• Title/Summary/Keyword: Experience Selection

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중국 닝샤 와이너리 방문동기와 선택속성에 관한 연구 (A Study on the Motivation and Choice Attributes of Visiting Wineries in Ningxia, China)

  • 이수현;우원석;황재현
    • 한국유기농업학회지
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    • 제32권1호
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    • pp.39-54
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    • 2024
  • This study aimed to elucidate the relationship between the selection attributes and visit motivations of Ningxia wineries and tourist satisfaction and intention to revisit. Utilizing multiple linear regression and simple linear regression models, the study quantitatively analyzed tourists' selection attributes and visit motivations for Ningxia wineries. Factor analysis categorized 12 visit motivation variables into four factors: 'Sensation', 'Educational', 'Companion-Friendly', and 'Experiential'. Additionally, 17 selection attribute variables were classified into four factors: 'Service Quality', 'Environmental', 'Facility', and 'Economic'. Through analyzing the impact of visit motivations on satisfaction and revisit intentions, we have identified the pivotal factors as 'Wine Cultural Education', 'Enhanced Companion-Friendliness', and 'Wine Cultural Experience'. In the analysis of the relationship between selection attributes and revisit intentions, crucial elements involve 'Service Quality provided by the winery"'and 'Environmental of the winery'. Conversely, key influencing revisit intentions include 'Environmental of the winery' and 'Costs and Pricing associated with winery visits'. To ensure the sustainable development of the Ningxia winery industry and promote the enduring growth of rural economies, wineries should place greater emphasis on cultivating wine cultural experiences, artisanal activities, and other project endeavors.

Relationship between consumer behavior, perception of nutritional information, and menu factors on fast food using eye-tracking: A study on university students in Jeonju

  • Kyungjong Min;Kunjong Lee;Heajung Chung
    • 한국식품저장유통학회지
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    • 제31권3호
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    • pp.408-422
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    • 2024
  • This study analyzed the factors that influence menu choices through eye-tracking and questionnaires in menu design. Demographic data of subjects coincided with choosing a menu and eye-tracking data. Hot Crispy Chicken Burger is the most popular menu. The study found that regardless of the selected menu, the menu name (35.5 seconds), price (21.6 seconds), and image (16.0 seconds) were viewed the longest, followed by country of origin (8.81 seconds), calories (4.6 seconds), and special indications (p<0.05). The menu name and image were checked more frequently, while calorie information was checked less often. As a result of analyzing various factors that influence menu selection through, Consumer experience and image greatly influenced menu choices. Therefore, if you want to receive a menu selection, it is considered effective to make good use of the menu name and image. In results of principal component analysis (PCA) by gender showed. Men had the longest price in the fixation duration. But, for females, there was a significant difference in gaze fixation when they took the exam, with menu names and special indications being important selection criteria. Since the results show that selection criteria and information acquisition methods differ depending on gender, this research is thought to be able to suggest directions for menu design.

아티스트와 콜라보레이션 패션기업 간의 파트너쉽 성장에 관한 연구 - 아티스트의 특성과 패션기업 선택기준을 중심으로 - (Partnership Growth of Collaborating Artists With Collaborating Fashion Companies - Focus on Characteristics of Artists and the Selection Criteria of Fashion Companies -)

  • 최소라;정성지;김동건
    • 한국의상디자인학회지
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    • 제19권2호
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    • pp.79-90
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    • 2017
  • The main purpose of the study was to explore effects of selection criteria of collaborating fashion companies on the partnership growth of collaborating artists with those companies. Secondly was to find differences in the selection criteria of collaborating fashion companies and the partnership growth of collaborating artists according to the characteristics of artists including gender, age, frequency and time period of collaboration. The questionnaire was developed by the researchers and was collected from 50 artists with experience in collaboration with fashion companies. The questionnaire was composed of three parts including the selection criteria of fashion companies, partnership growth measured by a Likert-type scale, and characteristics of artists measured by a nominal scale. Data were analyzed by a frequency test, factor analysis, reliability test, regression analysis, and independent sample t-test using SPSS Win 18.0. The results of the study showed that significant effects of the selection criteria of collaborating fashion companies on the partnership growth of collaborating artists with the companies. Also, there were differences in the selection criteria of collaborating fashion companies and the partnership growth of collaborating artists between artist groups according to the characteristics of the artists including gender, age, frequency and time period of collaboration.

