• 커뮤니케이션디자인학연구
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• 제57권
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• pp.44-53
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• 2016

미디어 파사드를 통한 광고가 보다 활성화되고 지속적인 성장을 가져오기 위해서는 무엇보다도 미디어 파사드가 매체로서의 역할을 충분히 수행할 수 있는 효율적인 매체라는 것을 입증할 필요가 있다. 따라서 본 연구는 미디어 파사드를 통한 광고의 소비자 반응과 효과를 알아보기 위해 TV광고와 미디어 파사드 광고를 각각 연구 참여자에게 보여주고, 이에 대한 반응을 설문을 통해 알아보았다. 연구결과, TV광고보다 미디어 파사드 광고를 접한 소비자의 인지적/감정적 반응이 긍정적으로 나타났다. 또한 미디어 파사드 광고가 TV 광고에 비해 제품태도에는 긍정적 영향을 미치지 못하지만 구매의도에는 긍정적 효과를 나타내었다. 미디어 파사드 광고를 접한 소비자는 인지적 반응과 제품태도의 상관이 다소 낮긴 하지만, 인지적 반응과 구매의도, 감정적 반응과 제품태도, 감정적 반응과 구매의도 모두 유의한 상관관계를 나타냈다. 또한 소비자의 소비성향 및 성별은 소비자의 반응에 있어 통계적으로 유의한 결과를 나타내지는 않았다. 그러나 소비자 반응에 있어 평균값은 모두 높게 나와 광고의 긍정적 효과를 보여준다. 본 연구 결과를 통해 미디어 파사드가 광고 매체로서 다양한 가능성을 가진 뉴미디어라는 사실을 실증적으로 확인해 볼 수 있었고, 특히 흥미를 유발하는데 효과적이며, 기존의 광고보다는 멀티미디어를 이용한 메시지가 받아들이는 시간이 빠르고 편리하여 광고의 효과가 높다는 것을 알 수 있었다.

• 한국실내디자인학회논문집
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• 제22권1호
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• pp.247-255
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• 2013

In this study, the colors and characteristics of Gwangbok-ro of Busan were analyzed in the standpoint of local images based on the examination of the facade designs of stores along the road of Gwangbok-ro, Busan a main street with massive population flow. To that end, the facades of stores, correlation with the city, color and locality were examined, and after the status of facade designs in Gwangbok-ro were identified through case survey by it, color images were analyzed. For color analysis, Munsell color system was used as basic tool. As a result of examining the colors in Gwangbok-ro area, the following status could be analyzed on 3 attributes of hue, brightness and chroma: First, analysis results of hue indicated that dominant color that covers 70% or more of the area represented mid brightness and low chroma in GY(36.1%) series, subsidiary color which covers 25% or more of the area mid brightness and low chroma in YR(26.5%) series, and accent color that covers less than 5% of the area high brightness and low chroma of GY(40%) series. Second, in brightness analysis, dominant color mostly represented mid brightness, subsidiary color mid brightness and accent color high brightness respectively. In particular accent color showed more intensive crowding phenomenon in high brightness. Third, as for chroma, dominant color, subsidiary color and accent color all are gathered in low chroma, however in small number of accent colors, peculiar high chroma appeared notable. In conclusion, the colors of Gwangbok-ro area analyzed based on the facade design of the stores along the road in this study were superficial colors that reflect the life of people in the area, artificial colors by improvement of the local environment. This study is meaningful in that the image of Gwangbok-ro was found through building colors in one part of the city Busan. It is judged that the study results would become useful as reference document in planning out environment colors later on.

• 한국실내디자인학회논문집
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• 제23권1호
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• pp.122-131
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• 2014

This study aimed to conduct an eye-tracking experiment carried with facade images as a medium and to do research on 'the interest of the eyes' resulted from people's gazing phenomena. This study secured gazing data which appeared according to visual response and analyzed gazing phenomena to find the basic theory of 'the interest of the eyes' as a methodological role, which consumer interest and attention could be grafted when a plan and a design for space design was made. Data terms used in eye-tracking backgrounds and the movement of the eyes were investigated in literature review. Twenty (20) facade images were selected through a case study to get experimental stimuli for the related experiment. Thirty (30) subjects (men and women) suitable for the experiment were recruited to conduct an eye-tracking experiment. After the experiment, five (5) areas were set up in the facade image to identify the focus level of interest and attention. The level of interest and focus was connected to the interest of the eyes. The analysis to study the interest of the eyes was based on nine (9) items such as sequence, entry time, dwell time, hit ratio, revisits, revisitors, average fixation, first fixation and fixation count. Through gaze analysis, the following conclusion was drawn about the 'interest level of sight' for gaze frequency. The interest level can be interpreted to be higher for faster sequence, shorter entry time, longer all fixation(ms) for dwell time, faster all saccade(%), higher hit ratio, more revisits, more revisitors, longer average fixation, faster and longer first fixation, and more fixation count, and the person can be said to have felt interest faster and/or more.

• 한국산학기술학회논문지
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• 제15권11호
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• pp.6478-6483
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• 2014

미디어파사드는 건물 외벽을 스크린으로 삼아 영상을 투사하는 것이다. 미디어파사드는 도시 공간에서 고도의 시장 경쟁 상황에 지쳐있는 수용자의 문화적 감성을 회복하며, 도시미학으로 발전하였다. 그래서 도시가 주제가 되기도 하고 투사 대상이 되기도 하면서 영상디자인으로 재해석 될 수 있다. 문화적인 면에서의 미디어파사드는 예술적 가능성과 공공성의 강화가 논의되고 있다. 가장 고려해야 할 부분 중의 하나는 건물 또는 투사 대상 주변과 소통되는 미디어가 되어야 한다는 것이다. 2014 광화문 미디어파사드, 2014 세종문화회관 미디어파사드, 2013 남산 미디어파사드 등의 도시경관 미디어파사드를 비교분석 결과 모티브, 컨셉, 스토리, 투사형태 등 네 가지 영상디자인 구성요소를 도출할 수 있었다. 캔버스와 극장 스크린을 박차고 나아가 새로운 기술적 장르로 자리매김 하고 있는 미디어파사드는 앞으로도 한 차원 높은 도시의 상징적 예술행위로서 메시지와 테마 그리고 기술적 진보를 담아내야 한다. 본 논문은 상징적인 도시경관 미디어파사드의 비교분석을 통하여 영상디자인의 구성요소를 도출하고자 하였다.

