• Management & Information Systems Review
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• v.9
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• pp.139-163
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• 2002

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

• Journal of the Korean Society of Hazard Mitigation
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• v.11 no.2
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• pp.137-146
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• 2011

In this study, annual maximum storm events are evaluated by applying the bivariate extremal distribution. Rainfall quantiles of probabilistic storm event are calculated using OR case joint return period, AND case joint return period and interval conditional joint return period. The difference between each of three joint return periods was explained by the quadrant which shows probability calculation concept in the bivariate frequency analysis. Rainfall quantiles under AND case joint return periods are similar to rainfall depths in the univariate frequency analysis. The probabilistic storm events overcome the primary limitation of conventional univariate frequency analysis. The application of these storm event analysis provides a simple, statistically efficient means of characterizing frequency of extreme storm event.

• Journal of Environmental Science International
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• v.24 no.12
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• pp.1649-1656
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• 2015

Jeju Island is the highest rain-prone area in Korea that possesses affluent water resources, but future climate changes are predicted to further increase vulnerabilities as resultant of increasing of extreme events and creating spatial-temporal imbalance in water resources. Therefore, this study aimed to provide basic information to establish a proper water resources management plan by evaluating the effects of climate change on water resources using climate change scenario. Direct runoff ratio for 15 years (2000~2014) was analyzed to be 11~32% (average of 23%), and average direct runoff ratio for the next 86 years (2015~2100) was found as 28%, showing an increase of about 22% compared to the present average direct runoff ratio (23%). To assess the effects of climate change on long-term runoff, monthly runoff variation of future Gangjeong watershed was analyzed by dividing three time periods as follows: Present (2000~2030), Future 1 (2031~2070) and Future 2 (2071~2100). The estimated results showed that average monthly runoff increases in the future and the highest runoff is shown by Future 2. Extreme values has been expected to occur more frequently in the future as compared to the present.

• Journal of Korean Society of Water and Wastewater
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• v.30 no.1
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• pp.41-49
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• 2016

In this study, rainfall characteristics with stationary and non-stationary perspectives were analyzed using generalized extreme value (GEV) distribution and Gumbel distribution models with rainfall data collected in major cities of Korea to reevaluate the return period of sewer flooding in those cities. As a result, the probable rainfall for GEV and Gumbel distribution in non-stationary state both increased with time(t), compared to the stationary probable rainfall. Considering the reliability of ${\xi}_1$, a variable reflecting the increase of storm events due to climate change, the reliability of the rainfall duration for Seoul, Daegu, and Gwangju in the GEV distribution was over 90%, indicating that the probability of rainfall increase was high. As for the Gumbel distribution, Wonju, Daegu, and Gwangju showed the higher reliability while Daejeon showed the lower reliability than the other cities. In addition, application of the maximum annual rainfall change rate (${\xi}_1{\cdot}t$) to the location parameter made possible the prediction of return period by time, therefore leading to the evaluation of design recurrence interval.

• Nuclear Engineering and Technology
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• v.50 no.1
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• pp.170-181
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• 2018

Because of the design and construction requirements, the nuclear structures need to maintain the structural integrity under both design state and extreme earthquake shaking. The base-isolation technology can significantly reduce the damages of structures under extreme earthquake events, and effectively protect the safeties of structures and internal equipment. This study proposes a base-isolation design for the AP1000 nuclear shield building on considering the performance requirements of the seismic isolation systems and devices of shield building. The seismic responses of isolated and nonisolated shield buildings subjected to design basis earthquake (DBE) shaking and beyond-design basis earthquake (BDBE) shaking are analyzed, and three different strategies for controlling the displacements subjected to BDBE shaking are performed. By comparing with nonisolated shield buildings, the floor acceleration spectra of isolated shield buildings, relative displacement, and base shear force are significantly reduced in high-frequency region. The results demonstrate that the base-isolation technology is an effective approach to maintain the structural integrity which subjected to both DBE and BDBE shaking. A displacement control design for isolation layers subjected to BDBE shaking, which adopts fluid dampers for controlling the horizontal displacement of isolation layer is developed. The effectiveness of this simple method is verified through numerical analysis.

• Computers and Concrete
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• v.10 no.4
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• pp.331-347
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• 2012

This paper describes the varying material model, the analysis method and the software development for reinforced concrete circular columns confined by spiral or hoop transverse steel reinforcement and subjected to eccentric loading. The widely used Mander model of concentric loading is adapted here to eccentric loading by developing an auto-adjustable stress-strain curve based on the eccentricity of the axial load or the size of the compression zone to generate more accurate interaction diagrams. The prediction of the ultimate unconfined capacity is straight forward. On the other hand, the prediction of the actual ultimate capacity of confined concrete columns requires specialized nonlinear analysis. This nonlinear procedure is programmed using C-Sharp to build efficient software that can be used for design, analysis, extreme event evaluation and forensic engineering. The software is equipped with an elegant graphics interface that assimilates input data, detail drawings, capacity diagrams and demand point mapping in a single sheet. Options for preliminary design, section and reinforcement selection are seamlessly integrated as well. Improvements to KDOT Bridge Design Manual using this software with reference to AASHTO LRFD are made.

