• Journal of KIBIM
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• v.5 no.1
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• pp.35-43
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• 2015

Existing pedagogical issues of digital design including BIM have been focused not on potential of Digital Design but on skills of BIM or digital modeling tool. Kinetic facade can move or change material state to react surrounding environment conditions. It is a suitable design object for teaching principle of Performance Oriented Digital Design. Variables of movements affect multi-criteria of performances of kinetic facade, so different design approach from fixed facade design should be explored. Kinetic facade design process is proposed to study pedagogical issues of Performance Oriented Digital Design in this paper. Through Kinetic facade design process, students can understand conditions, variables, and performances of digital design.

• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.135-142
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• 2011

This study applies the 'interface' as the concept to interpret the facade design of parking garages. This study investigates the characteristics of interface design in the parking garages to improve design qualities of parking garages as a daily living space as well as a public space in today's city. The facade of parking garage is an interface between the urban streets and the parking space. Three concepts of interface and design in parking garage are defined. The concept of interface is explained as a boundary surface which activates communication and interaction. In facade design of parking garage, three main concepts of interface design are screen, communication and mobility. Through the investigation of the examples, this study summarizes the characteristics of the facade design of parking garage as follow; first, the facade of parking garage is designed as a screen which represents immateriality by specially selected and arranged surface materials. The screen facade is designed as one homogeneous surface as well as an irregular pattern with operable louvers. Second, the facade of parking garage is designed as a communication media to deliver direct information. The representation of natural or artificial characteristics at the local areas is to communicate with the people in the community. Third, the facade of parking garage is represented mobility which a car symbolizes. It emphasizes various movements and visual changes by movements. People can experience the visual changes of the building facade as they walk or drive. The visual changes of the facade are caused by natural elements such as wind and light as well as an optical illusion.

• Korean Institute of Interior Design Journal
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• v.25 no.3
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• pp.60-69
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• 2016

This experimental study measures the emotional and physiological responses of customers as to cafe facade design. It is done through eye-tracking and EEG response experiments. Specifically, their visual concentration and EEG concentration are analyzed in line with their facade preferences. The findings are as follows. First, the correlation between their facade preferences and visual concentration on facades is as follows: Highly preferable facades have a lower visual concentration frequency than the less preferable facades. Second, an analysis of $12{\times}12$ lattice division of facades shows that all facades have a high visual concentration for signs. The exceptions are F(6), F(7), F(8), and F(10). There is no correlation between the facade preferences and visual concentration behaviors for particular facade elements. Third, an analysis of prefrontal lobe's facade concentration shows that there is no correlation between the preferences and EEG concentration. However, there are big differences in the prefrontal lobe activity of 12 subjects depending on the facade. In particular, nine of them (3, 9, 13, 14, 15, 28, 36, 38, 43) show an activated prefrontal lobe as to the highly preferable facades-F(1), F(2), F(3), and F(4). However, such activation is not detected on the less preferable facades-F(9), F(10), F(11), and F(12).

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.70-77
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• 2013

This study has analysed the composition elements in a cafe space where visual transfer-elements are filled and the perceptual characteristics of facade designs with the purpose of drawing any important elements to advertisement and their related items for uniqueness of designs. For the analysis of the perception process shown in the consecutive situations of observing and visiting cafes, the cafe facade was grouped and stereotyped for the analysis of perceptual characteristics and significant composition elements for better designing of cafes through survey with representative facades as subjects. The conclusions from this study are the followings. First, for the uniqueness specific to cafes to be integrated into facade, memory was chosen first as the most significant advertisement factor followed by interest as with male and attention as with female. The memory has much to do with furniture and finishing material of Clause (4), Chapter 4.1 and the types having effects on perception of Clause (1) and the atmosphere having effect on that of Clause (2) were found to be major factors to attention and interest. Second, it was found out that women preferred horizontally stable partition and men clearly divided facades. The factor of shape was observed first among the constituents of facade followed by color. There was no difference with 'shape' between men and women and color was found to be a space constituent having a lot of effects on women. Third, the memory of experience from visiting a cafe was very likely to offer the motivation of visiting it again, on which furniture had the most effect followed by finishing material and color. Such elevation elements as facade and logo were found not to have effect on the memory or the re-visit. Any intention of visiting again seemed to be influenced by such comprehensive images as atmosphere rather than by any concrete facade, furniture, or appliance. From the above viewpoint, facade design should have any uniqueness or impressive feature as well as the effect of making passers-by drop in and attracting them into the shop. The analysis of attributes of facade constituents revealed that the abstract images in addition to the configuration of facade had much to do with interest or behavior.

• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.111-117
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• 2006

In the recent years, domestic construction companies have tried to differentiate their apartments using brand positioning. Respective construction companies are attracting public attention with discriminative brands. This study investigated residents' preferences focusing on apartments facade design used in marketing strategy of brand apartments. Four concepts in surveyed brand apartments are deluxe, modern, eco-friendly and comfortable. According to the related study on design factor of apartment facade, the design factors are chosen such as the overall building shape, balcony form, main color, exterior wall shape, material, main access shape, pent house design and window size. As a result of analysis, there was a difference between brand concepts and consumers' views. Therefore, apartment facade design to differentiate their own companies' brand images should consider the perception of customers.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.05a
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• pp.131-134
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• 2003

Today the trend of department Is increasing stores to satisfy consumers to enjoy shopping comfortably and purchase desire. Specially, high stores focus on the sale environment improvement for consumers's pattern such as different corporate images, new life style and value system. However, nowadays Internet shopping mall is generalized, so consumer can purchase high brad more comfortably. Therefore, department store have to show high brand image through new interior production in departments. Specially, the importance of department store's facade is realized to link of company sales promotion of stores. Because the purpose of department store is sale, so the role of facade display is very important. Specially, facade in department stores contains many various concepts connotative logics, so this is more important than other space. Facade shows product images and connects consumer's purchase desire. Therefore the purpose of this study to find out the characteristics of high stores in departments and to help facade design of department stores.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.33 no.12
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• pp.29-39
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• 2017

The building skins are important architectural elements in both functional and aesthetical aspects. This study focuses on developing a responsive facade with autonomous opening and closing behaviors in accordance with environmental conditions and user requirements for natural ventilation for the office building. The pneumatic ETFE panels are applied as the skin materials taking advantage of the efficiency of the inflatable skin of lightness, architectural performance and sustainable material properties. The biomimetic design methodology is taken for its innovative and visionary concept for the facade design. The interpretation of the building facade in analogy to natural organisms delivers functional and aesthetic characters. By exploring the structural movements of the plant pores, the facade control is developed to be autonomous by the parameter values. The facade opening and closing configurations are derived through parametric modeling and visualization programming. Through the application of this study, expected results are to improve user comfort and energy efficiency.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.400-411
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• 2015

Successful use of displays in stores arouses consumers' curiosity, and induces them to purchase a product after a visit. Facade is a word meaning an external front wall of a building, and is usually the first point of visual contact for the consumers. The present study is an empirical investigation of external appearance of a clothing store, with a $2{\times}2{\times}2$ factorial design of facade, show window, and wall surface material designed for the purpose of the study. Dependent variables were store image variables and attitude toward store. A total of 320 questionnaires from male and female consumers were used for the analysis. Facade type and material had significant main and interaction effects, while show window type had no meaningful effects overall. A facade of irregular design prompted significantly higher levels of perceived 'elegance', 'uniqueness', and 'attractiveness' of the store. Material itself did not have significant influence but did have significant interaction effect with facade design. The interaction effect was found in store attitude as well. In order to create a positive store attitude, a concrete material facade should have an irregular design. Companies owning fashion brands should carefully select facade type and wall surface material in the visual merchandising strategies of a store.

• Journal of the Korean housing association
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• v.14 no.4
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• pp.77-85
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• 2003

The facade design of apartment is getting more important, since residents'needs on raising the quality of housing have increased, and also public interests on urban landscape are higher than before. As a way of improving facade design the necessity of remodeling consequently has been risen. The government also relieves the regulations related to remodeling. A apartment facade design should address how to express both identities and aesthetic tastes of residents, so they want to reflect their own ideas and opinions on the apartment facade design during the remodeling process. It is not always easy, unfortunately, to reflect residents'ideas and opinions due to the public characteristics of apartment facades and absence of tools that support effective design participation. This paper proposes an internet-based collaborative design process that supports residents'active participation in the exterior remodeling process of apartment. We outline three main issues involved in developing the design system: 1) a semantic facade database built upon classification of building facades; 2) an Internet-based facade modeler based on a real-time, rule-based procedural modeling method; and finally 3) the virtual reality(VR) simulation that allows a group of designers and residents to design in a collaborative fashion.

• Korean Institute of Interior Design Journal
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• v.23 no.6
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• pp.187-194
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• 2014

Corporate images are created inside the corporate and then peppered throughout the public such as consumers, communities, countries, etc. who are outside the corporate. Therefore, corporations express their corporate images through such visible images as CI, products, brands, advertisements, company buildings, etc. in order to form a favorable corporate image for the public. Therefore, many corporations have begun to express various visual factors in order to form their images. So, the purpose of this study is to determined the connectivities of corporate images and facade design of company buildings, and to elicit the findings of whether corporate images are applied to the facade design of company buildings, and of what expressive factors are applied to the design, if so. The conclusions are as follows: First, an examination of the degree that the characteristics of corporate images and design components of the facade design of company buildings have been expressed showed that corporations preferred the design of company buildings on which a lot of components have been expressed. Second, it also showed that they preferred determinants of the facade design of company buildings in the order of architectural factors > visual factors > decorative factors. Third, it indicated that the corporations on which the design components of the facade design of company buildings have been reflected most were in the order of C > B, D > A, E > G > F, J > H, I. Fourth, it further showed that most of the corporations have used curtain walls as materials of the facade design.