• 패션비즈니스
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• 제22권2호
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• pp.14-26
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• 2018

This study was to explore purchasing behavior and repurchase intention by considering social-face sensitivity and conspicuous consumption. To do this, first, this study tried to explain how consumers had different characteristics for social-face sensitivity, conspicuous consumption, purchasing behavior, and repurchase intention for outdoor wear. Second, this study tested the relationship between consumer behavior (purchasing behavior and repurchase intention) and social-face sensitivity by considering the mediating effect of conspicuous consumption. As the results, first, there was a significant relationship between social-face sensitivity (sensitivity to saving face) and conspicuous consumption, which had a significant effect on the purchasing behavior with outdoor wear(purchase frequency, purchase cost). Second, social-face sensitivity (consciousness of shame) had a significant effect on conspicuous consumption (preference for famous brands, status symbol, pursuing fashion), and social face sensitivity (consciousness of social formality) had a significant effect on conspicuous consumption (preference for famous brands). The relationship between the conspicuous consumption and purchasing behavior showed that conspicuous consumption had significant effects on consumer behavior (purchase frequency, purchase cost). The relationship between the social-face sensitivity and purchasing behavior showed that being conscious of others had a significant effect on purchasing behavior. Third, purchasing behavior with outdoor wear had a significant effect on repurchase intention. Finally, this study confirmed that conspicuous consumption had a partially significant mediating effect on the relationship between social-face sensitivity (sensitivity to saving face) and purchasing behavior.

• 대한설비공학회:학술대회논문집
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• 대한설비공학회 2008년도 하계학술발표대회 논문집
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• pp.511-516
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• 2008

Based on this study, the remarkable water saving washbowl system (about 90% water saving) was designed and developed by reusing the face washed water. Once the used water for washing one's face was stored into a water tank, and the dirt substances and floating matters are effectively removed by the filtrating system in order to maintain the clean water tank for a toilet stool. By using this great washbowl system, the total consumption of tap water is dramatically decreased and the total expense for sewage disposal plants is efficiently saved.

• 한국의류학회지
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• 제34권8호
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• pp.1341-1351
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• 2010

The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

• International Journal of Human Ecology
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• 제7권1호
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• pp.25-36
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• 2006

The purpose of this study was to investigate and compare visiting intentions by positive and negative Word-of-Mouth (WOM) and/or information of beauty shop between female college students and adult women. Data were collected from 500 consumers (250 from female students and 250 adult women) and was analyzed by using frequencies, factor analysis, t-tests and multiple regression utilizing SPSS/PC+. The findings revealed positive experience factors to prudent service, time saving/consideration for customer's position, kindness/operating system in waiting time, added services, employees' attitudes, excellent beauty and response skill, rational price and recall system/remind for customer. The negative experiences were inconsistent service, operators' convenient service, irrational price/poor skill/non-recall, non-customer central service, inappropriate face-to-face management to customer. Also, the results showed that the positive WOM information such as prudent service, time saving/consideration for customer's position, excellent beauty and response skill and rational price had influence on the visiting intention in case of female college students. The negative WOM information like non-customer central service, had influence on the visiting intention in cases of adult women.

• 한국웰니스학회지
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• 제6권3호
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2009년도 학술대회
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• pp.140-145
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• 2009

본 논문에서는 압축 영역에서 동작하는 조명 환경 변화에 강인한 얼굴 검출 방법을 제안한다. 기존 이미지 처리를 이용한 얼굴 검출 방법들은 주로 픽셀 기반 영역에서 이루어져 왔다. 그러나 컴퓨팅 파워와 저장 공간이 제한적인 로봇 환경에는 픽셀 기반 처리가 적합하지 않다. 또한 조명 환경의 변화는 안정된 얼굴 검출을 위해 해결되어야 하는 문제로 인식되어 왔다. 이러한 문제점들을 해결하기 위하여 본 논문에서는 압축 영역에서의 조명 효과 보상과 색 온도 변환을 이용한 색상 정보 조절 과정을 사용한 얼굴 검출 방법을 제안한다. 제안된 방법은 색상 정보 조절을 통하여 다양한 조명 환경에서 기존 방법에 비해 강인한 얼굴 검출을 보여준다.

