• 한국콘텐츠학회논문지
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• 제12권7호
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• pp.425-436
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• 2012

본 연구는 국내 주요 항공사 승무원을 대상으로 업무 특성상 일시적 해외 체류 시 라이프 스타일과 여가유형을 조사하는 것을 목표로 하고 있다. 본 연구에서는 선행연구를 바탕으로, 객실승무원의 근무 실정에 맞는 라이프스타일과 여가활동 내용을 발췌하여 설문항목을 작성하였다. 분석방법은 수집된 데이터를 바탕으로 내적일관성을 확인하는 신뢰도 분석과 요인분석을 실시하였으며, 라이프스타일은 문화체험 지향형, 성공 추구형, 사교성 지향형, 인간다움 추구형, 유행 추구형, 쇼핑 선호형, 건강지향형의 7개 요인이 추출되었다. 또한 여가유형은 휴식형, 스포츠형, 관광활동형의 3개 요인이 추출되었다. 라이프스타일에서 추출된 요인들을 군집 분석 한 결과, 군집1은 소극적 라이프스타일 형, 군집2는 적극적 라이프스타일 형, 군집3은 자아만족 라이프스타일 형으로 분석되었다. 항공사 객실승무원의 라이프스타일 유형분석은 직장인의 짧은 해외 출장 시 여가시간을 잘 활용할 수 있는 근간을 제시할 수 있을 것이다.

• 한국IT서비스학회지
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• 제21권5호
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• pp.29-49
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• 2022

Consumers are now no longer satisfied with using a single channel to shop and then desire a smooth and consistent purchasing experience across channels. By integrating different channels and services, an omni-channel strategy allows consumers to choose their preferred channel to complete their shopping tasks. Therefore, large retailers in China have recently been transforming into omni-channel retail formats to secure their competitive advantage. To better implement this strategy and optimize its effectiveness, it is important to understand how consumers respond to the quality of channel integration. Based on social exchange theory (SET), the main purposes of this study are to explore the impact of channel integration quality on consumer engagement in the Chinese omni-channel retailing environment and to further examine whether there is a moderating effect of consumer empowerment on this relationship. To test this research model, we collected data from 330 respondents by conducting an online questionnaire in China. The results indicated that the two dimensions of channel integration (breadth of channel-service choice and transparency of channel-service configuration) positively affected two dimensions of customer engagement (conscious attention and enthusiastic participation), respectively. The findings also show that consumer empowerment only positively moderates the relationship between breadth of channel service choice and conscious attention, whereas it negatively moderates the relationship between transparency of channel-service configuration and conscious attention/enthusiastic participation. Given these results, this study deepens our understanding of the impact of the quality of channel integration on customer engagement in the context of omni-channel retailing in China and sheds light on how retailers can attract consumers with different levels of empowerment.

• 의학교육논단
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• 제16권2호
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• pp.67-76
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• 2014

Few studies have examined burnout among the faculty of medical schools in the Republic of Korea. The aim of this study was to determine the level of burnout and its associated factors among the faculty members of three medical schools in the Busan-Gyeongnam area, and to summarise the available literature on burnout. We conducted the survey using a validated questionnaire that incorporated the Maslach Burnout Inventory-Human Services Survey (MBI-HSS) as well as questions about demographic characteristics, working experience, health, lifestyle, most time spent and most difficult work, and suicidal ideation and job quitting ideation of the survey participants. MBI-HSS scores were analysed in the three dimensions of emotional exhaustion (EE), depersonalization (De), and personal accomplishment (PA). Through the survey, the 186 professors, 49% among the total, provided data which were included in the present analysis. More than thirty per cent (37.1%) of the professors reported at least 1 symptom of burnout. For burnout dimensions, 11.8% of the respondents scored high for EE burnout, 25.3% for De, and 14.5% for PA, with 1.6% scoring high on all three dimensions of burnout. High burnout was found to be strongly associated with several of the variables under study, especially hours worked per week, self-rated health, career (range, 4 to 9 years), and age (range, 50 to 59 years). The EE score was highest for the professors who chose 'patient care' as the most difficult type of work. This study showed that just over one-third of professors have at least 1 symptom of burnout and working more hours per week, short length of work (years), and especially suicidal ideation seem to be associated with the burnout of medical school faculty members in the Busan-Gyeongnam area. In summary, a greater risk of burnout of physicians (including medical professors) seems to be associated with specialties at the front line of care, working more hours per week, work-life imbalance, low self-efficacy, depression, and conflicts with colleagues and patients.