• Proceedings of the Korea Water Resources Association Conference
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• 2010.05a
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• pp.1580-1584
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• 2010

지역기후모델 RegCM3 이용하여 역학적 상세화 이중둥지격자체계를 구축하고 관측, ECHO-G/S의 20C3M 및 SRES A2 시나리오를 이용하여 동아시아(60km 분해능)와 한반도(20km 분해능)에 대한 현재 및 미래(1971-2100, 130년)의 기후변화 시나리오 자료를 생산하였다. 미래 동아시아와 한반도지역은 기온상승에 의해 대기 중 수증기 함유량 증가와 여름 몬순의 강화로 전 계절에 걸쳐 강수량이 증가하고 토양수분, 증발산도 증가할 것으로 전망되었다. 상세화된 일(daily)강수량 자료를 일반극치(general extreme value, GEV)분석을 활용하여 20세기 동안 한반도의 일최대강수량의 공간 분포를 분석하고 미래 강수의 일최대강수량 변화를 전망하였다. 20세기 (1971-2000)에는 남해안과 경기 내륙지방에서 일최대강수량의 빈도와 평균값이 나타났다. 21세기에는 일최대강수량의 평균은 현재보다 약 10 $mmday^{-1}$, 20년 빈도 강수량은 60 $mmday^{-1}$ 정도 증가할 것이고, 남해안과 서해안과 충청내륙일부지방, $39^{\circ}N$ 이북에서 뚜렷이 나타날 것으로 전망되었다.

• Proceedings of the Korea Water Resources Association Conference
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• 2012.05a
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• pp.38-38
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• 2012

The East Asia (EA) region including China, Taiwan, Japan, and Korea are especially vulnerable to hydrometerological extremes during the boreal summer (June-September). This study, therefore, pursued an exploratory analysis to improve better understanding of the potential impacts of the two types of PJ patterns on WNP Tropical cyclone (TC) activities and TC-induced extreme moisture fluxes over Korea's five major river basins. This study shows that during positive PJ years, the large-scale atmospheric environments are more favorable for the TC activities than those in negative PJ years. During positive PJ year, it is found that there are weaker wind shear, stronger rising motion, as well as large relative humidity over the Korean peninsula (KP) compared to negative PJ years. As a result, TCs making landfall are more exhibited over the southeastern portions of South Korea. Despite the relatively modest sample size, we expect that insights and results presented here will be useful for developing a critical support system for the effective reduction and mitigation of TC-caused disasters, as well as for water supply management in coupled human and natural systems.

• Journal of Astronomy and Space Sciences
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• v.35 no.4
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• pp.211-218
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• 2018

Solar microwave bursts carry information about the magnetic field in the emitting region as well as about electrons accelerated during solar flares. While this sensitivity to the coronal magnetic field must be a unique advantage of solar microwave burst observations, it also adds a complexity to spectral analysis targeted to electron diagnostics. This paper introduces a new spectral analysis procedure in which the cross-section and thickness of a microwave source are expressed as power-law functions of the magnetic field so that the degree of magnetic inhomogeneity can systematically be derived. We applied this spectral analysis tool to two contrasting events observed by the Owens Valley Solar Array: the SOL2003-04-04T20:55 flare with a steep microwave spectrum and the SOL2003-10-19T16:50 flare with a broader spectrum. Our analysis shows that the strong flare with the broader microwave spectrum occurred in a region of highly inhomogeneous magnetic field and vice versa. We further demonstrate that such source properties are consistent with the magnetic field observations from the Michelson Doppler Imager instrument onboard the Solar and Heliospheric Observatory (SOHO) spacecraft and the extreme ultraviolet imaging observations from the SOHO extreme ultraviolet imaging telescope. This spectral inversion tool is particularly useful for analyzing microwave flux spectra of strong flares from magnetically complex systems.

• International Journal of Computer Science & Network Security
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• v.21 no.5
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• pp.23-30
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• 2021

In recent years, hazardous flash flooding has caused deaths and damage to infrastructure in Saudi Arabia. In this paper, our aim is to assess patterns and trends in climate means and extremes affecting flash flood hazards and water resources in Saudi Arabia for the purpose to improve risk assessment for forecast capacity. We would like to examine temperature, precipitation climatology and trend magnitudes at surface stations in Saudi Arabia. Based on the assessment climate patterns maps and trends are accurately used to identify synoptic situations and tele-connections associated with flash flood risk. We also study local and regional changes in hydro-meteorological extremes over recent decades through new applications of statistical methods to weather station data and remote sensing based precipitation products; and develop remote sensing based high-resolution precipitation products that can aid to develop flash flood guidance system for the flood-prone areas. A dataset of extreme events has been developed using the multi-decadal station data, the statistical analysis has been performed to identify tele-connection indices, pressure and sea surface temperature patterns most predictive to heavy rainfall. It has been combined with time trends in extreme value occurrence to improve the potential for predicting and rapidly detecting storms. A methodology and algorithms has been developed for providing a well-calibrated precipitation product that can be used in the early warning systems for elevated risk of floods.