• 한국IT서비스학회지
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• 제13권4호
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• pp.45-63
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• 2014

The current study explored the factors that affect the addictive use of facebook. This study focused on the relationship between personal characters and the addictive use of facebook. To define the addictive use of facebook, various issues and the definitions of the Internet addiction were first considered in the theoretical background. Then depression, extroversion, openness, and communication competence were considered as the personal characters. Data were obtained by online survey and 600 responses were gathered. The results revealed that depression predicted the higher degree of the addictive use and low communication competence positively affected the addictive use of facebook. However, after controlling for communication competence, depression and extroversion were both associated the addictive use of facebook. Further, social compensation perspectives and social enhancement perspectives, and the policies on the SNS addiction were discussed.

• International Journal of Advanced Culture Technology
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• 제7권2호
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• pp.103-112
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• 2019

Online self-disclosure was hypothesized as a mediating variable, explaining the relationship between Facebook access motivation (relationship expansion, curiosity about others' life, maintenance of social connection, social pressure from others, habitual use, impression management, searching for information, and content sharing) and Facebook addiction. Data came from 407 high school students in the Busan, and Gyeongnam provinces. Structural analysis was used to specify the relations among measured construct. Facebook access motivation of curiosity about others' life, Facebook access motivation of maintenance of social connection, Facebook access motivation of social pressure from others, Facebook access motivation of habitual use, and Facebook access motivation of impression management were significant predictors of Facebook addiction. Online self-disclosure mediates between Facebook access motivation of curiosity about others' life, Facebook access motivation of social pressure from others, Facebook access motivation of searching for information & Facebook access motivation of content sharing and Facebook addiction. Viewing online self-disclosure as a mediator has important implications for social media addiction counseling practice.

• 인터넷정보학회논문지
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• 제16권4호
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• pp.93-99
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• 2015

The purpose of this study was to explore the reasons why college students use Facebook and the ways in which they feel of social presence while using Facebook. In fact, the study aimed to specify the links between motivations for using SNS and a sense of 'being together'. The findings of this study suggest that major motivations of SNS use were social interaction, entertainment, self-presentation, and information-seeking. Specifically, results from a survey of 280 respondents revealed that college students used Facebook to seek maintenance and connection with friends, to express themselves, to get information about school activities, and to be entertained. These findings are consistent with the existing literature regarding SNS as a primary channel to maintain the existing social relationships among college students. The study also found that all motivation factors, except information-seeking factor, were positively and significantly related to social presence. The strongest correlations were between social presence and Facebook use for social interaction and entertainment needs. It seemed that users who seek social interaction and entertainment needs are more likely to feel a sense of being with others while users who seek to get information are less likely to feel a sense of social presence. These findings implied that to some extent, a sense of social presence occurs in the context of Facebook and that the experience of social presence depends on what college students seek from Facebook use. In addition, the results showed a positive relationship between Facebook use and social presence; the more college students use Facebook, the more they are likely to experience sense of social presence. Given that Facebook provides college students with a place where they can share thought and feelings among friends, it can be concluded that Facebook contributes to the sense of belonging among users. And such feeling may enhance a sense of presence with others while using Facebook. These findings suggest that uses and gratifications researchers should consider the concept of social presence as an important variable in explaining what audience members do with media.

• 한국콘텐츠학회논문지
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• 제18권10호
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• pp.111-120
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• 2018

대학에서 운영하는 페이스북에 대한 대학생들의 인식을 설문조사를 통해 요인분석한 결과, 대학생들은 정서적 친밀감, 정보 업데이트성, 일상공유 욕구, 시간활용 동기, 정보획득 등의 요인으로 페이스북을 활용하려는 동기로 나타났다. 이러한 요인을 가지고 페이스북에 대한 참여의향을 회귀분석한 결과, 콘텐츠가 정서적 친밀도 높은 내용, 주기적인 정보의 업데이트성, 일방적 정보제공보다는 일상공유 콘텐츠가 재학생들의 페이스북 참여의향에 영향을 주는 것으로 나타났다. 이러한 결과는 대학 페이스북 운영시 일방적인 정보제공 매체로서 소셜미디어를 활용하기 보다는 수용자 학생들의 동기파악을 통해 친밀감제고, 일상공유와 같은 친구 만들기가 중요하다는 점을 시사한다.

• 한국콘텐츠학회논문지
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• 제16권11호
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• pp.53-62
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• 2016

본 연구는 페이스북 이용자 중 프라이버시 관리 능력이 높은 집단과 낮은 집단 간의 자기노출(self-disclosure)과 페이스북 이용강도, 프라이버시 염려와 신뢰 정도의 차이를 살펴보고, 이러한 변인들이 페이스북의 지속적 이용의향에 미치는 영향을 분석하고자 하였다. 나아가 프라이버시 관리 능력이 자기노출, 페이스북 이용강도, 프라이버시 염려와 신뢰가 지속적 이용의향에 미치는 영향에 대한 조절효과가 있는지 알아보았다. 수도권 지역에 거주하는 19~49세 성인 남녀 페이스북 이용자를 대상으로 온라인 설문조사를 실시한 결과, 프라이버시 관리 능력이 높은 이용자들이 낮은 이용자들 보다 프라이버시에 대한 염려가 낮은 반면, 페이스북 이용강도와 사이트에 대한 신뢰는 높은 것으로 나타났다. 또한 변인들 간의 상호작용 분석 결과, 프라이버시 관리능력은 자기노출 및 신뢰가 페이스북의 지속적 이용의향에 미치는 영향을 조절한다는 것을 알 수 있었다.

