• Asian Journal for Public Opinion Research
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• 제7권2호
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• pp.113-140
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• 2019

Experiencing work as a calling has been associated with various positive work-related attitudes and outcomes. Recent studies have examined personal and contextual factors related to job calling; however, gaps remain in the literature on how employees' perception of organizational environment may lead to the formation of employees' job calling. We focused on psychological climate of innovation as the predictor of employees' job calling and further investigated its effect on extra-role behaviors, including innovative work behavior (IWB) and organizational citizenship behavior (OCB). A total of 165 Malaysian employees from diverse industries and organizations participated in a self-reported online questionnaire. We found support for the mediation model in which the association between a psychological climate of innovation and increased extra-role behaviors through increased job calling. Altogether, these findings provided new insights into the important role of innovative climate on employees' job calling and the mediating role of job calling on extra-role behaviors within occupational settings. Theoretical and practical implications are further discussed.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.149-157
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• 2022

The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

• 지식경영연구
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• 제20권1호
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• pp.133-153
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• 2019

Due to the uncertainty of dynamic business environment, modern organizations have been giving attention to dynamic capabilities beyond traditional notion of core competence. Among them, absorptive capacity and boundary-spanning activity are considered the most important. The former refers to activities regarding acquisition, assimilation, transformation and exploitation of internal and external knowledge. The latter is composed of boundary-loosening and boundary-tightening activities to detect internal or external information and then to preserve, protect, or acquire resources. Thus, both have achieved wide recognition as a potential source of change and innovation. This study investigated the cross-level relation between boundary-spanning leadership at team level and absorptive capacity at individual level. We also explored self-efficacy and extra-role behavior that can affect employees' absorptive capacity. To test multi-level analysis, the survey data were collected from 862 members in 137 teams of different firms. Results revealed that boundary-spanning leadership had the positive cross-level impact on absorptive capacity in the team context. Moreover, absorptive capacity was positively associated with self-efficacy and extra-role behavior at individual level. Based on these findings, we provided theoretical and practical implications to address rapidly changing environments and discussed limitations of this paper for further research.

• Asia Marketing Journal
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• 제7권3호
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• pp.1-27
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• 2005

본 연구는 서비스 고객의 두 가지 유형의 역할외행동(extra-role behavior)인 시민행동과 불량행동이 서비스 품질지각, 고객만족 및 재구매의도에 미치는 영향을 실증 조사하였다. 스포츠센터 강습프로그램 이용고객을 대상으로 한 구조방정식 분석 결과 고객시민행동과 불량행동은 실증적으로 별개의 개념임을 확인할 수 있었고 구조모델 분석결과 5개의 경로계수가 모두 통계적으로 유의한 것으로 나타났다. 하지만, 고객시민행동과 고객불량행동이 서비스품질지각에 미치는 차별적 영향력은 통계적으로 유의하지 않는 것으로 나타났다. 마지막으로 서비스품질지각은 고객시민행동과 고객만족 및 재구매의도간을 완전 매개하는 것으로 나타났다. 이러한 분석결과를 통해서 서비스 조직이 고객의 두 가지 유형의 역할외행동에 모두 관심을 기울여야 함을 이해할 수 있었다. 그리고 고객의 역할외행동과 기존 마케팅 문헌에서 연구되었던 고객만족 및 재구매의도와의 유의한 관계를 새롭게 이해할 수 있었다.

• 한국병원경영학회지
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• 제7권2호
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• pp.1-23
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• 2002

D. W. Organ(1977) published a paper about the importance of Organizational Citizenship Behavior(OCB) in an organization. Since then, the studies of OCB have been continuously increased. As recent business environment has changed with rapidity and uncertainty, OCB for the improvement performance of organization should be more emphasized. Role behaviors of organization are divided into two parts such as in-role behavior and extra-role behavior. In recent, although the researches about extra-role behavior have been studied, they are still not sufficient. This study attempted to examine relationships between organizational culture, organizational commitment and organizational citizenship behavior, Sample was 193 employee engaged in hospitals of Pusan. In this study I chose four factor(affective, conservative, task and innovative culture) of organizational culture and three factors (affective, continuous and normative commitment) of organizational commitment and five factors(altruism, conscientiousness, courtesy, civic virtue and sportsmanship) with regard to organization citizenship behavior. The major findings of the empirical research are as follows ; 1. The Causal relation of dimensions of organizational culture and dimensions of OCB. 1) Affective culture has significant impact on courtesy, civic virtue of OCB. 2) Conservative culture has no significant impact on all of OCB. 3) Task culture has significant impact on conscientiousness, civic virtue, sportsmanship of OCB. 4) Innovative culture has no significant impact on courtesy, civic virtue of OCB. 2. The Causal relation of dimensions of organizational commitment and dimensions of OCB. 1) Affective commitment has significant impact on all of OCB. 2) Continuous commitment has no significant impact on all of OCB. 3) Normative commitment has significant impact on courtesy, civic virtue of OCB. In brief, though this study has several limitations in research design and methods, the results suggest that organizational culture of hospitals and organizational comitment of hospitals shows a strong relationship to the organization citizenship behavior.

