• 제목/요약/키워드: Exploratory behavior

검색결과 442건 처리시간 0.024초

중소기업의 SaaS 채택의도의 영향요인에 관한 탐색적 연구 (An Exploratory Study on the SaaS Adoption Behavior of Small and Medium Sized Company)

  • 서광규
    • 디지털융복합연구
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    • 제10권11호
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    • pp.81-86
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    • 2012
  • 세계적인 경제 불황 환경에서 클라우드 컴퓨팅은 IT 분야에서 새로운 패러다임이 되었다. 본 논문은 클라우드 서비스 중에서 SaaS(Software as a Service) 초점을 두기로 한다. 기술수용모형(TAM)은 사용자가 새로운 기술을 어떻게 받아들이는 지를 연구하는데 활발하게 적용되어 왔으나, SaaS 채택과 관련된 이슈는 아직 연구되지 않았다. 본 논문의 목적은 중소기업의 SaaS 채택의도에 영향을 미치는 중요한 요인을 조사하기 위한 탐색 모델을 개발하는 것이다. 제안하는 탐색 모델은 마케팅 노력 등과 같은 요인들은 물론 기술수용모델과 관련된 중요한 요인을 파악하기 위한 가설들을 검증한다. 이를 통하여 본 연구에서는 회사 사용자들의 SaaS 채택에 관한 사용의도를 파악하는데 도움을 줄 수 있을 뿐만 아니라 SaaS 제공자들이 서비스 개발과 마케팅 전략의 향상을 위한 보다 노력해야할 요인들을 파악하는 데에도 도움을 줄 수 있다.

ATCIS-II의 사용이 의무적인 사용자의 인식이 심적 채택과 사용에 미치는 영향 (Effects of the User Perception on Symbolic Adoption and Usage in Mandatory ATCIS-II Use)

  • 박민석;박준성;유준우;박희준
    • 품질경영학회지
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    • 제50권3호
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    • pp.517-532
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    • 2022
  • Purpose: The purpose of this study is to propose useful suggestions by analyzing causal effect relationship between perceived usefulness (PU), perceived ease-of-use (PEOU), symbolic adoption (SA) which have four constructs, and ATCIS-II usage in mandatory context. Methods: Based on prior research, a research model was constructed using the variables of Technology Acceptance Model (TAM), the symbolic adoption theory, and the post-adoptive behavior variables. A structured questionnaire was conducted for those who use ATCIS-II in Republic of Korea Army (ROKA), and a total of 183 usable responses were collected and empirically analyzed using SmartPLS 3.3.9. Results: The results of this study are as follows; PEOU have a significant effect on PU and two constructs of SA (heightened enthusiasm, effort worthiness). PU have a significant effect on every construct of SA (heightened enthusiasm, mental acceptance, effort worthiness, use commitment). In addition, it was found that heightened enthusiasm have a significant effect on both expanded usage and exploratory usage. Also, mental acceptance and use commitment have a significant effect on exploratory usage. Conclusion: The findings of this empirical study have implications for proposing SA can explain mandated user's behavior and giving possible way that improve organization performance which adopt Information System (IS) by motivating end-user to extend IS's feature and explore new ways of using IS at work.

패스트 패션 브랜드에 대한 소비자 의사결정 연기의 선행변수 (Antecedents of consumers' decision postponement on purchasing fast fashion brands)

  • 박혜정
    • 복식문화연구
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    • 제22권5호
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    • pp.743-759
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    • 2014
  • The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

Frequent Internet Pornography Use: Korean Adolescents' Internet Use Time, Mental Health, Sexual Behavior, and Delinquency

  • Cho, Eunsuk
    • International Journal of Human Ecology
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    • 제17권1호
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    • pp.27-37
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    • 2016
  • This study was to understand associated factors with frequent exposure to Internet pornography among Korean adolescents. We used data (N = 45,783) from the 2012 Korea Youth Risk Behavior Web-based Survey to examine demographics, family environmental variables, Internet use time, mental health indicators, sexual behavior, and delinquency among Korean adolescents identified as frequent users of Internet pornography. Multiple logistic regression analysis revealed that frequent users of Internet pornography were more likely to be older males with differences in living arrangements and perceived economic status of the family. They were heavy Internet users with mental health issues, such as a higher likelihood of sadness, suicidal ideation, suicide attempts, high stress, and a lower likelihood of feeling happiness. Their higher probability of exploratory (OR =1.79-4.60), and high-risk sexual behavior (OR = 2.20-7.46), and other delinquencies (OR = 1.74-7.68) requires more attention from public health professionals.

