• Nutrition Research and Practice
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• 제10권1호
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• pp.49-55
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• 2016

BACKGROUND/OBJECTIVES: The purpose of this study is to utilize an extended Theory of Planned Behavior in identifying predictors of exclusive breastfeeding intention and behavior among women in Kelantan, Malaysia. SUBJECTS/METHODS: A prospective cohort study was conducted, recruiting pregnant womenthrough two-stage cluster sampling. Their exclusive breastfeeding intention, attitude, perceived norm, perceived behavioral control and past behavior were obtained at baseline through interviewer-guided questionnaire. At one month after delivery, another interview was conducted to determine the two additional variables in the extended theory, which were their postpartum support and breastfeeding difficulty. The behavior, which was the actual duration of exclusive breastfeeding, was obtained from the second follow-up at six months. Pearson correlation and two hierarchical regression analyses were conducted. RESULTS: A total of 200 women completed the study follow-up. Their median intended exclusive breastfeeding duration was 4.0 (IQR 5) months, and the median actual duration was 1.0 (IQR 4) month. The Theory of Planned Behavior explained 51.0% of the variance in intention, with perceived behavioral control and attitude were the significant predictors. It also explained 10.0% of the variance in behavior, but the addition of postpartum support and breastfeeding difficulty increased the amount of explained variance in behavior by 6.0%. The significant predictors of exclusive breastfeeding behavior were intention, postpartum support and breastfeeding difficulty. CONCLUSION: The extended Theory of Planned Behaviorhad a good predictive ability in explaining exclusive breastfeedingintention and behavior. The women's intention to practice exclusive breastfeeding may be improved by improving their perceived behavioral control and attitude. Providing correct postpartum support and skills to handle breastfeeding difficulties after delivery will improve their exclusive breastfeeding behavior.

• 유통과학연구
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• 제12권9호
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• pp.83-93
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• 2014

Purpose - This study attempted to identify any influencing relationships, between the antecedent variables and the members' innovative work behavior, which were expected to influence organizational performance based on the extended theory of planned behavior (ETPB). Research design, data, and methodology - The survey was conducted on SMEs in Seoul and its metropolitan area. A total of 158 copies of effective questionnaires were used and were analyzed through correlation analysis, regression analysis, and multiple regression. Results - Self-efficacy, value, intrinsic motivation, and self-enhancing bias have been found to have a positive relationship with innovative work behavior. In addition, transformational leadership was found to moderate the existence of a statistically significant negative influence between value, intrinsic motivation, and innovative work behavior. Conclusions - The results suggest that leaders will be successful in winning members' trust through conducting their behaviors in accordance with the applicable ethical and moral standards and through their fair, transparent, and legitimate management practices with an attitude of 'taking the initiative and setting an example', and this will help solve such problems.

• 한국식생활문화학회지
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• 제38권4호
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• pp.246-257
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• 2023

In this study, the Extended Theory of Planned Behavior (ETPB) was applied to analyze consumers' intention to purchase meal kits. The perception of ESG management practiced by companies was used as a moderating variable to investigate its influence and moderating effects between each variable. An online survey was conducted over 4 days in January 2023 on consumers aged 20 years or older who had purchased meal kits within 6 months. Hypotheses were tested using IBM SPSS Statistics 22.0 and AMOS 24.0 programs with an effective sample size of 324 copies (100%). Attitude, subjective norm, perceived behavioral control, perceived sustainable package, and price sensitivity of the theory of planned behavior toward meal kit products had a significant positive effect on purchase intention, and all research hypotheses were accepted. The moderating effect of consumers' perceptions of ESG management practiced by companies had a positive and significant effect on attitude and perceived behavioral control.

