• Title/Summary/Keyword: Exploratory Usage

Search Result 120, Processing Time 0.024 seconds

Various types of analyses for two-dimensional data (2차원 데이터의 여러 가지 분석방법)

  • Baik, Jai-Wook
    • Journal of Applied Reliability
    • /
    • v.10 no.4
    • /
    • pp.251-263
    • /
    • 2010
  • Modelling for failures is important for reliability analysis since failures of products such as automobiles occur as both time and usage progress and the results from the proper analysis of the two-dimensional data can be used for establishing warranty assurance policy. Hence, in this paper general issues which concern modelling failures are discussed, and both one-dimensional approaches and two-dimensional approaches to two-dimensional data are investigated. Finally non-parametric approaches to two-dimensional data are presented as a means of exploratory data analyses.

Consumers’Purchasing Process of Fashion Products on the Internet: A Qualitative Approach (인터넷을 통한 패션상품 구매행동의 탐색적 연구)

  • 김현정;이은영;박재옥
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.24 no.6
    • /
    • pp.907-917
    • /
    • 2000
  • Although interest in the potential and actual usage of the Internet as a transaction medium is increasing, the market for fashion merchandise on the Internet in Korea has yet to take off. As the Internet environment is expected to bring about a transformation of conventional consumer buying behavior, the purpose of this exploratory research is to investigate the buying behavior of fashion products on the Internet to identify relevant concepts and generate hypotheses for further empirical research. The research methods selected for the study were observation and in-depth interview. Twelve subjects who had purchased fashion products on the Internet were selected and interviewed. Those who could not participate in face-to-face in-depth interviews because of the geographic locations were interviewed on-line. The results are as follows: First, subjects went through the stages of shopping motivation stage, site choice behavior stage, in-site behavior stage, and postpurchase behavior stage. Second, a model was extracted for each shopping stage, and a final model was completed based on comparisons with the participants processes. The information content of each phase was discussed. Finally, each participant was classified using their purchasing process, revealing six possible mixed usage patterns of the Internet marketing system and the traditional marketing system.

  • PDF

A Study of the Technology Acceptance of Object-Oriented Computing - The Case of Technology Acceptance Model - (객체지향 컴퓨팅의 기술수용에 관한 연구 - 기술수용 모델의 경우 -)

  • Kim, In-Jai
    • Asia pacific journal of information systems
    • /
    • v.10 no.2
    • /
    • pp.1-22
    • /
    • 2000
  • This paper presents an exploratory research on the application of the Technology Acceptance Model(TAM) to the domain of object orientation to investigate the validity of TAM in the perspective of its causal relationships. In the Management Information Systems(MIS) area, TAM has been applied to computer usage behavior as a specific technology adoption model. This paper also suggests the factors that affect the technology acceptance of object orientation in U.S. organizations through a modified TAM. Two major research questions are addressed. First, this research investigates the effect of these external variables on the dependent variable, the actual usage of object orientation in the viewpoint of knowledge interaction between structured methods and object orientation. Second, is TAM valid for the technology acceptance of object orientation in terms of its causal relationships? This study empirically explores the impact of the external variables on the level of actual usage of object orientation via the mediating variables in TAM. A structured questionnaire is administered to Data Processing Management Association(DPMA) professionals in US. The result of this study reveals one important contradictory finding that is not consistent with expectations based on related theory. TAM does not accommodate the technology acceptance of object orientation perhaps because object orientation is a complex and organization-level adoptive technology or the measures for the mediating constructs in TAM may not be appropriate in industry settings.

  • PDF

Assessing the Effectiveness of Smartphone Usage to Interact with Learning Materials in Independent Learning Outside of Classrooms among Undergraduate Students

