• The Research Journal of the Costume Culture
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• v.2 no.1
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• pp.55-76
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• 1994

The purpose of this study was to analyze the classification and meaning of symbols, of the clothes of the college students by sex-roll theory and identity theory. The clothes analyzed in this study were collected by photographs which were taken in the campus (240 out of 1,000 pictures) of the several colleges and universities in Seoul form fall in 1993 to summer in 1994. The results were as follow : 1. Analysis as a symbol of sexuality. The phenomenon of the visual inconsistency and consistency of sexual image in dress were showed simultaneously. The clothes of male students were generally becoming feminine style in materials and colors of clothes. These suggested that sex-roll theory be applied to their clothes. 2. Analysis as symbols of identification or individuality. The identification of shoes, bags, accessories, and hair styles were prominent than that of clothes. When it was analyzed as a symbol of individuality, the college students seemed to act as fashion leaders, who accepted new fashions and tried them on first. These suggested that Erikson′s theory on identity be applied to their clothes. 3. Analysis as a symbol of emblem. The dissimilarities of between the college students and other groups in the same generation were bright and casual attire with files, books, and sack. 4. Analysis as a symbol of campus ceremony. The clothes of college students on campus ceremonies were more causal and flexible than those of other groups in the same generation. It was known that the symbols showed above were reflected on their clothes as "one′s expressions" which are sex-roll, identity, and characteristics of college students.

• The Journal of Industrial Distribution & Business
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• v.5 no.3
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• pp.35-43
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• 2014

Purpose - This study aims to identify the reasons behind the conspicuous consumption of Veblen products, viz. fashion designer wear, diamond and gold jewellery, and high-end cars, to examine how conspicuous consumption varies between Aryan and Dravidian cultures. Research design, data, and methodology - The researchers meticulously review the relevant literature, administered a well-structured questionnaire, and conducted personal interviews on various influential factors relating to the consumption of Veblen products. The convenience sampling technique was used to gather data, with a total sample of 200, equally selected from eight cities of both North and South India the collected data was analyzed through ANOVA and Z-Proportion tests. Results - Indian consumers' conspicuous consumption significantly varies among the Veblen products selected for the study, between the Aryan and Dravidian cultures. Regarding conspicuous consumption of branded accessories, 65 percent of Aryan culture Indians responded positively as against only 45 percent of the Dravidian culture Indians. Conclusions - This ingenious study proffers valuable insights about the conspicuous buying behavior of affluent class consumers in India, which are lucrative for both the corporate sector and academia.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.651-661
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• 2020

This research aims to examine the relationships among entrepreneurial orientation, organizational learning capability, firm innovation, and firm performance. To achieve a data collection, a mail survey procedure via questionnaire was implemented by using executives or managers of gems & jewelry industries, textile and clothing industries, leather and accessories, fashion apparel industries in Thailand as the key informants. Of the surveys completed and returned, 388 were usable. Hence, a model with a structural equation was used to evaluate the data survey of 388 respondents. The results reveal that, in terms of the mediating effect, organizational learning capacity and firm innovation can complement each other in order to improve entrepreneurial orientation. Findings show that entrepreneurial orientation improves firm innovation, which in turn improves firm efficiency. Firm innovation acts as a variable mediating between enterprise orientation and firm performance. Our findings contribute to the current emergence of organizational learning capacity that mediated the relationship between entrepreneurial orientation and firm performance. Entrepreneurial orientation is normally a firm performance that enterprises develop which can have use the information available and make an impact. It can be considered through the mediation of organizational learning capability, and firm innovation variable and as stated in previous literature, it can influence firm performance.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.3_4
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• pp.289-297
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• 2003

