• Korea Journal of Hospital Management
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• v.26 no.3
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• pp.56-67
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• 2021

There are few domestic studies on medical services in medically vulnerable areas where medical use is not met due to a lack of medical resources. The past studies on smart medicine targeting medically vulnerable areas grasp only the overall satisfaction level, or the sub-dimensions of satisfaction are not classified clearly. Also, it lacks consideration of the patient's needs. This study aims to analyze the effect of users' experience of the smart medicine pilot project conducted in medically vulnerable areas on satisfaction and demand. The user's experience was measured by variables in the dimensions of structure, process, and outcome. Among the pilot project participants, 282 subjects responded to the 2019 survey. Using the hierarchical regression method, we tried to find out the determinants of satisfaction and service demands. Experience factors affecting satisfaction were found to be accessibility, certainty, effectiveness, and efficiency. In addition, it was found that the demand in their 60s was high and that accessibility, certainty, effectiveness, and efficiency had a statistically significant effect on the demand. It is expected that the smart medicine pilot project will be effectively operated by well utilizing the factors influencing satisfaction and demand revealed in this study.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.133-140
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• 2018

This study aims to examine the effect of discrimination experience on job satisfaction among working women with disabilities, focusing on meditating effect of self-esteem. To this end, the data from the 8th year of the employment panel of disabled population surveyed by the EDI; Korea Employment Agency for the Disabled was used for the study. The data collected from 549 working women of disabilities from EDI was analysed by using the path analysis. The findings are as follows: first, discrimination experience of working women with disabilities had a significantly negative effect of their job satisfaction. Second, self-esteem presented the mediating effect between discrimination experience and job satisfaction. Based on the results, this study proposed various programs to increase job satisfaction by enhancing self-esteem in situations where the experience of discrimination among women with disabilities is high and suggested practical implications to increase job satisfaction of working women with disabilities.

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.27-47
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• 2007

In an effort to apply IT to practices of learning, universities are trying to implement e-Learning systems and expanding the extent of their usage. Nowadays, e-Learning systems are not only used for conducting web-based distance learning, but also used for supporting traditional classes education by encouraging communication and information sharing between instructors and learners or among the learners. There is relatively lack of studies on the exploitation of e-Learning systems in the traditional classes, in comparison with a distance education. Specifically, howe-Learning systems could support the traditional class and/or which benefits e-Learning systems could offer in the classes are among the important issues. In this study, we suggest that e-Learning systems would be the rich media to communicate and exchange information among people who participate in a class. We derive key variables like media richness and media experience from Media Richness Theory and from Channel Expansion Theory. Moreover, Media usefulness and Satisfaction of a learner with e-Learning system is drawn from the literature on IS success. We examine the effects of perceived media richness, media usefulness, and media experience on leaner's satisfaction with e-Learning systems. In addition, we also investigate learner's media usefulness perception which is positively related to media richness and media experience. Finally, learner's experience with e-Learning systems affects perceived media richness. Based on the results of an empirical test. we first suggest that perceived media richness with e-Learning systems contributes to increase media usefulness and satisfaction of a learner. Second, media experience is an important predictor of media richness and media usefulness perception. Consequently, the result can support Channel Expansion Theory. Finally, media usefulness perception affects learner's satisfaction with e-Learning systems.

• Korean Journal of Heritage: History & Science
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• v.48 no.3
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• pp.120-137
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• 2015

This study aims to understand the ways in which experience programmes affect visitors' attitude at cultural heritage sites. Through a literature review, this study constructed measurement scales that specifically measure experience at the cultural heritage sites. Afterwards, this study measured visitors' experience, satisfaction, and attitude at cultural heritage sites. This study found that visitors experience fun, authenticity, leaning, and a sense of escaping/togetherness through the experience programmes. Second, authenticity, fun and learning influence their satisfaction in terms of their visit, whereas a sense of escaping/togetherness does not link to their satisfaction. Third, visitors' satisfaction is the key determinant in changing their attitude. Fun is the key determinant that directly influence visitors' attitude change, whereas authenticity is the key determinant that indirectly influence visitors' attitude change.

