Social Network Services (SNSs) have grown to be new and promising tools of marketing. By referring to researches done on e-mail viral marketing, this paper operationizes SNS viral marketing effectiveness to accurately reflect marketing success in SNS environment, and tries to identify its affecting factors. As potential affecting factors, fan size, advertisement type, existence of engagement elicitation and incentive are identified. By sampling real advertisement postings on Facebook, we showed that fan size, advertisement type, and engagement elicitation are factors affecting SNS viral marketing success. This research expanded the conventional model of viral marketing into SNS settings to improve understanding on SNS viral marketing. Motivation is discussed as an important factor, and this research showed that viral campaign can be more successful when it triggers internal motivation to engage, but not the external motivation. This research could also be a guide for practitioners on how to post a successful advertisement in SNSs.
International conference on construction engineering and project management
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2022.06a
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pp.632-639
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2022
The objective of this study is to analyze the productivity, efficiency, and factors affecting the productivity of a spray task from an international airport project. The study is focused on the productivity analysis of the Subcontractor whose job was to supply and apply sprayed-applied fire-resistive material (SFRM) on steel members to achieve the necessary fire ratings on the building structures of the Hamad International Airport, Qatar. The study analyzed the productivity of the four sprayer teams who completed the task at three locations and three areas of the airport. The study found that the productivity of the individual team observed during the SFRM spray task was not only different but was also observed different when they worked at varying floor heights where different factors affecting productivity were predominant. The study found that the efficiency was lowest (47.32%) when the spray team had to work at second-floor heights and factors affecting productivity such as limited accessibility for material movement and lifting, site congestion, lack of continuity of operation due to priority areas and frequent re-handling of machines and tools were present. Besides, the factors such as adverse weather conditions and sub-trades interference affected productivity at all locations. The findings show that productivity depends on multiple factors and those factors need to be identified and addressed to improve productivity. The findings also show that the estimated efficiency was hard to achieve but possible since Team 4 had 97% efficiency on the first floor of the airport.
The purpose of this study was to investigate factors affecting consumer's housing tenure status by various household's characteristics. This study used 1997 KHPS(Korea Household Panel Study) by Daewoo Economic Research Institute and used 1,977 households for the analysis. The results of this research were summarized as follows; 1. There were major differences in household's characteristics by consumer's housing tenure status, except for the household's monthly income and savings. 2. Factors affecting consumer's choice of ‘owning’ a housing and taking a ‘chonsei’ system were very similar, but they affected in the opposite direction. 3. Factors affecting consumer's choice of taking a ‘chonsei’ system and ‘renting’ a house were much more similar, and they affected in the same direction. This study can be useful in developing housing service and design, and housing policy by consumer's choice of housing tenure status.
Individual recognizes knowledge sharing as a transaction action. This transaction occurring in knowledge sharing is considered as a special and complicated transaction derived from employee's relationship rather than a economic transaction. In addition, It is important that knowledge sharing among individuals is established through a closed interrelationship with situation. In this point of view, knowledge sharing can be explained by a social exchange relationship. Therefore, there are two study's purpose as follows. First, The study draws factors affecting to knowledge sharing in the view of social exchange theory. The study reviews factors that are presented at previous social exchange theories and affecting to knowledge sharing focused on organization contingency traits, relationship traits, and individuals traits among individuals in an organization. Second, even though trust and organization involvement is resulted in above affecting factors, most previous studies are mainly examined as the same level to other factors affecting to knowledge sharing. Thus, this paper focused that the above factors affect to trust and organization involvement that affect to knowledge sharing intention. That is, this study presents that when affecting factors mediate trust and involvement, there is a knowledge sharing intention for creating organization knowledge. For the study, 160 government employees are administered for the survey so that the research model and hypothesis are developed. Empirical study shows that in public organizations knowledge sharing affects to relationship traits factors and individuals traits affects trust and organization involvement. Also, it is examined that trust and organization involvement affecting to knowledge sharing intention in such a sequence.
Purpose: This study was done to identify the level of Internet addiction among adolescents, and to examine factors affecting Internet addiction in adolescents. Method: The participants in were 475 high school students. Data were analyzed using multiple regression analysis to examine the factors affecting Internet addiction in adolescents. Result: The overall Internet addiction scale score was 63.83(±20.48). The differences of Internet addiction according to student characteristics were found to be significant for sex and grade. The level of Internet addiction was positively related to the level of impulsiveness and depression. The level of Internet addiction was negatively related to the level of social support. Factors such as impulsiveness and social support were examined as significant factors predicting Internet addiction in adolescents. Conclusion: Based upon these findings, factors affecting Internet addiction in adolescents include impulsiveness and social support. The findings provide further justification for interventions targeting key factors that influence Internet addiction in adolescents in addition to providing adolescents with necessary communication, negotiation and other life skills.