Anxiolytic activity of standardized extract of Korean ginseng - a study on exploratory behavior

  • Mohan, M;Kasture, SB;Balaraman, R
    • Advances in Traditional Medicine
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    • 제5권4호
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    • pp.301-307
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    • 2005
  • The roots of the plant Korean ginseng have been extensively used in the traditional Chinese herbal medicine. We investigated the standardized extract of Korean ginseng on animal models of anxiety based on exploratory behavior. Korean ginseng extract (KGE) (3, 10 and 30 mg/kg) was administered intra-peritoneally. The anxiolytic activity was studied using elevated plus maze (EPM) paradigm, light/dark apparatus (LDA), open field apparatus (OFA) and the hole board apparatus (HBA). Diazepam (1mg/kg) was used as a standard anxiolytic drug. In EPM, KGE (10 mg/kg) significantly (P < 0.05) increased the time spent in open arms and the number of entries in open arms. In LDA, KGE (10 mg/kg) increased the number of transitions. In OFA, KGE (3 and 10 mg/kg) significantly increased (P < 0.05) the number of squares traversed. In HBA the number of head pokes were significantly increased with KGE (3 and 10 mg/kg). KGE at all selected doses did not affect the motor coordination. Thus, the study suggests that saponin containing standardized Korean ginseng extract possess anxiolytic activity.

Central nervous system activity of the methanol extracts of Caesalpinia bonducella and Bauhinia racemosa (Caesalpinaceae) in experimental animal model

  • Kumar Ramanathan Sambath;Sivakumar Thangavel;Sundaram Rajagopal Shanmuga;Gomathi Periyasamy;Kumar Mani Senthil;Mazumdar Upal Kanti;Gupta Malaya
    • Advances in Traditional Medicine
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    • 제6권3호
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    • pp.221-231
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    • 2006
  • The aim of the present study is to investigate central nervous system (CNS) activity of the methanol extracts of leaves of Caesalpinia bonducella (MECB) and stem bark of Bauhinia racemosa (MEBR) (Caesalpinaceae) in Swiss albino mice and Wistar albino rats. General behavior, exploratory behavior, muscle relaxant activity and phenobarbitone sodium-induced sleeping time were studied. The results revealed that the methanol extracts of leaves of Caesalpinia bonducella at 100 - 200 mg/kg and stem bark of Bauhinia racemosa 100 - 200 mg/kg caused a significant reduction in the spontaneous activity (general behavioral profile), remarkable decrease in exploratory behavioral pattern (Y-maze and head dip test), a reduction in muscle relaxant activity (rotarod and traction tests), and also significantly potentiated phenobarbitone sodium-induced sleeping time. The results suggest that MECB and MEBR exhibit CNS depressant activity in tested animal models.

Pharmacological study of 'treenoponchomul'-an Ayurvedic diuretic preparation

  • Haque, Sabera;Hannan, JMA;Shahriar, Masum;Islam, M Naimul;Sattar, Mafruhi;Choudhuri, MSK
    • Advances in Traditional Medicine
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    • 제3권1호
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    • pp.21-28
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    • 2003
  • The pharmacological effects of an Ayurvedic diuretic drug 'Treenoponchomul' (TPM) was investigated in animal model. The pharmacological actions of the test drug along with that of the components thereof, on the Central Nervous System (CNS) were studied. The drug under study TPM showed little effect on the CNS, the same can not be said about the components. The most prominent CNS depressant effect was observed with Saccharum officinarum Linn. (EE) in that it lowered the spontaneous motor activity as well the exploratory -behavior of the animals. An exploration retarding effect of moderate degree, was evident with Imperata cylindrica Beauv. (UU), and Phragmites maxima Blatter & McCann (NN). Although the test drug did not alter the normal locomotor and/ or exploratory behavior of the treated animals, it did significantly (p<0.01) lower the locomotion of the amphetamine induced hyperactive animals. TPM along with its components (especially Desmostachya bipinnata Stapf. Root, KU), significantly reduced the gastro-intestinal motility of the treated animals (p<0.01). The test drug and its components lowered the body weight of the treated animals, on being administered chronically (30 days), with EE being the only exception.

