• 한국의류산업학회지
• /
• 제26권1호
• /
• pp.25-34
• /
• 2024

This study investigates consumer awareness and concerns regarding apparel sizing in the realm of online shopping. A survey was conducted with 450 women aged 18-59 who had engaged in online clothing purchases within the past year. It was observed that consumers shop for clothes online an average of 1.6 times per month, with those under 50 shopping more frequently. The importance of size is higher when buying pants than jackets, especially in online shopping compared to offline purchases. Key references guiding online shopping decisions encompassed product sizing codes, customer reviews, and garment dimensions, which were notably favored by consumers with significant concerns. Respondents opted for Korean-style sizing codes for jackets but chose inch-sizing codes for pants. While awareness of height and weight remains high, knowledge of specific body measurements crucial for clothing size design is lacking, suggesting inadequate communication of size information. Respondents prioritized specific areas for jacket and pants fit, yet the lack of comprehensive self-measurements beyond height and weight might present challenges in determining fit based solely on product dimensions. To address this issue, online retailers should display essential garment dimensions and visually suggest clothing sizes according to various body types. These findings provide valuable insights for online retailers to effectively present size information and lay a foundational framework for consumer size education.

• The International Journal of Costume Culture
• /
• 제5권2호
• /
• pp.15-23
• /
• 2002

The purpose of the study was to examine how shoppers perceive and are influenced by crowding in apparel retail environment. Because shopping occurs in a spatially defined environment within a relatively short time, both crowding and the consequences of experiencing it are very important to retailers and researchers. The study explores the consequences of retail crowding in terms of shoppers' perception of store image, shopping enjoyment, and repurchase intention across two retail types, department stores and wholesale markets. The result showed that if shoppers perceived lower level of crowding, they perceived more positive store image, and spent more time in department stores. However, interestingly, retail crowding didn't influence store image of wholesale markets. Rather, if shoppers perceived higher level of crowding in wholesale markets, they had higher level of shopping enjoyment and repurchase intention. This can be interpreted as shoppers consider the crowding of retail environment as a token of attractive shopping places in terms of better deals and good quality in case of wholesale markets.

• 복식문화연구
• /
• 제20권2호
• /
• pp.169-183
• /
• 2012

This study was aimed at finding out the preferences and satisfaction levels regarding the type of fashion retailer's sales promotion based on consumers' empirical characteristics. A total of 223 questionnaires were used for the survey of this study. The methods of this study were descriptive analysis, factor analysis, reliability tests, one-way ANOVA, $t$-tests and ${\chi}^2$-test. The consumer groups were divided by habitual experience and self-evaluated knowledge relate to apparel product. The results of this study showed that consumers have different preferences and post-utilization satisfaction regarding the type of sales promotion offered by fashion retailers. Consumers with more experiences in apparel product and with higher self-evaluated knowledge were more active in utilizing the benefits offered through the value-added type of sales promotions, such as the gift certificate or coupon. Consumers with more experience in apparel product also showed higher satisfaction with both the utilitarian and hedonic types of sales promotions, such as gift certificate offer, special price, price discount event, and coupon or courtesy card offer. Furthermore, consumers with higher self-evaluated knowledge showed higher satisfaction with the utilitarian types of sales promotion, such as gift certificate offer and regular sale. Therefore, by identifying the accurate understanding of consumers'empirical characteristics, an enterprise might be able to satisfy consumer by offering more appropriate and subdivided types of sales promotion.

