• Journal of Distribution Science
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• v.15 no.7
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• pp.25-33
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• 2017

Purpose - This study aims to explore how a combination of the advertisement presentation vividness and consumers' regulatory focus affects choice. In addition, it seeks to the understanding for the psychological process by using consumers' response with experimental designs. Research design, data, and methodology - This research conducted two experiments based on the scenario. Specifically, Experiment 1 used a 2 (vividness of advertisement presentation: picture vs. word) × 2 (regulatory focus: prevention focus vs. promotion focus) between-subjects design. Experiment 2 used a 2 (vividness of advertisement presentation: detailed description vs. less detailed description) × 2 (regulatory focus: prevention focus vs. promotion focus) between-subjects design. Results - Two studies showed that prevention-focused individuals, when presented with a vivid presentation, were more likely to choose the advertised option compared with advertisements presented less vividly appearance. In contrast, promotion-focused individuals showed no difference in choice shares regardless of advertisement presentation vividness. In addition, these effects were mediated by the imagery toward the advertised information. Conclusions - The current research found how consumers' inherent motivation affects the extent of imagery in a purchase decision and a new perspective to previous studies with regards to regulatory focus. Further, this research suggested new advertisement strategies to corporations.

• Journal of the Korean Institute of Educational Facilities
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• v.11 no.1
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• pp.5-14
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• 2004

Since 1990s in Korea, elementary school classrooms have been designed toward open education system in pursuit of variety of educational purpose. Also, the architectural designs of schools have been acomplished for individual school not based on the standard design code. The present paper aims to investigate the acoustic environment of existing classrooms and to compare the sound insulation capacity between the ordinary classrooms and the newly built classrooms for open education. The current acoustical situation of elementary classrooms was analyzed using field measurements and questionnaire survey. In order to this, Three elementary schools were selected which were built in 1978, 1996 and 2000 respectively. Room acoustical parameters including Reverberation time(RT), Definition(D50), Speech Intelligibility(RASTI), Transmission loss(TL) and STC were measured in a classroom in each elementary school classroom. Each measurement was undertaken with the windows and doors being open or closed. As the result, it was found that the transmission loss between rooms in open classrooms is, $5{\sim}6dB$ in average, inferior than the ordinary classrooms. The RASTI of 0.70 was measured in newly built classrooms which is better than old classrooms(0.70) and open classrooms(0.73). This was shown as same in the speech definition measurements. This results from the condition of sealing and airtightness of classrooms and floor materials. The results denote that open classrooms have poor acoustic condition in sound insulation and speech intelligibility.

• International Journal of Highway Engineering
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• v.20 no.2
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• pp.27-34
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• 2018

PURPOSES : It is necessary to prevent premature failure of concrete pavements caused by durability problems. The purpose of this study was to find factors affecting the durability of concrete pavements, and suggest improvement methods for existing concrete mix design. METHODS : Factors influencing durability were derived from laboratory test data for common field failure conditions and main properties of concrete cores taken from the field. The improvement of concrete properties was investigated by evaluating the performance of existing and proposed mix proportion designs and curing methods. RESULTS : The compressive strength and the absorbing performance of the low Blaine cement and the high-strength mixture were better than those of the Type I cement. Wet curing showed better compressive strength, elastic modulus, coefficient of thermal expansion, and absorption performance than air curing or compound curing. As a result of comparing concrete cores collected in the field, the sections with good durability showed good performance in terms of resistance to chloride ion penetration, absorption, and initial absorption rate. CONCLUSIONS : The absorption performance was considered as a possible foactor affecting durability of cement concrete pavements as a result of field core tests. In order to improve the durability of the pavement concrete, it is necessary to improve the existing mixtures and curing methods.

• Journal of Ocean Engineering and Technology
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• v.22 no.4
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• pp.84-89
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• 2008

It is hard to find experimental data for a model test of small high-speed planning boats. It is difficult to verify the performance seen in a model test for a high-speed boat because the ship-model scale-ratio is very small and the flow velocity of the circulating water channel and the X-carriage speed of the towing tank are restricted. Therefore most hull-form designs for high-speed small boats depend on the sea-trial test result for similar boats or evaluation through numerical calculations. This study investigated the anti-rolling effect of the stern sub-body in a 50-knot doss planning boat. To carry out this work, new model test procedures were set up in the actual sea. Using this method, the anti-rolling effect of the stern sub-body was investigated. A stern sub-body attached to a planning boat was proved to be effective in reducing the roll and pitch angle.

