• 유통과학연구
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• 제17권1호
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• pp.57-72
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• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• 한국항공운항학회지
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• 제20권4호
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• pp.57-69
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• 2012

The purpose of this study was to identify the effect of experience emotion (i.e., happy, proud, sad, fear) on the risk perception. This study also examined interaction effects of emotion regulation (i.e., reappraisal strategy, problem focused strategy) between experience emotion and risk perception. The study collected data from 168 flight crew members in Korean commercial airlines, using an online research in which an experiment of emotion manipulation and a survey were included. The results of the study found the positive effect of happiness emotion on the risk perception regarding cases 1(these cases have high possibility of negative result and low circumstance control) and the positive effect of sadness emotion on the risk perception regarding cases 2(these cases have low possibility of negative result and high circumstance control). This study also found the interaction effect of reappraisal emotion regulation strategy between the relationship of happiness and risk perception regarding cases 2. From these results, the study provided that theoretical and practical implication that happiness and sadness emotion contribute risk perception and reappraisal strategy has a moderating role in the relationship between happy emotion and risk perception. Finally, based on these results, the limitations of this study and future research were discussed.

• 복식문화연구
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• 제19권3호
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• pp.565-578
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• 2011

The purpose of this study was to examine the emotional experience dimension on the brand of the low price cosmetics and to empirically investigate the effect of emotional experience on the relationship between customers and brand. Data were collected for 10 days starting on March $2^{nd}$ 2009. Questionnaires were distributed to 517 female college students who experienced to purchase the products of the low price cosmetic brand and answers were collected. The results of analysis on collected data showed that the emotional experience was classified into sense, spatial environmental emotion, sales promotion emotion, salesperson emotion and visual/verbal identity, and emotional experience on low price cosmetic brand had a positive effect on the relationship between customer and brand. Specifically, it was showed that emotional experience on low price cosmetic brand significantly affected the customer satisfaction, brand trust and brand attachment. In terms of effect of emotional experience on customer satisfaction, the orders in the degree of influence were following: the sense, spatial environmental emotion, sale promotion emotion and salesperson emotions. In terms of effect of emotional experience on brand trust, the orders in the degree of influence were following: the sense, salesperson emotions, sale promotion emotion and spatial environmental emotion. In terms of effect of emotional experience on brand attachment, the orders in the degree of influence were following: the sense, spatial environmental emotion, salesperson emotions, visual/verbal identity and sale promotion emotion.

• 한국실내디자인학회논문집
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• 제18권5호
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• pp.31-39
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• 2009

Today, 'Emotion' has come to stay as a powerful culture code. Though there has been not a few research results based on the recognition of the importance of emotion, the concept of 'Emotion' still differs according not only to researchers but also to the fields. There firstly lies the aim of this study to research the moaning and feature of 'Emotion' through John Dewey's Theory of Experience. Secondly, this study tries to categorize the strata of emotion in space, and further tries to present the methodology for the study of emotion shown in the space. Emotion is the impulse corresponding to the root force drawing out indefinite situations into the context of the problem, and is also the force which integrates all the elements in the process of reflective correlation. Emotion can be referred to as the activating and combining force which makes it possible for the separate elements to be related to the whole as one, and as the feature forming the completion of the transaction between organisms and environment.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.121-136
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• 2016

The purpose of this study was to investigate consumer behavior based on the experience from visiting Jeonju Hanok Village. This study tested the relationship between the experience and intention to revisit for consumers who visited the village mediated by emotion and place attachment as a structural equation model. The results of this study were as follows. First, the perceived emotion was found to be significantly influenced by experience. Consumers were likely to feel positive emotions if their experiences of entertainment, escapism, and esthetics were positive. Second, the place attachment was found to be significantly influenced by experience. If consumers perceived positive experience of education and escapism, then they would like to be attached to the place where they experienced such positive experience. Finally, the intention to revisit was found to be significantly influenced by the emotion and the place attachment. If positive emotion and place attachment were well-established through consumer experience, then consumers would like to increase the intention to revisit the place.

