• 지식경영연구
• /
• 제14권5호
• /
• pp.121-136
• /
• 2013

Augmented reality, which has recently drawn great attention, has along history in technical terms. However, the latest emergence of mobile augmented reality using smartphones is allowing people to access augmented reality more easily and faster than ever. However, a review of existing studies shows that most of them have focused on the technical realization of augmented reality, whereas few studies have dealt with how users perceive augmented reality. For users, augmented reality is a means of knowledge transfer, which enables the experience of more abundant reality by providing additional informatio nsources to objects or landscapes. There fore, the element of experience must be considered for the perception of users. In addition, the current augmented reality technology certainly provides users with more fun than any other existing technologies. In this regard, this study intended to divided experiences not only into sensory experiences, but also into entertainment, educational, escapist, and esthetic experiences based on the experience economy theory suggested by Pine and Gilmore(1998). Moreover, this study intended to examine whether mobile augmented reality applications, which are highly popular as a means of the experience economy, influence the usefulness, convenience, and enjoyment perceived by users, and to identify which of these cognitive elements influence usage intentions.

• International journal of advanced smart convergence
• /
• 제13권3호
• /
• pp.234-242
• /
• 2024

The current Metaverse phenomenon, a collective virtual shared space, has drawn attention to Metaverse marketing in the fashion industry. Metaverse fashion marketing refers to the promotion and sale of fashion products and experiences within this virtual environment, which simulates real-world experiences. This study conducted an online survey to identify research problems empirically. The study subjects were surveyed by domestic male and female consumers aged 35.69 on average, and the authors conducted an online survey, reminiscent of the fashion brand's virtual reality store presented in the questionnaire. Three hundred copies of the collected response data were analyzed using the SPSS 28.0 program. As a result of the study, it was confirmed that consumer experience factors in the fashion brand's Metaverse virtual reality store environment significantly impacted the intention to visit the actual store. As a result of the study, it was found that consumers' perceived presence in the fashion brand Metaverse virtual reality store had a significant effect on entertainment, esthetic, educational, and escapism experiences. Consumers' perceived social presence influenced entertainment, esthetic, educational, and escapism experiences but did not affect educational experiences. It was confirmed that the consumer experience factors in a fashion brand's Metaverse virtual reality store environment had a significant effect on the actual store visit intention. Through the results of this study, we contributed to the related research stream by empirically analyzing the impact of various dimensions of the Metaverse fashion experience, which needed to be improved so far, on consumers' actual store visit intention.

• 한국실내디자인학회논문집
• /
• 제33호
• /
• pp.3-10
• /
• 2002

Virtual reality is not a new concept but just a new word and also it isnt limited to the reality created by computer-assisted image composition. Furthermore, we have lived within the virtual reality since long time ago, and the newly emerging digital technology has made the limits of the virtual expression vague and the definition of space concept new, The magical experiences we have had within the digital space consisted of Virtual space are the philosophical subject which we can hardly explain as a simple dichotomous definition such as Virtuality or Reality. But its true that our experiences made within virtual space are felt as much newer space considering those of space design, which have been traditionally made in our physical territory. Digital game is the representative space that provides a new space. Therefore, the new concept in space will be not just the territory expansion of space but also the opportunity we can find a new possibility through the relation between human and space. At this point in time that the life territory is expanding as a new space, this research goal is to show the new possibility of the connection of human and digital space through studying the relationship of Human and Space, Space and Digital space and Human and Digital space as well as The peculiarity of the space which is expressed at Digital game, the most representative space providing new experiences.