• Journal of the Korean housing association
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• v.17 no.1
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• pp.1-8
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• 2006

The purpose of this study is to understand how visual factors of healthcare facilities would have an effect on psycho-physiological health of inpatients. First, visual factors of a ward, where inpatients mostly spend their time in a hospital, were extracted in order to find out how visual environment would affect inpatient's health. Then experimental samples were made and inpatients' reactions against them were analyzed. This study is composed of two approaches a questionnaire for psychological analysis and an electroencephalogram measurement for physiological analysis. The results of this experiment show that psycho-physiological health of subject's can be remarkably improved according to artificial arrangement of visual environment of a ward. Especially, they also show that insignificant changes of visual environment such as furnishing trees, flowerpots or framed pictures in a ward, where there is no view and completely closed, will be able to exert a range of positive effects on an subject's psycho-physiological health. In conclusion, further studies need to be delivered about indoor designs to positively bring in natural elements to a ward as well as visibility ratio of views and skylines from a ward.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.21 no.10
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• pp.954-960
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• 2008

The effects of elastic modulus coefficient and linear expansion coefficient of overhead distribution power line(ACSR $58 mm^2$) on sag behavior in distribution line have been investigated to clarify the difference between specification and experimental level. The elastic modulus coefficients of Al wire and steel wire were $5,182.6 kgf/mm^2,\;18,348.8 kgf/mm^2$, respectively Therefore, the computational composition elastic modulus coefficient of the power line was $7,063.5 kgf/mm^2$, while that of experimentally measured was $7681.1 kgf/mm^2$. As a result, we found that elastic modulus coefficient which was experimentally measured was higher than that of computational by 8.7 %. However, when planner designs the sag of disoibution line, the elastic modulus coefficient of power line $8,400 kgf/mm^2$ should be generally adopted. These two different using values lead to the sag difference of 0.62 m. The other results will be discussed.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.30 no.5 s.248
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• pp.550-559
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• 2006

This paper presents designs and performance investigations of two bypass-type MR (magneto-rheological) shock dampers for high impulsive force systems, one of which is with single rod and the other with double rod. First of all, on the basis of the Bingham properties of the MR fluid and the magnetic field analysis of the magnetic circuit, the MR shock dampers are designed and manufactured. After experimental investigations on their magnetic field-dependent damping forces and responses characteristics, dynamic models of the proposed dampers are formulated and compared. Then, a simple 1 degree-of-freedom mass-drop system is constructed, and the effective and practical control algorithm is designed by considering dynamic characteristics of the shock control system. The shock control performances of the proposed MR shock dampers are verified through the comparison study of experiment results with simulation ones.

• Journal of Advanced Marine Engineering and Technology
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• v.32 no.6
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• pp.847-853
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• 2008

Although combustion is essential in most energy generation processes, it is one of the major causes of air pollution. Circle fin exhaust pipes were designed to study the effect of cooling the recirculated exhaust gases (EGR) of Diesel engines on the chemical composition of the exhaust gases and the reduction in the percentages of pollutant emissions. The designs adopted in this study were exhaust pipes with solid and hollow fins around them direct surface force measurement in water using a nano size colloidal probe Technique The direct force measurement between colloidal surfaces has been an essential topic in both theories and applications of surface chemistry. As particle size is decreased from micron size down to true Carbon nano Colloid size (<10nm), surface forces are increasingly important. Nanoparticles at close proximity or high solids loading are expected to show a different behavior than what can be estimated from continuum and mean field theories. This paper use Water and CNC fluid at normal cooling system of EGR. Experimental result showed all good agreement at Re=$2.54{\times}10^{4}$.

• Transactions of the Korean Society of Mechanical Engineers
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• v.16 no.4
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• pp.787-794
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• 1992

To predict performances of Stirling Engines, a second-order analysis method has been developed. The present method which is based on the approximate analytical solution to the Ideal Adiabatic Model includes major loss mechanisms due to finite heat transfer and flow friction. Comparison of calculated results with previously reported study for a specific engine shows reasonable agreements and a possibility of being used for basic designs. Also, predicted performances with repect to engine speeds are consistent with experimental data in trend. To improve the prediction capability of this method, it is needed that not only additional losses should be taken into account, but also fundamental characteristics of oscillating flow and heat transfer should be better understood.

• Journal of Advanced Marine Engineering and Technology
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• v.16 no.4
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• pp.102-112
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• 1992

The three-phase full(6-pulse) bridge controlled rectifier is one of the most widely used types of solid-state converters in DC drive applications for higher performance. In most of the previous designs, the gate control circuits of the converter have been designed with analog method which can be easily affected by noise. Nowdays with advances of microelectronics and power electronics, microprocessor and pheripal LSIs are increasingly used for eliminating this problems. In this paper, a novel general-purpose microprocessor -based firing system and control scheme for a three-phase controlled rectifier bridge has been developed and tested. Using the phase relations between ${\Delta}$-Y transformer in power operation part, gate pulse of the converter is generated with real time process so that microprocessor may share its time to control algorithms efficiently. The firing angle of the converter is smoothly controlled in the range of 0 $^{\dirc}$ to 180$^{\dirc}$ with a fast respone and a constant open loop gain, even for the case where the converter is fed by a weak AC system of unregulated frequency. The hardware and software control circuit implementation built around a 80286 microprocessor is discussed, and the experimental results are given. This scheme uses less hardware components and has higher dynamic performance in variable speed DC drive applications.