopping mall management related products.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.731-740
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• 2015

Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

• Fashion & Textile Research Journal
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• v.11 no.1
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• pp.140-146
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• 2009

In this study, the ideal human body of adult woman is to express, and the body dimension of the woman model is produced and compared in doll model with the bodily dimension by presenting the body pattern to produce the dolls with the ideal body proportion visually. For the research process, by collecting, comparing and analyzing the body pattern of the currently used embroidery fashion doll, the pattern of body suit that displays the body of women is designed with the size of model with the height of 168cm. This is scaled for 1/4 of its entirety to make the doll of around 40cm and produced the research doll with two revisions. When compared with the ratio of each part of the body for the height of the produced research doll with the bodily ration of the major ratio of the height of the standard bodily size of Size Korea 2004, the ratio of the category of the height is almost consistent, and the width category is shown approximately 80~85%, waist for 75%, thickness category for approximately 90% as the ideal ratio.

• Journal of Fashion Business
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• v.24 no.2
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• pp.68-84
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• 2020

The purpose of this thesis is to suggest a Practical Plan for ethical consumption by reviewing the category of Vegan Fashion and investigating its Social Value of vegan fashion. This will be achieved through investigating the papers and official home pages of 13 selected Vegan Fashion brands. It was found that in terms of use of materials such as leather, fur and organic fibers the brands can be divided into three sections: fur-free, cruelty-free and perfect vegan. A Practical Plan is suggested based on the aspects of production, consumption, distribution and education. Firstly, the provider should be required to understand vegan materials deeply, it is also desirable for them to get vegan certifications. Secondly, the seller should also understand about vegan materials, and be able to explain this to consumers. The education from the seller is vital and the meaning of logos and associated contents used by the label should be clearly explained to consumers. Thirdly, the association of consumers, and fashion brands should cooperate to enhance the level of general understanding in society further, this should influence new laws, that address ethical issues regarding the use of fur in fashion. Environmental problem of the future might be reduced if the stakeholders in Vegan Fashion are cooperatively and actively trying to educate the general population and make Vegan Fashion popular and ethical consumption popular.

• Journal of Fashion Business
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• v.27 no.4
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• pp.88-100
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• 2023

This study analyzed the compositional characteristics of fashion videos and the characteristics of fashion design spreading as trends through Subversive Basics. Literature research and case studies were conducted concurrently. Based on the literature review, an analysis method was designed, focusing on the concept of online video content, Subversive Basics, and the video content type. For the case analysis, videos were collected and classified using Subversive Basics as the keyword. The content was observed, and design features were analyzed. Based on the results, the collected videos were classified into tutorial, curation, and creative content types according to their compositional characteristics. Tutorial content emphasizes practical actions that demonstrate how to make or modify clothing, thereby promoting user-generated content for dissemination. Curation contents provide users with style ideas and information about clothing and purchases to encourage clothing purchases and influence purchase decisions that lead to dissemination through clothing consumption and wear. Creative content showcases the process of modifying and creating clothes to enhance understanding and value of creative design. The characteristics of fashion design utilized in these contents include bold designs with high visual effects as the first category, designs that can be easily and quickly modified due to intentional incompleteness as the second category, and prominently featured body-positive, individualistic designs as the third category. The results of this study can be associated with balanced development between basic design elements and personalized unique designs, catering to consumer needs.

• The Research Journal of the Costume Culture
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• v.21 no.2
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• pp.287-300
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• 2013

The aim of this study was to find typology of fashion-related mobile applications through exploratory investigation and to investigate differences in Korea and U.S. App stores. And then, through the qualitative evaluation about fashion mobile applications, this study proposes fashion mobile application's design and contents which can be preferred by users. By conducting keyword search in each store, 122 Korean applications and 150 US applications were analyzed. Empirical findings revealed that there were seven major types of fashion mobile applications: brand, magazine, information, SNS, game, shopping and coordination. Information type applications took up the largest portion, and SNS and game type applications showed higher ranking among customers. There were more game Apps in US and more shopping Apps in Korean stores. More free Apps were found in Korean App stores, whereas relatively more paid Apps were found in US App stores especially in game, magazine and information type applications. And as a result of usability evaluation of fashion mobile application, users prefer SNS and information category application to shopping and brand category. Also users want continuous improvement and new contents for fashion mobile application.

• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.125-147
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• 2024

This study aims to analyze consumer perceptions of the metaverse platform and luxury fashion brands in relation to consumer lifestyles, thereby providing foundational data for future marketing strategies of fashion brands using the metaverse. A survey on the lifestyle and perceptions of the metaverse, as well as on luxury fashion brands, was conducted among 300 men and women between their 20s and 40s. Statistical analyses included frequency analysis, cross-tabulation, chi-square (χ²) analysis, factor analysis, cluster analysis, one-way ANOVA, and Duncan's post-hoc test. Factor analysis of the participants' lifestyles revealed five distinct types: "Indifferent," "Social, individual, and leisure-oriented," "Trend-leading and brand-oriented," "Appearance and fashion-oriented," and "Self-improvement-focused and individualistic" types. The analysis of luxury fashion brand perceptions based on lifestyle types showed that the "Trend-leading and brand-oriented" type had higher awareness and preference for brands such as Gucci, Burberry, and Balenciaga, while the "Indifferent" type showed lower levels of awareness and preference. Regarding brand perception related to luxury fashion brand content experiences within the metaverse, Gucci, Burberry, and Balenciaga showed consistent results across all types. Specifically individuals classified under the "Trend-leading and brand-oriented" category exhibited higher awareness and preference for these brands within metaverse experiences, while those categorized as "Indifferent" displayed comparatively lower levels. Therefore, digital marketing strategies targeting consumers under the "Trend-leading and brand-oriented" category are expected to be highly effective for luxury fashion brands. This study is poised to contribute to the expansion of the marketing landscape within the metaverse virtual world for fashion.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.117-136
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• 2014

The purpose of this study is to present a classification system of the hand-made and machine-made lace according to the configuration method and re-make the category and definition of lace to consider the emergence and development of major laces techniques. The re-made category and definition of the lace is as follows. The lace usually consists of ground and motifs, however, the techniques of netting and sprang are suitable for making ground than motif, so I think it is appropriate to exclude them from the category of the lace. Many scholars are excluded openwork embroidery fabric from the category of the lace. But, an openwork embroidery fabric is the basis of a needle point lace called true lace and is consist of motif and ground. I think it is appropriate to include it in the category of the lace. I think it is also appropriate to include in the category of the lace that the eyelet embroidery fabric which mimics the openwork embroidery fabric in the machine. Lace is redefined that a fabric with openwork decoration consists of motif and ground, constructed by a variety of ways such as plaiting, twisting, looping, knotting of threads or embroidering by hand or machine. The classification of the lace is presented as follows. Hand-made lace is classified bobbin lace, needle point lace, embroidery lace, knotted lace, crochet lace, and knitting lace. Machine-made lace is classified raschel lace, leaver lace, torchon lace, and machine-made embroidery laces which include tool lace, eyelet embroidery lace, chemical lace, etc.

• Journal of Fashion Business
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• v.4 no.3
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• pp.103-114
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• 2000

The purpose of this study was to test the discriminant analysis model of Quick Response system and to examine the detailed relationship between each discriminant factor and Quick Response adoption. In this discriminant analysis model of Quick Response system, firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits were included as discriminant factors. Onehundred and two subjects were randomly selected for the survey study and discriminant analysis, descriptive analysis, t-test, and x square test were used for the data analysis. The results of this study were: 1. Wilks Lambda and F value support the discriminant analysis model that, taken together firm size, strategic type, product category, fashion trend, selling time and the Quick Response benefits significantly help to explain Quick Response adoption. 2. The importance of discriminant ability was, in order, firm size, the Quick Response benefits, women's wear, fashion trend, analyzer, selling time, reactor, defender and men's wear. 3. The discriminant function had the high hit ratio, so this can be well used for the classification of Quick Response adoption/nonadoption.