• 한국콘텐츠학회논문지
• /
• 제13권1호
• /
• pp.269-277
• /
• 2013

본 연구에서는 결혼이주여성들이 사회적, 문화적, 역사적 '과거성'이라는 이주의 짐꾸러미를 안은 채 새로운 공간으로의 이주 후 자신들의 체험들을 어떻게 주체적 행위자로 재구성해 나가는지를 포착하는 것이 연구의 목적이다. 현상학적 연구방법을 적용하여 결혼이주여성이 경험하게 되는 생활세계의 체험을 신체성, 공간성, 시간성, 관계성 차원으로 분석하였다. 분석결과, 결혼이주여성의 신체성은 피부색이나 문화적인 면에서 차이가 있을 뿐 결코 차별이 대상이 아니라고 생각하며, 자신의 몸에 대한 당당함으로 현실의 편견을 극복하고자 노력한다. 결혼이주여성의 공간성은 새로운 사회문화적 공간을 재구성하는 '공간적 전환(spatial turn)을 시도한다. 결혼이주여성의 시간성은 현실의 탓만을 하는 수동적 주체가 아니라 보다 적극적으로 미래를 준비하고자 하는 인식을 하고 있다. 결혼이주여성의 관계성은 확장된 인간관계를 바탕으로 자신의 영역을 개척하는 삶을 보인다.

• 성인간호학회지
• /
• 제29권1호
• /
• pp.76-86
• /
• 2017

Purpose: The purpose of the study was to provide deep understanding of the reported experiences of families with their loved one in the intensive care unit (ICU), focusing on interactions with healthcare providers. Methods: The data were collected by individual interviews of eleven participants. The transcribed data were analyzed using qualitative content analysis to identify major themes and sub-themes that represented the experiences of families. Results: Five themes and 13 sub-themes emerged. "Captive of patients' delayed death: Fear and anxiety" describes psychological problems arising when the family member became critically ill enough to warrant being admitted to the ICU. "Families as the weak: Suppression and resistance" describes interpersonal difficulties arising due to lack of information and trust with healthcare providers. "Deprivation of authority and duty as families: Helplessness" illustrate situational barriers in attempting to protect and support family member. "Re-establishment of trust relationship with healthcare providers: Gratitude and appreciation" describes how they satisfied with themselves by regaining trust relationship. Lastly, "Acceptance of reality through direct care participation: Relief and peace" illustrates peace of mind by gaining sense of reality through active direct care participation. Conclusion: This study demonstrates the positive and negative experiences of families with ICU patients. The results will be useful in developing family-centered nursing interventions.

• 한국게임학회 논문지
• /
• 제17권2호
• /
• pp.35-44
• /
• 2017

최근 증강현실, 가상현실 기반의 게임들이 크게 인기를 얻고 있다. 기존의 게임이 게임 플랫폼 안에서 가상현실을 구현해 내는 것이었다면, 최근 인기를 얻고 있는 증강현실, 가상현실 기반의 게임들은 현실과 가상이 접목되어 있다는 데 특징이 있다. 이는 기존에는 존재하지 않았던 새로운 장르를 제시하여 게이머들이 갈망하던 어떤 것과 결합하면서, 새로운 경험을 제공한다. 2010년에 스마트폰 게임이 게임 산업의 판도를 바꿨던 것이나, 최근 인기몰이를 하는 <$Pok{\acute{e}}mon$ GO>의 선풍적 인기를 대표적인 예로 들 수 있다. 따라서 본 연구는 경험 콘텐츠로서의 게임을 조명하기 위해 게이머의 경험과 직접적으로 연관 있는 '게임 행위(GA)'를 기준으로 분석을 시도한다. 게임 행위 분석은 현실공간이 게임공간에 개입하는 정도에 따라 게임 행위가 크게 변화되었다고 가정하였으며, 박상우(2009)의 연구를 기반으로 가상공간을 게임공간 안에 실현시키는 측면과 가상공간을 현실공간에 재현시키는 두 측면으로 나누어 게이머의 게임 행위 변화를 살펴본다.

