• 한국컴퓨터정보학회논문지
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• 제12권2호
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• pp.341-348
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• 2007

본 연구는 인간-컴퓨터 상호작용에서 목표지향(goal-directed) 행위와 경험지향적(experiential) 행위 시 플로우(flow) 경험의 양상을 파악하기 위하여 다양한 차원의 척도를 이용하여 플로우 경험을 측정하고 분석하였다. 50명의 남성과 18명의 여성 피실험자가 문제해결 과제 수행 시의 플로우 경험에 대한 비교실험에 참여하였다. 연구결과, 피실험자들은 경험지향적인 경우 더 많은 호기심과 집중(몰입)을 경험하는 것으로 나타났다. 하지만 목표지향적일 때 경험지향적인 경우보다 과제 자체와 과제수행 과정에서 더 많은 재미를 느끼는 것으로 나타났다. 연구결과는 인간-컴퓨터 상호작용에서 플로우 이론의 활용을 위해서는 무엇보다 플로우 경험에 대한 좀더 정량적이며 객관적인 측정척도 및 통합척도의 개발과 이에 대한 검증 연구가 필요함을 보여준다.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1327-1338
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• 2021

This study aims to examine how experiential marketing and location influence customer loyalty mediated by customer satisfaction. This study's population was Cafe Excelso Rinjani customers in Semarang, Indonesia. The sampling employed a purposive sampling technique, with the following criteria: customers who visited and enjoyed Cafe Excelso Rinjani and aged more than 17 years. Data analysis used multiple regression analysis, and a single test was utilized to test for mediation. The results revealed that experiential marketing positively and significantly affected customers satisfaction. It showed that the better the experiential marketing was done, the more customer satisfaction would be. Location positively and significantly influenced customer satisfaction. It indicated that the more strategic the location, the more customer satisfaction increased. Meanwhile, experiential marketing had no impact on customer loyalty. Location positively and significantly affected customer loyalty at Cafe Excelso Rinjani Semarang. It denoted that the more strategic the location, the more customer loyalty increased. Besides, customer satisfaction had a positive and significant effect on customer loyalty. It signified that, when customer satisfaction increased, customer loyalty would increase. Finally, customer satisfaction perfectly mediated the influence of experiential marketing on customer loyalty, and customer satisfaction mediated the effect of location on customer loyalty.

• 한국식생활문화학회지
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• 제25권1호
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• pp.36-46
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• 2010

The purpose of this study was to investigate the effects of servicescapes in Korean restaurants on customers' experiential value, pleasure feeling and customer satisfaction. Based on a total of 550 samples obtained from empirical research, this study reviewed the reliability and fitness of research model using the Amos program. The relationships hypothesized in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $\chi^2=406.097$ (df 130), p<.001, GFI .915, AGFI .889, RMR .042, NFI .955, CFI .969, RMSEA .062. SEM results showed that the servicescape showed a positive significant effect on customers' experiential value ($\beta=.808$, t=15.171, p<.001), and customers' experiential value had a positive significant effect on pleasure feeling ($\beta=.756$, t=10.616, p<.001). Also, customer's experiential value ($\beta=.391$, t=8.579, p<.001) and pleasure feeling ($\beta=.573$, t=13.091, p<.001) had a positive significant effects on customer satisfaction. Analysis of mediating roles showed that, the effect of servicescapes in Korean restaurants on customers' pleasure feeling was perfectly mediated by the customers' experiential value. Limitations of this study and future research directions are also discussed.

• 한국가정과교육학회지
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• 제21권3호
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• pp.83-98
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• 2009

이 연구는 이전 연구들을 중심으로 하여 가정교육에 있어서 지역사회 연계 체험학습과 관련된 기초적인 정보를 제공하고, 또한 인지적 관심을 향상시키는 것에 목적을 둔다. 가정교육 전문가들은 개인과 가족들과 관련된 지역사회의 요구를 인지하고 있음에도 불구하고, 가정과 교육과 관련된 지역사회 연계 체험학습에 관한 연구나 교수학습 방법에 대해서는 거의 언급하지 않았다. 이 연구는 다음과 같은 세 가지의 연구문제를 가지고 이전연구들을 분석하여 그 답을 얻고자 노력하였다. 첫째, 지역사회 연계 체험학습의 교육적 의미는 무엇인가? 둘째, 가정과 교육에서 지역사회 연계된 체험학습을 어떻게 개념화할 것인가? 세 번째, 지역사회 연계 체험학습을 가정과 교육에 어떻게 적용시킬 수 있을 것인가? 더불어 이 연구는 지역사회 연계 체험학습을 가정과 교육에 적용하기 위한 구체적인 전략들과 향후 가정교육 연구와 실천을 위한 제언들을 함께 제시하고 있다.

• 한국의류학회지
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• 제44권3호
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• pp.539-555
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• 2020

This study explored the conceptual constructs of shopping values and experiential marketing components of home furnishing brands as well as their impacts on the behavioral intention toward home furnishing goods. The mediating roles of experiential marketing were investigated in this research. A survey was performed on female shoppers between the ages of 20 and 50 who have visited and shopped at home furnishing brand stores. The results of this research were as follows. 1) The results to analyze the sub-dimension of shopping values (Social, Differential, Utilitarian, Aesthetic, Entertaining, and Sustainable) and experiential marketing components (Sense, Emotion, Coordination information, and Customer services) showed factorial structures. 2) Aesthetic, Differential, and Utilitarian shopping values showed significantly positive influences on behavioral intentions of home furnishing brand products; in addition, Sense, Emotion, and Coordination information components of experiential marketing had a positive effect on behavioral intentions of home furnishing brand products. 3) The Emotion and Sense components of experiential marketing had important medicating roles in the relationship between shopping values and behavioral intentions of home furnishing brand products. This study highlighted that shopping values and experiential marketing components should be promoted among consumers to increase behavioral intentions of home furnishing brand products.

