• Title/Summary/Keyword: Expert Model

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The Clothing Advertisement Effectiveness of Types of Model (의류광고모델의 유형에 따른 광고효과)

  • Kim, Sa-Lim;Park, Hye-Sun
    • The Journal of Natural Sciences
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    • v.13 no.1
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    • pp.113-128
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    • 2003
  • The purpose of his study was to investigate the effectiveness on clothing advertisement of three types of model, perception of model attributes by the clothing consumers, and difference in advertisement effectiveness according to perception of model attributes. Three types of advertisements for easy casual brand were selected, which are using celebrity, expert and general consumer models. The final analysis included 304 persons, who ranged from 16 to 25 in age. The statistics used analysis include ANOVA, Duncan's multiple range test, factor analysis and regression by the SPSS program. The result were as follow:1. The celebrity advertisement was the most effective type on all kinds of attitude changes (cognitive, emotional, and behavioral attitude changes) of consumers.2. The celebrity model received high scores on attractiveness and truthfulness; and the general consumer model received high scores on truthfulness and similarity.3. The amount of consumers attitude changes was different according to the perceptions of model attributes as well as the types of model.

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A Comparative Analysis of Expert's and Novice's Thinking Processess in Solving Physics Problems (물리문제해결 실패자(초심자)와 성공자(전문가)의 문제해결 사고과정에 관한 연구)

  • Kwon, Jae-Sool;Lee, Seong-Wang
    • Journal of The Korean Association For Science Education
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    • v.8 no.1
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    • pp.43-55
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    • 1988
  • This study intended to find the differences between expert's and novice's thinking processes when they solve physics problems. Five physics professors and twenty sophomore students in a physics department were participated in the study. The researcher investigated their thinking processes in solving three physics problems on NEWTON's law of motion. The researcher accepted so called "Thinking Aloud" method. The thinking processes were recorded and transfered into protocols. The protocols were analysised by problem solving process coding system which was developed by the researcher on the basis of Larkin's problem solving process model. The results were as follows: (1) There was no difference of time required in solving physics problem of low difficulty between expert and novices; but, it takes 1.5 times longer for novices than experts in solving physics problems which difficulties are high and average. (2) Novices used working forward strategy and working backward strategy at the similiar rate in solving physics problems which difficulties were average and low. while Novices mo mostly used working backward strategy in solving physic problems which difficulty was high. Experts mostly used working forward strategy in solving physics problems whose difficulties was average and low, however experts used working forward strategy and working backward strategy at the similiar rate in solving physics problem which difficulty was high. (3) Novices usually wrote only a few information on the diagram of figure they drawn, on the other hand experts usually wrote almost all the information which are necessary for solving the problems. (4) Experts spent much time in understand the problem and evaluation stage than novices did, however experts spent less time in plan stage than novices did. (5) Physics problems are solved in sequence of understanding the problem, plan, carrying out the plan, and evaluation steps regardless of problem difficulty.

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Usability Evaluation of Mobile Banking Applications in Digital Business as Emerging Economy

  • Hamid, Khalid;Iqbal, Muhammad Waseem;Muhammad, Hafiz Abdul Basit;Fuzail, Zubair;Ghafoor, Zahid Tabassum;Ahmad, Sana
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.250-260
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    • 2022
  • Mobile Banking Applications (MBAPs) is one of the recent fads in mobile trading applications (Apps). MBAPs permit users to execute exchanges of money and many more whenever it might suit them; however, the primary issue for mobile banking Apps is usability. Hardly any investigation analyzes usability issues dependent on user's age, gender, exchanging accomplices, or experience. The purpose of this study is to determine the degree of usability issues, and experience of mobile banking users. The survey employs a quantitative method and performs user experiment on 240 participants with six different tasks on the application's interface. The post experiment survey is done with concerning participants. On the other hand, banking experts and Information Technology (IT) expert's group is also involved after the experiment. Expert's opinions about existing mobile banking Apps and suggestions for improving usability of MBAPs are collected through physical means (like questionnaire and interview) and online means like Google form. After that comparison of the opinions of users and experts about MBAPs is performed. The experimentation measures the tasks usability of various mobile banking apps with respect to its effectiveness, efficiency, trustfulness, learnability, memorability and satisfaction. The usability testing was led at different Universities and the outcomes acquired show that there are privacy and trust issues with their mobile banking apps. There is also a gap between users and experts which should be minimized by applying customized usability models, modes concept like other application software and also by adding complete features of banking in MBAPs. It will benefit mobile banking apps users, developers and usability engineers by providing user-friendly which are up to the mark of user's requirements.