• 한국의류학회지
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• 제40권2호
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• pp.258-272
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• 2016

This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

• 한국산학기술학회논문지
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• 제12권3호
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• pp.1188-1196
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• 2011

최근 많은 기업들이 즐겁게 일할 수 있는 조직분위기를 조성하여 조직성과를 극대화하기 위하여 'Fun경영'에 관심을 기울이고 있다. 특히, 업무활동과 관계없는 여가활동을 지원하고 활성화함으로써 조직분위기를 고취시키고 궁극적으로는 성과를 향상시키려고 한다. 본 연구는 국내 기업에서 실시하고 있는 직장 내 여가활동에 대해 참가자들이 느끼는 여가 경험을 확인하고, 여가경험이 구성원 정서 및 직무태도, 조직시민행동에 미치는 영향에 대해서 살펴보았다. 또한, 여가경험과 직무태도, 조직시민행동과의 관계에서 긍정정서의 매개 효과에 대해서 검증하였다. 연구결과, 직장 내 여가경험은 조직구성원의 긍정정서에 유의미한 영향을 미치는 것으로 나타났다. 또한, 구성원의 긍정정서는 직무만족, 조직몰입 및 조직시민행동에 긍정적인 영향을 미치는 것으로 나타났다. 긍정정서는 여가경험과 직무태도 및 조직시민행동과의 관계를 완전 매개하는 것으로 확인되었다. 직장 내 여가경험에 대한 본 연구는 Fun경영 활동 중 업무와 직접적인 관련이 없는 여가활동이 구성원의 정서관리에 효과적인 수단임을 확인한다. 연구결과는 Fun경영 설계 시 여가활동 자체보다는 여가경험을 통한 긍정정서의 유발이 더 중요함을 시사한다.

• 융합정보논문지
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• 제11권11호
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• pp.115-124
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• 2021

본 연구는 고객의 텀블러활용 경험과 사회적 정당성의 관계에 대한 고객감정의 매개역할을 실증적으로 확인하였다. 이를 위하여 텀블러를 활용하는 소비자들을 대상으로 설문조사하여 자료를 수집하였다. 가설검증은 구조방정식모형분석법을 활용하였으며, 추가적으로 고객경험과 사회적 정당성의 매개효과를 검증하기 위하여 Hoyle and Smith이 제안한 방법을 사용하였다. 실증분석 결과는 다음과 같다. 첫째, 고객경험은 고객감정과 사회적 정당성에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 고객감정은 사회적 정당성에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 고객의 텀블러 활용경험, 고객감정, 사회적 정당성의 관계를 탐색적으로 제안하고, 사회적 정당성에 대하여 고객경험과 고객감정이 선행요인 역할을 할 수 있다는 것으로 실증적으로 확인하였다는데 의미가 있다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.26-29
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• 2000

This study would review how important to define emotional intelligence could be in measuring individual differences in emotional experience. For this purpose, the definitions of emotion, built by psychological theorists, would first reviewed, in connection to the newly developed techniques in the area of emotional engineering. Comparing peripheral theories of emotion and cognitive appraisal theories, the multi-facets of emotional experience would be illustrated and it would discussed what these facets mean to predict emotional health of individuals.

• 문화기술의 융합
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• 제8권3호
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• pp.203-212
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• 2022

본 연구는 정서중심심리코칭 경험의 본질이 무엇이며, 그 경험이 연구 참여자들에게 어떤 변화를 가져왔는지를 탐색하는 것을 목적으로 한다. 이를 위해 정서중심코칭을 5회 경험한 4인의 연구참여자를 대상으로 심층면접을 수행하였다. 면담자료는 Colaizzi의 현상학적 연구방법을 사용하여 분석하였다. 정서중심심리코칭은 Greenberg의 정서중심치료를 기반으로 ICF의 코칭 핵심역량과 함께 융합하여 정서를 중심으로 접근하는 새로운 코칭심리 모델이다. 분석결과, 정서중심코칭 경험 이전에는 자신의 정서를 회피하거나 억압한 면이 있었고, 이로 인해 행동에서도 효과적인 대인관계나 대안을 탐색하지 못하게 되는 결과를 보여주었다. 반면 경험 이후에는 정서에 대한 인식, 정서 조율, 정서 표현, 상대에 대한 정서 이해(공감) 등이 적응적인 형태로 발전하였으며, 효율적인 대안을 마련하게 된 것을 알 수 있었다.