• 대한전자공학회논문지SP
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• 제42권1호
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• pp.25-31
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• 2005

본 논문에서는 컬러 영상에서 Support Vector Domain Description (SVDD)를 이용한 얼굴 검출 방법을 제안한다. 기존의 훈련을 통한 얼굴 검출 방법은 얼굴 영상과 얼굴이 아닌 영상을 모두 사용해야 한다. 그러나, SVDD를 이용한 얼굴 검출은 단지 훈련을 위해 얼굴 영상만이 사용된다. SVDD의 훈련을 통해 나오는 값인 반지름과 중심 좌표를 통해 얼굴을 검출한다. 또한, 엔트로피를 이용한 임계값 추출 방법(Entropic Threshold)을 통해 얼굴 특징을 추출하고, 슬라이딩 윈도우(sliding window)기법을 통해 성능을 개선한다. 주성분 분석(Principle Component Analysis) 과 SVDD를 이용한 얼굴 검출 방법의 비교 실험을 통해 본 논문이 제안한 방법의 효율성을 확인한다.

• 가정과삶의질연구
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• 제33권6호
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• pp.97-113
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• 2015

The purpose of this study is to examine adolescent consumers' donation intention. To attain the goal, a survey was conducted to middle and high school students and undergraduates at the age of 25 or younger residing in Seoul and the capital area from June 1st to the 25th in 2015. A total of 450 questionnaire sheets were used for final analysis. This study investigated adolescent consumers' donation attitude and donation intention levels and also the effects of related variables on their donation intention with the mediation of their donation attitude. The implications of this study for consumer education and policy will be meaningfully used to increase their donation behavior afterwards. According to the major findings of this study, first, adolescent consumers' donation attitude was relatively positive, and their donation intention was relatively lower than their donation attitude. Second, comparing the total causal effects of variables on donation intention, interest in donation was found to the biggest, and the next were subjective norms, mother's participation in the donation experience (yes), personal citizenship, donation attitude, male students, the subjective level of financial status, face-saving behavior, and undergraduates in order.

• 터널과지하공간
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• 제21권6호
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• pp.439-449
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• 2011

터널의 페이스매핑(face mapping)을 신속하고 신뢰성 있게 수행하기 위하여 디지털 사진으로부터 3차원 좌표의 점군(point cloud)을 생성하고 이로부터 절리면의 방향과 간격 및 암질지수(R.Q.D), 절리면 거칠기 등을 분석하였다. 분석결과를 공학적 암반분류 방법인 RMR(Rock Mass Rating)과 Q 시스템에 입력하여 보강방법을 결정하고 터널을 시공하였다. 그 결과 터널 페이스매핑 작업의 안전성을 높이면서, 분석부터 보강작업까지의 시간을 절약하였다. 또 터널 막장면의 디지털 영상과 공학적 암반분류용 정보를 객관적으로 평가하고 필요 시재분석이 가능하도록 보존함으로써 보강등급 결정과 터널보강 방법의 신뢰도를 높였다.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2001년도 The Pacific Aisan Confrence On Intelligent Systems 2001
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• pp.325-329
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• 2001

This paper tests existence of precautionary saving motive under health uncertainty, using household level panel data from Korea. For this purpose, this paper considers a dynamic health capital model with health uncertainty and derives testable equations for changes in consumption and medical expenditures. Under this framework, households who face future health uncertainty will exhibit precautionary behavior by depressing consumption or increasing investment in health. To test this hypothesis, the paper uses the conditional variance of health as the direct measure of health uncertainty, obtained by estimating a multinomial logit model. Empirical results using the Korean Household Panel Study (KHPS, 1993 - 1997) suggest that Korean elderly households follow the precautionary behavior to insure against future health risk.