Journal of the Korean Institute of Landscape Architecture
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v.29
no.3
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pp.19-28
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2001
The purpose of this paper is to examine factors affecting user´s satisfaction in development of natural recreation forest(NRF) in order to answer the research question: What is the magnitude of factors affecting user´s satisfaction in development of NRF. After reviewing the literature, mechanism of outdoor recreation, and development factors in NRF, we constructed the conceptual framework and have formulated the hypothesis of this research. we have obtained data through a questionnaire, which surveyed 625 visitors at 10 of the 72 natural recreation forests in Korea in 1999, We have analyzed the data using the mean difference test, Pearson´s correlation analysis, and multiple linear regression method. We found that 1) all the development factors except recreational resources affecting user´s satisfaction have turned out to be statistically significant at one percent level. The direction of relationship between independent variable and dependent variable is the same as that of dependent variable. 2) in bivariate analysis, the relationships between user´s satisfaction and all the development factors are fairly high and statistically significant. The higher the value of development factors, the higher the degree of user´s satisfaction. 3 in multivariate analysis, such variables as the suitability of activities level of services, atmosphere, and facility have been statistically significant at one percent level, and 4) Their relative contribution of the suitability of various recreational activities, level of atmosphere, and service on dependent variable have been turned out to have 8.167, 4.889, 3.333, and 1.611 times more importance than that of the suitabity of recreational resources, respectively. The research results suggest that a guideline for the creation of marketable NFR and development of use-programs and recreational atmosphere be recommended in the planning and development process of NRF, and excessive investment on facilities is not desirable. The approach and analysis method adopted by this research is highly useful for an evaluation criterion of NRF and development of devices for increasing user´s satisfaction in NRF. It is recommended that more empirical study on individual factors affecting user´s satisfaction be performed in the future.
Journal of International Academy of Physical Therapy Research
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v.10
no.4
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pp.1907-1913
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2019
Background: The prevalence of neck pain and neck dysfunction is high in general population. However, there is little literature on the relationship and factors affecting neck pain and neck dysfunction. Objective: To investigate the correlation between neck and shoulder pain, headaches, neck and shoulder dysfunction, and sleep quality in adults with chronic neck pain, and factors affecting neck pain and neck dysfunction. Design: Cross-sectional study Methods : The sample included 114 subjects, who had complained of chronic neck pain for more 12 weeks. We conducted a Pearson's correlation between neck and shoulder pain, headaches, neck and shoulder dysfunction and sleep quality and a regression analysis of the related variables, thereby analyzing factors affecting neck pain and neck dysfunction. Results : In the present study, in adults with chronic neck pain, neck pain was positively correlated with the Neck Disability Index (NDI), Shoulder Pain and Disability Index (SPADI)-Pain score, and SPADI-Total score (p<.05). The NDI was positively correlated with neck pain, SPADI-Pain score, and SPADI-Total score, as well as with Pittsburgh Sleep Qulity Index(PSQI-K) (p<.05). Among the factors affecting neck pain, shoulder disability as assessed by the SPADI was a significantly associated with neck pain, while shoulder pain and shoulder disability determined by the SPADI were identified as significant variables among the factors affecting neck disability. Conclusion : These results indicated that as neck pain worsened, shoulder pain and neck and shoulder dysfunction also increased, which suggested that shoulder disability affected neck pain. In addition, as the neck dysfunction increased, neck pain and shoulder pain and shoulder dysfunction increased, and sleep quality deteriorated, which suggested that shoulder pain and shoulder disability affected neck disability.
Purpose: The purpose of this study was to understand the present status of the work performance of the construction industry health managers and the developmental direction for the construction industry health management. Methods: The subjects of this study were 149 health managers working in the construction industry. Data of a total of 130 participants were analyzed by excluding the missing data among field workers. The contents of the survey were the characteristics of the workplace, the difficulties and requirements of health management, and the level of job performance. Results: The factors affecting measuring work environment task were age, number of workers, number of safety managers, and lack of support from the headquarters. The factors affecting managing work environment and physicochemical harmful factors were age, type of contract and conflicting business opinions. The factors affecting implementing health examination were age, type of contract, and number of safety managers. The factors affecting healthcare were age, type of contract, number of safety manager, presence of healthcare room, and conflicting business opinions. Conclusion: It is necessary to provide practical guidance and practical resources, and education for strengthening capacity. The support for business owners and managers support is needed.
Lee, Kyung-Sook;Koh, Chin-Kang;Kim, Joo Hyun;Son, Haeng-Mi;Song, Mi Ryeong;Yu, Su Jeong;Cho, Kyung Sook
Journal of muscle and joint health
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v.20
no.2
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pp.112-121
/
2013
Purpose: This purpose of study was to examine the degree of the depression and to identify the affecting factors on the depression of Korean female university students. Methods: A cross-sectional descriptive study design was used. Data were collected from 448 female university students. Participants completed a self-reported questionnaire including general characteristics, depression, well-being, stress, self-efficacy, social support, coping, self-esteem, and temperament. Results: The mean of Beck's Depression Inventory was 11.07. The affecting factors on the depression of female university students were stress, well-being, self-esteem, health status and major. The proportion of variance explained by these affecting factors was 50.0%. Conclusion: Depression among female university students were associated with various factors. Considering these factors, intervention programs should be developed to reduce depression of female university students.
Purpose: This study was conducted to determine factors related to self-esteem, personality, general characteristics and dating affecting positive affect in female college students. Methods: The subjects were 335 female students attending the three colleges in Chungnam Province. Data were collected using PANAS, Self-esteem, and DISC questionnaires. Hierarchical Multiple Regression Analysis was mainly used. Results: The factors affecting positive affect were self-esteem, personality-dominance type, personality -consciousness type, economic status and boyfriend presence in female college students. These 5 factors accounted for 30.3% of positive affect of female students. In cases of having a boyfriend, factors affecting positive affect were self-esteem, economic status, boyfriend's height, and boyfriend's economic status. These 4 factors accounted for 30.5% of positive affect of female students who have a boyfriend. Conclusion: The positive affect levels of female students should be raised in practice through intervention such as a self-esteem improvement program, personality traits intervention program, and counseling on dating.
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