• 정보관리학회지
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• 제34권1호
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• pp.291-316
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• 2017

본 연구의 목적은 확장된 계획행동이론을 적용하여 만화도서관을 방문하는 이용자들의 행동의도를 파악하는데 있다. 이를 위해 주관적 규범, 태도, 행동통제의 계획행동이론 기본변수에 만화에 대한 호감도, 서비스품질 등의 확장변수를 추가하여 변수의 영향을 증명하였다. 그 결과는 다음과 같다. 만화도서관을 재이용하고자 하는 이용자의 행동의도에 태도가 가장 큰 영향을 미치고 있으며, 나머지 요인들은 주관적 규범, 서비스품질, 지각된 행동통제의 순서대로 나타났다. 의외로 만화호감도의 경우 행동의도에 직접적 영향이 없었지만 태도, 주관적 규범, 지각된 행동통제를 매개하여 간접적으로 영향을 미치고 있었다. 또한 만화호감도와 서비스품질의 경우 기존변수인 태도, 주관적 규범, 지각된 행동통제에 대해 설명력을 보이고 있어 확장변수로써 행동의도에 대한 효과가 있음을 확인하였다.

• 한국식품영양학회지
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• 제34권2호
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• pp.242-253
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• 2021

The purpose of this study was to investigate the sustainable practices of nutrition science teachers and dietitians working in school food service operations, and identify the social and psychological factors which affect the overall efficacy of the system. The research model was constructed based on the Extended Theory of Planned Behavior (ETPB) in order to analyze how individual motivation affects the sustainable practices of nutrition science teachers and dietitians. The data were collected through e-mail and postal mail from nutrition science teachers and dietitians all across Korea, and self-administered surveys were conducted. SPSS and AMOS programs were used for statistical analysis. First, the sustainable practices of nutrition science teachers and dietitians were analyzed in 6 different categories. Second, the significant pathways were 6 out of 9 in the ETPB model. Sustainable food service practices in school can contribute to the formation of more a sustainable culture, such as through the encouragement of more healthy eating habits, and higher level of environmental awareness and community awareness. The factors influencing these practices can be applied to the design of improvement programs aimed at increasing sustainable practices.

• 디지털융복합연구
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• 제20권3호
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• pp.251-264
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• 2022

본 연구의 목적은 기업의 성공적인 리워드형 크라우드펀딩을 위한 요인과 전략을 제시하는 것이다. 이를 위해 계획행동이론(TPB)의 기본 변수인 태도, 주관적 규범, 지각된 행동 통제 외에도 개인 혁신성과 위험 선호도를 확장 변수로 추가하여, 확장된 계획행동이론(E-TPB)을 바탕으로 리워드형 크라우드펀딩의 투자 의도에 영향을 미치는 요인들을 파악하고 요인들 간의 영향 관계를 살펴보았다. 또한, 리워드형 크라우드펀딩 경험의 조절 효과를 확인하였으며, 리워드형 크라우드펀딩의 개념에 대해 인지하고 있는 설문자를 대상으로 탐색적 요인분석과 다중 회귀분석을 진행하였다. 가설을 검증한 결과 태도, 주관적 규범, 지각된 행동 통제, 위험 선호도는 리워드형 크라우드펀딩 투자 의도에 영향을 미치는 것으로 나타났으며, 리워드형 크라우드펀딩 경험이 지각된 행동 통제와 위험 선호도가 투자 의도에 영향을 미치는 정도를 조절하는 것으로 확인되었다. 연구결과를 바탕으로 기업들이 자금조달과 판매 활성화 방안으로 사용할 수 있는 리워드형 크라우드펀딩의 성공을 높이는 방향성을 제시하여 학문적·실무적 의의가 있을 것으로 보인다.

• 유통과학연구
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• 제20권5호
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• pp.85-96
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• 2022

Purpose: This study aims to dissemination a new concept based on empirical research on enhancing entrepreneurship intention (EI) in the theory of planned behavior (TPB) through entrepreneurship mindset (EM) and task technology fit (TTF). The TTF is a moderating variable in strengthening the relationship between EM and EI. Research design, data, and methodology: This research design was quantitative research. The respondents were 202 students from Malaysia and Indonesia who had filled out and collected an online questionnaire in Microsoft form. Three hypotheses examined the direct influence and the indirect impact of EM on EI through antecedent variables of TPB, and the effect of TTF as moderating variable to enhance the relationship between EM and EI. The data was analyzed using the WarpPLS version 7.0. Results: The result showed that EM had a significant impact on the students' EI. The interaction of EM and TTF was significantly able to improve EI. Conclusions: The findings contributed new ideas to develop the theoretical framework of the TPB model and were able be utilized by lecturers to consider the integration of EM and TTF in the model. The novelty of this study elaborated the EM and TTF variables as an extended model of the TPB.