Preliminary Development of a Scale for the Measurement of Information Avoidance

  • Kap-Seon, KIM
    • 웰빙융합연구
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    • 제6권1호
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    • pp.23-31
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    • 2023
  • Purpose: The purpose of this study is a preliminary study to develop a comprehensive information avoidance scale that includes various search contexts. Research design, data and methodology: This study is a part of exploratory sequential design of mixed method for the development of information avoidance scale. Based on the themes derived from the analysis of the in-depth interview data collected in the qualitative research of the first stage of the study, 45 preliminary items on information search and avoidance were constructed. The factors related to information searching included information recognition, information seeking purpose, and information search expectations. Individual, information, time, and system factors were related to information avoidance. Pearson's correlation analysis was performed for the correlation between factor items, and Cronbach's alpha analysis was performed for the reliability analysis of the items. Exploratory factor analysis was applied to examine the construct validity of 35 items of information avoidance. Results: Among the information avoidance items, one of the less relevant among information purpose items, two information factor items, and one time factor item were excluded. Conclusions: A secondary survey should be conducted to confirm the validity and reliability of the scale composed of adjusted items (35) based on the results of exploratory factor analysis. The strength of this preliminary scale is that it was developed based on vivid qualitative data of ordinary people who had experiences of search and avoidance in various search contexts.

중국 장춘시 농촌주민의 정보소비 행동구조에 관한 연구 (A Study on Information Consumption Behavior Structure of Rural Residents in Changchun, China)

  • 유혜주;정기영;김형호
    • 한국융합학회논문지
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    • 제11권1호
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    • pp.9-16
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    • 2020
  • 본 연구의 목적은 중국 장춘시 농촌 주민의 정보 소비행위 구조를 심층 분석하고, 농촌 주민의 정보 소비 수준을 높이는 것이다. 본 연구에서는 농촌 주민의 정보 소비행위에 관한 설문 조사 및 면담조사를 실시하였고 통계 분석 방법을 사용하여 정보 소비행위 구조를 분석하였다. 설문 조사는 장춘시 주변 15개 농촌지역 주민들을 대상으로 심층 면접과 개방형 설문지를 배포하고 면접내용과 설문지를 취합하여, 조사 데이터를 SPSS23.0으로 탐색적 요인분석을 실시하였고, Mplus 7.4를 사용하여 확증적 요인분석을 실시하였다. 연구결과, 장춘시 농촌 주민의 정보소비 행위구조는 정보수요, 정보이용능력, 결제능력 등의 3가지 차원과 높은 관련성을 갖는 것으로 분석되었다. 이는 정보소비 행동구조의 수요력, 구매력, 정보품질 등에 관한 선행연구들과 일치한 결과가 나온 것으로 확인되었다. 본 논문은 정보 소비자의 정보 소비 행동구조에 관한 연구에서 실증분석의 효과를 입증한 연구로써 그 의의가 있다.

초등학생의 방과 후 스포츠 활동 참여에 따른 부모자녀 간 의사소통과 문제행동의 구조적 분석 (An analysis on the Structural relationship between Parents-Child Communication and Child's problematic behavior Depending on the Elementary School Student's Participation in a Sport activity after School class)

  • 장봉우;김재연
    • 디지털융복합연구
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    • 제14권7호
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    • pp.347-353
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    • 2016
  • 이 연구의 목적은 청주 C지역 초등 5-6학년 189명을 유층표집 하여 방과 후 스포츠 활동 참여가 부모자녀 간 의사소통과 문제행동에 긍정적인 영향을 미치는지를 구조적으로 분석하는 것이었다. SPSS 18.0을 이용한 탐색적 및 확인적 요인분석 결과 방과후 스포츠 활동에 참여는 부모자녀 간 의사소통을 개선(성취동기, 자신감, 자긍심 등)시키고, 문제행동(우울, 불안, 반항, 공격성 등)을 감소시켰으며, 부모자녀 간 의사소통은 부정적인 소통(핀잔, 잔소리, 힐책 등)은 줄어든 반면, 문제행동 감소에도 영향을 주었다. 향후 아동의 정서적 인간적으로 제기되는 심리적 탄력성 신장을 위해서는 방과 후 스포츠 활동 참여의 가치를 종목별로 체계적인 프로그램을 마련하고 이에 대한 유효성을 지속적으로 검증할 필요가 있다고 생각된다.