• Korea Trade Review
• /
• v.47 no.4
• /
• pp.103-124
• /
• 2022

For venturing into international markets, small and medium enterprises (SMEs) have not only emphasized internal resources but entrepreneurial orientation has also become the need of the day due to its significant role in increasing firm's competitive capabilities. Although research indicates that the competitive strategies can significantly impact export performance, minor attention is given to the relationship between entrepreneurial orientation, business competitive strategy and export performance of small and medium enterprises (SMEs). This study scrutinizes the effect of each dimension of entrepreneurial orientation (i.e., innovativeness, risk-taking, and proactiveness) and each of generic competitive strategies (i.e., cost leadership and differentiation) on the export performance of Chinese SMEs. And we investigated the moderating effect of entrepreneurial orientation on the relationship between the competitive strategies and export performance. We surveyed 217 Chinese SMEs through a structured questionnaire. For the data analysis and hypotheses testing, we used AMOS. 27. The findings display that differentiation and cost leadership strategies significantly improve export performance. The innovativeness, risk-taking and proactiveness also spur Chinese SME's export performance. Further we find that adding entrepreneurial orientation significantly improves our model of the relationship between the competitive strategies and export performance. Thus, our study extends the entrepreneurial orientation literature and provides interesting new insights into how entrepreneurial orientation helps firms create more successful export operations.

• The Transactions of The Korean Institute of Electrical Engineers
• /
• v.62 no.8
• /
• pp.1192-1197
• /
• 2013

In this paper Ubiquitous Medical Electronic Device Export was defined, and it's job analysis. The authors have been defined the job and classified duties and tasks of Ubiquitous Medical Electronic Device Export. To fine what is the most efficient task for Ubiquitous Medical Electronic Device Export, we have been investigated the levels of importance, difficulty, frequency and entry in each task. A DACUM committee is composed of total 12 members, which are one facilitator, 10 panel members, one coordinator & recorder to analyze the job of Ubiquitous Medical Electronic Device Export. Following is the result of this study. First, The process began with the identification of a job title and definition of Ubiquitous Medical Electronic Device Export. Second, a job model of Ubiquitous Medical Electronic Device Export is constructed based on the results of DACUM job analysis. 5 duties and 33 tasks are analyzed. Third, occupational specification was drawn up in consultation with SME council. Fourth, duty specification was drawn up in consultation. 33 tasks that are essential in entry level of occupation are identified. Fifth, task specification was drawn up in consultation. Detail task component which include skill, materials, knowledge, equipment, achievement level and tool was specified in task specification.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.48
• /
• pp.79-100
• /
• 2010

To promote the nation's exports, in Korea several government led programs are alive for procuring and manufacturing goods for export. The trade supporting programs are consisted of Trade Financing Program, Trade Tax Program, and Trade Insurance. The programs are summarized ; First, Trade Financing Program is available to exporters of procuring raw materials and finished goods for export. It is extended with exceptionally low interests from the Korean commercial banks. Second, Trade Tax Program provides whole or part of customs drawback to exporters. customs drawback is' made when exporters meet requirements of Customs for export. Third, Trade Insurance Program cover risks of uncertainty which is beyond the exporters' capacity at low insurance premium. It is suggested that the exporters have deep knowledge of these three programs to their ends. Especially Trade Financing Program and Trade Insurance Program can be a combined work for the financially weak SMEs. Further, there are rooms for these programs to develop to enhance the competitiveness of SME exporters.

• Journal of Digital Convergence
• /
• v.11 no.1
• /
• pp.75-88
• /
• 2013

This is the time that political effort is required to encourage domestic companies to expand overseas facing internationalization. Regarding exportation, not only major companies, but SMEs also should be greatly concerned. As for the case of SMEs, it has been thought to be as inferior brand image in domestic market, but as world market such as China is very huge and diverse. There is high possibility of increasing in export of SMEs with concerns. To strengthen the competitiveness and develop the potential of SMEs, promoting renovation of system is a must, over the renovation of skill or management. It is important to figure out the degree of contribution and route for exports, since every company has different aspects. Therefore, the purpose of this study is to calculate the degree of contribution of Korean SMEs, and to find further improvements by understanding export route. It also tries to suggest proper policies to vitalize SME's export.