• 한국병원경영학회지
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• 제11권4호
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• pp.37-62
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• 2006

This study investigates the antecedents of knowledge sharing behavior focusing on the individual level factors in an assumption that the behavior is initiated from the individual level decisions. A hypothesis that the relation between personality trait and behavior is mediated by the social-cognitive constructs contained in the Theory of Planned Behavior(TPB) is tested. For the study, we suggest a TPB extended model that extends original TPB model by including conscientiousness facet of FFM(Five Factor Model). This study uses a cross-sectional design. Data were collected from a self-reported survey on 197 nurses in a tertiary hospital. The results showes a significant positive relationship between the conscientiousness facet of FFM and knowledge sharing behavior. In the TPB extended model, the conscientiousness facet has significant direct effects on all the constructs of original TPB model. Of the TPB exogenous constructs, the social norm construct alone has a significant effect on intention and the perceived behavioral has a direct significant effect on the knowledge sharing behavior. These results confirm the importance of conscientiousness in predicting knowledge sharing behavior and clarify the characteristics of knowledge sharing behavior as a contextual, job oriented behavior in a workplace. We conclude that personality trait as conceptualized in the FFM needs to be integrated into TPB model in explaining the knowledge sharing behavior. Based on these results theoretical and practical implications are discussed.

• 융합보안논문지
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• 제22권1호
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• pp.113-120
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• 2022

기술 발달에 따른 기존 보안정책의 한계에도 불구하고 기업은 폐쇄적 보안정책을 유지함으로써 변화에 능동적으로 대응하지 못하고 있다. 본 연구는 정보보안 정책을 3가지 유형인 규제형 정책, 권고형 정책 그리고 고지형 정책으로 분류하였다. 분류된 각 정책의 유형은 확장된 계획행동이론을 적용하여 조직 구성원의 정보보안 정책 준수행동에 주는 영향을 규명하고 보안 스트레스의 조절효과를 살펴보았다. 각 요인들 간에 영향을 미치는 관계를 분석하기 위해서는 구조방정식모델링 기법인 SmartPLS 2.0과 SPSS 21.0을 활용하였다. 연구 결과 규제형, 권고형 그리고 고지형 정보보안 정책은 조직 구성원의 정보보안정책 준수행동에 영향을 주었으며 보안 스트레스는 계획된 행동이론의 선행요인인 정보보안 순응태도와 정보보안에 대한 주관적 규범에 영향을 주었다. 본 연구를 통해 기업의 정보보안 정책에 다양한 유형이 적용될 수 있음과 보안스트레스가 구성원의 정보보안 행동에 영향을 줄 수 있음이 제시되었다.

• 한국문헌정보학회지
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• 제52권1호
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• pp.401-423
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• 2018

본 연구의 목적은 Ajzen의 확장된 계획행동이론(ETPB)을 바탕으로 시민들의 공공도서관 이용 의도에 영향을 주는 요인을 검토하는 데에 있다. 이를 위해 ETPB의 요인인 태도, 주관적 규범, 지각된 행동통제에 추가하여 도서관 지식, 그리고 개인적 특성과 같은 요인들을 기반으로 설문지를 개발, 설문조사를 실시한 후, 공공도서관 이용 의도에 어떤 영향을 미치는지를 통계적으로 분석하였다. 그 결과, 공공도서관 이용 의도에 가장 큰 영향을 미치는 요인은 도서관 지식인 것으로 나타났고 태도도 높은 영향력을 보여주었다. 주관적 규범과 지각된 행동통제 역시 공공도서관 이용 의도에 정의 영향을 주며, 개인적 특성 중 연령대, 최종학력, 가계소득, 공공도서관 이용 경험이 공공도서관 이용 의도에 유의한 차이를 가져오는 변수임을 확인하였다. 이러한 결과를 바탕으로 공공도서관 이용자의 범위 확대를 위한 고려사항을 검토하였다.