• Asian Journal of Business Environment
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• 제6권4호
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• pp.19-26
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• 2016

Purpose - The purpose of this paper is to elicit antecedents that influence the buying of counterfeit products in Raipur, an emerging capital city. Research Design, Data, and Methodology - 203 responses to the questionnaire were collected to come out with the results of the study. From the exploratory study, 20 variables were identified to have an influence on the buying of counterfeit products. Factor analysis was applied on the data collected and these items were grouped into four factors. Result - The findings suggest that safety implications have a significant impact on the buying of counterfeits in an emerging city - Raipur, India. Further studies that are specific to geographical locations could be carried out to validate the findings of this paper as the tastes and preferences of each of the markets are unique. Conclusions - For manufacturers, marketers and law enforcers it might be of great interest to learn that safety concerns are uppermost on the minds of people who deliberately or inadvertently consume counterfeits. If it can be conveyed effectively that consumption of counterfeits can cause more harm than increase in perceived value, it can be checked to a good extent.

• 한국HCI학회논문지
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• 제7권2호
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• pp.1-10
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• 2012

HCI 분야의 기존 연구들은 개인 사용자들의 문화적 성향을 국가 수준에서 일반화하여 설명하는 경우가 대부분이다. 그러나 HCI 분야의 연구 대상이 되는 기기나 온라인 서비스의 사용은 개인 수준에서의 행동인 경우가 대부분이기 때문에 개인 사용자의 문화적 성향을 국가 수준에서 일반화하여 파악하는 것은 개인 수준의 행동을 정확하게 설명하지 못하는 한계를 가질 수 있다. 이는 문화적 성향이 한 국가 내의 사용자들에게서도 개인에 따라 다양한 양상을 나타낼 수 있고, 더 나아가 한 개인 안에서도 사용 대상에 따라 다른 양상을 나타낼 수 있기 때문이다. 따라서 본 연구는 사용자들이 가지고 있는 문화적 성향에 있어 국가 간 차이의 존재 뿐만 아니라, 특정 기기나 온라인 서비스와 같은 사용 대상에 따라서도 차이가 존재할 수 있음을 탐색적으로 제시하는 것을 기본 목적으로 한다.

• 가정간호학회지
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• 제27권3호
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• pp.271-283
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• 2020

Purpose: This study aimed to develop a scale measuring the Tae-Wom in nurses. Methods: The initial items were based on an extensive literature review and in-depth interviews with seven nurses with varied careers. Thirty-five items were derived from a pilot survey. Data were collected from 196 hospital nurses, and analyzed to identify items of the scale as well as to verify the exploratory factor analysis, reliability, and validity of the scale. Results: The results of the exploratory factor analysis showed that six factors contained 26 items and 65.2% of the total explained variance. These six factors comprised negative behavior exhibited by the Tae-Wom recipient, personal character of the Tae-Wom giver, personal character of nursing unit managers, work attitude of the Tae-Wom giver, overwhelming workload, and unskilled relationships. Furthermore, convergent and discriminant validity testing verified these items. The internal consistency reliability was acceptable (Cronbach's α= .93), and Cronbach's α for each factor ranged from .62 to .90. Conclusion: The developed Tae-Wom scale will serve as a tool for verifying the Tae-Wom state in nursing organizations. Therefore, this scale is expected to mitigate the negative effects of the Tae-Wom.

• 한국IT서비스학회지
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• 제10권4호
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• pp.33-46
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• 2011

This research focus on the economic activity as consumer and producer traits of future customers in the convergence age. We assess level of convergence for digital devices and services respectively by questionnaire survey and interview for 14 professions. And then, for evaluating convergence level and usage of digital services of each respondents, we conducted the questionnaire survey for 343 samples. Findings of our research hold that the group who showed higher level of convergence tends to use the socialized digital services more. Convergence generation were heavy users in appstore on smart-phone and wireless game and more participating. In digital service area, facebook/cyworld, twitter, UCC, portal, internet community in digital service. Convergence generation are global network communication, buying decision making activity, actively opinion expression, prosumer attitude, dependency on digital device, experience based purchase behavior, enthusiastic information sharing.

• 아동학회지
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• 제30권4호
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• pp.191-204
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• 2009

The purpose of the current study was to validate the ECBQ (Early Childhood Behavior Questionnaire) scale. Data were collected from the 39 teachers of 338 18- to 36-month-old toddlers (181 boys and 157 girls) in Korea. The ECBQ scale was composed of 201 items (7-point Likert scale) with three dimensions. Reliability of this study was confirmed by Cronbach ${\alpha}$'s for ECBQ subscales ranging from .76 to .81. The results of the Exploratory Factor Analysis identified three dimensions of ECBQ : activity-non activity, extraversion-attention, negative affectivity-transformation. Results of the Confirmatory Factor Analysis supported the hierarchic model. There was a significant relationship between temperament and adjustment of infants. It was concluded that the ECBQ scale in general is acceptable for use in Korea.

• 한국의류학회지
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• 제26권11호
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• pp.1537-1546
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• 2002

The purpose of this study was to examine fashion counterfeit purchasing behavior among female college students.497 female college students living in Seoul were surveyed for this study. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, approximately 54% of respondents had purchased fashion counterfeits before. Among fashion counterfeit products, handbag, apparels, shoes and accessories were frequently purchased by them. For materialism instrument, three factors of materialism were found and labeled as happiness, ownership, and economic factors. Three factors of shopping values were also identified as hedonic, utilitarian, and social shopping values. There were statistically significant differences between purchasing group and non-purchasing group in terms of materialism and shopping values; that is, those who had purchased fashion counterfeits showed higher scores on materialism and hedonic and social shopping value than those who had not.