• 유통과학연구
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• 제11권10호
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• pp.93-105
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• 2013

Purpose - This empirical analysis determines the structured causal relations between perceived value, customer satisfaction, and repurchase intention among users of traditional markets. The results of this analysis would help merchants and market operators indevisingan appropriate strategy to successfully manage traditional markets. Research design, data, methodology - The perceived value model of traditional markets includes functional value (price), functional value (quality), emotional value, and social value. In this study, the perceived value of traditional markets is considered as an independent variable, while customer satisfaction and repurchase intention are shown as the dependent variables, where customer satisfaction is also considered as the mediating variable. The study aims to ascertain the extent of influence of the perceived value of traditional markets on customer satisfaction and repurchase intention. We use regression analysis to verify the effects. The measurement items were already deemed as reliable and valid in the previous study, but for this purpose, we made some modifications. We distributed questionnaires to 300 consumers on a national scale, and finally used 241 consumer responses among these as a sample. We analyzed the data using the SPSS 21.0 statistical program. Results - We obtained the following results. First, the order of perceived value dimensions of traditional markets that positively impact customer satisfaction is functional value (price), social value, emotional value, and functional value (quality). Second, the perceived value sometimes directly affects repurchase intention; its effect is typically strong with customer satisfaction as a parameter. The order of perceived value dimensions that positively impact repurchase intention is social value, functional value (price), emotional value, and functional value (quality). Third, the perceived value significantly influences repurchase intention, with customer satisfaction as the mediating variable. Conclusions - We should recognize the importance of perceived value in retail distribution markets, such as traditional markets. Moreover, we need to develop strategies to improve the perceived value. The practical implications of the study are as follows. First, with regards to functional value (quality; price) dimensions, we should have an appropriate assortment of high quality products that are reasonably priced. In addition, customers are satisfied with the friendly service, discounts, and other benefits provided by the merchants. Second, in terms of emotional value dimension, we need to develop differentiated events that provide fun and emotional experience to the customers. Third, in the context of social values dimension, we should strive to positively influence society to enhance social image through activities such as social services and contribution to community development. On the basis of these results, we present the implications, limitations, and future directions for the research. One of the policy implications of the study is that merchants of traditional markets must actively select customers and develop customer value. However, this study is limited in the fact that the population used for data collection is not fully representative, as the survey only covered some specific areas. Moreover, future studies could also benefit with additional research using moderating variables.

• 한국융합학회논문지
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• 제12권9호
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• pp.239-250
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• 2021

본 연구는 국내·외에서 발표된 간호사와 간호대학생의 문화적 역량 구성요소에 대한 양적 연구를 체계적으로 고찰하여 문화적 역량에 대한 이론적 이해를 돕기 위해 시도되었다. 문헌검색은 2020년 6월부터 8월까지 약 3개월 동안 수행하였으며, 2010년 1월 1일 부터 2019년 12월 31일까지 발표된 학술지 논문 및 학위 논문을 대상으로 검색하였다. 문헌추출은 PRISMA 가이드 라인에 따라 진행하였으며 총 1,175편의 논문 중 67편이 체계적 문헌고찰 논문으로 선정되었다. 연구 결과 가장 많이 차지하는 구성요소로는 문화적 인식이었으며 문화적 지식, 문화적 기술, 문화적 민감성, 문화적 만남, 문화적 태도, 문화적 행위, 문화적 갈망 그리고 문화적 수용성, 문화적 경험, 문화적 안위, 문화적 윤리, 문화적 신념, 문화적 실천, 동기부여와 호기심, 문화적 감정과 공감 등이었다. 따라서 간호사와 간호대학생의 문화적 역량을 향상시키기 위하여 다양한 구성요소를 바탕으로 하여, 각 사회에서 필수적인 합의와 다각적인 접근 방법이 모색되어야 할 필요가 있다.