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패밀리 레스토랑 쌀 메뉴 선택속성의 중요요인과 만족요인의 관계 (Relationships Between Importance and Satisfaction of Rice-based Menu Selection Attributes of Family Restaurants)

  • 구자혁;이상건;윤유식
    • 한국지역사회생활과학회지
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    • 제19권4호
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    • pp.497-507
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    • 2008
  • This study investigated relationships between the importance and satisfaction of rice-based menu selection attributes at family restaurants. For data collection, a total of 250 copies of questionnaires were distributed to 4-year college students who had an experience of a rice-based menu at casual dining restaurants, and finally 221 surveys (88.4%) among them were analyzed by using SPSS Win ver. 11.5. Twenty selection attributes were used to test the level of importance and satisfaction for rice-based menu. The factor analysis identified six dimensions of the importance of rice-based menu selection attributes; variety of items, menu information, recommendation & atmosphere, food quality, preferred menu, and price. Also, five dimensions of satisfaction were identified as nutrition & taste, menu information, preferred menu & atmosphere, variety of items, and cooking. Canonical correlation analysis revealed that preferred menu factor of importance was highly correlated with preferred menu and restaurant atmosphere factor of satisfaction of rice-based menu selection. The managerial implications of these results for rice-base menu selection attributes are as follows: There seems to be a need to develop a variety of rice-based menus, because rice-based menus tend to be considered as an additional menu, not a main course. Aggressive marketing and communication strategies are necessary to position rice-based menu as a main course for college students and as a major maket segment to family restaurants.

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다중 매트릭스 분석 기법을 이용한 최적 건축공법 선정 의사결정지원 모델 (Decision Making Model using Multiple Matrix Analysis for Optimum Construction Method Selection)

  • 이종식;임명관
    • 한국건축시공학회지
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    • 제16권4호
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    • pp.331-339
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    • 2016
  • 건축물의 고층화, 복합화, 대형화에 따라 다양한 공법이 개발되고 있어 주요 공종에 대한 공법 선정의 중요성이 대두되고 있다. 그러나 프로젝트의 특성을 충분히 고려하지 못하고 있고 주요 공법의 선정을 위한 객관적 기준이나 자료 또한 부족한 실정이며, 실무자의 경험과 직관에만 의존하여 선정이 이루어지고 있는 점이 지적되어 왔다. 이러한 문제점을 해소하기 위해 퍼지, AHP, CBR 등 인공지능이론을 이용한 주요 공종의 공법 선정을 위한 다양한 연구가 진행되었다. 그러나 실무에서 공법 선정 시 공종별 특성 및 현장별 조건을 고려하여 주요 공종마다 각기 다른 여러 가지 공법 선정 모델을 적용하기는 어렵다. 이에 본 연구에서는 매트릭스 분석과 선형변환을 이용하여, 실무에서 활용이 용이한 범용적인 성격의 의사결정지원 모델을 제시하고, 사례 연구를 통해 흙막이 공법 선정 과정에 적용하여 연구모델의 정합성을 검증하였다.

노선선정을 위한 GSIS와 전문가체계의 연계 (Linkage of GSIS and Expert System for Route Selection)