The purpose of this study was to compare the concepts related to formal wear and casual wear, the expression image far formal wear and casual wear, the criteria for clothing selection, the most appropriate clothing for the specific situation, the price range, the kinds of accessories matched with clothing, the time for purchase, the patronage site, and the appropriate colors fur formal wear and casual wear. The total of 396 consumers, 20s' and 40s' female consumers in Korea and America were sampled in both countries. The sampling places were college campus, business district, department stores, and shopping mall in Seoul and Columbus, Ohio. Formal wear and casual wear were selected as survey items. The results showed that the consumers in both countries revealed emic and etic phenomena. Based on the results of this survey, the fundamental information and implications for clothing shopping behaviors in Korea and America can be provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1386-1397
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• 2009

This study investigates costumes for ball jointed dolls under the theme of Bok-yo(服妖): The Lady in Early-middle Joseon with relic costumes as a reference. The Bok-yo style was spread universally for Joseon women in the $15^{th}-16^{th}$ centuries, but it is an uncommon theme in the area of media and traditional costume for dolls. Bok-yo (curious outfit), consisted of a Dang-jeogori with a golden brocade in the front bottom, manlike Jang-ot, wide Chima, and Jang-ot was dressed between Chima and the Dang-jeogori. To make correct patterns and approvals for idle bodies of female ball-jointed dolls, darts are added in the front vertical line and center back of the golden brocade Dan-jeogori for Joseon ladies. The pattern of the golden brocade Chima is made as a trapezoid shape for the thin waist of a doll, and the length of a deep-greened silk gauze The Jang-ot increased because of the length of the doll's legs. In addition, the kinds of investigated accessories, hair, traditional underwear for dolls are limited. Suggested is a closer cooperation between the investigated costume designers, doll companies, and accessory makers for the future market of ball jointed dolls.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.486-494
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• 2007

Consumers' great demand for foreign apparel products created a new rapidly growing type of distribution channel that substitute traditional roles of importers. Most of the merchandise selling at this new type of e-mall are apparel and accessories. But, little study focuses on this new e-shopping mall. This study was designed to examine SISM(surrogate internet shopping mall) shopping behavior of apparel by analyzing purchase motives and consumer satisfaction and compare these variables with GISM(general internet shopping mall) shopping behavior. 166 SISM consumers and 166 GISM consumers responded for the study. Descriptive statistics, t-tests, and regression were used far statistical analysis. Results indicated that there were significant mean differences of purchase motive and consumer satisfaction between SISM and GISM consumers. Regression analysis showed that purchase motives had significant influence on consumer satisfaction for SISM and GISM consumers.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.249-260
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• 2021

This research explores the effects of intellectual capital on knowledge management processes (creation of information, knowledge sharing, and use of knowledge) and innovation performance. The data was gathered from 224 fashion accessories in Thailand using a questionnaire. The population was collected on December 16, 2019 (https:/www.ditp.go.th) from a list database of the Department of International Trade Promotion, Ministry of Commerce of Thailand (2019). A questionnaire mail survey technique was used to collect data. Executives or managers were the key participants in this study. The statistical technique used to analyze is the ordinary least square regression. The findings show that intellectual capital has a significant positive effect on information management systems. Likewise, information management techniques have a significant positive effect on innovation performance. Moreover, increasing the use of information tends to make staff willing to use the knowledge to improve the quality and quantity of the service. This tendency contributes to productivity gain. Through the interaction of processes of information use, self-reflection, and input from customers, employees tend to increase the production of knowledge that eventually develops the results of the innovation. Hence, organizations should value knowledge management process elements to improve efficiency, and thus innovation.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.919-932
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• 2022

This study analyzed the trends of applications for patents, utility models, and designs related to leggings in order to understand the trend of development of technologies for leggings products that are continuously growing in the fashion market. In this study, trends in patent, utility model, and design applications related to leggings products filed from 2001 to 2020 with the Korean Intellectual Property Office were analyzed. As a result, first, the trends of applications for patents, utility models, and designs by year showed that the applications began to rise from 2006 and increased sharply in the 2010s. Second, applications for patents and utility models were analyzed by subject and, according to the results, the applications for compression shaping functionality were the most frequent, followed by those for construction/sewing, those for accessories and others, those for system/device, and those for multi-functionality. Third, when applications for designs were classified by target for wearing and by type of leggings, applications for general leggings designs were the most frequently filed, followed by applications for: item attachment type leggings, shapewear leggings, leggings for men, leggings for pregnant women, leggings for children, and leggings for the disabled. Although this study is limited to domestic patents, utility models, and design applications, it collected useful information related to leggings products and presented directions for future development.