• 한국프랜차이즈경영연구
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• 제8권2호
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• pp.37-47
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• 2017

Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

• 아동학회지
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• 제1권
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• pp.15-27
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• 1980

PURPOSE This study was intended to analyze the play-form of normal preschool children as related to age, sex, educational experience and social maturity. METHOD 1. Subjects The subjects of this study were eighty seven 3-, 4- and 5-year-old preschool children attending educational institutions in Seoul. 2. Instruments The instruments used in this study consisted of twenty one-minute observations in 5 preschool settings and a questionnaire designed to measure the children's social maturity filled in by their parents. The observations provided information on the children's free play, that is 1) play-form: solitary, parallel and group play 2) use/non-use of toys 3) behavior: play, activity, doing nothing, onlooking 4) stationary/moving dimensions 5) play group size The questionnaire measured such factors as communication, socialization, locomotion, self-help and self-direction. 3. Data Analysis Data analysis consisted of percentage and Chi square. RESULTS 1. Play-Form The relationship between age and play-form proved to be significant at the .05 level. That is, in both boys and girls, solitary play decreased with age and group play increased with age while parallel play maintained a similar position. The relationship between sex and play-form proved to be significant at the .05 level in 3-& 4-year-old children, but not significant in 5-year-old children. That is, in their $3^{rd}$ year boys engage in the solitary play more than girls and in their $4^{th}$ year boys engage in more group play than girls. 2. Toys Without differentiation of sex and age, cases of using toys in play exceed those cases where toys were not used. 3. Behavior The relationship between age and behavior proved to be significant at the .05 level in both boys and girls. That is, with increase of age, play decreased and activity increased in boys while play increased and doing nothing decreased in girls. 4. Moving Status Totally, moving occurred more frequently in play than stationary status. Moving proved not to have a significant relationship with age, but it did Navel a significant relationship with sex at the .05 level. That is, moving tended to increase with the increase in age in both boys and girls, but not at a significant level. Boys moved significantly more than girls in all three age levels. 5. The Relationship between Educational Experience and Play-Form There was a tendency for children with longer preschool experience to engage in less solitary play and more group play than children who had less than one semester of preschool experience, but this difference was not statistically significant. 6. The Relationship between Social Maturity and Play-Form The high social maturity group engaged in less solitary play and more group play than the low social maturity group, but this was not a statistically significant difference. 7. Play Group Size Play group size was 2~10 children, but the majority of play groups consisted of 2~3 children. There was a tendency for play groups composed of 2 children to decrease with age and play groups composed of 3 children to increase with age. No significant difference was found between the sexes in play group size.

• 한국콘텐츠학회논문지
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• 제22권2호
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• pp.487-500
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• 2022

본 연구에서는 증강현실을 활용한 관광지에 대한 관광객의 이용의도 형성 과정을 살펴보기 위해, 증강현실 관광 가이드 앱의 속성(상호작용성, 생생함, 참신성)이 증강현실에 대한 관광객의 몰입, 경험(교육, 엔터테인먼트, 미학, 탈일상), 관광지 이용의도에 미치는 영향을 확인하였다. 국내 20-30대를 대상으로 설문조사를 실시하였으며, 291명의 응답에 대해 구조방정식분석을 실시한 결과는 다음과 같다. 1) 증강현실 속성(상호작용성, 생생함, 참신성)이 몰입에 미치는 영향을 살펴본 결과, 참신성이 가장 높게 나타났고, 그 다음으로 생생함으로 나타났으며, 상호작용성은 통계적으로 유의미한 결과가 나타나지 않았다. 2) 증강현실에서의 몰입은 증강현실에서의 4가지 경험(교육, 엔터테인먼트, 미학, 탈일상) 모두에 미치는 영향을 미치는 것으로 나타났다. 3) 증강현실 경험(교육, 엔터테인먼트, 미학, 탈일상)이 증강현실을 적용한 관광지 이용의도에 미치는 영향을 살펴본 결과, 엔터테인먼트와 교육이 영향을 미치는 것으로 나타났으며, 미학적 경험과 탈일상적 경험은 통계적으로 유의미한 결과가 나타나지 않았다. 본 연구는 증강현실이 적용된 역사유적지에 대한 관광객의 행동에 대해 연구했다는 점, 증강현실 속성이 몰입, 경험, 이용의도로 이어지는 통합 모델을 제시했다는 점에서 의의가 있으며, 본 연구의 결과는 관광 분야의 증강현실 활용 전략을 수립하는데 있어 시사점을 제시할 수 있을 것이다.