  • Sununthar Vongjaturapat;Nopporn Chotikakamthorn;Panitnat Yimyam
    • Asia pacific journal of information systems
    • /
    • v.31 no.1
    • /
    • pp.43-75
    • /
    • 2021
  • Clearly, the smartphone is increasingly playing a greater role in everyday life, thus providing opportunities to evaluate how well the use of the smartphone meets the requirements of undergraduate students in independent learning outside of a classroom setting. This study used the task-technology fit (TTF) model to explore the effectiveness of smartphone usage to interact with learning materials in independent learning outside of classrooms, the need for smartphone support, and the fit of devices to tasks as well as performance. First, the study used interviews, observation, and survey data to identify what are the most important constructs of smartphones that stimulate students to interact with learning materials in independent learning outside of classrooms. Based on the findings from the exploratory study and Task Technology Fit theory, we postulated the Navigation design, Ergonomic design, Content support, and Capacity as the essential dimension of the smartphone construct. Then, we proposed a research model and empirically tested hypotheses with the structural model analysis. The results reveal a significant positive impact of task and technology on TTF for smartphone usage to interact with learning materials in independent learning outside of classrooms; it also confirmed the TTF and performance have a direct effect on actual use.

An Exploratory Investigation of On-line Organizational Structure Design for the E-Commerce Firm (전자거래기업에서의 온-라인 조직구조 설계방안에 관한 연구)

  • Yoon, Jung-Hyeon
    • The Journal of Society for e-Business Studies
    • /
    • v.10 no.1
    • /
    • pp.21-39
    • /
    • 2005
  • This paper focused on exploratory testing the organizational management area by examining conceptualized relationships between e-commerce usage type and organizational structure. The research model consists of three e-commerce usage type such as buy-side, internal, sell-side activities and four organizational structure dimensions like decentralization, specialization, formalization, and administration intensity. An interview and an e-mail survey of managers were used to obtain information on the variables relevant to e-commerce activities and organizational structure. The data resulted in response from 58 companies. Major findings of this research are summarized as follows: buyer related e-commerce activities is positively relate to the administrative intensity and the specialization, internal process is positively relate to the formalization, while customer related e-commerce is directly relate to the decentralization and the specialization in terms of organizational management.

  • PDF

An Exploratory Study on the Derivation of Characteristics of Personal Cloud Computing (개인용 클라우드 컴퓨팅의 특성 도출에 관한 탐색적 연구)

  • Moon, Hye Young;Ryu, Jae Hong;Choi, Jinho
    • Journal of Information Technology Applications and Management
    • /
    • v.20 no.2
    • /
    • pp.57-68
    • /
    • 2013
  • Recently, cloud computing has been viewed as a technology of great influence. Despite the importance of personal cloud services, the majority of cloud computing studies has been focused on an enterprise level. Therefore, in this research, we list variables of personal cloud computing characteristics (accessibility, storage, trust, perceived ease of use, availability) from preceding research done on an enterprise level. So, through pilot testing, we analyze whether examined characteristic variables affect the intention to use personal cloud computing. Next, we investigate the relevancy between user characteristics, including gender, age, and occupation, and the usage rate of personal cloud computing. Lastly, we implement an analysis of variance in order to speculate whether there is any difference between the five characteristic variables in using personal cloud computing between cloud service enterprises. For empirical testing people with experience in personal cloud computing are surveyed. Frequency analysis, exploratory factor analysis, internal consistency analysis, T-test, ANOVA, and multiple regression analysis are implemented with 325 valid samples. The analysis results are as follows: First, among user characteristic variables, 'occupation' shows a significant relationship with cloud service usage, Second, between cloud service enterprises, all five characteristic variables of 'Naver N Drive' are thoroughly evaluated and 'Google Drive' receives a high evaluation in availability and accessibility. Third and finally, all of the selected characteristic variables affect the intention to use personal cloud computing. However, availability is identified to be the most important factor. This research will serve as a reference to enterprises for the practical implementation of personal cloud computing service.

Higher-order Factor Structure of Consumer Dissatisfaction with Clothing -Off-line Purchase and Usage- (의복 불만족의 고차요인구조 -오프라인 의복구매 및 사용-)