• 디지털산업정보학회논문지
• /
• 제13권1호
• /
• pp.113-123
• /
• 2017

Virtual reality technology is recognized as a next-generation technology and can create realistic environments like the real world and reproduce sensory experiences. And it is a cutting-edge technology that allows humans to experience the same real-world experience in a virtual world by computing the five senses with computers. Also Virtual reality is a technology that has the advantage of experiencing reality in cyberspace and is applied to content such as movies and games. However, many users who use virtual reality can feel cybersickness. And it especially in virtual reality games. This is an important issue for the virtual reality game industry to be resolved. Main symptoms of cyberscickness include dizziness, headache, and vomiting. Existing motion sickness and symptoms are similar, but the cause of cybersickness is different from traditional sickness. Therefore, this study uses virtual reality games and data from various organizations to determine the causes of cybersickness. Also, it intends to contribute to the development of the virtual reality game industry by presenting methods to supplement these problems.

• 문화기술의 융합
• /
• 제7권1호
• /
• pp.151-161
• /
• 2021

본 연구는 간호대학생의 가상현실 기반 시뮬레이션 실습 경험을 이해하기 위한 기술적 질적 연구이다. 연구는 일개 대학의 간호학과 3학년 학생으로 '성인간호학 I, II'를 수강하면서 가상현실 기반 시뮬레이션 실습을 시행한 53명을 대상으로 하였다. 자료는 학생들이 익명으로 작성한 성찰일지를 내용분석법을 사용하여 분석하였다. 분석 결과 5개의 주제범주와 12개의 하위범주로 분류되었으며, 5개의 주제범주는 "필요한 간호역량을 깨달음", "지식이 확장됨", "심리적으로 안전함을 느낌", "문제 중심으로 사고함", "만족감을 얻음"으로 나타났다. 이는 가상현실 온라인 실습이 안전한 실습 환경에서 사고와 지식을 확장시키는 긍정적인 효과를 가져올 수 있음을 시사하고 있으므로 가상현실 실습을 위한 다양한 컨텐츠 개발이 필요하다.

• 유통과학연구
• /
• 제21권10호
• /
• pp.109-121
• /
• 2023

Purpose: This study aims to verify whether avatars that embody different brand concepts offer different experiences to users. Furthermore, this study explores the relationship between user identification with avatars and their actual brand purchase intentions. Research design, data and methodology: The research design employed a between-subjects approach, with two independent variables: brand concept and avatar. The measured dependent variables were brand experience in extended reality (XR) and purchase intention. Additionally, brand attitude served as a control variable. Results: First, in virtual brand spaces with symbolic benefits, ideal avatars were found to elicit higher levels of brand experience than actual avatars. Specifically, participants reported elevated levels of entertainment and relational assembly experiences in symbolic brand spaces. Second, this research reveals that the relationship between users' identification with avatars and their intention to make actual brand purchases is mediated by brand experience in XR. Conclusions: The findings suggest that ideal avatars evoke higher levels of brand experience within symbolic brand spaces, particularly in entertainment, relational connection, and a sense of community. Furthermore, this study establishes the role of brand experience in XR as a mediator between avatar identification and purchase intentions.

• 성인간호학회지
• /
• 제13권2호
• /
• pp.200-208
• /
• 2001

The purpose of this study was to understand the nature and structure of "uncertainty of chronically ill patients" by explaining it more scientifically. This study is based on the unique experiences, which individual uncertainty experiences differ from others. In this sense, Q-methodology which includes self-psychology and abductive logics is applied to the study. The results indicate that there are six types of uncertainty of chronically ill patients : my own fault, self-esteem loss, self-care determination, cure-doubt, reality-restructure, and past-tenacity reality-absence. Thus, "uncertainty of chronically ill patients" is defined from the study as the process in which continuous transition and evaluation of possibility cause changes in human recognition, attitude, action, etc.. The significance of the study is threefold : (1) discovery of six types of uncertainty of chronically ill patients in Korean people, (2) the better understanding of "uncertainty of chronically ill patients", (3) possible developments of nursing concept and assessment and intervention technique based on the new dimension of the understanding in uncertainty for nursing of chronically ill patients from this research.