• Journal of Science of Art and Design
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• v.6
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• pp.249-266
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• 2004

Nowadays more than 200 countries are living on the earth in international relation. Having their own culture and history, these countries constitute international society, creating their national image with their own identity based on the culture and history. Though each country has cultural goods in which it combines its culture and history to economic area, the global and cultural goods representing a country is not made in short term, but completed by the combination of its long tradition, cultural consciousness of the nation and artistic level. That is to say, the image developed by the country is naturally embodied in the goods and the world recognizes the image and confirms the goods. To embody such Korean and global goods, it is essential to put priority on the research of history and culture of our society. Needless to say, it is very important to find the value of our own differentiated beauty and apply it to each area of design industry. Recognizing the differentiated value of our own cultural originality, this research performs the design of scarf and necktie to exhibit Korean image in modern and fashionable ways for commercialization by developing design of fashion and cultural goods to which Korean image is applied. Through literature and various informations, the theme of design that can best convey Korean image is determined to be the national flag of Korea, Taegeukki and five cardinal colors and the researching method is as follows. First, though the area of developing designs of cultural goods is very wide and various including commerce, industry, products , fashion, handicraft and traditional handicraft, etc., this research sets the scope of developing design, focusing on the fashion accessories utilizing the textile design such as costume, scarf, necktie and so on. Second, the definition and scope of cultural goods and the present situation of domestic cultural goods will be examined. Third, the modelling property and symbolic meaning of the national flag of Korea (Taegeultki) and five cardinal colors, the theme of design will be studied. Fourth, on the basis of above research, scarf and necktie will be designed by modern and fashionable design to which Korean image is applied. Fifth, this is textured in textile printing and gradation for commercialization.

• Journal of Fashion Business
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• v.8 no.1
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• pp.16-33
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• 2004

Up to now, image of femme fatale has undergone constant transformation to be inherited and developed through various genres of movies. With few exceptions such cases have represented sensuality of women by costumes with the most distinctive and exaggerated sexuality. Temptresses in movies are mostly drawn as extravagant and gorgeous one or a gloomy and dreary woman. Such an image is reinforced with make-up, hair style, accessories, attitude and manner of talking. The movie 'Chicago' is a musical film that crosses the boundaries of reality and fantasy with dancing and singing. Its lighting, stage setting, powerful and sexy dancing augmented already exaggerated and sensual costumes. Following is the analysis of costumes for two heroines as images of femme fatale. Strong contrast of color among black, red and blue on see-through & stickingly tight body suit signifies liberal mind and arrogant charisma of Velma. The contrast, haughty gestures, cropped black hair and thick makeups represent sex appeal, aggressive image, and fearlessly determined character of femme fatale. Roxie wears decent dresses in front of public and gorgeous stage costume in fantasy to convey two images of bad girl and angel. Her body suit, showing off lustering materials and dazzling bead decoration, is rather loose but still displays her bodyline to emphasize sexiness for representation of desire in fantasy. Chastity and innocence are implied with the decency of dresses in reality. They were specially chosen to draw public sympathy and indicate cunning disguise of Roxy who desperately wants to realize her desire. These dauntless costumes, which sufficiently express inside aspirations of Velma and Roxie later denote open and realistic social yearning rather than fatal desire hidden behind sensual beauty. It doesn't exist as imperfect, unrealistic and socially disdainful ambition as the image of femme fatale of paintings and movies did before in history. Femme fatale is expressed with deep cleavage, silk dresses that explicitly display bodyline, sexiness of mesh stockings with garter belts. All of these won't be utilized as a negative tool to seduce and destroy someone anymore but rather, they should represent rightful and fair nature of humans such as men's curiosity who secretly steal a look at them or female sexuality that women spontaneously want to show off.