• Title/Summary/Keyword: Fabric trend

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LOHAS Marketing Strategy of Fashion Company for Sustainable Image Positioning -Focus on Domestic and Foreign Case Analysis- (패션업체의 지속가능한 기업이미지 포지셔닝을 위한 로하스 마케팅 전략 -국내·외 사례분석을 중심으로-)

  • Hong, In-Sook;Kim, You-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1069-1084
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    • 2011
  • This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.

A Study on the Han-style School Uniforms by Development of Jacquard Fabrics Using Korean Textile Patterns (한국적 문양의 자카드직물 개발에 의한 한스타일 교복 연구)

  • Kim, Byeong-Mee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.1
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    • pp.123-132
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    • 2009
  • Our government has declared the "Synthetic Project for Promoting Han-style" to industrialize and globalize the original form of Korea traditional culture. Han-bok, our traditional folk costume is one of the main subject of this project. However it is the global trend not to wear their traditional folk costume. And so, the number of people wearing Han-bok, our traditional folk costume is also getting gradually decreased in Korea. For Han-style Promoting Project in the future, it is one of the most efficient way for the middle and high school students to motivate and increase the interest about Han-style and Han-bok as the middle and high school uniforms. Adolescent middle and high school students think very important their appearance. Especially, Korean middle and high school students spend a lot of time in school, and so school uniforms are very influential in their mental and physical aspects. Fabrics for this study, they were woven twill with 3 kinds of fabric patterns from the motif of Baekje relics. The colors of fabrics is the blue and brown used in general school uniform, the yellow and red used in Han-bok. Considering the school uniforms, fabric patterns adapted the similar color matching method for not to be found cleary and designed the fabric pattern's one-repeat size is $4{\times}4cm$.

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Effect of Fabric Structural Characteristics on the Image and Sensibilities (의류소재의 구조적 특성이 감각특성 및 이미지에 미치는 영향)

  • 이윤숙;신정원;안미영;김은애
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.8
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    • pp.1408-1419
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    • 2001
  • The purpose of this study was to investigate the fashion trends of last three years and how the trends were imaged by the structural characteristics of the fabrics. The characteristics for 897 fabrics were analyzed from four kinds. eleven volumes of fashion trend magazines. From these magazines, three panels categorized by their frequencies as nine images such as natural, innocent, ethnic, childish, casual, classic, modern and technical, Sub-images of each image such as rustic, irregular, decorative, etc were also categorized. For the each image, fiber contents and structural characteristics of weave type, weight, density, yarn size, twist and fabric finishes were investigated in terms of frequency, range and mean, Results showed that chiffon and organza seemed to have very specific images and used to represent specifically the romantic or ethnic images; whereas voile and jersey was used to represent various images. For S/S seasons, most popular fiber type was cotton. The weave type was not the important factor to give variations in images; plan weave exclusively used irrespective of image. For the romantic, ethnic and innocent images, rather light fabrics were used. For the childish and natural, medium weights, and for the technical, modern and classic images heavy weight fabrics were used. Vaious finishes were employed to represent specific images.

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Analysis of Knitted Fabrics in Fashion Trend Books - Focused on 2002~2011 - (패션 트렌드 정보지에 나타난 니트소재 분석 - 2002년~2011년을 중심으로 -)

  • Kim, Mi-Jin;Jung, Seung-Young;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.2
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    • pp.127-145
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    • 2012
  • In an effort to investigate the overall trends of knit fabrics in fashion trends books, this study analyzed the components(fabric, yarn, gauge, thickness, knitting structure, pattern, dyeing and finishing) of knit fabrics in fashion trends books by the years and seasons from the S/S season of 2002 to the F/W season of 2011. Analyzed in the study were total 883 knit fabrics including the knit samples in Nelly Rodi Knitwear and Promostyl Fabrics. Collected data were put to frequency analysis with SPSS 12.0. Group mean analysis was also performed for thickness. The research results were as follows: As for knit fabrics in fashion trend books by the years and seasons, knit fabrics were most used in 2004 with similar frequency of knit fabrics among the seasons. As for fabric composition of knit fabrics, the uses of blend fabrics were considerably prominent both in S/S and F/W seasons and recorded the highest level in the S/S season of 2003 and the F/W season of 2002. As for gauge composition of knit fabrics, S/S seasons saw the most uses of fine G of 20G or higher, while F/W seasons saw the many uses of 12G-18G, which showed the highest frequency in 2002. As for knitting structure of knit fabrics, the plain stitch was used most both in S/S and F/W seasons and recorded the highest level in the S/S season of 2011 and the F/W season of 2007. As for pattern of knit fabrics, stripes and solid patterns were used most regardless of seasons. As for dyeing and finishing of knit fabrics, non-processed fabrics were used most, recording high frequency in the early 2000s.