• 산업경영시스템학회지
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• 제41권3호
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• pp.21-29
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• 2018

The cooperative relationship between Employer and Contractor in the construction industry is the most important factor to achieve the project success. Employer shall draw the Contractor's cooperative behavior during executing the project. A study on the impact of the Owner's power on the contractor's cooperative behavior is rare in the construction industry in Korea even though the negative impact of the high-power distance between the Employer and the Contractor has been a hot issue in Korea. In this empirical study, it is shown that the Employer's power can address the contractor's cooperative behavior. The respondents were mostly employees in the domestic construction companies who have experienced in the construction projects. The total number of respondents was 317 effectively. The multiple regression analysis using SPSS 21.0 were conducted to verify the hypotheses. In conclusion, the Mediated Power is positively associated with the In-Role Behavior and with the Extra-Role Behavior. Some of Non-Mediated Power is positively associated with the In-Role Behavior and with the Extra-Role Behavior. It seems that the Contract underestimate the Employer's Expert Power. It was known that the cooperative power caused by Non-Mediated Power is good for long term relationship of the business to business transaction. So it is highly recommended that the Employer shall foster its expertise.

• 마케팅과학연구
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• 제17권3호
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• pp.109-132
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• 2007

The present study examines the relationship among relationship quality, organizational commitment, and prosocial behavior. In this study, relationship quality is defined as relationship quality between manager and employee (RQME) and relationship quality between organization and employee (RQOE). The authors also investigate the mediating roles of RQOE and organizational commitment in the conceptual research model. Findings indicate that RQME has a positive and direct effect on RQOE, organizational commitment, and prosocial behavior. The results also show that both RQOE and organizational commitment have a mediating role in the relationship between RQME and prosocial behavior of employees. Finally, the authors found that RQOE influences prosocial behavior through organizational commitment.

• 한국콘텐츠학회논문지
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• 제15권6호
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• pp.487-498
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• 2015

본 연구는 호텔 직원의 감정노동이 육체적 정신적 스트레스 및 역할 외 행동과 어떠한 인과구조를 형성하는지 실증 분석함으로써, 인사관리 측면의 실무적 정보를 제공하고 육체적 스트레스에 관한 연구의 부재를 해소하는 것에 주목적을 두고 있다. 이를 위해 서울 시내 특1급 호텔 직원으로부터 264개의 표본을 추출하였으며, 주요 분석결과는 다음과 같다. 첫째, 감정노동의 표면적 행위는 육체적 정신적 스트레스에 정(+)의 영향을 미쳤으며, 내면적 행위는 정신적 스트레스에만 부(-)의 효과를 보일 뿐, 육체적 스트레스에는 유의하지 않았다. 둘째, 내면적 행위는 역할 외 행동에 정(+)의 영향력을 보인 반면, 표면적 행위의 효과는 유의미하지 않았다. 셋째, 정신적 스트레스는 역할 외 행동에 부(-)의 영향을 미치는 것으로 확인되었으며, 육체적 스트레스 또한 역할 외 행동에 유의한 효과를 나타냈다. 하지만 육체적 스트레스는 예상된 부(-)의 이론적 부호와는 달리 정(+)의 영향을 도출하였는데, 결론에서는 이러한 결과를 자기 보상 심리에 기초하여 논의하였다.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.15-29
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• 2020

Previous studies on the relationship between stress and performance have shown inconsistent results. Thus, this study focused on the effect of challenging stress among the two types of stress types and investigated the nonlinear relationship between the challenging stress and the performance. In particular, performance was divided into job performance, which is related to in-role behavior, and organizational citizenship behavior, which is characterized as extra-role behavior. Empirical results using 222 samples of Chinese workers have showed that challenging stress had a nonlinear relationship with job performance and organizational citizenship behavior. However, it was found that the shape of nonlinear relationship of the challenging stress on job performance and organizational citizenship behavior was slightly different. Finally, the theoretical and practical implications of this paper and future research directions are discussed.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.473-478
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• 2007

As customers' participation in B2C e-commerce increases, customers are getting more involved in the delivery of services, which may even go beyond the completion of service transactions. To examine such proactive extra-role online customer behavior, we delve into organizational citizenship behavior framework, which has been recently extended to examine customer citizenship behavior (CCB) in the service market area. Although CCB is vital for online retailing success, MIS and e-commerce research efforts have generally focused on the customer's customer coproduction that are customer in-role behaviors. Moreover, although the effect of information created by anonymous strangers on other customers increase, interpersonal trust research have focused on only the relationship between a seller and a customer. Therefore, this study attempts to answer two research questions: What are motivational factors that affect CCB? How differently do the two kinds of interpersonal trusts (trust in online retailer and trust in customers) influence customers?