• 농촌지도와개발
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• 제28권4호
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• pp.191-202
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• 2021

This study aims to examine agricultural college students' perception of readiness and barriers towards implementation of ICT program. Data were gathered from 175 student of agricultural college in Korea. Descriptive statistics, exploratory and confirmatory factor analysis, t-test, and one-way ANOVA were applied to analyze the data. Results reveal that technology usefulness perception scores were high among the readiness components, but students readiness and school infrastructure readiness were low. Results also shows that policy and technology factors were also seen as the main barriers of ICT program implementation. Findings show that demographic variables did not significantly affect readiness and obstacles. The results of this study can provide guidance to the government or agricultural college organizations when considering readiness and barriers towards implementing ICT programs. In addition, this study contributes to improve the theory of adoption behavior and contributes to the foundation for future research aimed at improving our understanding of agricultural college students' behavior.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.485-500
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• 2019

본 연구에서는 공유리더십이 조직신뢰, 지식공유, 혁신행동에 미치는 영향을 살펴보고, 공유리더십과 혁신행동의 관계에 있어서 조직신뢰와 지식공유의 매개역할을 검증하였다. 울산과 경주지역의 제조업 종사자 348명을 대상으로 설문조사를 실시하여 자료를 수집하였다. 빈도분석과 탐색적 요인분석을 위해 SPSS 22를 사용하였다. 변수의 타당성을 확인하기 위한 확인적 요인분석과 연구가설을 검증하고자 공분산 구조분석을 위해 AMOS 22를 사용하였다. 연구결과는 다음과 같다. 첫째, 공유리더십은 조직신뢰, 지식공유, 혁신행동에 모두 유의한 양(+)의 영향을 미치는 것으로 나타났다. 둘째, 조직신뢰는 지식공유와 혁신행동에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 셋째, 지식공유는 혁신행동에 유의한 양(+)의 영향을 미치는 것으로 나타났다. 마지막으로 공유리더십과 혁신행동 간의 관계에서 조직신뢰와 지식공유가 부분매개역할을 하는 것으로 나타났다. 본 연구의 결과에 의하면 조직구성원의 혁신행동을 높이기 위해서 공유리더십을 통한 조직신뢰와 지식공유를 강화시켜야 함을 시사하고 있다.

• 아태비즈니스연구
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• 제14권2호
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• pp.63-84
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• 2023

Purpose - The purpose of this study is to examine the effect of CSR activities on innovation performance and to identify the mediating role of knowledge sharing and innovation behaviors between CSR activities and innovation performance. In addition, the purpose of this study is to verify the role of sequential mediating effect of knowledge sharing and innovation behavior between CSR activities and innovation performance. Design/methodology/approach - This study collected survey data from 293 organizational members working in Chinese companies. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, correlation analysis and process macro were used in order to analyze the data. Findings - First, this study verified that CSR activities had a significant positive effect on knowledge sharing, innovation behavior, and innovation performance. Second, it was found that knowledge sharing had a significant positive effect on innovation behavior and innovation performance. Third, it was verified that innovation behavior had a significant positive effect on innovation performance. Fourth, knowledge sharing and innovation behavior had a sequential mediating effect in the relationship between CSR activities and innovation performance. Research implications or Originality - With the uncertainty of the environment and the intensification of competition among companies, more and more companies begin to pay attention to innovation. Different from existing studies, this study focuses on CSR activities, identifies the role of CSR activities, explores ways to guide innovation performance, and verifies the sequential mediating role of knowledge sharing and innovation behavior. Through this measure, the importance of knowledge sharing and innovative behavior among organizational members is emphasized, solutions to strengthen innovation are explored, and theoretical and practical implications are provided for companies.

• Asia Marketing Journal
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• 제14권2호
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• pp.157-176
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• 2012

시장구조 분석에서 흔히 사용되는 상표전환 자료는 비내구재 분석에 적절한 방법이 될 수 있으나 자동차 같이 사용연한이 장시간인 내구재의 경우에는 소비자의 상표에 대한 선호도가 변할 수 있어 상표전환 자료의 사용에 문제가 있다. 따라서 경쟁을 잘 포착할 수 있는 다른 접근이 필요하다. 본 연구는 이에 대한 대안으로 상표간 경쟁 자료로써 고려상표군을 이용하여 자동차 시장의 구조를 Latent Class 군집분석을 활용한 탐색적 검증방법으로 분석하였다. 또한 소비자 행동분석에 근거하여 상표간 경쟁의 근간을 이루는 고려상표군 형성에 영향을 미치는 인자들을 밝히는데 중점을 두었다. 미국 자동차 시장을 대상으로 분석한 결과, 시장은 상표 원산지 효과에 의해 구분되었다. 즉, 미국 상표, 유럽 상표, 그리고 아시아 상표 등으로 시장이 구분되었다. 또한 각 시장구조 내 소비자들의 고려상표군 형성에 신뢰성/안전, 이미지/즐거움, 경제성 등의 편익과 성별, 소득 등 개인적 요인이 영향을 미치는 것으로 나타났다.