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Acceptance Level of Forecasted Fashion Trends by National Brand Casual Wear in the Late of 1990s

  • Lee, Woon-Hyun;Hwang, Choon-Sup
    • The International Journal of Costume Culture
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    • v.4 no.3
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    • pp.229-240
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    • 2001
  • The purpose of the present study was to analyze the acceptance level of forecasted information of casual wear in tate 1990s in Korea and the way of utilizing fashion trends information by casual wear industries. The Present study was implemented by content analysis and descriptive survey using questionnaire and interview. Trends information in fashion journals published by fashion institute and articles in daily newspapers were analyzed in terms of fashion image, color, fabric, and silhouette. The data collected from questionnaire and interview with 113 fashion specialists were analyzed through frequency, percentage. The results indicated that among the forecasted information regarding fashion image, romantic and feminine images showed a high level of acceptance to national brand women's casual wear in the late 1990s, while mannish image showed a low level of acceptance. For men's casual wear in the same time period, androgynous trends appeared most frequently, not only in forecasted information, but also in actual trend. it was forecasted that yellow, white, and gray would be in trend and those colors appeared frequently in actual trend. On the other hand pastel tone appeared much more frequently than forecasted. Natural, thin - transparent (S/S) and stretch fabrics (F/W) were in actual trend as it was forecasted. Fit and Pare (woman), and long and slim (man) silhouettes were in actual trend as if was forecasted, but barrel silhouette appeared only in forecasted information. Most of the information forecasting fashion trends for next season were applied to the product planning of the season, right after the information comes out.

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Development of an Expert System for Optimum Fusible Interlining (최적의 접착심지 선정을 위한 전문가시스템 개발)

  • Yun, Soon-Young;Kim, Sung-Min;Park, Chang-Kyu
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.648-660
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    • 2009
  • In this research, an expert system has been developed to select optimum well-matched fusible interlinings with a face fabric. First, a database of face fabrics and fusible interlinings has been constructed. And knowledge acquisition has been performed from the previous studies about the properties of fusible interlinings and fused composites as well as fusing prsocess quality control. Then, a rule-based knowledge-base has been constructed through knowledge classification. Finally, we have constructed an inference engine with the knowledge-base. The expert system enables us to easily select optimum fusible interlinings for a face fabric considering high quality fused composites and fashion trend.

A Study on Fabrics and Pattern of the Excavated Costume During $16{\cdot}17th$ Century in Joseon Period (조선시대 $16{\cdot}17$세기 출토복식의 직물유형 및 문양에 관한 연구)

  • Yim Hyun-Joo;Cho Hyo-Sook
    • Journal of the Korean Society of Costume
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    • v.54 no.8
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    • pp.113-128
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    • 2004
  • This study examined textiles used for ancient costumes of the $16{\cdot}17th$ century in Joseon period, focusing on fabric types and patterns of the costumes from tombs. The purpose of this study was focused on investigating the relationship between fabrics and social backgrounds, especially change in using fabrics through the war from Hidyoshi's Invasion of Korea in 1592. Since the war must have had an effect on the life of people's. The result of the study is that silk occupies $69{\%}$ of all textiles, and cotton, linen follow The weaving method of silk was primarily Plain and satin weaves. However the use of twill, gauze, and double weave, that had led weaving methods of silk during the Koryo Period, were considerably decreased in Joseon Period. Types excavated fabrics in the $16{\cdot}17th$ century Joseon period can be said various. Of this, silk was the most remarkable one till Hidyoshi's Invasion of Korea in 1592, when the ratio of patterned silk dramatically decreased. Contrarily, the ratio of cotton and plain fabric increased rapidly in Hidyoshi's Invasion of Korea in 1592. It is supposed that the result is largely due to unusual condition of the war time. After the war, it is estimated that use of pattened fabric as well as silk was decreased. Patterns of textile fabrics in $16{\cdot}17th$ century were various. In result of surveying a trend of increment and decrement, it is known that the ratio of patterned textile fabrics decreased dramatically in Hidyoshi's Invasion of Korea in 1592 and Manchu war of 1636. Tendency of textile use by social Position is more notable. It is appeared that a lot of silk fabrics were used in High hierarchy. The excavated remain and ratio of silk were the highest in Kyonggi Province including Seoul.