  • Ahn, Soo-Kyoung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.35 no.5
    • /
    • pp.561-574
    • /
    • 2011
  • This study investigates the ultimate factor structure of consumer dissatisfaction with the off-line purchase and usage of clothing. It identifies the determinant dimensions of consumer dissatisfaction on clothing purchase and usage and investigates the hierarchical structure of consumer dissatisfaction by assessing and comparing the effectiveness of five alternative factor structure models. A total of 300 women were online-surveyed to assess the level of dissatisfaction based on their dissatisfying experience with clothing purchases and usage in terms of product quality, price, salesperson's attitude, and store environment. The exploratory factor analysis identified the underlying dimensions of dissatisfaction: Handling, Aesthetics, Salesperson, Size, Price, Product Quality, Service, and Environment. By employing a first-order confirmatory factor analysis and higher-order confirmatory factor analysis, consumer dissatisfaction was confirmed to have a hierarchical structure with three second-order constructs Intrinsic instrument is manifested by handling, quality, and size, Intrinsic expression consists of service, salesperson, and environment, and Extrinsic circumstance contains aesthetics and price. On empirically demonstrating the multi-dimensional constructs of consumer dissatisfaction by identifying its hierarchical structure, the study provides the theoretical and practical insights to comprehend consumer purchase and post-purchase behavior. Specifically, it affords an empirical platform to extend the scope of research with condensed concepts of dissatisfaction to researchers. In addition, it also enables marketers to take a broader view of consumer dissatisfaction by providing cues about potential problems and identifying the source of those problems.

An Exploratory Study on the Effects of the Negative Emotions on the Selection of Digital Contents (개인의 상실감이 디지털 컨텐츠 선호에 미치는 영향에 대한 탐색적 연구)

  • Oh, Chang-Gyu
    • The Journal of Information Systems
    • /
    • v.19 no.4
    • /
    • pp.253-270
    • /
    • 2010
  • The adjustment of negative emotions in later life is related to the quality of life and life satisfaction. any studies have examined how to control the negative emotions in related to physical, psychological, and social relationships. As the digital media and contents positively influence elder's mental and somatic well-being, it is significant to examine this problem from IT usage, especially the selection of digital contents. This study validated the theoretical study through a qualitative exploratory study comprising both negative emotions and the selection of digital contents, and empirically tested the proposed research model on the older people. The result shows the pattern of linkages between the grief of loss and the pursuit of digital contents. Loss from being parted by death and loss of relations was positively related to the information seeking contents. Economical loss and loss of physical functions was positively related to the innovation seeking contents. Loss of physical functions and Loss from being parted by death was positively related to the emotion seeking contents. And economic loss and loss of relations was positively related to the entertainment seeking contents.

An Exploratory Study on Outcome Variable for Educational Serious Game (교육기능성게임의 효과성 측정에 대한 연구)

  • Yoon, Clara;Choi, Hun
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.3
    • /
    • pp.546-552
    • /
    • 2016
  • With the increasing popularity of computer games as a leisure activity, there has been a rise in the interest in the effectiveness of serious games. Many of the earlier researches are focused on evaluation of effects, types, developments of serious games, whereas little is known about the after effects of serious games. The aim of this paper is to examine the previous literatures on serious games in regard to their impacts and outcomes of gaming for the purpose of empirical evidence as impacts and outcomes are needed for exploratory study of variable outcomes of educational serious games. It is worth noting that current review would be used as an outcome indicator for verifying the after effects of both cognitive and educational after the usage of these educational serious games.

An Exploratory Study on The Effects of Early AR Users' Attributes on AR Contents Adoption and Usage -Focusing on AR Contents Users' Perception and Experience (AR 초기 이용자들의 속성이 AR콘텐츠 채택과 이용에 미치는 영향에 관한 탐색적 연구 -AR콘텐츠 이용자들의 이용 인식과 이용 경험을 중심으로)

  • Kim, Kiyoon
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.4
    • /
    • pp.38-48
    • /
    • 2020
  • Focusing on the situation where there are not many actual users of VR / AR, this study, from the viewpoint of technology adoption and use, explores the adoption-and-use process of AR contents that can be easily accessed by using smartphones. As a result, the factors influencing the necessity of AR contents were 'enjoyment' and 'satisfaction', and other factors, such as 'innovativeness', 'the experience of using similar media', and 'the number of AR usage', did not have significant impact on the necessity of AR contents. In addition, as a result of verifying level differences in 'enjoyment', 'satisfaction' and 'necessity' according to the experience of using AR content, only the 'enjoyment' and 'satisfaction' showed that there are differences. In other words, it can be interpreted that the users in their 20s actively use AR content only when they expect to have fun and satisfaction. To sum up, this study can provide an important implication for understanding the tendency of early AR content users' perception and usage behavior.