• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.2
• /
• pp.277-294
• /
• 2023

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential economy theory, this study initially explores the structure of experience factors in the context of experiential fashion stores (RQ1). Next, we investigate the effect of experience factors on consumer loyalty by mediating store attachment (RQ2). In addition, the moderating effect of fashion innovativeness was verified (RQ3). This survey targeted members of the MZ generation who have visited experiential fashion stores. A total of 225 survey responses were analyzed using AMOS 22.0 and SPSS 26.0. First, as a result of factor analysis, the experience factors of experiential fashion stores were classified into education, escapism, and aesthetic entertainment. Secondly, as a result of structural equation modeling (SEM), all three experience factors positively affected store attachment, and increased attachment positively enhanced consumer loyalty. Finally, as a result of multigroup SEM analysis, consumers with low fashion innovativeness considered educational experience as an important factor in inducing store attachment, while consumers with high fashion innovativeness value escapism and aesthetic entertainment experiences.

• International journal of advanced smart convergence
• /
• v.11 no.1
• /
• pp.76-86
• /
• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• The Journal of Korean Society for School & Community Health Education
• /
• v.21 no.3
• /
• pp.35-47
• /
• 2020

Objectives: This study is a descriptive research study conducted to grasp the Prediction factors of the sexual violence experience of college students. Methods: A convenience sampling was performed for 500 students from one college located in Gyeongsangbuk-do, who agreed to the purpose of this study. Data collection was conducted from October 5, 2015, to October 23, 2015, by filling out the self-report questionnaire. Among the 450 subjects excluding those with missing values, a questionnaire of dating violence experience was applied to 317 college students who answered that they had a friend of the opposite sex, and variables and prediction factors related to dating violence experiences were identified. The statistical methods used were descriptive statistics, x²-test, t-test, Pearson's correlation coefficient and binary logistic regression analysis. Results: As a result of the study, the experience of sexual behavior before entering college (𝑥²=6.52, p=.011), experience of sexual violence damage before entering college(p=.045), the experience of sexual assault before entering college (p=.007) and experience of school violence damage(p=.002) were variables related to the sexual violence experience of college students. School violence victimization (OR=4.831, p=.007) and controlling dating partners (OR=1.349, p<.001) were predictors of dating sexual violence. Dating sexual violence experience group were compared to dating sexual violence non-experience group, the relative degree of controlling dating partners was high (t=4.25, p<.001) and had a traditional gender role attitude (t=2.94, p=.004). and there was a positive correlation (r=.358, p<.001) between controlling dating partners and gender role attitude. Conclusions: In order to prevent sexual violence on dating among college students, it is expected that more effective health education results will emerge if the contents of the school-age school violence victimization experience and the control of dating partners, which are predicted factors of sexual violence on dating, are included in the sexual violence prevention program.

• Korean Journal of Organic Agriculture
• /
• v.28 no.3
• /
• pp.289-313
• /
• 2020

This study was conducted to analyze the factors influencing participation intention in urban agriculture. The theoretical foundations of the study were Theory of Planned Behavior (TPB) and Pine and Gilmore's Experiencel Economy. The type of household composition was set as the moderating variable between these independent and dependent variables. In order to test the research model, hierarchical regression analysis was conducted on 439 effective respondents. The empirical analysis results are as follows. Educational experience factors, escapist experience factors, attitudes, subjective norm, and perceived behavioral control, which were set as independent variables to positive (+) influence participation intention in urban agriculture. In addition, the impact of their influence relationship was as follows : perceived behavioral control > attitudes > escapist experience factor > subjective norm > educational experience factor. On the other hand, as a result of analyzing the moderating effect according to the household composition, there was a significant difference in the effect of educational experiences, escapist experiences, and subjective norm on participation intention in urban agriculture. Significant results were not tested on the moderating effects between attitudes, perceived behavioral control, and participation intention in urban agriculture. Based on the results of this empirical analysis, academic and practical implications were presented.

• Journal of the korean academy of Pediatric Dentistry
• /
• v.51 no.3
• /
• pp.229-244
• /
• 2024

This study aimed to evaluate various factors related to cooperation levels in pediatric dentistry and determine their correlation with children's cooperation during dental treatments. This study included one hundred children and their guardians who visited the dental hospital at the Chonnam National University. Children and their guardians completed surveys regarding dental fear, dental caries experience, dental treatment experience, temperament, and guardians' dental anxiety, as well as the background characteristics of the children. Based on these data, factors associated with children's cooperation during dental treatment were investigated. Dental fear, caries experience during the primary and mixed dentition stages, and temperament traits such as shyness and negative emotionality significantly impacted children's cooperation during dental visits, with higher levels of these factors corresponding to lower cooperation. The extent of dental experience also modestly influenced children's cooperation, with higher levels of cooperation observed in children with greater dental experience. Additionally, children's dental fear was strongly correlated with guardians' dental anxiety, increasing as guardians' anxiety levels increased. Twelve-year-old children exhibited significantly lower levels of dental fear compared to other age groups, and regardless of cooperation levels, injections (shots) were identified as the primary factor inducing dental fear among the children. To improve children's cooperation in pediatric dentistry, strategies should focus on alleviating their fears and adopting an individualized approach that consider their oral health status and temperamental traits.