Mathematical Modeling for Calculating the Vertical Air Temperature Distribution in an Atrium Space (아트리움 공간의 수직공기온도분포 계산을 위한 수학모형의 작성)

  • 박종수;안병욱
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.15 no.6
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    • pp.533-542
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    • 2003
  • This study aims to propose a simplified mathematical model for calculating vertical air temperature distribution in a four-sided atrium. In the first stage of the mathematical modeling, the computer model combined zonal model and solar radiation model using Monte Carlo method and Ray tracing technique went through a computer simulation with architectural variables applied to a four-sided atrium in summer. In the next stage, Curve Expert, a computer program that gets the most suitable solution ac-cording to the least squares method, is used to analyze the results of the computer simulation and to derive the mathematical model. The accuracy of the mathematical model was evaluated through a comparison of calculation results from a mathematical model and computer simulation. In this validation step using the least square method, the R2 value of the Zones 1, 2 and 3 showed higher than 0.945. Zone 4 has an R2 value of 0.911, lower than the previous three zones. However the relative error was below 0.5%, which is considered very small.

Designing an Input Parameters Setting Model for Reducing the Difficulty of Input Parameters Estimations in Cross Impact Analysis (기술상호효과분석의 입력변수 추정 난이도 경감을 위한 입력변수 설정모형의 설계)

  • Jun, Jungchul;Kwon, Cheolshin
    • Journal of the Korean Operations Research and Management Science Society
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    • v.42 no.2
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    • pp.35-48
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    • 2017
  • As the technology convergence paradigm emerges, the need for "CIA techniques" to analyze the mutual effects of technology is increasing. However, since the CIA input parameter estimation is difficult, the present study suggests a "CIA input parameter setting model" to alleviate the difficulty of CIA input parameter estimation. This paper is focused on the difference of measurement difficulty by each scale which expert's estimation behavior was defined as measurement activity quantifying the judgment of future technology. Therefore, this model is designed to estimate the input variable as a sequence or isometric scale that is relatively easy to measure, and then converts it into a probability value. The input parameter setting model of the CIA technique consists of three sub-models : 'probability value derivation model', 'influence estimation model', and 'impact value calculation model', in order to develop a series of models the Thurstone V model, Regression Analysis, etc has been used.

Software Quality Classification using Bayesian Classifier (베이지안 분류기를 이용한 소프트웨어 품질 분류)

  • Hong, Euy-Seok
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.211-221
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    • 2012
  • Many metric-based classification models have been proposed to predict fault-proneness of software module. This paper presents two prediction models using Bayesian classifier which is one of the most popular modern classification algorithms. Bayesian model based on Bayesian probability theory can be a promising technique for software quality prediction. This is due to the ability to represent uncertainty using probabilities and the ability to partly incorporate expert's knowledge into training data. The two models, Na$\ddot{i}$veBayes(NB) and Bayesian Belief Network(BBN), are constructed and dimensionality reduction of training data and test data are performed before model evaluation. Prediction accuracy of the model is evaluated using two prediction error measures, Type I error and Type II error, and compared with well-known prediction models, backpropagation neural network model and support vector machine model. The results show that the prediction performance of BBN model is slightly better than that of NB. For the data set with ambiguity, although the BBN model's prediction accuracy is not as good as the compared models, it achieves better performance than the compared models for the data set without ambiguity.