  • 이형석;배상호;강준묵
    • 한국측량학회지
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    • 제19권2호
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    • pp.137-146
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    • 2001
  • 도로의 노선선정에 필요한 지형공간정보의 분석 및 처리에 따른 효율성을 증진시키기 위해서는 지형공간정보체계의 분석기능이 필요하다. 또한 합리적인 노선 선정을 위해서는 각 노선을 정량적으로 평가할 수 있는 기법으로 전문가의 지식과 경험을 필요로 하는 체계의 연계성이 이루어져야 한다. 본 연구에서는 지형공간정보체계의 위치정보 구축과 분석과정을 통한 노선선정모형을 제시하고 전문가 체계를 연계한 노선선정체계를 개발하였다. 개발한 체계는 세 단계 계층 기반의 객체지향기법을 적용한 도형 사용자 접속 환경의 윈도우용 체계로서 조건에 따른 노선선형을 제시할 수 있도록 사용과 유지관리를 손쉽게 하였다. 지형공간정보체계를 이용하여 노선선정에 필요한 다양한 정보를 데이터베이스에 구축하고 3차원 지형 분석을 실시하여 대상지역의 특성을 효과적으로 파악하였으며, 영향권 및 중첩 분석과 위치정보연산을 통해 통제지역을 추출하였다. 노선선정체계를 통해 입력된 시종점간에 3개의 비교노선을 선정할 수 있었다. 따라서 본 개발 체계를 실제 대상지역에 적용하여 구체적인 비교 평가를 시도함으로써 노선선정체계의 적용 가능성을 입증하고자 하였다.

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안과 의료기관 선택요인 및 정보탐색 행태에 관한 연구 (The Study on Selection Factors of Ophthalmic Medical Institute and Habits of Information Searching)

  • 이혜진;이정우;홍상진
    • 보건의료산업학회지
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    • 제3권1호
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    • pp.47-58
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    • 2009
  • This study is to grasp selection factors and habits of information searching of customers of ophthalmic service and to verify the differences in them and to investigate how they affect in selecting medical institute by demographic sociological characters, selection factors by classification and habits of information searching, how many times they used and the type of medical treatment. The result of analysis of importance of selection factors of medical institute, it showed that doctors' career were evaluated high by classification and it showed in order of university hospital, hospital, clinic in facilities and equipment and in order of university hospital, clinic, hospital in distance transportation Analysis of importance of selection factors by sex distinction, it showed that doctors' career were high for both male and female and according to the result of analysis of selection factors by an age, doctors' career variable was measured high and it showed in order of facilities, equipment, distance and convenient transportation. The result of analysis by the form of medical treatment, doctors' career were measured high in all diseases. Facilities and equipment were measured high in case of a corrective operation of eyesight and distance transportation variable showed high in simple eye diseases. According to the result of analysis of habits of searching information by utility frequency, one's own experience in the past(direct visits) was the highest over all and it showed in order of introduction of other ophthalmic department in case of people who go to the institutes many times.

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제휴파트너 선정성향이 제휴성과에 미치는 영향에 관한 연구: 제휴경험의 조절효과를 중심으로 (The Effect of Partner Selection on the Performance of International Strategic Alliances: The Examination of Moderating Process of Previous Experience)

  • 안선엽;현재훈
    • 한국산학기술학회논문지
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    • 제14권12호
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    • pp.6204-6210
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    • 2013
  • 본 연구는 파트너선정에 적합한 결정기준의 제안과 파트너 선정요인이 제휴성과에 미치는 영향 관계를 국내기업 관점에서 신뢰도와 몰입도 그리고 제휴경험 등의 요인별 영향을 분석하였다. 분석결과 제휴체결 당시 과업관련 선정기준을 중심으로 파트너를 선정하는 성향과 파트너관련 선정기준을 적용하는 성향의 기업들에 있어 별다른 차이점 없이 신뢰형성과 제휴몰입도에 긍정적인 영향을 주고 있는 것으로 나타났으나 파트너 관련 선정기준을 적용하는 기업의 경우 제휴몰입도와의 상관관계가 없는 것으로 나타났다 (CR=1.065). 또한 기존의 제휴경험이 파트너 기업 간 신뢰도와 제휴몰입도를 높일 것이라는 예상과 다르게 경험 유무가 별다른 차이를 보여주지 않았고 오히려 과업관련 선정기준으로 파트너를 선정한 기업의 경우 제휴경험이 없을수록 신뢰도 형성에 긍정적인 것으로 나타났다 ($x_2{^2}-x_1{^2}=5.452$). 본 연구는 제휴를 도입하려는 국내기업이 제휴파트너를 선택하는 과정에서 국내기업의 환경에 적합한 선정 기준을 제안하고 기업의 이해 폭을 넓히며 파트너 선정기준의 결정요인들과 신뢰와 몰입 등 관계자원의 영향을 통합적으로 분석하고 성공적 제휴관계 형성과 성과를 위한 파트너 선정의 중요성을 강조함으로서 이론적 실무적 시사점을 제시하고 있다.