• 한국심리학회지 : 문화 및 사회문제
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• 제11권spc호
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• pp.97-115
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• 2005

본 연구는 북한이탈주민과 접촉한 경험이 있는 다양한 집단들을 대상으로 태도, 신뢰와 수용에 영향을 미치는 요인들을 분석하였다. 조사 대상자는 총 392명으로 북한이탈주민을 접촉해보지 않은 무경험자 222명과 접촉경험자 170명이었다. 무경험자 집단에는 대학생과 일반 성인이 포함되었고, 경험자 집단에는 노동상담원, 대안학교 교사, 대학 튜터, 북한이탈주민후원기관의 직원, 대학급우, 보호담당형사, 사회복지사, 교회신자, 자원봉사자 등이 포함되었다. 접촉경험이 없는 집단과 접촉경험이 있는 다양한 집단들의 태도를 비교해본 결과, 무경험 집단은 부정적인 정서와 함께 연민의 정서가 매우 높았고 신뢰와 수용은 중간정도에 위치하였다. 접촉경험이 있는 집단 중에는 보호담당 형사와 대안학교 교사 집단이 대조적인 결과를 보였다. 보호담당 형사들은 무경험자들에 비해서 북한이탈주민에 대해 전반적으로 더 부정적인 인지와 정서를 가지고 있고, 신뢰와 수용의 정도도 가장 낮았다. 대안학교 교사들은 북한이탈주민이 긍정적인 점도 있는 한편 거칠고 의존적이라는 점을 인정하면서도, 긍정적인 정서와 높은 신뢰와 수용을 나타내었다. 이는 접촉경험이 북한이탈주민에 대하여 더 긍정적인 방향으로 사람들을 변화시키기도 하고, 더 부정적인 방향으로 변화시키기도 함을 보여주었다. 보호담당 형사와 대안학교 교사 두 집단 간의 확연한 차이를 설명해주는 것은 접촉의 양상이라기보다는 권위주의 성격이나 불확실성 회피경향 등의 개인적 특성인 것으로 밝혀졌다. 신뢰와 수용에 영향을 미치는 요인들을 검증한 결과, 정서적 요인이 가장 중요한 것으로 나타난 점이 주목할 만 하다. 이러한 결과들이 북한이탈주민의 적응과정을 도와주는 공무원이나 교사의 선발과 훈련에 대하여 갖는 시사점과 평화교육에 대하여 갖는 함의에 대하여 논의하였다.

• 동서간호학연구지
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• 제3권1호
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• pp.83-95
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• 1998

The purpose of this study was to investigate the relationship between hardiness-self efficacy and compliance in coronary artery disease patients. The subjects for the study were 106 patients who admitted to S medical center or visited to outpatient clinic. The instruments used for this study included a questionnaire of general characteristics, compliance, health related hardiness and self efficacy. The data were analyzed by using mean, t -test, ANOVA, Scheffe test, Pearson correlation. The results of this study were as follows: 1. The average score for compliance was 70.75, for the hardiness was 87.35, for the self efficacy was 59.04. 2. The relationship between the variables of compliance and hardiness self efficacy was significant. Compliance was significantly related to hardiness(r=.47, p<.01), suggesting that the person with high hardiness got higher compliance scores. The three dimensions of health related hardiness were control, commitment, challenge. Control(r=.513, p<.01), commitment(r=.258, p<.05), challenge(r=.419, p<.01), were significantly related to compliance. A slight but significant correlation was also found between compliance and self efficacy(r=.21, p<.05). 3. In the relationship between general characteristics variables and compliance there were significant differences in marital status(t =3.43, p<.01), duration of illness(F=4.98, p<.01), hospitalized experience(t=2.04, p<.05), educational experience(t=2.66, p<.01). From the above results, it can be concluded that ; Hardiness and self efficacy were found as important factors of the compliance in coronary artery disease patients. These results suggest that nursing intervention to increase the level of hardiness and self efficacy should be developed.