• International Commerce and Information Review
• /
• v.18 no.4
• /
• pp.311-332
• /
• 2016

This study aims to analyze the influences of KS certification system on export performance of small and medium-sized enterprises (SMEs) in Korea. The analysis may contribute to enhance export competitiveness of Korean SMEs. Based on previous studies for environment-specific and business-specific determinants regarding KS certification system, this study analyzed six factors influencing on export performance of Korean SMEs. For empirical tests, this study used frequency, validity, reliability, and multiple regression analysis with SPSS 21.0. The results of analysis could be summarized as follows. Managerial mind had influence on KS certification system, whereas employee's awareness on standard was influential to the same categories. Another business-specific factor, KS certification education & training, affected factors of general standardization of KS certification system. General standardization of KS certification factor had effects on export strategic performance. This empirical study presents following implications for small and medium businesses. First, considering that SME management mind proved to be influencing all variables, the concerned SME CEOs are required to support and encourage intra-standardization of KS certification mind within the company to improve their export performance. Second, to better the export performance, SMEs not only need to support, but also to provide education of KS certification to raise awareness on standardization among the employees. Third, ISO certification as well as intra-business standardized system for FTA-related works are highly encouraged to put into use to improve the quality of products.

• Journal of the Korean Society of Food Culture
• /
• v.33 no.3
• /
• pp.207-216
• /
• 2018

This study examined the potential of export items in Malaysia by investigating the awareness and preference for Korean food products. A high potential product list developed from the literature, included reports about the food export status in Korea and Malaysian food trends. An online survey was carried out with 600 consumers in Malaysia. With 435 valid responses, the average awareness of the Korean food products was 3.13, and the preference was 3.48 on a 5-point scale. The awareness and preference of Korean food products were higher in the 20s-30s group than in the older groups. In particular, the Muslim group had a higher awareness for 'ramyon' than the other groups, and the Buddhist group had a higher preference for 'ginseng beverage' than the other groups. The most well-known and preferred products were ramyon, hot noodles, kimchi, biscuits, fruits & vegetable beverage, and sauce (with Korean traditional sauce)'. Based on these results, the marketing implications of the study findings are discussed.

• Korea Trade Review
• /
• v.46 no.6
• /
• pp.73-92
• /
• 2021

Small and medium-sized enterprises (SMEs) account for a large proportion of the total number of enterprises in many countries. The development of SMEs has contributed to job creation and economic benefits. Every government has formulated active diversification strategies to promote the export market of SMEs, but the performance of export capabilities remains insufficient. The primary purpose of this study is to examine the effectiveness of export credit insurance in promoting SME export performance in Canada. Using data from 2008-2017, the augmented Dickey-Fuller (ADF) model to test the stationarity of the concerned variables and the error correction model (ECM) and autoregressive distributed lag (ARDL) cointegration test to empirically investigate the cointegration relationship between the research targets. The results represent the positive and critical impact of export relative price and domestic demand pressure on Canada's export performance, and the negative impact of the export volume index at a significant level. Regrettably, the impact of export credit insurance on the export performance of Canadian SMEs is considered exaggerated overall. In view of this result, it is necessary for the Canadian government to enact policies based on the current market status. And enhance confidence among SMEs to begin exports and diversify their markets rather than focusing only on the domestic or US market, especially given the impact of COVID-19. From the case of Canada, Korean government can attempt to learn from them to conduct more efficient strategies for SMEs.

• International Commerce and Information Review
• /
• v.17 no.2
• /
• pp.307-327
• /
• 2015

Trade education methods that combine practical knowledge and on-site job training have significantly contributed in improving abilities of trade experts. For instance, GTEP and LINC have contributed to a substantial expansion of SME export performane. Moreover, students' cooperation experience have led to employment outcomes as SMEs can employ customized trade workers. I have conducted a survey to 100 students about university-industry collaboration. Results show that ICT skills and foreign language ability are the highest required conditions of employment while production and technology knowledge are the lowest. Furthermore, 50 companies operating in foreign markets responded that through industry-university cooperation, capabilities of university graduates have improved and trade education cooperation scheme is a success.

• International Commerce and Information Review
• /
• v.17 no.1
• /
• pp.57-85
• /
• 2015

This paper is a study on export support system that a small company can make the export performance early in the overseas market and also can enhance international marketing capabilities. The model is solved to operational problems of the conventional export support program, and it contained a further support action to complement the weakness of the program. We want to create a Smart-Platform(Export Power Double Plus-Platform: EPDP)that we can improve the export capability of SMEs in the short term. The model will be very useful to export support agencies as an integrated support platform that supports the international marketing of the korean SMEs. And added some case studies of SMEs in Daejeon city.

• Korea Trade Review
• /
• v.47 no.5
• /
• pp.253-272
• /
• 2022

As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.