A Study on the Conceptual Design of Integrated Battle Experimentation System for Future Force Development (미래 전력발전을 위한 종합전투실험체계 개념설계 연구)

  • Oh, Seung-Hwan;Hong, Yoon-Gee
    • Journal of the military operations research society of Korea
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    • v.36 no.3
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    • pp.57-68
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    • 2010
  • This Study proposes that a SoS(System of Systems) Conceptual Design Model which is developed for the SoS establishment, requirement and decision, utilizing SoS engineering and architecture methodology, and the Model performed with the Process Transition Map using subject matter expert survey. Establishing an Integrated Battle Experimentation System(IBES) for the future force development, the process product of IBES was conceptually designed using a SoS Conceptual Design Model.

Six Sigma Maturity Model for MeasuringEffectiveness of Six Sigma Activities (6시그마의 효과 측정을 위한 성숙도 모형 개발)

  • Cho, Ji Hyun;Jang, Joong Soon
    • Journal of Korean Institute of Industrial Engineers
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    • v.32 no.4
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    • pp.279-290
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    • 2006
  • This paper proposes a model to assess the maturity level of Six Sigma activities. We classify the maturity level into 5 stages: initial, forming, storming, performing and mature stage. To evaluate the maturity level, 10 categories of Six Sigma with 3 factors each are identified: management leadership, belt system, expert training, establishing execution system, compensation, organization, corporate culture, customer focus, project selection, and management of project results. Scoring 277 items in total, the value of each factor is evaluated by weighted average of those items. Maturity level is appraised by rating the sum of scores of 10 categories that are obtained by summing up the values of its 3 factors. Values of weights and criteria of rating maturity levels are determined by analyzing 90 companies and Six Sigma exper's opinion. This study also shows the actual appraisal results of some companies.

Technology Evaluation Models for Software Acquisition (소프트웨어 도입을 위한 기술성 평가모형)

  • 김병록;이주헌
    • Journal of the Korean Operations Research and Management Science Society
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    • v.19 no.2
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    • pp.21-43
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    • 1994
  • Software acquisition involves purchase of new technology as well as the product itself. Consequently, evaluation of candidate packages or development contractors requires formal models that can objectively compare the candidates' technological characteristics with respect to user requirements. This paper proposes three technological evaluation models for software acquisition : 1) a structural model dthat organizes the technological factors to be evaluated, 2) a scoring model that quantifies the candidates' technological values, and 3) an organization model that orgnizes and assigns responsibilities to technical evaluators. Three models, initially built on expert surveys and later refined through interviews with opinion leaders, are primarily intended for governmental use : the Korean government is expected to use these models as the software acquisition standards starting in 1994.

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Control of Convergence for Deflection Yoke Using Neuro-Fuzzy Model (뉴로 퍼지 모델을 이용한 편향요크의 RGB색 일치에 대한 제어)

  • 정병묵;임윤규;정창욱
    • Journal of the Korean Society for Precision Engineering
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    • v.15 no.5
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    • pp.19-27
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    • 1998
  • Color Display Tube (CDT) used in computer monitors, consists of many components. Deflection Yoke(DY) among them supplies the vertical and horizontal magnetic fields so that the spatial trajectories of electron beams are deflected according to the synchronization signals. If the magnetic fields are not correctly formed, there will be color blurring or blooming by a mis-convergence of each beam and the color image on screen may not be clear. Therefore, in the manufacture of DY. its quality is strictly examined to get the desired convergence and the occurred mis-convergence can be cured by sticking ferrite sheets on the inner part of DY. However, because it needs expert's knowledge and experience to find the proper position of the sheet, this article introduces an intelligent controller that the knowledge-base represented by a neuro-fuzzy model is used to find the optimal position of the ferrite sheet for the convergence.

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