• Korean Journal of Health Education and Promotion
• /
• v.33 no.1
• /
• pp.71-85
• /
• 2016

Objectives: The aim of this study is to verify relationship between suicidal ideation and associated socio-demographic, psychological and behavioral, violence, protective factors among in poor urban area adolescents in Peru. Methods: A cross-sectional survey was conducted in a sample of 981 secondary school adolescents in 2014 collaborating with Korea International Cooperation Agencies (KOICA) Peru office. For statistical analysis, Chi-square test, logistic regression analysis methods were used. Results: 14.0% of male and 37.1% of female were reported having suicidal ideation during the past 12 months. Suicidal ideation experience of male is affected by mother's education level, depression, life satisfaction, sexual intercourse experience, fight experience, insulted experience. Female is affected by depression, life satisfaction, sexual intercourse experience, insulted experience and physical abuse experience. Conclusions: Suicidal ideation experience in poor urban area of Peru is affected by socio-demographic, psychological and behavioral, violence factors. To solve and prevent suicide of adolescents in this kind of area, it is necessary to apply an integrated development program for parents and teachers to participate. For the sustainable preventive program, there is a need to introduce a counseling program, such as psychological counseling to adolescents suicide prevention programs.

• Journal of Internet Computing and Services
• /
• v.21 no.6
• /
• pp.81-94
• /
• 2020

This study developed evaluation indicators for the comfort experience of virtual reality (VR) headsets by classifying, defining, and weighting cybersickness-causing factors using the Delphi research method and analytic hierarchical process (AHP) approach. Four surveys were conducted with 20 experts on VR motion sickness. The expert surveys involved the 1) classification and definition of cybersickness-causing dimensions, classification of sub-factors for each dimension, and selection of evaluation indicators, 2) self-reassessment of the results of each step, 3) validity revaluation, and 4) final weighting calculation. Based on the surveys, the evaluation indicators for the comfort experience of VR headsets were classified into eight sub-factors: field of view (FoV)-device FoV, latency-device latency, framerate-device framerate, V-sync-device V-sync, rig-camera angle view, rig-no-parallax point, resolution-device resolution, and resolution-pixels per inch (PPI). A total of six dimensions and eight sub-factors were identified; sub-factor-based evaluation indicators were also developed.

• Journal of Korean society of Dental Hygiene
• /
• v.22 no.5
• /
• pp.437-442
• /
• 2022

Objectives: In this study 54,848 people were selected as participants to investigate the relationship between oral health factors and eating habits education experiences of adolescents using raw data from the 17th (2021) online survey on adolescent health behavior. Methods: Data were collected using the IBM SPSS Statistics 21.0 statistical program was used. A multi-sample chi-square test was performed on the dietary education experience according to the general characteristics of the subjects. Logistic regression analysis was performed on factors affecting the eating habits education experience. Results: Eating breakfast and consuming fruits was more frequent among eating habits (p<0.001). Regarding factors influencing dietary habits education, in the case of eating habits education experience, sealant was 1.23 times higher (p<0.001), and tingling & throbbing were 0.93 times lower (p<0.01). Conclusions: Educating adolescents on correct eating habits is related to oral health, hence a school based oral health education program related to eating habits is necessary for adolescents.

• Journal of Korean Society of Rural Planning
• /
• v.21 no.4
• /
• pp.115-125
• /
• 2015

This study is to analyze the preference of experiential activities and behavioral intention on rural tourism, with special focus on parents group of elementary students. The result can be utilized as basic data for demanding aspect of rural experiencing tourism. Two-step questionnaire survey was conducted, during May to July, 2915. Sample group was selected at 4 elementary school in Daegu city. 347 valid responses were analyzed with SPSS. Major results are as follows. Firstly, suggested model for 23 experiential activities in 7 types, were verified as valid by verifying factor analysis. Factor 1 was verified and named as 'Rual Life Experience', Factor 2 was verified and named as 'Health/Healing Experience', Factor 3, as 'Agricultural Product Experience', Factor 4, as 'Eco-Cultural Experience', Factor 5, as 'Leisure/Sports Experience', Factor 6, as 'Traditional Wellbeing Food Experience', and Factor 7, as 'Traditional Culture Experience'. All 7 factors explained 75.39% of total variance. Secondly, mean score of preference by each activity showed high in 'Health-care experience', 'Traditional food experience' and comparatively low in 'Collecting experience', 'Agricultural experience'. Thirdly, all 7 types(factors) of experience showed significant affecting relation to satisfaction, intention to participation and recommendation. Specially, 'Eco-Cultural Experience' and 'Rural Life Experience' showed high affecting relation. This could be the characteristics of parents group of elementary students.

• Journal of Korean Society for Quality Management
• /
• v.44 no.2
• /
• pp.357-372
• /
• 2016

Purpose: The paper aims to measure customer experience at banks in South Korea. This study examines six factors of customer experience and identifies their impacts on customer loyalty. Methods: The collected data with surveys were analyzed by using multi-regression analysis. The measurement tools used for this study were categorized into six dimensions: Customization, Employees, Servicescape, Internet Banking, Value addition, and the Presence of other customers. Results: Customer experience has an influence on customer satisfaction: The effects of Customization, Employees, Servicescape, Internet Banking and Value addition were found. However, the presence of other customers was not significant on customer satisfaction. Interestingly, it was found that customer satisfaction made a statistically significant influence on customer loyalty. Conclusion: This study focuses on a bank sector of customer experience. Thus, six factors of measuring customer experience were found. The results of this study will predict customers' experience and also build up effective strategies for the utmost satisfaction of the customers.