• Journal of Agricultural Extension & Community Development
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• v.19 no.3
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• pp.729-755
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• 2012

The role of branding has been to differentiate products, but brands have been increasingly applied to organizational image too. The brand image holds a key position by the marketing system in this era. The main purpose of this research is to analyze the case for the development of farm brand. A in-depth interview was conducted to analyze the case for development of farm brand in connection with agricultural products and their business operation. The farms used various stories in the process of develop brand including farm history, cultivation process, product, management, relationship with consumers. The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce.

• Korean Journal of Organic Agriculture
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• v.18 no.2
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• pp.155-176
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• 2010

This study was conducted to research the status, history and prospects of farm scale milk processing and to develop a management strategy for small scale milk process plant in Korea. Also it aims to provide ways to apply it so as to vitalize the farm made milk products market practically. This study was also treats the practical development of dairy farm school programs through the farm scale milk processing. Farm-scale milk plant (FMP) should be some of the ideas to develop small scale and using the resources according to the local features, limited expanding in regional market, produce by consumers order amounts, management policy will be transferred organic dairy farm. A few policy suggestions to put FMP system of financial support would not from beginner, it is better to settled FMP system by government or co-operation group in practical support programs were proposed. What the state needs to do through direct involvement were to put efforts at demand expansion on FMP system products, to certificate and safety the farm made milk products marketing system settings, to build more variation chance of the milk products. What was more important, however, was support policy, to create the network of FMP market and to develop of training program contents for each FMP operation unit. The ideal FMP model for the development of Dairy Farming proposed in this research will be applied as a relevant reference in managing and realizing environmental friendly and sustainable dairy industry at the national level.

• Korean Journal of Food Science and Technology
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• v.46 no.2
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• pp.262-267
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• 2014

To analyze the presence of microbes in organic farm produce, green chillies, lettuce, tomatoes, apples, pears, and rice were collected at 47 production sites with organic and conventional produce. Total average bacterial counts of 4.07 log CFU/g in organic green chillies, 3.71 log CFU/g in conventional green chillies, and 6.76- 6.90 log CFU/g in the both lettuce were detected. Mean bacterial counts of 4.48 log CFU/g and 2.84 log CFU/g were detected in organic and conventional pear produce, respectively. Differences in bacterial counts in tomatoes, apples, and rice in organic and conventional produce were less pronounced. Clostridium perfringens, Escherichia coli O157:H7, Listeria monocytogenes, Salmonella spp., and Staphylococcus aureus were not detected in any produce sample. However, Bacillus cereus was detected with average counts of 1.04 log CFU/g in 11/47 (23%) conventional produce samples and 1.97 log CFU/g in 6/47 (13%) organic produce samples. Therefore, organic and conventional produce showed similar microbial prevalence patterns, and comparable safety in terms of pathogen contamination.

• The monthly packaging world
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• s.99
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• pp.86-90
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• 2001

• The monthly packaging world
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• s.99
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• pp.98-99
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• 2001

• The monthly packaging world
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• s.99
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• pp.104-107
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• 2001

• The monthly packaging world
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• s.99
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• pp.108-110
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• 2001

• Transactions of the Korean Society of Mechanical Engineers
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• v.7 no.2
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• pp.233-239
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• 1983

Gasification of rice chaff has traditionally been used to produce a clean fuel suitable for lighting, heating and engine application. Since oil crisis, a series of experimental study has been performed to drive a farm engine by agricultural wastes. We produced a combustible gas from rice chaff with a fixed bed up-draught gasifier system, and applied it to a conventional farm kerosene engine. This experiment was quite successful one. We could drive the farm engine with maximum horse power of 9 PS by rice chaff gas which was fairly competitive to the continuous horse power of 10 PS obtained when kerosene was used. Problems of tar existence in gas have been discussed, but we are confident that these can be solved in near future. Development and application of the gasification process will help our farm economy, not only by conserving petroleum oil but by utilizing agricultural wastes.

• Proceedings of the Korean Radioactive Waste Society Conference
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• 2004.06a
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• pp.361-367
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• 2004

For assessment of tritium and radiocarbon ingestion dose to off site individuals, water, hydrogen, and carbon content of main farm produce of Korea were investigated to replace the existing data in K-DOSE60, the Offsite Dose Calculation Manual (ODCM) of Korea Hydro ＆ Nuclear Power Co. Ltd, (KHNP). Main items and weighting factors of farm produce were determined with the nationwide food intake data in 2001, 2002. Main farm produce were sampled around Kori, Wolsong, Ulchin, Younggwang nuclear power sites, Content of each produce was multiplied by weighting factor and summed up to make the weighted mean group value For grains, water, hydrogen, and carbon content was not much different from the existing data currently used in K-DOSE60, but root vegetables had 3.5 times more hydrogen, and leafy vegetables and fruits had 0.7∼1.3 times more or less water, hydrogen, and carbon contents than K-DOSE60.

• Korean Journal of Organic Agriculture
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• v.16 no.3
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• pp.239-258
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• 2008

This study identifies the spectrum of different forms of sharing labor in farm houses following the increase in the production of organic produce and deals with the gender division of labor and every day life of the farm households. The increased labor burdens of organic farming give more work opportunities to wives, weakening the gender barriers. However, some of the farm households seeking for economic feasibility are strengthening the gender barriers by specialized work divisions, leading to outside order labor of harvest, sorting, and packaging in order to increase efficiency in agricultural management in extreme cases. Even in the alternative distribution system, farm households has become subject to the distribution system as it is shown that coop claimed the segmentation of sorting work. This is because the convenience of the customers goes before the advantages of producers. Jinju, seeking for economic feasibility, has established the springboard for growth by greenhouse through monoculture and specialization and are operating economic growth stably. Farm couples with this condition, where their incomes are relatively high, are attempting to recharge their energy during low seasons. It is expected that this will be a model case of conventionalization of organic farming. Significance of organic farming in this matter is discussed.