• Management & Information Systems Review
• /
• v.31 no.4
• /
• pp.639-661
• /
• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• The Research Journal of the Costume Culture
• /
• v.18 no.4
• /
• pp.626-639
• /
• 2010

The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers' fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers' fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

• Restorative Dentistry and Endodontics
• /
• v.20 no.2
• /
• pp.655-669
• /
• 1995

Restorative procedures can lead to weakening tooth due to reduction and alteration of tooth structure. It is essential to prevent fractures to conserve tooth. Among the several parameters in cavity designs, cavity isthmus is very important. In this study, amalgam 0 cavity was prepared on maxillary first premolar. Two dimensional finite element models were made by serial photographic method and isthmus(1/4, 1/3, 1/2, 2/3 of intercuspal distance) were varied. Three or four-nodal mesh were used for the two dimensional finite element models. The periodontal ligament and alveolar bone surrounding the tooth were excluded in these models. 1S model was sound tooth with no amalgam cavity. B model was assumed perfect bonding between the restoration and cavity wall. Both compressive and tensile forces were distributed directly to the adjacent regions. A load of 500N was applied vertically at the first node from the lingual slope of the buccal cusp tip. This study analysed von Mises stress, 1 and 2 directional normal stress and Y and Z axis translation with FEM software Super SAPII Version 5.2 (Algor Interactive System Co.) and hardware 486 DX2 PC. The results were as :follows : 1. 1S model was slightly different with 1B model in stress distibution. 1S, 2B, 3B, 4B models showed similiar stress distribution. 2. 1S model and four B models showed similiar pattern in Y axis and Z axis translation. 3. 1S model and four B models showed the bending phenomenon in the translation. 4. As increasing of the width of the cavity, experimental group was similiar with the control group in stress distribution. 5. As increasing of the width of the cavity, experimental group was similiar with the control group in Y and Z axis tranlation.

• Structural Engineering and Mechanics
• /
• v.73 no.5
• /
• pp.529-542
• /
• 2020

As limited well-documented experimental data are available for assessing the attributes of different deformation components of flanged walls, few appropriate models have been established for predicting the inelastic responses of flanged walls, especially those of asymmetrical flanged walls. This study presents the experimental results for three large-scale T-shaped reinforced concrete walls and examines the variations in the flexural, shear, and sliding components of deformation with the total deformation over the entire loading process. Based on the observed deformation behavior, a simple model based on moment-curvature analysis is established to estimate flexural deformations, in which the changes in plastic hinge length are considered and the deformations due to strain penetration are modeled individually. Based on the similar gross shapes of the curvature and shear strain distributions over the wall height, a proportional relationship is established between shear displacement and flexural rotation. By integrating the deformations due to flexure, shear, and strain penetration, a new load-deformation analytical model is proposed for flexure-dominant flanged walls. The proposed model provides engineers with a simple, accurate modeling tool appropriate for routine design work that can be applied to flexural walls with arbitrary sections and is capable of determining displacements at any position over the wall height. By further simplifying the analytical model, a simple procedure for estimating the ultimate displacement capacity of flanged walls is proposed, which will be valuable for performance-based seismic designs and seismic capacity evaluations.

• Earthquakes and Structures
• /
• v.20 no.2
• /
• pp.133-148
• /
• 2021

The paper presents a simplified force-based seismic design procedure for the preliminary design of steel haunch retrofitting for the seismic upgrade of deficient RC frames. The procedure involved constructing a site-specific seismic design spectrum for the site, which is transformed into seismic base shear coefficient demand, using an applicable response modification factor, that defines base shear force for seismic analysis of the structure. Recent experimental campaign; involving shake table testing of ten (10), and quasi-static cyclic testing of two (02), 1:3 reduced scale RC frame models, carried out for the seismic performance assessment of both deficient and retrofitted structures has provided the basis to calculate retrofit-specific response modification factor Rretrofitted. The haunch retrofitting technique enhanced the structural stiffness, strength, and ductility, hence, increased the structural response modification factor, which is mainly dependent on the applied retrofit scheme. An additional retrofit effectiveness factor (ΩR) is proposed for the deficient structure's response modification factor Rdeficient, representing the retrofit effectiveness (ΩR=Rretrofitted /Rdeficient), to calculate components' moment and shear demands for the retrofitted structure. The experimental campaign revealed that regardless of the deficient structures' characteristics, the ΩR factor remains fairly the unchanged, which is encouraging to generalize the design procedure. Haunch configuration is finalized that avoid brittle hinging of beam-column joints and ensure ductile beam yielding. Example case study for the seismic retrofit designs of RC frames are presented, which were validated through equivalent lateral load analysis using elastic model and response history analysis of finite-element based inelastic model, showing reasonable performance of the proposed design procedure. The proposed design has the advantage to provide a seismic zone-specific design solution, and also, to suggest if any additional measure is required to enhance the strength/deformability of beams and columns.