• 국제초고층학회논문집
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• 제2권4호
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• pp.345-354
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• 2013

This paper presents an advanced engineering technique using finite element analysis to improve structural silicone glazing (SSG) design in high-performance curtain wall systems for building facade. High wind pressures often result in bulky SSG aluminum extrusion profile dimensions. Architectural desire for aesthetically slender curtain wall sight-lines and reduction in aluminum usage led to optimization of structural silicone bite geometry for improved stress distribution through use of finite element analysis of the hyperelastic silicone models. This advanced design technique compared to traditional SSG design highlights differences in stress distribution contours in the silicone sealant. Simplified structural engineering per the traditional SSG design method lacks accurate forecasting of material and stress optimization, as shown in the advanced analysis and design. Full scale physical specimens were tested to verify design capacity in addition to correlate physical test results with the theoretical simulation to provide confidence of the model. This design technique will introduce significant engineering advancement to the curtain wall industry and building facade.

• 대한건축학회연합논문집
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• 제21권6호
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• pp.119-128
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• 2019

The aim of this study is to examine the characteristics of facade expression designed by Kim. Han-sup, a key architect in the regional modern architecture movement in Gwang-ju and Jeonnam from the 1950's to 1960's. The study begins with the architectural background and thoughts of Kim. Han-sup through literature reviews and introduces an interview with Han. chong-un, a former college student and employee of Kim, which explains the aesthetic architecture that appeared in his design of facades that was reasonably applied to materials, technology, structure and function in line with the economically tough period in Korea. Furthermore, in order to investigate the characteristics of his facade expression, detailed analysis items will be derived from precedent studies. This study will attempt to conclude with statements that his aesthetic architecture can be defined as an emphasis on formative mass by contrasting between basic rectangular forms, implementation with detailed three-dimensional facade by extruding differently vertical and horizontal structural lines and with the pursuit of decoration through compartmental faces on his 12 representative architectural works.

• 한국실내디자인학회논문집
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• 제25권1호
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• pp.81-92
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• 2016

Within green facades, the greening side of the wall is first recognized by people, leaving a visually lasting impression. As facades play a crucial factor in forming street image, their design can be considered most important. In modern days, 'patterns,' one of the popular elements of design, has developed into becoming a method of expressing architects' emotions or images as well as ways of seeking satisfaction. As opposed to recent overseas movement where patterned green facades have been widely utilized, the domestic trend still remains in outdoor green facades without patterns. This study, focusing on overseas patterned green facades, classifies the facade pattern's expressive methods into two greater parts, and four categories. Furthermore, among the elements and properties from Biophilic pattern guidelines, we specifically focus on 'Repetition Pattern,' which corresponds to 'Complexity & Order.' Biophilic design has the notion of pursuing an environment that aids modern people's comfort and well being. Providing information on patterned green facades that have largely gained popularity, this study also presents its aesthetic directions that may be applicable domestically in the future.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.38-47
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• 2010

The purpose of this study is to examine the characteristics by design component elements of the facade in elementary school buildings after the 7th educational curriculum. This study choose twenty five elementary school as the subjects of the study. And among many elevations of building, an elevation that is alongside of the schoolyard is chosen because this elevation has the highest visual influence on passers-by. To begin with, this elevation is divided into the roof and the surface of a wall, The roof is divided into roof styles, existence of roof and materials. The surface of a wall is divided into design principles(balance, contrast, rhythm), the formal organization(basic elements and form, and transformation of form), the ornamental composition, materials and colors. The results of the research are summarized as follows: First of all, motifs of classical architecture were well expressed in this period and postmodern tendency had been shown until 2005. After Build Transfer Lease(BTL), however, tendency of classical architecture, contrast by the size of the form and base element by point disappeared. Instead, asymmetrical and flat tendency is expressed. Also, emphasized design of the building elevation appear by basic colors of Munsell, not motifs of classical architecture.

• KIEAE Journal
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• 제16권3호
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• pp.35-46
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• 2016

Purpose: This paper aims to analyse the composition system of architectural elements including shape, kinetic and material elements of kinetic facades and establish the design parameter system as a common conceptual and practical knowledge sharing platform with mechanical and electrical experts. Method: This research has been conducted in a three steps. At first, 120 cases of external shading devices are analyzed and their classification criteria have been established. Secondly geometric, kinetic and material elements are categorized in a common kinetic facade coordinates system considering environmental effects and operation method, and the applicability of combination of each element are tested. Lastly core design parameters for each element have been established in a common office building installation coordinate. Result: Geometry elements are categorized into seven geometric shapes and kinetic elements is categorized into basic linear and rotational motion and combinational folding and rolling motion. The combined set of parameters for three elements composes the whole design parameters for architectural elements of kinetic façade. Design parameters of shape elements are composed of shape, installation and arrangement parameters; design parameters for kinetic elements are composed of axis and range parameters; and design parameters of material elements are composed of thermal, lighting and color parameters.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2012년도 춘계학술대회 논문집
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• pp.233-234
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• 2012