• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2002.11a
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• pp.115-121
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• 2002

The objective of this study is to find out demographic characteristics, motivation to move, housing values, and present housing satisfaction of expected purchasers, so that the results contribute to better planning of the medium size apartments at Guyoung in Ulsan city The field survey on 472 households has been carried out at suburbs of Ulsan. Major findings are as follows : 1) Demographic characteristics, motivation to move, housing values, and present housing satisfaction differ as the size expected purchasers live in at present. 2) To increase the motivation to move to Guyoung, well designed of planning common space, parking area, cultural and welfare facilities is essential. 3) To enhance the satisfaction level, better plan of dinning space and second bathroom is important for the apartments of 20py.s(~$m^2$), and that of family bathroom and utility space for the apartments of 30py.s(~$m^2$).

• Journal of the Korean Home Economics Association
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• v.32 no.5
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• pp.229-242
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• 1994

The objective of the study is to know demographic characteristics mobility motivation housing aspiration and housing values of expected purchasers of the small/medium size apartments located at 'H-area' in Ulsan to enhance their level of housing satisfaction through better planning. The result shows that moving motivation housing aspiration and housing values differ as what size respective expected purchasers want. As a regional characteristic the reality-oriented view of housing is apparent in that their interests are focused on the setups or facilities after-service and maintenance and that they think conveniency more important than the edifices' appearance or beauty.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 1996.11a
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• pp.59-66
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• 1996

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.895-911
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• 2012

The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.

• Journal of Fashion Business
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• v.3 no.2
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• pp.67-76
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• 1999

The purpose of the study was to investigate customer shopping orientations of non-store shoppers and identify differences shopping orientations among groups determined by amount and frequency of purchase by various direct marketing media. The subjects were male and female consumers who aged over twenty and resided in Seoul, Kungki or Masan area. A questionnaire was developed by the researchers, and distributed to 770 people. A sample of 747 consumers responded to the questionnaire, and 732 questionnaires were used for analysis. Frequency count and percentage, factor analysis, analysis of variance (ANOVA) and Tukey's test were used for statistical analysis. Consumer shopping orientations were classified into 4 factors: pleasure, economy/value, and convenience I & II. Among groups of heavy shoppers, light shoppers, and non-shoppers, there were significant differences in their shopping orientations. Also, within groups, there were significant differences among their shopping orientation factors. All three groups had significantly stronger orientation toward convenience I than pleasure and convenience II. Also, within other purchase groups (fashion-good purchasers, other-good purchasers, and non-purchasers) showed the same shopping orientations as the former groups. On the basis of the above results, this study is expected to be useful for catalog retailers to develope effective marketing strategies and provide their customers new buying motives.

• Journal of Fashion Business
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• v.14 no.2
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• pp.81-94
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• 2010

The online shopping environment has radically changed consumer shopping behavior. Without the actual physical shopping experience in a brick-and-mortar store, consumers make purchasing decisions over the Internet. They make an effort to obtain product information not only from online merchants, but also from previous purchasers in order to make an informed decision. Accordingly, customer comments are expected to have a significant impact on decisions to purchase goods and services online. This paper focuses on one type of electronic word-of-mouth, the online consumer review. It derives several motivations why customers post product reviews on shopping mall sites. Customer motives were identified through an in depth one-on-one interview with twenty female respondents conducted twice from June $17^{th}$ to September $11^{th}$, 2009. The interviews lasted between 40 and 60 minutes. The results showed that consumers write product reviews based on six motivations: to receive a reward or remuneration for writing a product review, to share information with other customers, to improve the quality of goods and services, to reduce customer dissatisfaction, to recommend products and services, and to derive pleasure.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.3
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• pp.135-146
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• 2012

This study aims to analyze the preference of jacket design, practical factors regarding jacket-wearing and purchasing behavior for korean baby- boom generation women. The results are as follows: 1. According to the outfit preference survey, the silhouette most preferred by female baby boomers is the "X-line Silhouette", "hip length", "slightly fitted and well fitted". The preferred jacket colors for different seasons were grey and beige for spring, white and light yellow for summer, khaki and brown for fall and black and dark grey for winter. 2. According to the survey on factors to consider when purchasing jackets, 52% indicated that they "almost never" or "occasionally" had their jackets repaired after purchasing them. When purchasing jackets, the highest expected effect of looking younger by wearing a jacket was "looking 4-5 years younger". 3. According to the survey on price demands, the average purchase price for jackets was 160,000~200,000 won (27.80%) followed by 210,000~350,000 won (25.64%) and a significant difference existed based on the purchasers' economic activities.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.41-46
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• 2021

This study, centered on mobile phone purchasers, verifies the effect of AR technology's convenience in consumer mobile shopping on consumers' intentions by focusing on the regulation effect of purchase satisfaction. According to the results of the hypothesis of SPSS, convenience has a positive (+) effect on both purchase intent and purchase satisfaction, and purchasing satisfaction plays a partial regulatory role between convenience and purchase intention. The results of this study are expected to provide users with various information using AR technology quickly and accurately in mobile shopping, thereby enhancing consumers' trust, providing pleasure, causing users to purchase intention, and realizing the untapped marketing effect more specifically.

• Journal of Korean Society of Forest Science
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• v.89 no.3
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• pp.368-377
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• 2000

This study was conducted to examine the recent developments in timber certification schemes at global level such as FSC certification and ISO 14001 system and to analyze their potential impacts on the Korean forest products trade. Data and information on standards and procedure of timber certification and certified forest lands were collected from relevant papers, statistics and reports published by regional and international organizations. In order to analyze the impacts on the Korean forest products trade, questionnaire survey to the affected parties was conducted on acknowledge of key words relating to environment and trade and on the additional amount of willingness to pay for a labeled timber from environmentally sound and sustainably managed forests. Quantities of certified timbers supplied would continue to increase due to lots of timber certification schemes developed and implemented at national, regional and global levels and growing interests in certification from many countries. Demand for certified timbers, however, is far from clear at this stage. The deciding factor would be consumer reaction to the certified products. In the short run, the timber certification would have a little impacts on forest products imports into Korean markets since domestic purchasers do not have much interests in environment related trade measures and their willingness to pay price premiums for certified timbers is not high. However, it could be expected that timber certification has negative impacts on exports of forest products, such as flooring and plywood, to developed European markets where timber certification is used as a trade barrier.

• Information Systems Review
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• v.24 no.1
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• pp.125-155
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• 2022

Platform contrasts with traditional industry in terms of innovativeness as it is rapidly developing with information technology. To redeem preceding researches which have separately focused on either platform acceptance based on technology acceptance model or resistance factors against platform's innovation, this study applied dual factor theory to check the simultaneous influence of enablers and inhibitors on resistance. This study chose purchasers of online used trading platform as a subject of study since it contrasts with other platforms in many characteristics. Based on preceding studies, the moderating effects of their past purchase numbers on the relations between resistance and use intention were also checked. The findings reveal that economic benefit as an enabler had significant negative influence on the resistance, but social influence didn't have expected influence. In case of inhibitors, both perceived complexity and perceived risk had significant positive influence on the resistance. Though resistance had significant negative influence on the use intention, its influence was moderated into the positive direction as users' purchase number increased. Lastly, resistance had mediation effect between antecedent factors (economic benefit and perceived complexity) and use intention.