한국과 일본 여대생의 의복행동 비교 (A Cross-Cultural Research of Clothing Purchasing Behavior of Korean and Japanese Female College Students)

  • 이옥희
    • 복식문화연구
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    • 제13권5호
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    • pp.743-755
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    • 2005
  • The Purpose of the study was to compare clothing shopping motives, fashion information sources, evaluation criteria of apparel products, store selection criteria, apparel buying places, and purchasing experience and country of origin place on imported clothing. The total of 371 consumers, college female students in Korea and Japan were sampled in both countries. ANOVA, factor analysis, Duncan's multiple range test, t-test, frequency, and percentage as analysis methods were used. The results of the study were as follows. According to the comparative analysis of clothing purchasing behavior by factors, the result showed that both of them had more personal motives than social ones, regarding clothing purchasing motives. The clothing purchasing motives of students in Korea was higher than it of students in Japan. In the use of information sources, the students of both countries considered the information by consumer very importantly. Next to it, they highly regarded the information by marketer. The students in Korea used all informations more than the students in Japan. In the clothing selection, both of them considered criteria esthetics very importantly. The students in Korea considered 'brand name', 'versatility', and 'pleasing to others' as important, but the students in Japan considered 'price' and 'prestige' very importantly. For store selection criteria, Korean students considered 'duality guaranteed', 'service', and 'their and other's experience' as important but Japanese students regarded 'price' and 'variety of products' as important. A department store was the most highly preferred among clothing purchasing stores. After it, for Korean students, fashion mall, renowned brand stores, discount store were considered in order of preference, for Japan, speciality stores, fashion mall, renowned brand stores are preferred. Regarding imported clothing, Korean students, in order of preference, preferred the goods of America, Italy, France, England, etc. Japan students preferred the goods of America, Italy, China, France, etc.

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암환자의 통합의학 치료경험 - 근거이론을 중심으로 - (Integrated medical treatment experience of cancer patients -grounded theory around-)

  • 문준석;신헌태
    • 대한예방한의학회지
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    • 제21권1호
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    • pp.107-119
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    • 2017
  • Purpose : Recently, cancer has become a chronic disease that requires supervision because of early diagnosis and the development of therapeutic technology. As a result, cancer patients are interested in improving the quality of their lives besides the treatment of cancer itself. Therefore, it is necessary to conduct a qualitative research to understand the vivid experiences of cancer patients and structure their treatment experience. Among qualitative researches, grounded theory is developed based on the data collected in the field. The grounded theory research method is easy to analyze for the process and structure of the treatment experience. Therefore, the purpose of this study is to provide basic data on the integrated medical experience of cancer patients Methods : Participants were conveniently selected, and the criteria for selection were for those who had more than 1 month of hospitalization so that they could dictate their situation and experience in a meaningful manner. Data was collected through in-depth interviews and continued until the data were saturated through theoretical sensitivity and continuous comparison methods. The collected data were analyzed through the process of open-coding, axial coding, and selection coding, which are the research methods of grounded theory. Results : Cancer patients differ in their path, purpose, and attitudes depending on their respective situations and the internal and external resources of individuals. There is also a difference in the perception of their situation among the cancer patients and their families. Cancer patients were shown to recognize and cope with problems in the integrated medical treatment process, and have been classified into 6 different types after the results. Cancer patients showed positive changes in terms of physical, emotional, and lifestyle after their integrated medical treatment. Cancer patients perceived the integrated medical treatment process as a horizontal relationship structure and with diversity. Conclusions : The experience of integrated medical treatment of cancer patients is a process of rehabilitation that heals the body and restores life within the interaction of support system, contextual situation, and internal resources of the individual. Despite this, there is a need not only for the efforts of integrated medical service providers but also institutional support in the future with regards to the current weaknesses and points for improvement. In addition, there is a need for an objective criterion to measure the outcome of integrated medicine for the standardization of integrated medical services.