• 정보화연구
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• 제10권3호
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• pp.361-370
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• 2013

디지털 스토리텔링은 콘텐츠와 메시지를 전달하는 효과적인 방법으로서 디지털 체험 공간에서 인간과 디지털 콘텐츠 그리고 공간과 인간 간의 상호작용을 유발시키는 커뮤니케이션 전략으로서 활용되고 있다. 본 논문은 디지털 체험 공간속에서 활용되는 디지털 스토리텔링을 살펴보고 이를 통해 유발되는 상호작용을 논의하는데 목적이 있다. 이를 위해 우선 인식론적 차원에서 디지털 체험 공간에 구현된 디지털 콘텐츠와 디지털 스토리텔링에 대해 살펴보았으며, 디지털 체험 공간의 공간 스토리텔링을 논의하였다. 또한 디지털 체험 공간의 능동적 주체인 사용자가 디지털 스토리텔링을 통해 유발되는 상호작용성과 감각적 체험을 논의하였다. 마지막으로 디지털 체험 공간 '판교 아이큐아리움'에서 활용되는 디지털 스토리텔링과 공간 스토리텔링 그리고 상호작용 요소를 분석하였다.

• 한국의류산업학회지
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• 제23권1호
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• pp.57-69
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• 2021

This study investigated the influences of experiential marketing components on shopping flow, store satisfaction, and purchase intention in fashion complex culture stores. The mediating effects of shopping flow and store satisfaction were also explored in the relationship between experiential marketing components of fashion multi-tasking culture stores and purchase intention. An online survey was conducted with male and female shoppers between the ages of 20 and 30 in Shanghai, China who visited fashion multi-tasking culture stores. Data from 165 participants were analyzed employing SPSS 24.0 and AMOS 24.0. There were several meaningful results of this study. First, the analysis of the subdimension of experiential marketing components (Sense, Feel, Think, and Act-Relate) clearly showed a factorial construct. Second, the components of experiential marketing showed significantly positive effects on shopping flow and store satisfaction in the fashion multi-tasking culture store. Third, the shopping flow and store satisfaction played important medicating roles in the relationship between experiential marketing components (Act-Relate on shopping flow, Sense and Act-Relate on store satisfaction) and purchase intention. The results suggest that experiential marketing components with shopping flow and store satisfaction should be promoted among Chinese consumers to enhance purchase intentions in fashion multi-tasking culture stores.

• 의학교육논단
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• 제22권2호
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• pp.93-98
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• 2020

This paper examined the principles of experiential learning theory (ELT) relevant to learning from experience and introduces examples which were applied to medical education from a theoretical perspective. The experiential learning theory encompasses the theories of Dewey, Kolb, and Schon, whose key ideas highlight the continuity of experience, interaction of experience, and reflection. According to ELT, growth is education, and education is a reconstruction of experience. Experiential learning is a way of thinking about the educational process by constructing meaningful learning through reflection-in-action. This paper examines the learning principles of ELT and presents practical examples of the application of ELT and its implications for medical education. An in-depth understanding and application of ELT could benefit the field of medical education.

• 한국병원경영학회지
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• 제26권4호
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• pp.38-50
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• 2021

Purpose: The purpose of this study was to identify the relation among affect climate, organizational commitment and organizational performance. Methodology: The survey was conducted through online questionnaires from April 28 to May 1, 2020 for workers in medical institutions. Multiple regression analysis and mediating effects test were performed to identify the influence relationship. Findings: The results, based on a sample of 344 workers in medical institutions, indicate that Positive display climate, Positive experiential climate and Authentic experiential climate are positively related to both organizational commitment and organizational performance. We also found that the lemotional sharing has a partial mediation effect in the relationship that positive display climate, positive experiential climate, and authentic experiential climate affect affective organizational commitment. Practical Implications: Emotional sharing is encouraged for hospital's workers, and the authentic experiential climate contributes to improving work efficiency as well as organizational performance.

• 의학교육논단
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• 제11권1호
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• pp.11-20
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• 2009

The purpose of this study was to introduce the concepts of experiential learning and the Kolb's model, and to review some applications of experiential learning theory in graduate medical education. The published literature on GME and education for general practitioners applying the experiential theory and the Kolb's model was reviewed. Experience learning defined the cyclical learning process which emphasizes the learners' reflective thinking of the learners' concrete experiences and their active participation in continuous learning actives. Kolb includes this 'cycle of learning' as a central principle in his experiential learning theory. This is typically expressed as a four-stage cycle of learning. Kolb's cycle moves through concrete experience(CE), reflective observation(RO), abstract conceptualization(AC) and active experimentation(AE). Components of continuing education of the adult learner were based on autonomy, context of learning, and competence and performance as educational objectives. Some strategies for graduate medical education were reflective thinking, self-directed learning, morning reporting and feedback with peer review, etc. Opportunities for learning from experience in practical life can be made to enhance reflective thinking and performance of practitioners. Strategies to develop reflective practice among physicians should be explored by further research.