• Korea Science and Art Forum
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• v.28
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• pp.175-184
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• 2017

This study aims to investigate the relations between the components of memorable tourism experience(MTE) and satisfaction, as well as loyalty. Research method and results of this study are as follows. Using the advance research of memorable tourism experience theory, the measurement scales were developed for the survey. Data were collected from the major cities in Dajeon, Korea between Jun. 1~Jul, 10, 2016. Of the 295 surveys collected, the researchers retained 274 usable responses. Data were used to examine the relations among characteristics of memorable tourism experience, satisfaction, and loyalty. The results indicated that the components of memorable tourism experience comprise nine factors. Moreover, part of the factors revealed to have significant positive effects on the satisfaction and loyalty. The results of this study provide implications for determining how tourism operators should prioritize their business resources in developing tourism programs.

• Asia Marketing Journal
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• v.17 no.2
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• pp.73-96
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• 2015

This paper investigates how servicescape perception influences customer experience quality in hedonic service settings. In addition to the direct effect of servicescape quality on customer experience quality, the indirect effects of servicescape quality on customer experience quality via employee-to-customer interaction quality and peer-to-peer interaction quality are also investigated. We collected data through a self-administered survey. The proposed relationships were tested using structural equation modeling. The results show that servicescape quality influences customer experience quality both directly and indirectly through employee-to-customer interaction quality and peer-to-peer interaction quality, and customer experience quality influences customer loyalty. Additionally, we find that the indirect path via peer-to-peer interaction quality is significant only in a low-satisfaction customer group. The indirect effect of servicescape quality perception through peer-to-peer interaction quality is significant only in low-satisfaction customer groups. Therefore, if evaluations for this indirect effect fall below an acceptable level, it should be addressed first before improving on other attributes. However, after this point, further improvements offer few if any gains; therefore, service firms should allocate their resources to quality improvements to other factors. This study is the first to investigate the indirect effects of servicescape quality on customer experience quality via peer-to-peer interaction quality in hedonic service settings. Additionally, this study demonstrates that the significance of this indirect effect applies only to a low-satisfaction customer group.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.6
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• pp.1449-1461
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• 2013

In this study, We analyzed whether the quality of marine leisure sports experience have effects on participants satisfaction, immersion and 5motive for reparticipation. We also investigated effect of participants' pre-experience of participating race on satisfaction, immersion and motive for reparticipation. Sense of freedom and social interaction appeared to affect satisfaction of participants significantly, but the sense of control did not. Sense of freedom had effect on immersion, whereas sense of control and social interaction had no effect on immersion. Significant relationship between motive for reparticiaption and participants' satisfaction and immersion was observed. Interaction effect between participant's satisfaction and was significant. Immersion mediates relation between reparticiaption and participants' satisfaction, participants experienced yahct race before showed more effect of satisfaction on motive for reparticiaption than participants with no race experience, who showed no significant effect of satisfaction on motive for reparticiaption. Immersion have effect on motive for reparicipation in both groups, but effect size was greater in the group with race experience. Thus, satisfaction and immersion of participants who have pre-experience of participating race showed greater effect on reparticipation than who haven't.

• Journal of Distribution Science
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• v.13 no.5
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• pp.103-111
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• 2015