• 한국의류학회지
• /
• 제32권10호
• /
• pp.1497-1508
• /
• 2008

The objective of this study is to identify the types of relationship quality of department store fashion consumers. This study also aims to look at if consumers form different type of relationship quality with various relation partners. In this study, qualitative research was conducted on 25 female consumers to come to a comprehensive and in-depth understanding of fashion consumers' diverse loyal relationships. Fashion consumer's relationship quality consisted of 'self attachment', 'symbolic', 'trust', 'intimacy', 'compensational bind', and 'habitual alternative'. 6 relationship quality dimensions were distinguished according to each dimension's emotional involvement level and conscious activeness level of consumers. While self attachment was classified as emotional and active relationship quality, compensational bind and habitual alternative were typical relationship quality types of fashion store loyalty such as department store loyalty, thus classified as inertial and cognitive relationship quality type. This study might provide a useful direction to apparel brands and retailers in finding out which relationship quality type is more effective for differentiated marketing strategies.

• 한국의류학회지
• /
• 제32권6호
• /
• pp.980-990
• /
• 2008

본 연구는 쇼핑과정에서 소비자의 쾌락적 소비성향과 충동적 구매성향 그리고 소비자가 느끼는 긍정적인 감정이 의류제품의 충동구매행동에 미치는 영향에 대하여 살펴보고자 하였다. 미국 남서부지역 대학에 재학 중인 290명의 대학생들에게 선행연구결과로부터 개발한 질문지를 배포하여 자료를 수집하였다. 소비자의 쾌락적 소비성향과 충동적 구매성향, 소비자가 쇼핑과정에서 느끼는 긍정적인 감정, 의류제품 충동구매행동간의 관계를 살펴보기 위하여 상관관계 매트릭스를 이용한 구조방정식 모델을 제안하여 검증하였다. 분석결과, 의류제품의 충동구매행동은 계획적 충동구매, 상기된 충동구매, 패션지향적 충동구매로 유형화되었으며 소비자의 쾌락적 소비성향과 충동적 구매성향은 소비자가 쇼핑과정 중에 느끼는 감정에 영향을 미쳤고 소비자 성향들에 영향을 받은 긍정적인 쇼핑감정은 의류제품의 여러 유형의 충동구매행동에 직접적인 영향을 미쳤다. 즉, 소비자들의 쾌락적 소비성향과 충동적 구매성향은 의류제품 쇼핑과정에서 소비자들이 경험하는 긍정적 감정을 통해 충동구매행동을 유발한다는 것을 확인할 수 있었다. 본 연구에서는 이러한 연구결과를 바탕으로 의류제품에 관련된 리테일러들에게 제시해 줄 수 있는 마케팅적인 제언들을 논의하였다.

• 한국유통학회지:유통연구
• /
• 제2권2호
• /
• pp.107-134
• /
• 1997

The purpose of this study was to identify perception level of QR and the usage level of QR technologes and to examine the relationships between the firm characteristics and the usage level of QR technologes and QR adoption in domestic fashon industry. Using the usage levels of QR technologes and QR adoption as the dependent variables, the selected firm characteristics, as independent variables, were firm size, perception level of QR benefits, and product characteristics. The findings from the empirical analysis of this study can be summarized as follows : Firm size and perception level of QR benefits were significantly associated with the usage level of QR technologies and adoption. Product characteristics were partly associated with QR adoption. The four elements were partly associated with QR adoption. Most of the QR adopters were using the QR technologies, and will tend to have four elements. From the results of this study, the researcher expects the information from this study to contributes to the body of knowlege about the identification, adoption and utilization of component technologies for QR management systems and draws several counterproposal as follows : The advancement of domestic fashion industry is possible through the systematic adoption of QR by the collaboration of the government & the industry. Most nonadopter had financial problems as a constraint to QR adoption. Financial supports are needed from trade associations and government. The fashion industry may promote the type of smart QR. The type of smart QR means usage level of QR technologies which reflect the firm characteristics and the actual industry state in domestic fashion industry. The fashion industry may establish information technology network (i. e., EDI, POS, EOS) between relative industry such as fiber, apparel manufacturers, retailers. The related industry should make a partnership.