Influence of Silane Coupling Agents on the Interlaminar and Thermal Properties of Woven Glass Fabric/Nylon 6 Composites

  • Donghwan Cho;Yun, Suk-Hyang;Kim, Junkyung;Soonho Lim;Park, Min;Lee, Sang-Soo;Lee, Geon--Woong
    • Macromolecular Research
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    • v.12 no.1
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    • pp.119-126
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    • 2004
  • In this study, the influence of silane coupling agents, featuring different organo-functional groups on the interlaminar and thermal properties of woven glass fabric-reinforced nylon 6 composites, has been by means of short-beam shear tests, dynamic mechanical analysis, scanning electron microscopy, and thermogravimetric analysis. The results indicate that the fiber-matrix interfacial characteristics obtained using the different analytical methods agree well with each other. The interlaminar shear strengths (ILSS) of glass fabric/nylon 6 composites sized with various silane coupling agents are significantly improved in comparison with that of the composite sized commercially. ILSS of the composites increases in the order: Z-6076 with chloropropyl groups in the silanes > Z-6030 with methacrylate groups> Z-6020 with diamine groups; this trend is similar to that of results found in an earlier study of interfacial shear strength. The dynamic mechanical properties, the fracture surface observations, and the thermal stability also support the interfacial results. The improvement of the interfacial properties may be ascribed to the different chemical reactivities of the reactive amino end groups of nylon 6 and the organo-functional groups located at the ends of the silane chains, which results from the increased chemical reactivity in order chloropropyl > methacrylate > diamine.

A Study on the Pattern by the Traits of Fabrics of Women's Tailored Jacket

  • Jang, Se-Eun;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.11 no.6
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    • pp.101-114
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    • 2007
  • This research aimed to identify the differences, in terms of the pattern, of using wool and jersey for designing jackets and to provide a theorized solution. The object of this study is development of women's tailored jacket pattern by the traits of fabrics with fabrics those are generally used to develop the power of manufacturing technique about fit of jacket. Basic bodies prototype, graphics of sleeves prototype and graphics of jacket pattern those a clothing company at present(on&on, a brand of Beaucre Merchandising Co.,Ltd) is using were used as basics of tailored jacket pattern. Three kinds of fabric(wool, polyester, jersey) were chosen, we made jackets in the same manufacturing process of the clothing company, modified and made up for the weak points and then we compared and analyzed differences of pattern by the traits of fabrics, the results are as follows: 1) We drafted basic tailored style jacket pattern, made a jacket with wool fabric, made wearing experiment, modified and made up for the weak points by the trend, then developed JacketⅠ for study; 2) With JacketⅠ for study as the basic, we made a jacket with polyester fabric, made wearing experiment, modified and made up for the weak points, then developed Jacket II for study; 3) With JacketⅠ for study as the basic, we made a jacket with jersey fabric, made wearing experiment, modified and made up for the weak points, then developed Jacket III for study; 4) We presented final degree of polymerization of pattern with Jacket I II III for study; 5) We compared and analyzed the differences of pattern with the degree of polymerization of pattern with Jacket I(Wool) for study and Jacket II(Polyester), there was no change of size overall except extra amount which happens because of the trait of the fabric in 20 items of body format pattern, there were differences of size in 3 items(height of a sleeve, width of a sleeve, length of a sleeve) among 5 items of sleeves pattern; 6) We compared and analyzed the differences of pattern with the degree of polymerization of pattern with Jacket I(Wool) for study and Jacket III(Jersey) for study, there were differences of size by the kinds of fabric in 11 items(neck point to shoulder point length, Bishoulder point length, back interscye length, front interscye length, armhole circumference, depth of armhole, chest circumference, bust circumference, waist circumference, hip circumference, waist dart) among 20 items of body format pattern, there were differences of size by the kinds of fabric in 5 items(height of a sleeve, circumference of a sleeve, width of a sleeve, length of a sleeve, width of bottom of a sleeve) among 5 items of sleeves pattern.

An Analysis of Trend Acceptance of Clothing Items at an Internet Shopping Mall specializing in Fashion - Focusing on 08 S/S Season - (인터넷 패션 전문 쇼핑몰 의류제품의 트렌드 수용분석 - 08 S/S 시즌 여성복 중심으로 -)

  • Lee, Yoo-Mi;Chung, Sham-Ho
    • Journal of Fashion Business
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    • v.13 no.4
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    • pp.85-98
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    • 2009
  • Advance development of the internet has brought significant changes to the distribution structure of the fashion industry, resulting in decreased sales in Road shops and sudden growth of online fashion specialty shopping malls. As detailed analysis on internet fashion shopping malls is necessary in order to make a future projection on changes in the fashion industry, this thesis aims to study the color, fabric / pattern, silhouette, item / detail, image, etc of 2008 S/S apparel fashion style sold in the top ten shopping malls, selected in terms of sales volume and awareness. The results were further analyzed to characterize each individual shopping malls, upon which the design was compared with the five main trends for the season provided by three fashion research agencies in order to study the level of trend acceptance. Studies showed that 'Romantic Sake' trend was most widely accepted, followed by 'Eco Nature' which most reflected the characteristics of Spring. 'Modern Ethenic' trend was most aggressively accepted at more upscale shopping malls targeting older demographic, while " Play Urban' was highly accepted by shopping malls specializing in young casual. Due to the disadvantage of not being able to try on the items before purchase, styles following the 'City Luxe' trend featuring fitted suits showed the lowest trend acceptance. Amongst the design elements, color was most widely accepted.