Purpose - When it comes to first impressions of family restaurants, people basically think of the following factors: cozy, a refreshing space, indoor lighting, atmospheric music, the best-quality service through mutual interactions with employees, birthday events, follow-up customer management, brand image, and many others. Focusing on such family restaurants characteristics, with consumption experience and customer satisfaction determined as mediator variables, this study looks into the selection factors that affect customer loyalty when choosing a family restaurant. Subsequently, the study conducts an empirical analysis of these selection factors with the greatest influence. Research design, data, and methodology - This study analyzed 200 total surveys of family restaurant customers including college students, workers, housewives, and others. The survey was conducted over two weeks in May 2014. For statistical processing, SPSS 21 was used for factor analysis and reliability analysis as well as AMOS for structural equation analysis. In terms of a variable that would influence either consumption experience or customer satisfaction at the restaurants, the study introduced the concept of customer equity. The study designed a model based on a hypothesis developed using the following factors: customer encounter service value, customer convenience value, brand equity, relationship equity, and other factors defined as components of customer equity by Rust et al. (2000) determined as independent variables as well as with customer experience and customer satisfaction set as mediator variables. The hypothesis, after all, assumed that customer loyalty would be positively (+) influenced. Results - The analysis results from the study reported that brand value, customer encounter service value, and relationship value have positive (+) effects on consumption experience and customer satisfaction. However, as for customer convenience value, this turned out not to have a statistically significant influence on consumption experience and customer satisfaction. In regard to a relation between consumption experience and customer satisfaction, the results showed that the former affects the latter, and in terms of intervening variables, both of these appeared to have a positive (+) effect on customer loyalty. Conclusions - This study suggests that family restaurants should look for strategies that focus on how to promote customer relationships. For example, restaurants could try birthday events or discount events to achieve this goal. Since the study ended up realizing relatively low levels of suitability and statistical significance, the path of the study changed. After all, in order to increase suitability and statistical significance, the study had to eliminate factors such as service quality and others and for this reason the study was unable to conduct the analysis as initially planned. In addition, the data samples of the research were mainly gathered from students, which made it hard to say that the analysis was carried out on samples from every different group. Future research should analyze the characteristics of each group of customers for factors affecting customer satisfaction and customer loyalty in the family restaurant chain.

• Korean Institute of Interior Design Journal
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• v.26 no.5
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• pp.25-33
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• 2017

The home interior market has been expanding due to the continuing increase of single-person households, the craze for DIY interior design, the increasing demands for old-house renovation and the customer needs for good housing conditions. Now the building materials companies are scrambling for the whole interior market share. The heretofore companies have focused only on the single items, but now they are promoting the comprehensive interior products as total interior brands. Besides, they use their own showrooms to share their brand culture experience and have communication with their customers. As for the show rooms, they have got to represent the identities of the building materials brands. And to present them effectively, it needs to meet the customer needs and emotions. In this connection, the object of this study is to clarify the definitions and the characteristics of the show rooms and the experience design through the literature research, analysis the space characteristics of the experience design in the show rooms of total interior brands, investigate their customer satisfaction and present the direction and the effective methods of the space design for the show rooms of the future. And the study result shows the experience design is the key factor to the high user satisfaction. Thus, the show rooms should provide the well-balanced experience with the adoption of a variety of experience design elements. Especially, the experience design elements are needed in the room to display the merchandise. Lastly, the show rooms are expected to increase constantly, so the study targeted at the specific area, Seoul should be expanded to other areas. And this study based on the customer survey alone have a limit to giving the concrete proposals. Therefore, the follow-up studies with the different methods such as one-to-one interview will be in demand.

• Korean Journal of Human Ecology
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• v.20 no.1
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• pp.91-100
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• 2011

This study was conducted in order to understand grandmothers' intent of caring for working mothers' children and the influence of related variables with regard to living arrangements. The data was collected from 245 grandmothers who have been caring for their grandchildren for more than 6 months. The data was analyzed by mean, t-test, x2-test, and logistic regression analysis. The results were as follows: first, as to whether the grandmothers were willing to take care of their grandchildren again, 56.5% answered "yes", while 43.5% were not willing to do so. Those who were not living together with their grandchildren were more likely to answer positively. Second, it was found upon analysis that the significant variables of the experience differed according to grandmothers' residential status. In the case of co-residing grandmothers, the significant variables were the number and age of the grandchildren, their relationship, satisfaction, and feeling of burden, while only satisfaction was significant in non-co-residing grandmothers' cases. This implies that the more satisfaction the non-co-residing grandmothers experience, the more likely they are willing to take care of their grandchildren again. As for the co-residing grandmothers, it implies that the characteristics of the grandchildren, satisfaction, and feeling of burden, all influence their caregiving intent for the next time.