• Journal of Korean Ophthalmic Optics Society
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• v.14 no.3
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• pp.1-5
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• 2009

Purpose: The aim of this study is to grasp domestic eyewear trends in 2008 with analyzing brands, types, materials, colors and styles of new eyewear products. Methods: Examined all new eyewear products which were on three magazines related with eyewear published in Korea; "안경계", "Eye 11" and "THE AXIS". Results: There are 103 companies, 182 brands in 3 magazines related eyewear published in 2008. There are 77 domestic brands and 105 imported brands, and there are 522 eyeglasses and 126 sunglasses. Material of eyeglasses make up 37.93% of combination frames, 33.14% of metal frames and 28.93% of plastic frames and material of sunglasses make up 50.79% of plastic frames, 30.95% of combination frames and 18.25% of metal frames. From a style point of view, there are lots of retro and casual styles which one can express one's individuality with. In terms of colors, basic colors such as black and gray are mainstream and pastel tones and vivid tones are mainly used as the point color. Conclusions: The results of analyzing new eyewear products show that many light and feeling good products such as thin plate frames, TR frames and thin plate-TR combination frames were released in case of domestic eyewear products. In case of imports, there are lots of simple Ti frames and acetate frames which were variety patterns and colors.

• International Commerce and Information Review
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• v.15 no.4
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• pp.27-46
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• 2013

The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

• Journal of Korean Ophthalmic Optics Society
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• v.6 no.1
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• pp.37-42
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• 2001

Optical design highly influer.ces consumer purchase and is a major factor of price decision in the optical industry. The price is varied based on designs. Eyewear design produces more added value than other products. Design and brand name are the foundation of rapid growth. while technology and quality control are basics of competitive optical design. Currently, China, Hongkong and other Asian countries are closely following Korea in the optical industry. There should be problem solving methods based on design and brand competition and export growth probability will be improved when continue various efforts emphasizing design.

• Fashion & Textile Research Journal
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• v.22 no.3
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• pp.310-322
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• 2020

This study investigated the classification and characteristics of augmented reality (AR) content of fashion brands. The AR contents of fashion brands were classified according to user participation space and content delivery method. Based on these types, eight case studies were conducted, along with a discussion of AR characteristics in terms of presence, interactivity, and immersion. The results showed that AR content could be divided into four types: offline visit-external information type, offline visit-internal experience type, online utilization-external information type, and online utilization-internal experience type. It was also found that there were differences in characteristics for each type of AR content. First, the offline visit-external information type requires various new content that can provide entertainment immersion to users. Second, the offline visit-internal experience type requires a powerful inducement for users to visit a specific space providing AR content and to participate in augmented environments. Third, the online utilization-external information type needs a series of AR content that can consistently incite users' curiosity about brands and products. Fourth, the online utilization-internal experience type needs effective content to improve users' shopping experience with the virtual fitting of fashion accessories, such as eyewear, hats, jewelry, and watches. Accordingly, fashion companies should create contents that can provide appropriate presence, interactivity, and immersion by AR type.

• Journal of Korean Ophthalmic Optics Society
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• v.12 no.1
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• pp.35-40
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• 2007

Most of eyeglasses manufacturers in Korea consist of relatively small-sized enterprises with less than 10 employees. In terms of scale, it performs considerably poor compared to other competing nations like Italy and the People's Republic of China. As a result, domestic eyeglasses industry is facing a difficult position between high-priced products of developed countries and low-priced goods of China, South East Asia, and etc. Considering these factors, the urgent solution for revitalization of domestic eyeglasses industry could be seen as major structural changes in eyeglasses producers. In addition, it is also noted that procurement of competitiveness is an essential scheme to reinvigorate the Korean eyeglasses industry. This objective can be achieved via improvement of ability to develop new designs, exploitation of new material and technology, intensification of own innovative brand and public relations, development of new products such as functional glasses, reduction of sample producing period, provision of administrative support, and designation of special economic zone.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.4
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• pp.397-404
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• 2015

Purpose: To investigate consumer satisfaction of foreigners with eye-wear products in Korea. Methods: Foreigners (n=106, United State/Canada, Japan, China, or other Asia) who have purchased the products at optical shops in Korea, were volunteered. Satisfaction factors were categorized into 6 divisions (products, price, vision correction, facilities, kindless, description). Results: The most frequently purchased products were eye-glasses (62%) and sunglasses (25%) by foreigners at Korea's optical shops. Quality satisfaction of the products was higher to Chinese and other Asians than to American, Canadian and Japanese. Price satisfaction was higher to Japanese, American, and Canadian than to Chinese and other Asians. Vision correction and facilities satisfaction were appeared relatively low from American and Canadian. Product descriptions and kindness were, in general, lower than other categories to all nationalities. Conclusions: Satisfaction about eyewear were significantly different depending on the nationality of the foreigner. Based on the various categories of the consumer satisfaction, ethnically customized marketing strategy would be possible to foreigners who stays in Korea.

• The Korean Journal of Vision Science
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• v.20 no.4
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• pp.393-401
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• 2018

Purpose : This survey aimed to investigate the differences in shape and color preference of eyeglasses and sunglasses between Korean and Chinese consumers. Methods : The questionnaire was conducted on 150 Chinese students studying in Korea and 150 Korean college students. Any student who majors in optometry was excluded. Chinese students were provided with questionnaires that were translated into Simplified Chinese characters, and it was translated by a native Chinese student studying in a master course of a Korean university, on the basis of Korean questionnaire. Results : The Chinese consumer group preferred the global famous brand in sunglasses rather than the glasses, and it was found that they preferred the Korean glasses products relatively. Also, they presented higher preference to half- or rimless frame, gold color, two-tone colored lens, comparing to the Korean consumer group. Conclusion : The results of this study are expected to contribute to Chinese marketing strategy of Korean manufacturing optical shop companies, and to sales strategy of Korean optical shops with Chinese tourists.

• Journal of Korean Ophthalmic Optics Society
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• v.17 no.1
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• pp.11-18
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• 2012

Purpose: The purpose of this study was to research the display of optician's shop through questionnaire to suggest the direction for more effective display method. Methods: The study visited 50 optician's shops located in main area of Ulsan (university street, downtown and residential street), performed questionnaire and researched optician's display preference. Results: The displays preferred by opticians were as follows. They displayed contact lens in entrance of shop, displayed sunglasses in the wall rather than displayed them in the center of shop and displayed medium or low price products in the center so that consumers could access them conveniently. In addition, they prepared resting place for customer's convenience by locating it in entrance or inside of shop. Conclusions: It seems that effective display of optician's shop can attract consumer's mind and improve purchase, resulting in significant change of optician's shop sales. Therefore, it is necessary to perform the study to use systematic, discriminated display strategy so that shop image can be controlled consistently and continuously.