• 한국IT서비스학회지
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• 제12권4호
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• pp.41-57
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• 2013

As the usage of SNS has grown dramatically over the last years, it has been used in various sectors not just a tool for communication. In particular, corporate companies actively use Facebook as a tool for corporate marketing. Corporate companies communicate with their customers by providing service or events information. In this study, empirical analysis was carried out on corporate companies that are using Facebook as a marketing tool, thus finding out the influencing factors in continued usage of Facebook Fan Page users. In addition, analysis of the factors will be investigated according to continued usage of the users, where the user's intention will differ depending on how corporate companies operate and deal with the Facebook Fan Page. Factors affecting the user's satisfaction, perceived usefulness, and perceived playfulness were deducted through the analysis of the existing literature study on corporate company's continued intention on the usage of Facebook Fan Page. Accordingly, factor affecting this such as relationship, speed, content diversity, which are the media characteristics of the Facebook were deducted and finally hypothesized. In addition, the type of corporate company's Facebook Fan Page was divided into event type, communication type, information service type. And hence investigated the factors that differed from the continued usage depending on the type. Results analysis shows that perceived usefulness affected only relationship, speed, content diversity. Furthermore, analysis shows that corporate company's Fan Page of communication and event types are the factors that affect the usage intention which meant it only affected the perceived enjoyment. On the basis of this study, we are able to present an implication of value where corporate company use it as a marketing tool, through factors from continued usage of coroporate company's Facebook Fan Page users.

• 인터넷정보학회논문지
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• 제15권2호
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• pp.73-85
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• 2014

국내 대학생을 대상으로 페이스북의 개인정보 공개 현황을 살펴보고 개인정보 공개에 영향을 미치는 요인을 살펴보았다. 페이스북의 개인정보 공개 현황은 프로파일의 정보를 토대로 개인정보 공개여부와 공개 범위, 두 측면에서 분석됐다. 개인정보 공개에 영향을 미치는 주요 변인은 페이스북 프라이버시 염려, 사회적 관계 유지 동기 등이 고려됐으며 성별, 이용기간, 이용시간 역시 분석에 포함됐다. 서베이 분석 결과, 페이스북 프라이버시 염려는 이용자에 관한 프라이버시 염려, 시스템에 관한 프라이버시 염려로 구분됐으며 개인정보 공개와 공개범위를 각각 종속변인으로 하는 회귀분석을 실시하여 주요변인의 영향력을 분석했다. 연구결과, 개인정보 공개정도의 경우는 성별, 이용기간, 사회적 관계 유지 동기에 의해 설명되며 개인정보 공개 범위는 이용기간, 페이스북 이용자에 의한 프라이버시 염려에 의해 설명되는 것으로 관찰됐다. 흥미로운 분석 결과는 공개정도 분석결과에서 사회적 관계 유지 동기가 페이스북 시스템에 의한 프라이버시 염려보다 우선하는 것으로 관찰된 점이다. 이에 대한 함의를 실었으며 페이스북 국내 이용자의 개인정보 공개 현황을 공개정도와 공개범위에 따라 항목별로 분석해, 이용자의 개인정보 공개와 페이스북 이용을 통한 사회적 관계와의 관련성을 유추하고자 했다.

• Journal of Information Science Theory and Practice
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• 제9권1호
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• pp.79-89
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• 2021

This study explores Facebook use in Vietnamese academic libraries by analysing libraries' posts on their Facebook pages and library users' interaction with those posts. A total of 260 posts on four academic libraries' Facebook pages were examined using the content analysis method. The findings reveal that Facebook was mainly used to encourage reading and to transmit announcements. Most of the academic libraries published one post a week. The photo was the most frequent media type of libraries' posts and gained a higher level of interaction than other posts. According to the research results, the user engagement was low, and the user interaction with libraries' posts generally was in the form of reaction. The findings can help better understand Facebook use in Vietnamese academic libraries and may assist libraries in creating a plan for using Facebook more effectively.

• 유통과학연구
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• 제19권5호
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• pp.49-60
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• 2021

Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

• Child Studies in Asia-Pacific Contexts
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• 제6권2호
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• pp.59-72
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• 2016

We examined the relationship between the extent of Facebook usage and social well-being with consideration of cyberbullying involvement using a person-oriented approach. Survey data were collected from a sample of 312 secondary students from Grades 7 and 8 in Hong Kong. Levels of cyberbullying involvement, Facebook usage and perceived social support were investigated. Participants were classified into three clusters based on the different levels of Facebook usage and cyberbullying victimization through cluster analyses (i.e., frequent Facebook user/noncyberbullied victim, frequent Facebook user/cyberbullied victim, and uninvolved). Our results showed that frequent Facebook users who are cyberbullied tend to engage in cyberbullying perpetration significantly more than the frequent Facebook users who are not cyberbullied, even when the latter reported higher Facebook usage. This result provides some support for the idea that cyberbullying victimization has additional value on top of the level of usage in explaining one's participation in cyberbullying perpetration. As expected, frequent Facebook users who were not cyberbullied reported the highest perceived social support among the three groups. What is even more interesting is the equal level of perceived social support found between the cyberbullied victims and the uninvolved. Our results suggest that, although limiting adolescents' Internet use might reduce their risks of being involved in cyberbullying, it might also take away the potential benefits they could get from interacting with the online community. Benefits of using the person-oriented approach in the study of cyberbullying are discussed.