• Journal of Korean Critical Care Nursing
• /
• v.14 no.2
• /
• pp.24-41
• /
• 2021

Purpose : The aim of this integrative review was to describe communication experiences and needs among the critically ill with an artificial airway and evaluate relevant intervention studies. Methods : Using the method employed by Whittemore and Knafl (2005), we searched for papers on PubMed, CINAHL, and Web of Science published from January 1, 2015 to September 25, 2020. A total of 26 papers (11 descriptive studies, 15 experimental ones) were identified and evaluated. Results : Communication experiences while having an artificial airway, identified either by patients' recall or direct observation, were predominantly negative. However, positive experiences were reported in patients with improvements in physical conditions and functions. Patients' communication needs were diverse, encompassing physical, psycho-emotional, social, spiritual, and medical issues. Interventions tested included alternative and augmentative communication strategies, communication intervention packages, and voice restorative devices. Physical, psychosocial, and communication-related patient outcomes were evaluated using various methods including self-report surveys, interviews, and observations. Conclusions : The findings from this review represent the state of science regarding communication of the critically ill whose vocal abilities are inhibited by the presence of an artificial airway. Future studies with rigorous experimental designs and measures are warranted to better understand and support the complex needs of this highly vulnerable patient population.

• Journal of the Korean Recycled Construction Resources Institute
• /
• v.9 no.1
• /
• pp.58-65
• /
• 2021

In this study, as a method to increase the recycling of circulating fluidized bed combustion ash(CFBCA), CFBCA was utilized to produce autoclave aerated concrete product since CFBCA contains quicklime and calcium sulfate components that are required for the manufacture of autoclave aerated concrete. Successful achievement of such objective will bring cost reduction with high value addition, saving of natural resources, and the reduction of environmental load. Various mixing designs were designed to evaluate the properties of autoclave aerated concrete made of CFBCA. Based on series of experimental program, prototypes mix design for factory manufacturing was obtained. According to the experimental results, it was confirmed that gypsum can be replaced with CFBCA through the method of pre-treating the CFBCA as a slurry. It was possible to produce competitive autoclave aerated concrete products using CFBCA.

• Fashion & Textile Research Journal
• /
• v.22 no.6
• /
• pp.862-872
• /
• 2020

This study explores the effects of facemasks on respiratory, thermoregulatory, cardiovascular responses during exercise on a treadmill and at rest. Five male subjects (25.8 ± 0.8 y, 171.8 ± 9.2 cm in height, 79.8 ± 28.1 kg in weight) participated in the following five experimental conditions: no mask, KF80, KF94, KF99, and N95. Inhalation resistance was ranked as KF80 < KF94 < N95 < KF99 and dead space inside a mask was ranked as KF80 = KF94 < N95 < KF99. The surface area covered by a mask was on average 1.1% of the total body surface area. The results showed no significant differences in body core temperature, oxygen consumption (VO2), carbon dioxide production (VCO2), heart rate or subjective perception among the five experimental conditions; however, cheek temperature, respiratory ventilation and blood pressure were greater for KF80 or KF94 conditions when compared to KF99 or N95 conditions (p<0.05). The differences among mask conditions are attributed to the dead space or specific designs (cup type vs pleats type) rather than the filtration level. In addition, the results suggest that improving mask design can help mitigate respiratory resistance from increased filtration.

• Journal of People, Plants, and Environment
• /
• v.23 no.3
• /
• pp.255-265
• /
• 2020

Background and objective: The purpose of this study was to provide guidelines for irrigation management by analyzing the effects of soil moisture on the growth characteristics of herbaceous plants in green infrastructure. Methods: In a rain shelter greenhouse, the growth performance of nine species of experimental plants was assessed under different soil moisture contents (20%, 15%, 10%, 5%, and 1%) for about 5 months to analyze plant growth characteristics due to soil humidity. Methods to determine plant growth conditions include surveying growth conditions of the crowns, stems, leaves, flowers and fruits on the aerial part and surveying growth conditions of the roots in the underground part. Results: The results showed that Mukdenia rossii and Astilbe rubra grew well at 15% moisture content with irrigation intervals of 10 and 13 days, respectively. Soil moisture content of 10% with irrigation intervals of 13 and 17 days was appropriate for Sedum kamtschaticum and Pachysandra terminalis. Similarly, Aquilegia japonica and Liriope platyphylla grew well at 15% moisture content with irrigation intervals of 10 and 17 days. However, Ligularia stenocephala grew well-developed stems and roots at 1% soil moisture content and an irrigation interval of 25 days, while the optimum conditions for Lythrum anceps were 5% moisture content and an irrigation interval of 8 days. Conclusion: Although a limited number of experimental plants were used in this study, this study could propose an appropriate irrigation cycle for planting on artificial soil substrates. Based on these results, it is possible to plan suitable planting designs considered irrigation cycles.

• Journal of the Korean Society of Industry Convergence
• /
• v.26 no.6_2
• /
• pp.1135-1144
• /
• 2023

In this paper, bending strength and permeability tests were conducted on concrete permeable blocks manufactured by recycling industrial by-products of oyster shell and blast furnace slag to measure and compare bending strength and permeability coefficient, and present experimental research results. To this end, a total of 54 specimens with a size of 200x200x60mm for surface layer and base layer were manufactured, and bending strength and permeability test were carried ourt accoridng to KS F 4419. Eighteen types of mixing designs were implemented by varying the mixing and replacement rates of oyster shells and blast furnace slag. As a result of the experiment, the higher the mixing ratio of oyster shell, the lower the bending strength and the permeability coefficient. Thereafter, a total of three permeable blocks with dimensions of 200x200x60mm were manufactured and subjected to bending strength and permeability tests according to KS F 4419. As a result of the test, the bending strength satisfies the standard of KS F 4419, and the permeability coefficient is 12 times higher than the standard of KS F 4419. It seems that the proper mixing of oyster shells and blast furnace slag increases the amount of air, and further research on durability and economic feasibility of materials used to manufacture permeable blocks is required.