• 한국의류산업학회지
• /
• 제16권1호
• /
• pp.66-78
• /
• 2014

The purpose of this study is to illuminate the location of fashion in contemporary society and to suggest a direction for fashion criticism in aesthetic$\hat{u}$cultural perspective. For this, literature researches about some of art criticism and fashion criticism theories and cultural studies related to fashion are performed. In this study, fashion criticism is defined as a linguistic analysis and interpretation about a variety of discursive networks around fashion as well as an aesthetic analysis of it. Considering this definition, an analytical framework for the contemporary fashion criticism combines Feldman's and Carney's models with Crane & Bovone's and Entwistle's sociological studies for aesthetic and cultural perspectives. At first, its aesthetic perspective shows 'Description'-'Descriptive formative features', 'Analysis'-'Locate the style' and 'Aesthetic value', 'Interpretation'- 'Interpretation of the fashion object' and 'Socio-cultural interpretation', 'Judgment'-'Critical judgment'. Then, its cultural perspective especially emphasizes 'Socio-cultural interpretation' of the 6 steps above. Socio-cultural interpretation gets tangled with the network of various cultural agents within the fashion system, producers/designers, retailers/suppliers, media/editors, consumers/spectators, and so on. In the course of the fashion system 5 analytical methods about the fashion object can be suggested and they are as follows: Analyses of texts, discourses and symbols of a fashion object, Analyses of fashion systems which produces symbolic values, Analyses of the communication of symbolic values and the disseminating processes through the media, Analyses of the attribution of symbolic values to a fashion object by consumers, and Cross-national studies of symbolic values expressed in a fashion object.

• 대한가정학회지
• /
• 제47권9호
• /
• pp.101-110
• /
• 2009

본 연구의 목적은 온라인 의류 쇼핑환경에서 정보부하가 정보품질지각과 웹사이트 품질지각에 미치는 영향과 정보품질지각과 웹사이트 품질지각, 소비자 행동 의도 간의 관계에 관하여 조사하는데 있다. 정보부하이론은 본 연구의 이론적 틀을 제공하였으며, 가상의 의류 웹사이트를 이용한 온라인 실험을 실시하였다. 총 647명의 응답이 연구 결과 분석에 사용되었다. 연구모형은 MANOVA와 SEM으로 분석하였다. MANOVA 결과는 정보부하가 정보품질지각과 웹사이트 품질지각에 미치는 영향을 지지하였다. 중간 정도의 정보부하가 주어졌을 때가 높은 정도 혹은 낮은 정도의 정보부하가 주어졌을 때 보다 소비자는 가장 높은 정보품질과 웹사이트품질을 지각하였다. SEM 분석 결과 정보품질지각이 높을수록 웹사이트 품질지각이 높은 것으로 나타났으며, 웹사이트 품질지각이 높은 경우 긍정적인 구전을 하며 더 많은 돈을 지불할 의사가 있었고, 다른 웹사이트로 바꿀 의사가 적은 것으로 나타났다. 온라인 의류 소매상 및 웹사이트 디자이너는 정보부하의 중요성을 인식하고, 웹사이트에서 제공하는 정보의 양과 품질을 적절히 조절하여야 할 것이다.

• 한국의류산업학회지
• /
• 제23권4호
• /
• pp.458-468
• /
• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• International Journal of Costume and Fashion
• /
• 제10권1호
• /
• pp.81-91
• /
• 2010

The purpose of this study was to investigate differences in purchase behaviors for school uniforms among adolescent consumer groups which were segmented by the type of retailer they patronized. An online survey was carried out and 907 data sets were analyzed using SPSS. The results support that classifying adolescent consumers according to what type of retailers they patronize lead to a proper understanding of the segmentation of the school uniform market. The adolescent consumers consisted of five groups categorized by the retailer types. These types included special stores, department stores, discount stores, small custom-made stores and stores designated by schools. The results also indicated that consumer groups segmented by retailer patronage differ significantly in their use of multimedia information sources. Five consumer groups showed significant differences in two purchase evaluative criteria: utilities and promotions.